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Cross-border e-commerce operation product selection strategy: 500+ continuous repurchases, daily orders surged 20 times!What did they all buy?Quickly understand Amazon's top 9 high-demand categories
November 8, 2021
As overseas companies and schools resume operations one after another, categories such as desks and chairs, school supplies, digital electronic products, laboratory supplies, cleaning supplies, and material handling have ushered in a peak of procurement; the recovery of entertainment, leisure and outdoor travel has also contributed to a recovery in demand for hotels, kitchens, indoor and outdoor entertainment products, and auto repair products; organizations such as education, medical care, and government have also begun to purchase necessary supplies online.
Before the return to school season in Europe and America, a number of bulk purchase orders for overseas schools had already been reached. One of the British schools repurchased two times in a row within a month and placed more than 500 orders each time.
Amazon Business Buying brings us orders from individual consumers and business buyers. The number of orders for our commercial freezers surged 20 times in a single day! Twelve overseas warehouses were sold out at one point.
DID YOU KNOW?In addition to a large number of individual consumers, more than 5 million businesses and institutions around the world make purchases on Amazon, such as banks, hospitals, governments, schools, as well as manufacturing, catering, retail, and transportation industries. There are many types of purchases, and there are also many large orders! High repurchase rate!
Do you want to find out all the popular ways of these nine categories at once?
Today Xiaobian presents you with a category collection post
Just bookmark this article to explore the high-demand categories on Amazon's B-side!
Today Xiaobian presents you with a category collection post
Just bookmark this article to explore the high-demand categories on Amazon's B-side!
Five evergreen categories
Seize the B-side market and have a high repurchase rate
MRO industrial products
Every day, more than 500,000 companies purchase MRO industrial products (Maintenance Maintenance, Repaire Maintenance, Operation) 1 on Amazon, with an annualized growth rate of over 80% of the segmented categories 2 . The category is widely distributed, including 10+ categories:
● Material handling: label printers, trolleys, universal wheels, etc.
● Commercial lighting: construction site lighting, wall lights, spotlights, etc.
● Adhesive supplies: masking tape, insulating tape, silicone adhesives, etc.
● Fasteners: nylon zipper ties, stainless steel, plastic gaskets, etc.
● Water systems: water pipes, garden pipes, water valve accessories, etc.
● Refrigeration and HVAC: air purifiers, air filters, mobile air conditioners, etc.
● Industrial tools: jig saws, air nailers, electric hammers, etc.
● Industrial electrical: wall panel sockets, wires, lighting components, etc.
● Security and labor insurance: headlights, work gloves, safety gates, etc.
● Test and measurement: multi-function tester, laboratory PH meter, clamp meter, etc.
● Cleaning supplies: vertical vacuum cleaners, sweeping robots, cleaning cloths, etc.
.....
● Commercial lighting: construction site lighting, wall lights, spotlights, etc.
● Adhesive supplies: masking tape, insulating tape, silicone adhesives, etc.
● Fasteners: nylon zipper ties, stainless steel, plastic gaskets, etc.
● Water systems: water pipes, garden pipes, water valve accessories, etc.
● Refrigeration and HVAC: air purifiers, air filters, mobile air conditioners, etc.
● Industrial tools: jig saws, air nailers, electric hammers, etc.
● Industrial electrical: wall panel sockets, wires, lighting components, etc.
● Security and labor insurance: headlights, work gloves, safety gates, etc.
● Test and measurement: multi-function tester, laboratory PH meter, clamp meter, etc.
● Cleaning supplies: vertical vacuum cleaners, sweeping robots, cleaning cloths, etc.
.....
If you want to know more detailed product selection guidelines, check out the previous article: Hundreds of Billions of Blue Ocean, Low Competition, High Profit, and High Frequency Repurchase! Amazon Business takes you to MRO!
Office Products
Many overseas companies are in the process of returning to offline work, and spending on the office supplies category has risen markedly with multiple aids!At the same time, working from home has become the norm in the office, and companies also collectively purchase office supplies for employees. The number of corporate and institutional customers in this category ranks first in Amazon's 36 categories. The global market reached US$252.6 billion in 2021. 3
● Three popular categories: office supplies, tea room supplies, office and daily necessities
● Popular products for business buyers: laser printer cartridges, inkjet printer cartridges, multi-purpose cleaning tools, party balloons, gel pens, etc.
