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Can coupons still be used once they have been removed?Amazon Black Five Network 1 golden period, 8 examples teach you to avoid pitfalls!
October 9, 2021
On October 4, Amazon released the 2021 Black Friday promotion earlier than previous years, so that consumers can start enjoying the discount now and save money during the peak holiday season.
For sellers, October is a critical time to prepare for the peak season. Sellers must check the following important preparation matters one by one to ensure they are in place.
√ Pay attention to carrier logistics information to ensure that all major Amazon sites complete warehousing before the FBA warehousing deadline
√ Self-shipping sellers pay close attention to delivery performance to ensure sales rights during peak season; set timelines to ensure the speed of self-shipping delivery during peak season
√ Continuously optimize product detail pages, use advertising and promotion tools to prepare early traffic reserves for key peak season products, and accumulate product reviews and ratings
√ Follow promotional recommendations, flash sales and 7-day promotions on Seller Central, and get the full report!Coupons and Prime exclusive discounts for the Black Five Network 1 event period are also available, so report them as soon as possible!
√ Check your email address promptly to see if the promotion you reported is at risk of being cancelled, and check for adjustments in a timely manner
√ Self-shipping sellers pay close attention to delivery performance to ensure sales rights during peak season; set timelines to ensure the speed of self-shipping delivery during peak season
√ Continuously optimize product detail pages, use advertising and promotion tools to prepare early traffic reserves for key peak season products, and accumulate product reviews and ratings
√ Follow promotional recommendations, flash sales and 7-day promotions on Seller Central, and get the full report!Coupons and Prime exclusive discounts for the Black Five Network 1 event period are also available, so report them as soon as possible!
√ Check your email address promptly to see if the promotion you reported is at risk of being cancelled, and check for adjustments in a timely manner
Did you know about the promotion settings?
Test one test
As the top priority of this month's work, as various promotion reporting windows are closed one after another, adjustments to promotion strategies and promotion price settings for peak season events have been put on the agenda.
First, set the price for the Black Five Network and One campaign
It must also meet:
It must also meet:
1. Meet at least the minimum discount rate based on the base price
2. Lowest price of the year
2. Lowest price of the year
Event base price: This means that the event price is discounted based on that price. The event benchmark price does not include the promotional price
Lowest price: refers to the lowest price that includes various promotions or non-promotional activities
Lowest price: refers to the lowest price that includes various promotions or non-promotional activities
After experiencing the refinement of the previous big promotion, Kevin, a seller who operates multiple sites, his boss handed him more difficult promotion management tasks. Kevin sent to Xiaobian for help. Let's take a look at Kevin's practical questions, and also help everyone avoid getting into some promotion settings mistakes.
Ready？Go！
🟠01. Product A in Kevin's store usually sells for 100 US dollars. It usually costs 85 US dollars to participate in the regular flash sale and 70 US dollars to participate in this year's membership day flash sale (which is also the lowest transaction price for this product before Black Five Network 1 this year).
Excuse me, if this product is sold for 100 US dollars before Black Net 1, and they participate in the regular flash sale for 85 US dollars, then the price of product A's Black Five Net One Second Sale should not be higher than how much US dollars at least?
Excuse me, if this product is sold for 100 US dollars before Black Net 1, and they participate in the regular flash sale for 85 US dollars, then the price of product A's Black Five Net One Second Sale should not be higher than how much US dollars at least?
$70.
According to the 20% off requirement, the price of Black Five Net's one-second sale should not be higher than 80 US dollars (base price of 100 USD*0.8). But because the lowest price for this product this year is $70. In order to meet this year's lowest price requirement, the Black Five Network 1 flash sale price cannot be higher than 70 US dollars.
According to the 20% off requirement, the price of Black Five Net's one-second sale should not be higher than 80 US dollars (base price of 100 USD*0.8). But because the lowest price for this product this year is $70. In order to meet this year's lowest price requirement, the Black Five Network 1 flash sale price cannot be higher than 70 US dollars.
