When it comes to the Middle East, the keywords that usually come to mind are “oil” and “tycoon.” So, can the Middle East, which has created a myth of wealth due to its oil export business, actually be profitable?How big are e-commerce opportunities?How strong is the spending power?How can you capture the wallets of local tycoons?Xiaobian will take you to find out!

The Middle East, famous for its oil production, is located in the “three continents and five seas”. It is the main road connecting the Atlantic Ocean and the Indian Ocean and connecting East and West. Thanks to its unique location and convenient transportation, its oil export business has flourished, thus nurturing the astonishing wealth of the Middle East desert!

The average age of the Middle East population is 25 years old, and over 50% of the resident Middle East population is young people 2. And these young people with a huge base are the main consumers of e-commerce in the Middle East.

The UAE's per capita GDP exceeds 30,000 US dollars, ranking 24th in the world, higher than Italy and Spain; Saudi Arabia's per capita GDP reached 19,000 US dollars, ranking 39th in the world , higher than Brazil and Mexico 3.

The Internet penetration rate in the Middle East market exceeds 74%. Among them, the UAE has an Internet penetration rate of 100%, ranking first in the world 6; Saudi Arabia followed with 92% 7.

Due to the scarcity of industry and manufacturing in the Middle East, most products are imported, such as household goods, such as furniture, curtains, doors and windows, lighting, ornaments, carpets, oil paintings, porcelain, toys, cultural and sports goods, women's accessories, textiles, shoes and hats, electrical appliances, electronic products, kitchenware, decorative materials, etc.

China is the top 10 import source for major countries in the Middle East, and Chinese products are popular among Middle Eastern consumers.

The common languages of Middle Eastern countries are mainly English and Arabic, and there are almost no language barriers to trade.

Currently, Amazon's Middle East site covers the UAE and Saudi Arabia, and is fully open to Chinese sellers. In the future, Amazon will continue to launch more sites in the Middle East to expand more business opportunities for Chinese sellers!Stay tuned!

The main languages in the Middle East are English, Arabic, etc., and there is no language barrier for Chinese sellers who have already set up stores in Europe and the US.

Amazon Middle East includes a variety of marketing tools, such as listing, A+ page features, in-site marketing tools such as in-site promotions (Zhendian Treasure DOTD, Lightning Deal LD), product promotion (SP), and coupons (Coupons); there is also off-site traffic support to help your sales grow rapidly!

If you use FBA, then you need to register for VAT at the Middle East site. You can use a service provider to help you complete compliance registration. Sellers who sell in the UAE can also self-register for free through the local tax website. How to register: Please click this link.

Professional guidance from Amazon customer development and operation managers to help you solve problems in product selection, delivery and inventory, marketing and advertising optimization, account operation and security in a targeted manner, and help you operate smoothly!

Currently, several service providers have settled in to Amazon's Middle East site to provide sellers with coverage of logistics, advertising optimization, taxation, compliance, third-party payments, 360° services and support such as training. More service providers will continue to enter in the future...

▲ Amazon Logistics New Selection Program: FBA sellers can participate in the Amazon Logistics New Selection Program. At the Middle East Station, new standard size and large FBA products that meet the requirements of the program enjoy 3 months of free storage; new FBA products in the “clothing” and “shoes” categories enjoy 4 months of free storage to help sellers test and error new products at low cost. 👉 Click here for details

▲ Middle East Station Third-Party Logistics Provider Service Project Pre-S:

In the Middle East region, where young people are the main players, game console accessories are one of the products that are growing rapidly in sales in the Middle East. For example: game consoles, mobile game devices, game accessories (controllers, gaming monitors, Bluetooth headsets with microphone, gaming mouse/keyboard, etc.).

Here are more suggestions for popular consumer electronics products:

In addition, demand for home sports, home kitchen utensils, and furniture supplies is also increasing:

▲ Home sports peripherals:
Balance scooters, electric scooters, treadmills, dumbbells, etc.

▲ Kitchen supplies:
Air fryers, electric kettles, all kinds of tableware, etc.

▲ Home office supplies:
Desk, chair, memory and hard drive

People in the Middle East who love coffee are in high demand for coffee machines and coffee-related products in order to meet the needs of their taste buds while staying at home.

Currently, Amazon ranks in the top three sub-categories:
▲Watch
▲Footwear (sneakers/running shoes/sandals)
▲Costumes (T-shirts)

In addition, there are more potential fashion options: sunglasses, messenger bags, wallets, etc.

❓ Q1: Can Amazon's UAE site and Saudi site use a set of data to register?
Yes.

❓ Q2: Do I need to apply for a VAT number before entering Amazon Middle East?
There is no need to apply for a VAT number first, but sellers need to go to the Inland Revenue Department to register for a VAT number within 30 days of issuing the first FBA order!

❓ Q3: How much does it cost to enter the Middle East Station?
Currently, the sales commission for the Middle East Station is around 5%-15%. Please contact your Account Development and Operations Manager for more information on fees!

❓ Q4: Which categories are currently open to Chinese sellers on Amazon Middle East?What categories are prohibited for sale?
Most categories are open to Chinese sellers. A small number of categories, such as food, tobacco (including e-cigarettes), adult products, etc. are restricted products. Please consult your Account Development and Operations Manager for specific requirements.

❓ Q5: I heard that there are very few service providers in the Middle East. Does Amazon recommend service providers?
Currently, there are many service providers in the market that support Amazon Middle East, covering the fields of collection, logistics, VAT, compliance, etc. For specific service provider information, please contact your customer development and operations manager.