European site sellers take note!This year's European late summer promotion and back-to-school season event will be held from August 23 to September 14. The promotion has been upgraded!The event will cover 9 different European sites. The promotion time for each site is as follows:

Currently, the 4 major promotion reporting windows have been opened, and after the application for these 4 major promotions is successful, they will be displayed on the European Late Summer Promotion and Back to School Season Promotion page. Sellers can apply as needed to help you become the biggest seller in Europe this summer!

Anxious sellers can quickly learn about the 4 major promotion types through the table below!Specific reporting requirements, reporting procedures, etc. will be detailed later.

Since promotions are held at the end of August and the beginning of September, consumer electronics, outdoor sports products, and products related to the beginning of school are popular categories this season. In addition, promotions will also trigger an increase in sales of some products that are sensitive to promotion.

“During the summer promotion last year, our tablet category performed well, with an average daily sales increase of 300% compared to weekdays during the campaign period! In particular, the UK site sells close to 500 orders a day!Inventory turnover exceeded expectations, causing us to launch new products originally prepared for the first quarter of 2021 during the Black Five Network 1 period. Abbottt, Premiere Creative’s creative director.

“I participated in the European summer promotion last year. Sales during the event increased 200% compared to the same period in 2019. The company sold 1,200 units, and the new product sales performance also exceeded expectations! After the event, product rankings, listing exposure, and conversions all increased dramatically, and many customer reviews were accumulated. It not only accelerates members' future clearance, but also lays a solid foundation for subsequent promotion and promotion of new products. Abbottt, Premiere Creative’s creative director.

“During last year's campaign, product sales increased by around 40% when using only coupons. After past year's activities, our experience is that listing materials should be well prepared. In particular, product descriptions and images must be accurate, unique, and high-definition; selling points need not be too complicated; they need to be focused on promotion. ”

● A price discount promotion. It will continue to run on the Amazon promotions page for 24 hours or the entire campaign period, or until inventory is sold out. Displayed at the top of the event page; the product page has the TOP DEAL logo

● Can target a single product or multiple products in one category

● A price discount promotion. The Amazon promotions page will run for a few hours (usually 12 hours) in the form of a display promotion

● Each Lightning Deal can only include one product (but can include different styles, sizes, and colors of the product)

Good brand and sales history. At least 15% off the current website price (i.e. 15% off), must meet the lowest selling price in the past 28 days, at least 3 star reviews and 5 reviews

Each Lightning Deal will charge a basic fee of £25 (this is a one-time fixed fee and will be invoiced separately after the promotion ends)

● A price discount displayed on an Amazon promotion page. The display can run for up to the entire duration of the event

● This form of promotion can be used to attract traffic across product categories and increase the visibility of one or more brands

Good brand and sales history. At least 15% off the current website price (i.e. 15% off), must meet the lowest selling price in the past 28 days, at least 3 star reviews and 5 reviews

There will be a basic fee of £50 for each 7-day promotion (this is a one-time fixed fee and will be invoiced separately after the promotion ends)

● Displayed on the product detail page and Amazon coupon page. Customers only need to click on the coupon to add it to the shopping cart and automatically calculate the discount during checkout

● Coupons are limited by the budget, so they are an effective tool for managing the budget

● It is recommended to run for 1-3 months

The current website price was reduced by 5% (i.e. 15% off)

These recommendations are generated based on the information below and are updated weekly:

In addition, sellers are advised to keep an eye on the promotion status after the application is submitted, and adjust the promotion plan in a timely manner according to different statuses (click to check the significance of the status).

1. Amazon reserves the right to reschedule or cancel the promotion at any time before it starts running. If the seller's promotion is not approved within 7 days, Amazon will cancel the promotion
2. If the seller's Lightning Deal does not meet Amazon's internal standards, Amazon will notify the seller 14 days to 24 hours before the Lightning Deal starts. <编辑>Sellers can edit and resubmit the Lightning Deal by selecting it on the promotion detail page
3. If the seller does not submit in accordance with Amazon standards, the seller's Lightning Deal will not work. Sellers may be notified 24 hours before the promotion starts, so be sure to check your email to make sure the Lightning Deal works properly
4. Amazon does not guarantee that customers will place promotional orders
5. Amazon does not guarantee that the promotion will run on the selected day/time
6. Amazon has the final say on whether or not to run a promotion

Late summer sales and back-to-school sales are a “prelude” to the beginning of the peak season in the second half of the year for European sellers. This unmissable shopping trend in the third quarter was also widely promoted online and offline. Consumers will learn news and related information through various channels such as TV, radio, Amazon homepage, today's promotion page, related websites and publications, emails, and push notifications. Therefore, if you want to catch up on this wave of small European traffic spikes in the second half of the year, act quickly!