🟠02. Product B in Kevin's store usually sells for 100 US dollars. It usually costs 85 US dollars to participate in the regular flash sale and 80 US dollars to participate in this year's membership day flash sale (which is also the lowest transaction price for this product before Black Five Network 1 this year).
May I ask, if this product was sold for 100 US dollars before Black Five Network 1, and the usual flash sale was 85 US dollars, then the price of product B's Black Five Net One Second Sale should be at least not higher than how much US dollars?
May I ask, if this product was sold for 100 US dollars before Black Five Network 1, and the usual flash sale was 85 US dollars, then the price of product B's Black Five Net One Second Sale should be at least not higher than how much US dollars?
80 dollars.
According to the 20% off requirement, the price of Black Five Net's one-second sale should not be higher than 80 US dollars (base price of 100 USD*0.8). At the same time, this price is equal to the lowest price of 80 US dollars this year, so the Black Five Network 1 flash sale price cannot be higher than 80 US dollars.
According to the 20% off requirement, the price of Black Five Net's one-second sale should not be higher than 80 US dollars (base price of 100 USD*0.8). At the same time, this price is equal to the lowest price of 80 US dollars this year, so the Black Five Network 1 flash sale price cannot be higher than 80 US dollars.
🟠03. Product C in Kevin's store usually sells for 100 US dollars. It usually costs 85 US dollars to participate in the regular flash sale and 70 US dollars to participate in this year's membership day flash sale at the event price of 70 US dollars (this is also the lowest transaction price for this product before Black Five Network 1 this year).
In August, the price of the product was adjusted to 85 US dollars for a few days in order to accumulate more sales and improve the ranking in the first 2 weeks of Black Five Network because they wanted to boost performance. So the price of product C's Black Five Net One Second Deal should at least not be higher than how many US dollars?
In August, the price of the product was adjusted to 85 US dollars for a few days in order to accumulate more sales and improve the ranking in the first 2 weeks of Black Five Network because they wanted to boost performance. So the price of product C's Black Five Net One Second Deal should at least not be higher than how many US dollars?
$68.
According to the 20% off requirement, the price of Black Five Net's one-second sale should not be higher than 68 US dollars (base price of 85 US dolphans*0.8). At the same time, the price is lower than this year's lowest price of 70 US dollars, so the Black Five Network 1 second sale price cannot be higher than 68 US dollars.
According to the 20% off requirement, the price of Black Five Net's one-second sale should not be higher than 68 US dollars (base price of 85 US dolphans*0.8). At the same time, the price is lower than this year's lowest price of 70 US dollars, so the Black Five Network 1 second sale price cannot be higher than 68 US dollars.
🟠04. Kevin wants to apply for the members-only discount campaign. He wants to do it before Black Five Network starts until the end of Black Five Network.
Considering that if you apply using the check box below, you can only apply for activities that take place during the Black Five Network period. He decided not to use the check box and directly fill in the range of activities he wants to do on the discount start/end date. Is this statement correct?
Considering that if you apply using the check box below, you can only apply for activities that take place during the Black Five Network period. He decided not to use the check box and directly fill in the range of activities he wants to do on the discount start/end date. Is this statement correct?
Error!！！
Please be sure to apply for the “Exclusive Member Discount” during the Black Five Network period by selecting the check box. Otherwise, you will lose benefits such as exposure and event logos that you may have received.
If you want to start or end your event early, please also set the start/end time by selecting the start/end time (separate from Black Five Network 1).
Please be sure to apply for the “Exclusive Member Discount” during the Black Five Network period by selecting the check box. Otherwise, you will lose benefits such as exposure and event logos that you may have received.
If you want to start or end your event early, please also set the start/end time by selecting the start/end time (separate from Black Five Network 1).
🟠 05. When setting up a coupon for the European site, Kevin set up a coupon during the A period, with a discount amount of 50 yuan. Before the set end date, the coupon was automatically removed by the system because 80% of the budget was reached. Kevin thought the coupon had expired, so he immediately set up another coupon in time period B, with a discount amount of 50 yuan. Afterwards, it was discovered that many customers used coupons set for two time periods at the same time in the same order, and their combined use led to ultra-low prices.
