As soon as Amazon's Black Five Network opened up reporting, sellers immediately entered the intense “preparation” phase.

In order for sellers to seize this wave of “super traffic” at the end of the year, Xiaobian must provide a super complete lineup of dry goods to prepare for the Black Five Network 1 competition!After months of pre-war and post-war planning, promotional reports and answers, and overseas consumption insights, the following is a package for sellers!

Xiaobian has sorted out a “preparation cheat book” with a timeline as the main axis for loved ones to help all sellers successfully obtain every preparation score.

☑ Pay attention to the carrier's logistics information to ensure that the warehouse entry is completed before the FBA deadline at all major Amazon sites
☑ Self-shipping sellers pay close attention to delivery performance to ensure sales rights during peak season; set timelines to ensure the speed of self-shipping delivery during peak season
☑ Continuously optimize product detail pages, use advertising and promotion tools to prepare early traffic reserves for key peak season products, and accumulate product reviews and ratings.
☑ Follow promotional recommendations, flash sales and 7-day promotions on Seller Central, and be able to report back!
☑ Check the email address promptly to see if the reported promotion is at risk of being cancelled, and check for adjustments in a timely manner

☑ Inventory management after the big promotion, and carry out reasonable clearance or replenishment according to the product strategy
☑ Reviewing peak season performance, formulating and completing the next year's new product launch and review, ensure reasonable inventory, and prepare for new product promotion

If the promotion strategy is done well, you must have the best sales at the end of the year!Have you mastered all the key points of preparation, yet still have countless question marks in your mind?Xiaobian has carefully compiled typical questions from sellers and answered them one by one.

There are three ways to find sellers:

Of course you can.

Black Five Network One's promotional activities are divided into different types, and the qualification requirements for products are also different. Sellers are advised to optimize the product selection structure in advance and make targeted plans for different levels of product selection.

If there are new products, it is recommended to create and review the ASIN at least three months in advance so that they can be listed as soon as possible. Even if you don't qualify for a deal, it is recommended to submit coupons and exclusive Prime discounts as soon as possible, optimize your rankings, and try to get a certain amount of exposure in peak season traffic.

Zhendian Zhibao (also known as “top promotion” for European sites), flash sales, 7-day promotions, and Prime exclusive discount voucher promotions on mature sites only support FBA delivery, and coupons support FBA and SFP shipping.

Some promotion types on emerging sites support MFN shipping. Since each site's situation is different, please check recent emails or contact the corresponding site's account manager for details.

The FBA warehouse will not distinguish whether the goods are active inventory or general inventory. The warehousing deadline is set to take into account that compared to daily use, a large number of sellers will concentrate on preparing more inventory for Black Net 1. Centralized delivery may cause the warehouse to drastically slow down receive/listing speed, causing the Black Five Network 1 campaign to be missed. Sellers are advised to complete delivery before our recommended storage deadline. Black Five Network 1 products that enter the warehouse after that date can still be stored, but there is no guarantee that they will participate in the event in a timely manner.

Currently, the seller platforms for the Singapore site, Australia site, European expansion site (Sweden site, Poland site, Netherlands site), and Middle East site (Saudi Arabia & UAE site) have opened Black Five Network 1 promotion reports. For more information, please contact the new site seller's account manager or check the official email.

To apply for a Black Five Net One coupon, you don't have to follow the start/end date of Black Friday and Online Shopping Monday. As long as this date covers the entire “Black Friday” and “Online Shopping Monday” campaign cycle, we recommend that you start the coupon campaign early and warm up your products in advance to perform better during the campaign period.

During the campaign application phase, sellers can apply for multiple promotions, but after the campaign application results and schedule are determined, sellers are advised to do some screening.

Whether it's the Black Five Network One Second Sale/7 Day Promotion or the usual Lightning Sale/7 Day Promotion Report, the system automatically recommends ASIN based on the performance of the ASIN. Sellers can check if their ASIN has been recommended in Seller Central. Recommended sellers without flash sales/7-day promotions are recommended to set up coupons and Prime exclusive discounts as soon as possible to attract customers and seize the traffic bonuses during the Black Five Network period.

No. For promotions that include variations, avoid creating or assigning new child ASINs within that variation series. This will cause Amazon to re-validate the existing promotion for the new child ASIN, causing the promotion to be suspended or cancelled.

Prices can be adjusted, but the requirement is not higher than the maximum campaign price recommended by the system; otherwise, the operation of the campaign will be affected.

Please do not adjust the active price of the item while the Lightning Deal/7-Day Sale is in “Ongoing” status. Unauthorized price adjustments may cause system problems and prevent the Lightning Sale/7-Day Promotion from continuing, causing consumers who have previously purchased this product to have a poor experience, leading to customer complaints, etc.

Select the best products, prepare the goods, and stand at the starting line of the Hot Singles Finals!In addition to considering the seller's own product selection and supply chain conditions, the target site's consumer preferences and local consumer behavior observations cannot be ignored.

This is a fear of missing out (fear of missing out) mentality. Adobe data also shows that last year's online sales in the US region were an example. On the day of the Internet, sales were close to 3 billion US dollars from 7 p.m. to 11 p.m. Pacific time, which is known as “golden retail time.”

Due to high consumer expectations and large purchases during the event, products may be out of stock within just a few hours. Other consumers, on the other hand, tend to be disappointed or angry if they don't buy what they want, which in turn causes negative feelings. Therefore, all sellers must arrange the preparation and inventory as properly as possible according to the actual situation.

Many consumers are affected by the intensity of campaigns. Even if some products are not essential for them, they are willing to take advantage of the discount to buy more quickly. Therefore, making good use of promotions can greatly stimulate sales of Black 5 and Online 1.

This includes toys such as playsets, scooters, and video games, as well as electronic products such as headphones, watches, and computers.

🇬🇧 UK consumers: TVs, tablets, laptops, clothing, etc.
🇫🇷 French consumers: like to buy fashion categories, especially shoes and jewelry
🇩🇪 German consumers: fashion categories, household electronics
🇮🇹 Italian consumers: small appliances, clothing and footwear
🇪🇸 Spanish consumers: fashion categories, smartphones, tablets, home appliances, toys and video games