BEIJING, June 2, 2021 — Amazon announced today that Amazon Prime Day will be held globally on June 21st and 22nd. This year's Prime Day event will cover 20 Amazon global sites, including Amazon US, UK, UAE, Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia. During the event, global third-party sellers on Amazon will bring more than one million value offers to Prime members around the world.

Since 2015, Amazon Prime Day has not only become a shopping carnival for global consumers, but also provides a rare opportunity for third-party sellers, including small and medium-sized enterprises, to grow their business, increase sales, and promote their brands. Amazon's more than 200 million Prime users around the world are looking forward to great deals during the membership day. Furthermore, sellers participating in Prime Day events break new sales records every year. Last year's Prime Day alone, global third-party seller sales surpassed 3.5 billion US dollars.

Cindy Tai (Cindy Tai), Amazon Global Vice President and Executive President of Amazon Global Selling Asia Pacific, said:

Currently, there are more than 1.9 million global third-party sellers selling on the Amazon Marketplace, accounting for nearly 60% of Amazon's retail sales. In 2019 and 2020, Amazon invested more than $30 billion in logistics, tools, services, projects, and talent to help third-party sellers around the world develop their business. In 2020, Amazon launched more than 250 free tools and services to help sellers grow their business on the Amazon Marketplace. Amazon also recently announced the addition of 75,000 new jobs in its operation centers and logistics distribution network to guarantee delivery timelines during the peak season.

Amazon Membership Day is a highly anticipated and valued promotional event for global cross-border sellers. It is also an opportunity for sellers to provide high-quality products and services to more than 200 million Amazon Prime members around the world to promote and promote their brands. In last year's Prime membership promotions, traffic, conversion rates, and order volume all showed significant increases compared to weekdays.

This year, in addition to hosting sites in the US, Europe, and Japan, Covos also participated in Prime Day events at new sites such as the United Arab Emirates, Saudi Arabia, and Australia. Covos is fully prepared for the upcoming event and is looking forward to more brilliant results at every site.

Prime Day has played a significant role in driving our overall sales. Over the past three years, our store traffic and conversion rates have increased significantly, and Prime Day has become an essential part of our business growth and the achievement of our goals throughout the year. Affected by the pandemic last year, we still achieved a 45-fold increase in daily sales on Prime Day. This year, we reported activities such as Zhendian Zhibao, Prime member-only discounts, flash deals, and coupons separately based on the product situation on each site, and prepared inventory in advance to increase advertising and promotion inside and outside the site, hoping to achieve further success during Prime Membership Day.

1. What is the deadline for claiming Prime Targeted Coupons and Prime Exclusive Discounts?
2. Does Prime Targeted Coupons/Prime Exclusive Discounts have special traffic exposure during Prime Day?
3. Prime Targeted Coupons vs. What's the difference between Prime Exclusive Discounts?
4. Can the four tools of Zhendian Treasure, Lightning Deals, Prime Targeted Coupons, and Prime Exclusive Discounts be used at the same time?
5. How do I know if I have successfully applied for Zhendian Treasure and Lightning Deals?
6. Can I adjust the price after reporting the activity?
7. Can I change the price while the Lightning Deal is in progress?
8. Can I participate in the promotion without a shopping cart?What if I lose my shopping cart before the deal starts?
9. What actions might prevent me from participating in Prime Day promotions?
10. Will the current weekday flash sale affect the Prime Day event price?
11. For an ASIN, is it possible to set a Prime targeted coupon during the membership day warm-up period and then set a Prime exclusive discount?

We recommend sellers file reports as soon as possible to prepare more fully.
◼️ Recommended submission deadline for Prime Targeted Coupons (local time): June 20, 2021 (Coupons can take effect as soon as 6 hours after submission)
◼️ Prime Exclusive Discount Proposal Deadline (local time): June 14, 2021
◼️ If your FBA product hasn't arrived yet, we recommend that you apply first. If it arrives in time, you can participate in the event normally. If the item does not arrive in time, you can also cancel the requested event.

During the Member Day campaign, Prime targeted coupons and Prime exclusive discounts will have an event logo. When consumers search for a product, they can clearly see that the product is being promoted on the search results page, thereby increasing consumers' desire to buy (please note that the event logo and display will vary from site to site).

The following table provides a quick overview of the differences between the two:

It is recommended to use only one promotion tool for the same ASIN at the same time to avoid excessive discounts due to the combination of discounts and affecting profits.
At the event application stage, you can apply for multiple promotions, but after the application results and schedule for the event are out, it is recommended that you do some screening.

The results of the Zhendian Zhibao report have been or will be notified to the relevant sellers through the account manager or email.
Sellers who have submitted a Lightning Deal application can check the specific schedule in the near future through the Lightning Deal interface in Seller Central.

Prices can be adjusted, but the requirement is not higher than the maximum campaign price recommended by the system; otherwise, the operation of the campaign will be affected.

Please do not adjust the active price of the item while the Lightning Deal is “in progress”. Unauthorized price adjustments may cause system problems that prevent the flash sale from continuing, and cause consumers who have previously purchased this product to have a poor experience, leading to customer complaints, etc.

Missing carts affect promotions. Sellers are advised to check the status of the promotion early and fix possible risks 24 hours before the promotion starts to ensure that the promotion runs smoothly. If an issue occurs, please contact your account manager or contact Seller Support as soon as possible.

The following actions may prevent you from participating properly in Prime Day promotions:
◼️ The promotional price does not meet the campaign requirements
◼️ The inventory quantity does not meet the minimum quantity requirements for the activity
◼️ Product main image does not meet Amazon requirements
◼️ Other acts that violate Amazon's policies, etc.
As Prime Day approaches, sellers are advised to proactively monitor upcoming promotions on the Seller Central Promotion Management page to ensure that they always meet the eligibility requirements, and also pay attention to email reminders.

There may be an impact. The flash sale price requirement for membership day is the lowest price this year (including the usual flash sale price), so it cannot be higher than the usual flash sale price. The membership day flash sale price does not need to be discounted on top of the usual flash sale event price.