Please ask: 1) Why is this happening?2) What is the recommended practice?
Please ask: 1) Why is this happening?2) What is the recommended practice?
1. When 20% of the budget is left, the system will automatically remove this coupon, and consumers will not be able to see this coupon. On the US/Japan site, cut coupons expire 30 minutes after they are removed from the shelves. On European sites, cut coupons can still be used normally until the expiration date until the end of the coupon setup period.
2. It is recommended that sellers can manually cancel running coupons before the expiration date or before the budget has not used more than 80%.
3. When the coupon expires, consumers cannot see this coupon on the Amazon store page, and the cut coupon cannot continue to be redeemed for use.
2. It is recommended that sellers can manually cancel running coupons before the expiration date or before the budget has not used more than 80%.
3. When the coupon expires, consumers cannot see this coupon on the Amazon store page, and the cut coupon cannot continue to be redeemed for use.
* We recommend that all sellers:
Understand the rules of coupons clearly, especially the different rules on each site after cutting them out.
Manage the time period settings for coupons. To avoid overlapping, it is recommended to create coupons for the next time period after the coupons for the previous period have completely expired.
Understand the rules of coupons clearly, especially the different rules on each site after cutting them out.
Manage the time period settings for coupons. To avoid overlapping, it is recommended to create coupons for the next time period after the coupons for the previous period have completely expired.
🟠06. Kevin is sorting through the status of the store's main products A and B applying for the Black Five Network campaign. His idea is to hope that the products can participate in the event every day. The following is Kevin's plan. Please help check if it's appropriate?The following example takes the US station as an example.
- Product A was approved to participate in the 11/26 flash sale, and Kevin applied for an additional 11/20-11/29 coupon
- Product B was approved to participate in the 11/29 flash sale, and Kevin applied for an additional 11/20-11/28 coupon
May I ask if this is an appropriate approach?
- Product A was approved to participate in the 11/26 flash sale, and Kevin applied for an additional 11/20-11/29 coupon
- Product B was approved to participate in the 11/29 flash sale, and Kevin applied for an additional 11/20-11/28 coupon
May I ask if this is an appropriate approach?
Operation of item A is not recommended. Because it is not recommended to set up both activities at the same time. It is recommended to stagger the timing of coupons and flash sales.
Item B can be operated. Because the dates for coupons and flash sales have already been staggered.
Item B can be operated. Because the dates for coupons and flash sales have already been staggered.
🟠 07. Kevin sorted out the situation of C, the main product in the store, applying for the Black Five Network campaign. His idea was to hope that the product could participate in the event every day. The following is Kevin's plan. Please help check if it's appropriate?The following example takes the US station as an example.
Product C was approved to participate in the 11/29-12/5 7-day promotion, and Kevin also applied for a 11/20-11/28 coupon. Is this an appropriate practice?
Product C was approved to participate in the 11/29-12/5 7-day promotion, and Kevin also applied for a 11/20-11/28 coupon. Is this an appropriate practice?
Yes. Because the dates for coupons and flash sales have already been staggered.
🟠08. Kevin is sorting through the status of the store's main product D applying for the Black Five Network campaign. His idea is to hope that the product can participate in the event every day. The following is Kevin's plan. Please help check if it's appropriate?The following example takes the US station as an example.
Product D was not approved to participate in the flash sale and 7-day promotion. Kevin also applied for the 11/25-11/29 Prime exclusive discount. Is this appropriate?
Product D was not approved to participate in the flash sale and 7-day promotion. Kevin also applied for the 11/25-11/29 Prime exclusive discount. Is this appropriate?
Yes. If conditions permit, you can also set up a coupon campaign to pre-warm up before 11/25.
Black Five Network One Answers Questions and Answers
Look for it
Black Five Network One FAQ
❓ Q1: Where can I find the reporting standards for Black Five Network One promotions?