● Increased sales of new products: blank postcards, notebooks, staplers, cleaning cloths, ballpoint pens, etc.
● Popular products for business buyers: laser printer cartridges, inkjet printer cartridges, multi-purpose cleaning tools, party balloons, gel pens, etc.
● Increased sales of new products: blank postcards, notebooks, staplers, cleaning cloths, ballpoint pens, etc.
For more detailed product selection guidelines, check out the previous article: 150% Daily Increase, $500W Annual Sales! Can ordinary office accessories sell well on Amazon?The wave of overseas rework has brought trillions of dollars in business opportunities!
commercial furniture
Commercial furniture is a best-selling sub-category of B-side procurement. Currently, the customer types cover the four major categories of educational institutions, commercial users, medical institutions, and the government. The average customer unit price of commercial furniture in Europe and the US is higher than 300 US dollars. Japanese furniture imports account for 50% 4, and it is rising year by year. Global sales are expected to reach US$120 billion in 2021. 5
● Three popular categories: office furniture, interior decoration furniture, home office
● Popular products for business buyers: carpets, home desks, artificial flowers and vases, sofas, wallpaper, etc.
● Increased sales of new products: gaming chairs, cabinets, shelves, futons, living room furniture sets, etc.
● Popular products for business buyers: carpets, home desks, artificial flowers and vases, sofas, wallpaper, etc.
● Increased sales of new products: gaming chairs, cabinets, shelves, futons, living room furniture sets, etc.
For a more detailed selection guide, check out the previous article: Office Chairs with Monthly Sales of 2 Million? Unimaginable office furniture categories hide Amazon's hot selling opportunities!
Commercial IT
Office electronics can be said to be the category with the highest procurement amount and frequency by enterprises. B-side sales account for a high proportion. For computer peripherals and network equipment products, corporate buyers usually buy in bulk. Meanwhile, the new normal of telecommuting has further boosted the growth of this category. The global market volume is expected to reach US$4.07 trillion in 2021. 6
● Three popular categories: computer-related products, wireless products, electronic products
● Popular products for corporate buyers: basic tablet/mobile phone accessories, computer monitors, standard laptops, in-ear headphones, keyboard and mouse sets, etc.
● Increased sales of new products: computer motherboards, computer internal memory, smart watches, waterproof mobile phone bags, USB mini fans, etc.
● Popular products for corporate buyers: basic tablet/mobile phone accessories, computer monitors, standard laptops, in-ear headphones, keyboard and mouse sets, etc.
● Increased sales of new products: computer motherboards, computer internal memory, smart watches, waterproof mobile phone bags, USB mini fans, etc.
For more detailed product selection guidelines, check out the previous article: 150% Daily Increase, $500W Annual Sales! Can ordinary office accessories sell well on Amazon?The wave of overseas rework has brought trillions of dollars in business opportunities!
school supplies
In order to save time and money and simplify the procurement process, more and more schools, laboratories, and educational institutions are making one-stop purchases on Amazon and directly connecting with sellers. According to related research reports, Amazon has become the main procurement site for education practitioners 7. The global market is predicted to reach $18 billion in 2023 8.
● Three popular categories: sporting goods, classroom decoration, K12 supplies
● Popular products for business buyers: prints, vests and camisole shirts, children's school bags, children's party balloons, bulletin boards, etc.
● Increased sales of new products: electric scooters, children's pools, poker game sets, inflatable swimming rings, lawn water slides, etc.
● Popular products for business buyers: prints, vests and camisole shirts, children's school bags, children's party balloons, bulletin boards, etc.
● Increased sales of new products: electric scooters, children's pools, poker game sets, inflatable swimming rings, lawn water slides, etc.
If you want to know more detailed product selection guidelines, check out the previous issue: Hot Sales! Amazon sales in these categories continue to soar, and the overseas back-to-school season ushered in nearly 100 billion business opportunities!
