Before we get started, test how much do you know about Amazon's traffic portal?

Answer: There are 6!They are respectively:
1. Sponsored Brands
2. Sponsored Products
3. Coupon (Coupon)
4. Deal
5. Sponsored Brand Video
6. Sponsored Brands

🔵 02. On the following page, how many places can you channel your product or brand?

Answers: 3!They are respectively:
1. Click on the brand name to enter the brand's flagship store
3. Drive traffic and sales with virtual bundling tools
2. Sponsored Display

Sponsored Brands (Sponsored Brands) is a type of customizable advertisement that not only personalizes the brand logo, customizes the title, and promotes multiple products at once, but also occupies a variety of eye-catching positions, helping your brand and product portfolio gain recognition.

The top and bottom position of the search results page, within the shopping search results page (videos can be added to ads to attract clicks), the end of the shopping search results page, and the listing product details page.

Creation method: Seller Central > Create Campaign > Brand Promotion (requires Amazon Brand Registry)

To better drive sales, sellers can bundle 2-5 different ASINs through a virtual bundling tool (make sure each component ASIN can be purchased separately), so that buyers can buy these products together in a single product detail page, which acts as a drain between products.

Sell more at once, start faster!Main parts with accessories, old products with new products, color matching, etc., are all good bundling ideas.

Creation path: Seller Central (currently only available on Amazon US) > Brands > Virtual Bundles (requires Amazon Brand Registry)

If you don't have the Amazon Brand Registry yet?👉 Click here If you applied for the Amazon Brand Registry and can't use it?👉 Click here

In order to help brands improve the efficiency of off-site drainage, Amazon provides real money rewards to sellers who join the “Brand Drainage Reward Program”!

The brand directs traffic to Amazon through off-site marketing, and an average of 10% of the sales generated will be returned to the seller and credited to your Seller Central account on a monthly basis to deduct sales commissions. The more traffic you bring in from outside the site, the more opportunities you get to be rewarded!

Also, buyers can be rewarded for sales generated by your brand within 14 days of clicking on an off-site promotion link. 👉 Click here for a detailed introduction 👈

▪️ What off-site streaming activities can I get rewards for?
▪️ What purchases qualify for the bonus after clicking the link?
▪️ How exactly do you do it?
. . .

A. Buyer Mike clicked on the Y brand promotion link and immediately purchased an item
B. Buyer Jessica clicked on the Y brand promotion link and immediately purchased an item. A week later, she was very satisfied with the product and went to the Y brand store to buy the same item to give to a friend.
C. Buyer Alice clicked on the Y brand promotion link. After viewing the product, she felt that it was not what she wanted and did not buy it. The next day, she saw on social media that someone was recommending another Y brand product. Alice went back to the Y brand store to browse and bought another Y brand product.
D. Buyer Mary clicked on the Y brand promotion link and did not make a purchase. Ten days later, when she was searching for products on Amazon, she saw a Y brand product and bought it, but the product was sold through Boss Li's authorized dealer account.

Correct answer: A. B. C. D.
Analysis: After the buyer clicks on the promotion link, the brand owner can receive rewards as long as they purchase any product of the brand within 14 days, not limited to the number and quantity of purchases, and whether it is from the account of the brand owner or authorized dealer.

A. The product detail page for this pen
B. Brand X's flagship store
C. Brand flagship stores for other brands
D. Brand X Authorized Dealer Product Page

Correct answer: A. B.
Analysis: Sellers have 2 choices, directed to the product detail page or brand flagship store, and choose as needed.

A. Amazon DSP
B. Amazon Display Ads (SD)
C. Promote links on major social media
D. Promote links on major deal websites
E. Use Social Promo Codes (Social Promo Codes) and ask influencers to help promote

Correct answer: C.D.E
Analysis: DSP and SD cannot be rewarded. The Brand Reward Program only targets traffic from non-Amazon ads with the Amazon Traffic Insights label. For example, major social media, deal websites, and the use of social promo codes (Social Promo Codes) to direct Amazon, etc., as long as promotional links are correctly labeled with Amazon Attribution (Amazon Attribution), they all meet the reward requirements.

Creating a label takes only 5 steps.
If the seller has not previously registered for Amazon Derivation Insights Amazon Attribution, please complete registration first:
Amazon US Seller Central -> Brand -> Brand Referral Rewards Program -> Click “Register” (After registration, sellers will receive an email invitation from the DSP support team, just accept the invitation)

① Sign in to your account to select the appropriate advertiser and create a new order.

② Select the appropriate creation method: For the Google search engine, select “Upload a file to create orders and labels” and select “Manually create orders and labels” for all ad campaign types other than Google.

③ Select the appropriate product: After selecting “Manually create an order”, you can select the product you want to promote and all related variations in the “Products” window.

④ Create line items: In the Order Settings pane, enter a recognizable name for the order to create line items, then enter line item details.

⑤ Copy and paste label: After successfully creating a line item, the system generates a unique label. Click to copy and paste this label into Self-Service Campaign Manager.