There are four ways to find sellers:
① Contact your account manager to ask for a PDF or live link to the Black Five Network 1 promotion report
② Email from 查看亚马逊注册邮箱中近期来自后缀为@amazon.com or @sell .amazon.com
③ Go to Seller Central to submit a report
④ For sellers on the new site, please note: Currently, the seller platforms for new sites such as Singapore, Sweden, Poland, the Netherlands, the Middle East site (Saudi Arabia & UAE site), and Mexico website have opened Black Five Network 1 promotion reports. For more information, please contact the new site seller's account manager or check the official email
① Contact your account manager to ask for a PDF or live link to the Black Five Network 1 promotion report
② Email from 查看亚马逊注册邮箱中近期来自后缀为@amazon.com or @sell .amazon.com
③ Go to Seller Central to submit a report
④ For sellers on the new site, please note: Currently, the seller platforms for new sites such as Singapore, Sweden, Poland, the Netherlands, the Middle East site (Saudi Arabia & UAE site), and Mexico website have opened Black Five Network 1 promotion reports. For more information, please contact the new site seller's account manager or check the official email
❓ Q2: Can new sellers that go online this year participate in the Black Five Network 1 promotion?
Of course you can.
Black Five Network One's promotional activities are divided into different types, and the qualification requirements for products are also different. Sellers are advised to optimize the product selection structure in advance and make targeted plans for different levels of product selection.
If there are new products, it is recommended to create and review the ASIN at least three months in advance so that they can be listed as soon as possible. Even if you don't qualify for a deal, it is recommended to submit coupons and exclusive Prime discounts as soon as possible, optimize your rankings, and try to get a certain amount of exposure in peak season traffic.
Black Five Network One's promotional activities are divided into different types, and the qualification requirements for products are also different. Sellers are advised to optimize the product selection structure in advance and make targeted plans for different levels of product selection.
If there are new products, it is recommended to create and review the ASIN at least three months in advance so that they can be listed as soon as possible. Even if you don't qualify for a deal, it is recommended to submit coupons and exclusive Prime discounts as soon as possible, optimize your rankings, and try to get a certain amount of exposure in peak season traffic.
❓ Q3: Can non-FBA shipped products participate in the Black Five Network 1 promotion?
Zhendian Zhibao (also known as “top promotion” on European sites), flash sales, 7-day promotions, and Prime exclusive discount voucher promotions on mature sites support FBA delivery, but back-office recommendations and email notifications prevail. Coupons support FBA and MFN shipping.
Some promotion types on emerging sites support MFN shipping. Since each site's situation is different, please check recent emails or contact the corresponding site's account manager for details.
Some promotion types on emerging sites support MFN shipping. Since each site's situation is different, please check recent emails or contact the corresponding site's account manager for details.
*Mature sites: US, Europe, Japan; Emerging sites: Singapore, Australia, Sweden, Poland, Netherlands, Middle East (Saudi & UAE), etc.
❓Q4: How to interpret the FBA warehousing deadline?Can inventory be delivered after the cutoff date?
The FBA warehouse will not distinguish whether the goods are active inventory or general inventory. The warehousing deadline is set to take into account that compared to daily use, a large number of sellers will concentrate on preparing more inventory for Black Net 1. Centralized delivery may cause the warehouse to drastically slow down receive/listing speed, causing the Black Five Network 1 campaign to be missed. Sellers are advised to complete delivery before our recommended storage deadline. Black Five Network 1 products that enter the warehouse after that date can still be stored, but there is no guarantee that they will participate in the event in a timely manner.
❓ Q5: How can I manage and optimize inventory space before the peak season arrives?
Prioritize the use of Amazon's regular promotion tools, including coupons, Prime exclusive discounts, flash sales, Amazon clearance promotions, etc., to increase product sales rates.
For inventory that is not ideal for regular promotions or needs to be disposed of, give priority to the Amazon Logistics Bulk Clearance Program (FBA Liquidations), which can recover part of the cost of the product.
