New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon's first public brand protection report to protect seller sales, we are serious!
May 10, 2021
Amazon Releases 2020 Brand Protection Report
First comprehensive communication with Amazon to promote the latest developments in “retail fakes”
Comprehensive disclosure of key data to combat counterfeiting
The report reveals the secrets:
First comprehensive communication with Amazon to promote the latest developments in “retail fakes”
Comprehensive disclosure of key data to combat counterfeiting
The report reveals the secrets:
● Heavy investment!In 2020, Amazon invested more than 700 million US dollars worldwide and more than 10,000 employees cracked down on counterfeiting sales. What were the results?
● Heavy protection!The three major initiatives work together to protect consumers, brands, and sellers. What are the measures?
● Heavy protection!The three major initiatives work together to protect consumers, brands, and sellers. What are the measures?
“During the pandemic, Amazon was an important partner for millions of third-party sellers selling products on the Amazon Marketplace, and Amazon helped sellers continue to sell products through the online marketplace. Despite the increase in bad behavior with the pandemic, Amazon ensures that the vast majority of consumers can buy authentic products with confidence. Our team's continuous innovation has blocked more than 6 million abnormal seller account registrations, blocked more than 10 billion suspicious bad products from being sold, and is committed to “zeroing out” fakes on the Amazon Marketplace. "
——Dharmesh Mehta
Vice President of Amazon's Global Customer Trust and Partner Support Team
Vice President of Amazon's Global Customer Trust and Partner Support Team
Speak with data!
Report shows Amazon's key innovations in 2020
as well as fighting counterfeits on a global scale,
Advances in consumer protection and brand protection
Report shows Amazon's key innovations in 2020
as well as fighting counterfeits on a global scale,
Advances in consumer protection and brand protection
● Amazon has invested more than $700 million globally to combat fraud, including counterfeiting.
● More than 10,000 Amazon employees worldwide are involved in efforts to combat fraud, including counterfeiting.
● Amazon has blocked more than 6 million abnormal seller account registrations through effective measures to stop bad actors from posting fake products.
● Amazon “caught” more than 2 million counterfeits sent to its operations centers and destroyed them to ensure that fakes were not resold to consumers elsewhere in the retail supply chain.
● Amazon has blocked more than 10 billion suspected bad products from being sold.
● Amazon Transparency (Transparency Program), a serialized service that protects individual products, has protected more than 500 million products.
● The fake complaint rate on Amazon is less than 1 in 10,000, and Amazon will promptly investigate and approve related complaints.
● Amazon has set up a global anti-counterfeiting team, which is mainly responsible for investigating relevant counterfeiters' information and sharing clues with law enforcement authorities, conducting independent investigations or joint brand investigations against counterfeiters, and filing civil lawsuits against counterfeiters.
● More than 10,000 Amazon employees worldwide are involved in efforts to combat fraud, including counterfeiting.
● Amazon has blocked more than 6 million abnormal seller account registrations through effective measures to stop bad actors from posting fake products.
● Amazon “caught” more than 2 million counterfeits sent to its operations centers and destroyed them to ensure that fakes were not resold to consumers elsewhere in the retail supply chain.
● Amazon has blocked more than 10 billion suspected bad products from being sold.
● Amazon Transparency (Transparency Program), a serialized service that protects individual products, has protected more than 500 million products.
● The fake complaint rate on Amazon is less than 1 in 10,000, and Amazon will promptly investigate and approve related complaints.
● Amazon has set up a global anti-counterfeiting team, which is mainly responsible for investigating relevant counterfeiters' information and sharing clues with law enforcement authorities, conducting independent investigations or joint brand investigations against counterfeiters, and filing civil lawsuits against counterfeiters.
Amazon's three strategies to combat counterfeit products:
01
Proactive and strict review
Sellers and products to ensure compliance
Proactive and strict review
Sellers and products to ensure compliance
● Through advanced machine learning technology and expert manual review, we actively prevent the appearance of fakes and bad actors in the mall.
● In China, Amazon continues to provide sellers with training on compliance, brand protection, etc. through its global store opening business, and helps sellers understand relevant regulations and policies through multiple channels to prevent counterfeit products from being listed.
● In China, Amazon continues to provide sellers with training on compliance, brand protection, etc. through its global store opening business, and helps sellers understand relevant regulations and policies through multiple channels to prevent counterfeit products from being listed.
02
Three powerful tools,
Helping brands block counterfeit products
Three powerful tools,
Helping brands block counterfeit products
Brands know their products best, including trademarks, patterns, and designs. Amazon provides tools including Brand Registry, Transparency (Transparency Program), and Project Zero to help brands block counterfeit products. These tools work based on Amazon's advanced technology and each brand's knowledge of its products.
Amazon Brand Registry: Free 7X24 hour protection
It's a free service that provides any brand, whether they sell on Amazon or not, with a range of powerful tools to help sellers manage their brands and protect intellectual property rights on Amazon.
Project Zero: “Zero out” fakes
Project Zero's automatic protection feature automatically identifies and removes suspicious counterfeit products; while the counterfeit product self-service removal tool gives brands the ability to directly remove counterfeit products themselves, so we can “zero out” counterfeit products on Amazon.
