New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Do the top 10% ASINs need to be optimized?Big data empowers scientific breakthroughs, and Amazon launches new features!
October 5, 2021
Amazon US site
Another powerful tool to upgrade operations!
New Growth Opportunities feature
New Growth Opportunities feature
Big data informs sales trends and explores business growth points
Focus on multi-dimensional optimization of key ASINs
Prioritize and determine output based on expected results
Focus on multi-dimensional optimization of key ASINs
Prioritize and determine output based on expected results
Empower sellers to use super-efficient tools in a tight time
Improve performance in seconds, and profits rise and rise!
Improve performance in seconds, and profits rise and rise!
01
When massive ASINs collide with fancy promotion,
How can I use the right tools and spend my money on the cutting edge?
When massive ASINs collide with fancy promotion,
How can I use the right tools and spend my money on the cutting edge?
Recently released, Amazon's new operational upgrade tool “Growth Opportunities” (Growth Opportunities) is officially launched on the US site!Efficiently help sellers improve the input-output ratio of operations and spend their limited energy on the most important things!
Using big data algorithms, we accurately inventory all ASINs in the store to find key ASINs; then identify the shortcomings and potential of these key ASINs through systematic evaluation. As long as you correct your shortcomings and develop your long board according to the recommendations, you can improve product discoverability, conversion rate, and rich product selection, thereby increasing sales.
▼ Maximizing operational efficiency
Based on scientific algorithms, the system provides a series of recommended actions to help business development for key ASINs, and arranges operational effectiveness from high to low to efficiently select the optimal plan!Sellers no longer need to be overwhelmed by the operation of a large number of ASINs; they can easily move their fingers and wait for sales to increase!
▼ New opportunities every day
The “Recommended Actions List” is continuously updated every day, and the system will continue to recommend more new recommended actions to sellers, keep up with the pace, and not let go of any good opportunity to grow and break the game!
✍ Quick Facts: What are Key ASINs?
Key ASINs fall into two categories: high value and high potential.
High value: That is, the ASIN with the top 10% sales or views. It is already the main product and needs to be optimized.
High potential: This is to calculate potential stocks based on the performance of other similar products, and it is recommended to take action.
High value: That is, the ASIN with the top 10% sales or views. It is already the main product and needs to be optimized.
High potential: This is to calculate potential stocks based on the performance of other similar products, and it is recommended to take action.
02
What are the other growth points for your ASIN to increase sales?
Don't miss out on the many official “Growth Opportunities” recommendations!
What are the other growth points for your ASIN to increase sales?
Don't miss out on the many official “Growth Opportunities” recommendations!
● How do I find the “Growth Opportunities” page?
Find a path: Seller Central > Growth > Growth Opportunities
● How do these “growth opportunities” comprehensively enhance the business?
For key ASINs, the system will tailor it to you and give specific customized recommended actions.
Let's take a look at what actions are currently recommended!
An A+ page is an inch of earth and an inch of gold. Make good use of these tools and take sales to the next level
◇ Add main image
A product detail page without a main image, no soul. The main image allows buyers to find your products at a glance on a wide range of search results pages, get more effective traffic, and increase conversion rates.
A product detail page without a main image, no soul. The main image allows buyers to find your products at a glance on a wide range of search results pages, get more effective traffic, and increase conversion rates.
◇ Add a high-resolution main image
Whether the main image is good or bad determines the initial impression of your product to customers. High-resolution and zoomable images allow buyers to quickly understand the brand and product features, and place orders in seconds!
Whether the main image is good or bad determines the initial impression of your product to customers. High-resolution and zoomable images allow buyers to quickly understand the brand and product features, and place orders in seconds!
◇ Create an A+ comparison table
Compare the advantages and disadvantages, and compare the sales volume. The Comparison Table module can help to compare aspects of several different products within a product line, or used as a cross-sell to showcase complementary products across your brand.
Compare the advantages and disadvantages, and compare the sales volume. The Comparison Table module can help to compare aspects of several different products within a product line, or used as a cross-sell to showcase complementary products across your brand.
◇ Create an A+ product description
A proper product description is the first step in increasing buyer trust. High-quality A+ product descriptions help buyers better understand your products, thereby reducing returns and increasing shopping rates.
A proper product description is the first step in increasing buyer trust. High-quality A+ product descriptions help buyers better understand your products, thereby reducing returns and increasing shopping rates.
◇ Sign up for the Amazon Vine plan
Understanding customer needs and increasing sales can do more with less. Customer reviews are an important part of the Amazon shopping experience, and the Amazon Vine Program is an effective way to ensure quality feedback on new products.
Understanding customer needs and increasing sales can do more with less. Customer reviews are an important part of the Amazon shopping experience, and the Amazon Vine Program is an effective way to ensure quality feedback on new products.
◇ Optimize product names
If you want a product to sell well, it's important to use keywords to name it. Picking a good name for the product can help increase the product's search exposure and quickly increase sales.
