● Deadline for submission: June 20, 2021
(Coupons can be applied as soon as 6 hours after submission)
● Coupon settings cover at least: June 21, 2021 to June 22, 2021

The promotion is a top priority when preparing for Prime Day. Think everything will be fine if you sign up for the event?

1 ️ ︎ The promotional price does not meet Amazon's recommended maximum promotional price requirements.

2 ️ ︎ Any images (including text) of the promotion do not follow the style guide requirements.

3 ️ ︎ The quantity level of the product does not meet or is lower than the quantity set by the seller:
● Usable inventory is less than the promotional promised inventory
● The child ASINs included in the Lightning Deal promotion do not meet the minimum child ASIN coverage required by Amazon

4 ️ * Because a sub-ASIN is not compliant*, the entire promotion will be non-compliant unless that child ASIN is removed from the promotion.

⚠️ Any violation of Amazon policies may result in improper participation in Prime Day promotions.

Do a good job in advertising optimization, and your product is the shining superstar of Prime Day!

1 ️ * Create all of them, create ads for all products that can be advertised, and make maximum use of peak season traffic.

2 ️ ︎ Dynamic bidding to increase the overall advertising budget, and flexibly increase and decrease advertising campaign bids.

3 ️ ︎ Combined marketing, combining “promotion + advertising”, and using multiple products in combination.

4 ️ * Extend advertising, extend advertising time, ensure full use of the budget, and maximize benefits.

5 ️ ︎ Always online, don't start or stop advertising, or stop immediately after the peak season. Continuous advertising can lead to a higher return on advertising investment.

Listing is responsible for facing the consumer. If the facade 🈲️ stops showing, then why not talk about peak season sales.

1 ️ ECT If the main image is missing, it will not be displayed.

2 ️ * Missing brand attributes, product description attributes, or key attributes may be prohibited from being displayed.

3 ️ * Displaying product information with a name longer than 200 characters is prohibited.

4 ️ ︎ Displaying products without a valid UPC is prohibited.

5 ️ ︎ Displaying products without a value in the “Category (Product Type)” field will be prohibited.

6 ️ ︎ Displaying incomplete products in the “Clothing and Accessories” category is prohibited.

7 ️ CY If the product image requirements are not met, it may be prohibited to be displayed.

Images are very important to customers, so quality matters. Choose images that are clear, easy to understand, information-rich, and attractively presented.

1 ️ ︎ The main image should have a pure white background, and the RGB color values are (255, 255, 255).

2 ️ * The main image must be a professional photograph of the actual product (must not be a graphic, illustration, physical model, or placeholder), and must not show unsold accessories, supports that may confuse buyers, text that is not part of the product, or a logo/watermark/embedded image.

3 ️ ︎ The longest side of the image should not be less than 1,600 pixels. If this minimum size requirement is met, the scaling function can be implemented on the website.

4 ️ * The longest side of the image must not exceed 10,000 pixels.

5 ️ ︎ Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats, but JPEG is preferred (the server does not support animated images in.gif format).

6 ️ * The main image of the shoe should use a single shoe, facing the left at a 45 degree angle.

7 ️ ︎ Main images of women's and men's clothing should use model photos.

8 ️ * All images of children and baby clothes should be taken in a flat position (without the use of models).

1 ️ * The image matches the product description in terms of size, color, etc.

2 ️ ︎ The product can be identified on the image.

3 ️ 8.3 The picture is a photograph, not a painting.

4 ️ ︎ The angle at which the picture was taken highlights the advantages of the product.

5 ️ ︎ Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats, but JPEG is preferred (the server does not support animated images in.gif format).

6 ️ ︎ Close-up images will not be obscured by highlights or shadows.

8 ️ 8.3 The picture depicts the complete product.

9 ️ * The background is simple and clear, and will not interfere with the product itself.

A healthy account is the foundation for peak sales. Compliance is a guarantee for the smooth development of sales activities. Sellers must first ensure that all sales activities on Amazon comply with Amazon's sales policies and seller code of conduct.

Amazon will communicate account status issues through the “Performance Notification” channel and provide a presentation of the specific account status.

If you sell at multiple sites, check each site's performance notifications on a regular basis, and notifications may differ from site to site.

● View path: Seller Central >> Performance >> Account Status
● In addition to the reasons described in the performance notice, double check whether the account has met the performance goals and policy requirements.
● Click “Reactivate Your Account” to submit an appeal according to the template.