Transparency (Transparency Program): Eliminate counterfeits at the source
Transparency (Transparency Program) is a product tracking and authenticity verification service provided by Amazon to brands and consumers. It can prevent fake products from being sold on Amazon in advance, effectively preventing your brand's products from being sold as fakes.
● There is no need for the entire store to participate, and products can be selected according to needs.
● Whether using FBA or self-delivery, it can effectively prevent counterfeit goods from being sold.
● Open the top 10 global sites (US, Canada, UK, France, Germany, Italy, West, Japan, India, and Australia). One country has completed Amazon brand registration, and all of the above sites can join.
● There is no need for the entire store to participate, and products can be selected according to needs.
● Whether using FBA or self-delivery, it can effectively prevent counterfeit goods from being sold.
● Open the top 10 global sites (US, Canada, UK, France, Germany, Italy, West, Japan, India, and Australia). One country has completed Amazon brand registration, and all of the above sites can join.
Very fruitful!Good results in 2020:
● More than 15,000 brands, from large Fortune 500 companies to small independent businesses, are using Transparency (Transparency Program).
● Transparency (Transparency Program) protects more than 500 million products.
● Transparency (Transparency Program) protects more than 500 million products.
Also, good news
Transparency (Transparency Program)
Introducing our first 50% fee reduction!
Transparency (Transparency Program)
Introducing our first 50% fee reduction!
● Every! One! ASINs are entitled to a maximum of 20,000 discount codes, as long as they are eligible.
● At $0.05 per code, you can save up to $500 per ASIN!
● Whether you have joined the program or not, you can get a discount as long as you add a new ASIN.
● At $0.05 per code, you can save up to $500 per ASIN!
● Whether you have joined the program or not, you can get a discount as long as you add a new ASIN.
Brands not participating in the Transparency Program:
Brands must join the Transparency (Transparency Program) between 4/12/2021 and 6/15/2021.
ASINs that opt in must successfully activate protection within 120 days of brand joining.
ASINs that opt in must successfully activate protection within 120 days of brand joining.
For ASINs that meet the above 2 conditions at the same time, each ASIN can receive a 50% discount of up to 20,000 codes if the transparency code is downloaded within 120 days after protection starts (the ASIN must remain protected).
Brands that have joined the Transparency Program:
As long as the ASIN you choose to join successfully opens protection for the first time between 4/12/2021 and 8/15/2021, and you download the Transparency code within 120 days of starting protection (the ASIN must remain protected), you can get a 50% discount on up to 20,000 codes per ASIN.
👇 Click on the text below to see more 👇
Learn more about the features and promotions of Transparency (Transparency Program)!
Learn more about the features and promotions of Transparency (Transparency Program)!
Then, let's listen to Chinese brand sellers sharing their experiences with these tools!
Fuzhou Feiwo Trading Co., Ltd.
“After registering the Amazon brand, once we encounter another infringement report, we only need to provide proof, and Amazon can help resolve it, saving time and cost of seeking an attorney; and in the face of infringement of our brand by other sellers, we can also use Amazon's reporting infringement tool to report infringement to Amazon for processing. Transparency (Transparency Program) can also prevent counterfeits in advance, and even saves energy and time when reporting after the fact. Abbottt, Premiere Creative’s creative director.
Shenzhen Shijia Technology Co., Ltd.
“Transparency (Transparency Program) helped us solve the problem of cross-site fraud. Once products are protected by the Transparency (Transparency Program), they can be protected even when sold on different sites, truly protecting global brands. Abbottt, Premiere Creative’s creative director.
Lepro
“Reporting infringement can be used by sellers who have completed Amazon brand registration. The effect is good and the threshold is low; Project Zero requires a certain accuracy rate to be reported, but the results were immediate, and it was almost 100% successful; and the protection effect of Transparency (Transparency Plan) is the strongest of the three, because it is proactive protection, and the other party has no chance of infringement or counterfeiting. Abbottt, Premiere Creative’s creative director.
03
hold counterfeiters liable,
Amazon has set up a global anti-counterfeiting team
hold counterfeiters liable,
Amazon has set up a global anti-counterfeiting team
● Through lawsuits and criminal crackdowns, counterfeit sellers are held to account until the counterfeit goods are eliminated!
● In China, starting in 2020, Amazon regularly shared with relevant law enforcement authorities the progress of work related to brand protection, exchanged topics such as cross-border counterfeiting, etc., and submitted written suggestions to the judicial authorities, calling for attention to issues such as combating cross-border intellectual property crimes and cross-border online gray-black production, and cooperated closely with relevant law enforcement authorities to crack down on criminal acts such as counterfeiting sales, and is committed to creating a healthy business environment and creating a trustworthy shopping experience for consumers.
● In China, starting in 2020, Amazon regularly shared with relevant law enforcement authorities the progress of work related to brand protection, exchanged topics such as cross-border counterfeiting, etc., and submitted written suggestions to the judicial authorities, calling for attention to issues such as combating cross-border intellectual property crimes and cross-border online gray-black production, and cooperated closely with relevant law enforcement authorities to crack down on criminal acts such as counterfeiting sales, and is committed to creating a healthy business environment and creating a trustworthy shopping experience for consumers.
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