If you want a product to sell well, it's important to use keywords to name it. Picking a good name for the product can help increase the product's search exposure and quickly increase sales.
Tailor-made pricing strategies to accelerate conversion:
◇ Tactical price reduction
Smart pricing, easy customer acquisition. Advise sellers to implement tactical price reductions. Lowering the product price to the recommended price can not only reduce your referral fee, but also increase net revenue.
Smart pricing, easy customer acquisition. Advise sellers to implement tactical price reductions. Lowering the product price to the recommended price can not only reduce your referral fee, but also increase net revenue.
◇ Increase “subscribe and save” funds
Giving buyers more discounts means giving yourself more opportunities to hit the market. Through “Subscribe & Save”, sellers can offer discounts to buyers who frequently repurchase products (e.g. household goods, kitchen supplies, food, milk). Customers can enjoy additional discounts on top of the daily low prices when they buy products through Subscribe & Save. “Subscribe & Save” can also effectively help sellers increase repeat purchases and customer loyalty.
Giving buyers more discounts means giving yourself more opportunities to hit the market. Through “Subscribe & Save”, sellers can offer discounts to buyers who frequently repurchase products (e.g. household goods, kitchen supplies, food, milk). Customers can enjoy additional discounts on top of the daily low prices when they buy products through Subscribe & Save. “Subscribe & Save” can also effectively help sellers increase repeat purchases and customer loyalty.
As algorithms become more and more perfect
Amazon will also continue to launch new referral opportunities
All sellers remember to refresh, check, and use often!
Amazon will also continue to launch new referral opportunities
All sellers remember to refresh, check, and use often!
03
Chance recommendations are not about taking pictures of the head,
Big data provides insight into the market, and there is evidence to rely on!
Chance recommendations are not about taking pictures of the head,
Big data provides insight into the market, and there is evidence to rely on!
● “Metrics” can be mastered with one hand, using data, and reliable!
For each action suggestion, the system shows you the corresponding daily number of views, ASIN conversion rate, category conversion rate, sales rank, and inventory quantity for the product.
These key performance indicators can help you determine product trends, and also help you decide which recommended actions to use for which products to efficiently improve traffic, conversion rates, sales rankings, and sales volume.
The system updates the following 5 important “metrics” every week, and sellers can sort and search as needed!
● Daily Views: The average number of unique visitors per day viewing this ASIN over the past 30 days. Arrows and percentages (shown in the figure) indicate trends in the most recent data compared to data over the past 30 days.
● ASIN conversion rate:
Arrows and percentages (shown in the figure) indicate trends in the most recent data compared to data over the past 30 days.
● Classification conversion rate:
Arrows and percentages (shown in the figure) indicate trends in the most recent data compared to data over the past 30 days.
● Sales rank: The average sales rank for this product over the past 30 days. Arrows and numbers (shown in the image) indicate the trend of changes in the latest ranking compared to the average sales rank for the past 30 days.
● Inventory quantity: This is the real-time inventory for this ASIN in your “Managed Inventory”.
● Predictive models, use empirical data to deduce results, and the results are guaranteed!
In addition to metrics about the product's historical performance, Amazon also provides you with an estimation model to predict the sales increase that you may achieve after taking recommended actions.
Based on the recommended actions you will take, the system will give you a corresponding estimated revenue amount based on the recommended actions you will take, combined with the experience data of some sellers in the past, to help you predict results.
Sellers can efficiently predict results based on the following 2 major experience values!
● Potential sales increase: future sales can be seen, don't worry!“Potential Sales Increase” estimates the amount of revenue you would have generated in the past 90 days if you had performed this action on this product 90 days ago.
● Cost savings: The cost savings are visible to the naked eye, so don't worry!If you performed this operation 90 days ago, this is the amount of money you would have saved in the past 90 days.
04
Quick Q&A to get started with new features
Quick Q&A to get started with new features
❓ Q1: Who can use the new “Growth Opportunities” feature?
Currently, this feature is open to sellers on the US site, and some features can only be used by brand sellers who have applied for the Amazon Brand Registry!
❓ Q2: What are the recommendations for the new “Growth Opportunities” feature?
The performance of similar products in Amazon stores is recommended through big data analysis and intelligent algorithms based on the various indicators of your products over the past 90 days.
❓ Q3: How to estimate “Potential Sales Boost” PSL (Potential Sales Lift)?
PSL refers to the amount of revenue that would have been generated in the past 90 days if you performed this “growth opportunity” recommendation for this product 90 days ago. This is an estimate, not an exact actual value.
❓ Q4: Why do only some ASINs have recommended actions?
Only the 50 highest priority recommended actions are displayed on the Growth Opportunities page. Only in this way can we help sellers allocate time and resources and achieve efficient output.
Black 5 in 1, sales sprint!
Your store baby
What growth points can be tapped?
Your peak season sales
What other ways can we help grow?
What growth points can be tapped?
Your peak season sales
What other ways can we help grow?
Let's try out “growth opportunities”!
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