In short, it is recommended to continuously optimize inventory performance to guarantee inventory space during peak season sales:
① Maximize inventory space and prepare in advance for new products to enter the warehouse
② Optimize inventory performance index scores (IPI) and seek unlimited storage space during peak seasons
③ Effectively improve product sales rate and accelerate inventory turnover during peak season
④ Avoid inventory waste as much as possible and reduce storage expenses
For inventory that is not ideal for regular promotions or needs to be disposed of, give priority to the Amazon Logistics Bulk Clearance Program (FBA Liquidations), which can recover part of the cost of the product.
In short, it is recommended to continuously optimize inventory performance to guarantee inventory space during peak season sales:
① Maximize inventory space and prepare in advance for new products to enter the warehouse
② Optimize inventory performance index scores (IPI) and seek unlimited storage space during peak seasons
③ Effectively improve product sales rate and accelerate inventory turnover during peak season
④ Avoid inventory waste as much as possible and reduce storage expenses
Issues related to promotion price management
❓ Q6: Can I adjust the price after reporting the activity?
Prices can be adjusted, but the requirement is not higher than the maximum campaign price recommended by the system; otherwise, the operation of the campaign will be affected.
❓ Q7: Can I change the price while the Lightning Sale/7-Day Sale is in progress?
Please do not adjust the active price of the item while the Lightning Deal/7-Day Sale is in “Ongoing” status. Unauthorized price adjustments may cause system problems and prevent the Lightning Sale/7-Day Promotion from continuing, causing consumers who have previously purchased this product to have a poor experience, leading to customer complaints, etc.
❓ Q8: Can the same ASIN use multiple promotions for different time periods?Can they be used in combination?
During the campaign application phase, sellers can apply for multiple promotions, but after the campaign application results and schedule are determined, sellers are advised to do some screening.
It is recommended to use only one promotion tool for the same ASIN at the same time to avoid excessive discounts due to the combination of discounts and affecting profits.
Note on coupons: New and old coupons set up for the same product may also be combined, so be sure to check before setting them up.
It is recommended to use only one promotion tool for the same ASIN at the same time to avoid excessive discounts due to the combination of discounts and affecting profits.
Note on coupons: New and old coupons set up for the same product may also be combined, so be sure to check before setting them up.
Common mistakes in promotion reporting
❓ Q9: Do Black Five coupons have to follow the start/end date of Black Five Network One?
To apply for a Black Five Net One coupon, you don't have to follow the start/end date of Black Friday and Online Shopping Monday. As long as this date covers the entire “Black Friday” and “Online Shopping Monday” campaign cycle, we recommend that you start the coupon campaign early and warm up your products in advance to perform better during the campaign period.
❓ Q10: Can product variations be changed for products that have applied for a promotion?
No. For promotions that include variations, avoid creating or assigning new child ASINs within that variation series. This will cause Amazon to re-validate the existing promotion for the new child ASIN, causing the promotion to be suspended or cancelled.
❓ Q11: What actions may prevent me from participating in the Black Five Network 1 promotion?
① The promotional price does not meet the campaign requirements
② The inventory quantity does not meet the minimum quantity requirements for the activity
③ Product main image does not meet Amazon requirements
④ To provide the best customer experience, products may be required to display a reference price in order to participate in promotions
⑤ Other acts that violate Amazon's policies will cause you to be unable to participate properly in the Black Five Network 1 promotion
② The inventory quantity does not meet the minimum quantity requirements for the activity
③ Product main image does not meet Amazon requirements
④ To provide the best customer experience, products may be required to display a reference price in order to participate in promotions
⑤ Other acts that violate Amazon's policies will cause you to be unable to participate properly in the Black Five Network 1 promotion
All sellers are requested to thoroughly study the promotion mechanism and make reasonable settings. This month, Xiaobian will also launch a live broadcast of the Black Five Network Peak Season Strategy Series, bringing you first-hand updates and important tips for peak season preparations in a timely manner. Scan the QR code to sign up now!
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