Four emerging categories
Tap into the potential market on the B-side and hide the biggest hits
Hotel supplies
The hotel category has remained popular among Amazon companies. In particular, recently countries have introduced favorable policies to promote tourism, overseas local tourism and commercial activities have gradually resumed, and many hotels have also begun to recover, ushering in a peak in procurement demand. The global market size in 2022 will be nearly US$58,91 billion. 9
● Linens: towels, bath towels, bedding, toiletries, blankets, etc.
● Bathroom accessories: dryer, tissue holder, non-slip mat, bathtub, toilet mat, etc.
● Tableware: tableware, wine utensils, glassware, food storage boxes, cutlery sets, etc.
● Activity facilities: fitness equipment, awnings, garden furniture, amusement facilities, spa facilities, etc.
● Bathroom accessories: dryer, tissue holder, non-slip mat, bathtub, toilet mat, etc.
● Tableware: tableware, wine utensils, glassware, food storage boxes, cutlery sets, etc.
● Activity facilities: fitness equipment, awnings, garden furniture, amusement facilities, spa facilities, etc.
For a more detailed selection guide, check out the previous article: Another 100 billion blue ocean! The popularity of the Amazon hotel category has soared, and the “money” power to select products is clear at a glance!
Kitchen supplies
Amazon's one-stop product selection and procurement experience, transparent prices, and low MOQ have solved many pain points in offline commercial kitchen procurement, and have become the preferred procurement channel for more and more corporate buyers. Furthermore, the trend towards e-commerce in commercial procurement practices is bringing new opportunities. The global market is expected to reach US$44.6 billion in 2025. 10
● Three popular categories: food processing, tools and equipment, kitchen furniture
● Popular products for business buyers: disposable kitchen supplies, food storage and organization equipment, red wine glasses, flat glass cups, small refrigerators, etc.
● Increased sales of new products: air fryers, electric vertical mixers, tissue holders, range hoods, cookware packages, etc.
● Popular products for business buyers: disposable kitchen supplies, food storage and organization equipment, red wine glasses, flat glass cups, small refrigerators, etc.
● Increased sales of new products: air fryers, electric vertical mixers, tissue holders, range hoods, cookware packages, etc.
For a more detailed selection guide, check out the previous article: Freezer sales have surged 20 times per day! Commercial catering actually harbors $44.6 billion in business opportunities!Here's another hot selection from Amazon!
Auto parts maintenance
The auto parts category is one of the fastest-growing categories on Amazon's US site, and the scale is large enough. Sales in the auto parts category are showing an accelerated shift to online. In 2023, the global market size will reach US$828.6 billion and grow at a compound annual growth rate of 7% 11.
● Three popular categories: car maintenance, auto parts, automotive lighting
● Hot products for business buyers: car exhaust pipes, engine oil filters, car engines, driving recorders, car headlights, etc.
● Increased sales of new products: car stickers, vehicle receivers, chassis lifters, trailer hooks, exhaust gas treatment agents, etc.
● Hot products for business buyers: car exhaust pipes, engine oil filters, car engines, driving recorders, car headlights, etc.
● Increased sales of new products: car stickers, vehicle receivers, chassis lifters, trailer hooks, exhaust gas treatment agents, etc.
For more detailed product selection guidelines, check out the previous article: Must-see for auto parts sellers! The best-selling Amazon website in the US depends on this guide
Scientific research laboratory supplies
Medical institutions, independent laboratories, institutions of higher learning, K12, commercial enterprises, automobile companies, governments, etc. are also high-demand procurement users in this category, and the customer unit price is high! In recent years, the volume of laboratory testing supplies in the US has exceeded 75 billion US dollars. 12
● Hot products: scientific laboratory mixers, test tube racks, calipers, infrared thermometers, precision bench scales, ultrasonic cleaners, scientific laboratory sprays...
For a more detailed selection guide, check out the previous article: Big Selling Hot Spots! Amazon sales in these categories continue to soar, and the overseas back-to-school season ushered in nearly 100 billion business opportunities!
Are you aware of all the B-side business opportunities on Amazon?
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Do a good job in product selection and stocking, and prepare everything to lay out the B-side market,
It won the top spot in the peak season and received tens of millions of orders.
Do a good job in product selection and stocking, and prepare everything to lay out the B-side market,
It won the top spot in the peak season and received tens of millions of orders.
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