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2021 Amazon Cross-border E-commerce Black Friday/Cyber Monday Promotion Opens Seller Reports
August 4, 2021
Black Five Network 1 is coming!
The much-anticipated big year-end sale — “Black Friday (Black Friday)” and “Cyber Monday (Cyber Monday)” promotions, I'm calling you to report it!All cross-border e-commerce sellers are here to report!
Where can I check the reporting rules?
Sellers are requested to promptly check Amazon's official email notifications and Seller Central, or contact their account manager for event reporting details.
Note:
Each site may be notified in sequence, so please pay special attention to recent official Amazon emails from the “@amazon .com” and “@sell .amazon.com” email suffixes.
Seller Central Activity Reporting Path:
Path: Seller Central > Advertising > Coupons > Create a New Coupon
Path: Seller Central > Advertising > Lightning Deals > Create New Promotion
Path: Seller Central > Advertising > Lightning Deals > Create New Promotion
Why participate in holiday sales?
Additional drainage
Amazon will promote Amazon events such as Prime Membership Day and Black Five Network 1 through mass media channels such as official websites, TV, magazines, etc., to bring additional traffic to participating seller stores.
Increase in sales
Promotions can not only promote Best Sellers, but also help release pressure on FBA inventory.
Increase display
A dedicated promotions page not only helps promote the seller's products, but also makes it easier for customers to discover the seller's products.
Priority exposure
Products participating in the promotion will display an exclusive logo in the search results display, so that customers can quickly find the seller's products.
Black Five Network 1 is a traditional year-end shopping retention program for overseas consumers. Over the years, sellers have performed well during this period.
• Third-party seller sales exceeded US$4.8 billion during the 2020 Black Five Network promotion, an increase of nearly 60% over the same period last year.
• During the 2020 Black Five Network promotion period, 71,000 global SMEs, including Chinese sellers, had sales of more than 100,000 US dollars.
• In addition, throughout 2020, Amazon provided more than $18 billion in support to small and medium business sellers, further helping sellers grow.
Sellers are requested to complete the report as soon as possible within the specified time so that they can report fully!Harvesting traffic during the peak season at the end of the year, the wild hits!
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