►► Prepare for the upcoming peak traffic season, now is a golden period for new ASINs to sprint!After studying the “Tips” for the New ASIN Sprint in Xiaobian's classroom (click to review 👉 New ASIN 100 Day Sprint Part 1 👈), I believe all sellers are already familiar with the following three skills:

● Do a basic listing
● New ASINs carry out a year-round price layout
● Play with promotional tools

The peak season preparations for new ASINs have begun to take shape!However, in order to finally reap the fruits of the peak season, there are still many details that sellers need to polish: capture traffic, increase conversion, protect sales... Today, Xiaobian will take all sellers who are working hard for new ASINs to seize the key aspects affecting traffic and conversion to help accelerate traffic during the peak season.

Did you go to the big store before you go to the new store to observe the traffic acceleration conversion operation you have learned?What fancy operations make you want to copy without losing the same?Take a look here!

Your listing is a line of pale text, and the best-selling listing is rich in graphics, and the scene is so lifelike that it makes you enter the scene for a second?

This is because big sellers all use A+ pages, which use a combination of images and text to enhance the product display process through product images that are displayed on the exhibition site.

Look at the comparison, the A+ page wins in the first second!👇

Listing without A+ page vs. listing using A+ page

The power of an A+ page is more than 10 levels of beauty!

According to Amazon research data, after using A+ pages:

● Product traffic conversion increased by 5% *
● 18% increase in page conversion rates*
● 69% increase in ad product conversion rates*

Being an A+ not only promotes brands and products, brings traffic, but also dispels purchasing doubts and effectively enhances conversion.

At Amazon, user reviews are one of the biggest drivers of customer sales. 9% * customers read customer reviews and make purchasing decisions based on those reviews.

If the product has a certain number of high-quality reviews, which can help potential consumers understand information such as the function, quality, and usage experience of the product, it is tantamount to receiving a “super assist” in the conversion rate, which may significantly increase the traffic conversion of the product. However, in the new ASIN stage, there is a lack of naturally accumulated high-quality reviews, which inevitably puts them at a disadvantage in conversion competition.

The Amazon Vine Review Tool is a seller tool that helps sellers actively seek user reviews.

Amazon Vine reviewers (also known as Vine Voice, Vine speakers) are responsible for using products offered by Amazon sellers for free and posting real customer reviews for these products.

As long as Amazon brand sellers sign up for the Amazon Vine program and provide free products, they can get high-quality reviews within 22 days. And every review will be marked “Vine Customer Review of Free Product”.

Drive-by ads — that is, ads that only appear after a buyer searches — can more accurately attract consumers with purchase intentions and promote sales conversion.

75% * of Amazon customers begin their first step in finding a product in the search bar, while the product detail page is the terminal page closest to the consumer's decision.

By selecting “product promotion”, which uses one of the driving advertisements, to seize these two important ports, the new ASIN can use keywords or products to match user searches, achieve accurate targeted display on search results pages or product detail pages, and save initial traffic.

Illustration: The search results page shows your products

Illustration: The search results page shows your products

Displaying a product through an advertisement placed on the product on the detail page can further expand the amount of exposure. The data shows that when using both keywords and product placement to promote products, the overall display volume is 47% higher * than promotion through keywords alone.

In addition, “product promotion” is also “new product-friendly”, and charges are based on the actual number of clicks (CPC billing). For new products, only clicks are spent, which is more economical.

In the first 30-60 days of a new ASIN launch, if you don't have much experience with advertising, it is recommended that sellers start automated product promotion ads for new ASINs to attract high-quality traffic.

Automated advertising is advertising where the system automatically and accurately targets the audience based on product detail page information and big data. The seller determines the advertising budget and ASIN, and the system automatically targets potential audiences for the ASIN.

Achieve more clicks and impressions to ensure visibility and coverage. Note that fixed pricing increases clicks by 29% * and impressions by 45% * compared to dynamic (only downgraded) bidding.

“Featured Advertised Products” are recommended to sellers by Amazon after evaluating the product's preferred condition, inventory, and product detail page quality, and calculating how likely each product is to attract customers (as shown in the figure below). The data shows that the number of impressions, clicks, and advertising sales of preferred advertising products is far higher than that of non-preferred advertising products.

Mature and popular products are popular, but new ASINs are still lacking in traffic?

Well, consider recommending a new ASIN in position C on your listing page. New products are driving explosive traffic, and internal drainage is booming. This can be achieved with just a “virtual bundle”.

Using virtual bundles (👈 click to view), sellers can bundle their own 2-5 different ASINs so that consumers can buy these products together on a single product detail page.

The bundled product combination will occupy a prominent place on the main product detail page. After reading the product images and descriptions, consumers can immediately see the bundled products, which plays a role in mutual drainage between products.

Virtual bundle diagram

Once the new ASIN climbs the traffic ladder as desired, subsequent infringement concerns may follow. Although it is possible to report infringement afterwards, if it is “cut off” before the peak season, the loss is not small.

Therefore, when the peak season hits, it is necessary to take advance protection for key products to protect brands and key popular ASINs, and protect sales volume.

The Transparency Transparency Program is a product tracking and authenticity verification service provided by Amazon for brands. Brands can select any product under the brand to join the project, and attach transparency barcodes to the added products to effectively maintain the brand's reputation and sales volume, and protect the evaluation and sales volume:

Amazon checks barcodes on product packaging. Whether for FBA or self-shipped products, only products with the correct barcode applied can be sold.

Products protected by the Transparency Transparency Program can also avoid the possible impact on prices due to counterfeit sales.

Seller Mr. Cao shared
“Since joining Transparency, fake sales and bad reviews have all but disappeared, and the number of stars and ratings for my products has gradually increased. Before joining Transparency, we were able to sell 2,700 to 2,800 units a month, but now the sales volume can reach 3,700 to 3,800 units per month, the sales volume has increased by nearly 40%, and the ranking has risen by more than 200 places!Abbottt, Premiere Creative’s creative director.