Amazon's new feature “Compliance Reference” launched

Big head!Can this product be sold?What compliance is required?Amazon launches new compliance features!

November 18, 2021 | The full text is 2,343 words and takes about 8 minutes

Contents
1/ Amazon's new “Compliance Reference” feature is live!
2/ How to use Amazon's “Compliance References” feature

Have you ever been bothered by the following issues when selling on Amazon?

Seller A

Not sure if your selection can be sold in the target market?

When a poor quality service provider provided false certifications and all products were removed from the shelves, are there any reliable ones you can recommend?

Seller B

Seller C

There are many channels for obtaining compliance policies. Is there a platform that covers them all and is easy to operate?

I'm not a brand or manufacturer, and I don't have any ready-made certification data. How can I perform the relevant certification?

Seller D

Seller E

My products are already in overseas warehouses, can they be certified overseas?

👇 Now, these questions are solved!

01
New Amazon features
“Compliance Reference” is online

Recently, Amazon Seller Central released a new feature: “Compliance Reference”! For example, you can use the “Compliance Reference” feature to check compliance requirements and solutions for high-risk product types sold on Amazon, such as children's toys, hair dryers, lamps, power banks, etc.

Specific features:

Compliance solutions that help sellers learn and understand Amazon product compliance policies in target markets and provide information on officially recognized compliance service providers.

Online sites:

Currently, this feature is only available on Amazon's US site , and supports inquiries from relevant compliance policies and service providers in the US, the UK, Germany, France, Spain, and Italy. In the future, the feature will be launched on other Amazon sites, and destinations will be expanded to more countries.

Fees:

As long as you are a registered seller, you can use the “Compliance Reference” feature directly in Seller Central for free!

Next, Xiaobian will take you to see the many advantages of this feature:

① One-stop presentation covering multiple types of compliance policies

Previously, you might have to obtain requirements related to product compliance, dangerous goods compliance, export trade compliance, and import trade compliance through various channels. Now, all you need to do is view it on Seller Central via this feature.

② Wide coverage, providing professional service providers at home and abroad

Currently, “Compliance Reference” provides a range of qualified domestic and international compliance service providers. You can select compliance service providers officially recommended by Amazon according to certification requirements. Whether your products or supply chain are at home or abroad, whether you are a brand or manufacturer, you can seek relevant advice from a suitable service provider.

③ Easily check multi-country compliance requirements without redirecting to registration

If you only register on the US site, you can not only use the compliance reference to check the compliance requirements of the US site, but also directly check the compliance requirements of each European site.

④ Easy to operate and can be used directly in Seller Central

If you need to check product-related compliance policies or service providers, you can perform related operations directly in Seller Central without having to go to another website for help.

If you have previously or are currently using the Amazon Seller Compliance System (ECTS), it is recommended that you use the “Compliance Reference” feature to help you better understand product compliance policies and have a better experience.

02
How to use
Amazon “Compliance References” feature

Once you have a basic understanding of the features and benefits of Compliance References, you can use the functionality in the following 3 steps:

1. Go to the “Compliance References” page
2. Review product-related compliance requirements
3. View compliance service providers and obtain contact information

🔍 You can click this link to open the “Compliance References” page

1. Go to the “Compliance References” page

2. Review product-related compliance requirements

3. View compliance service providers and get contact details

In the future, the “Compliance Reference” feature will be launched on other Amazon sites. Amazon will also continue to launch more compliance references for product types according to sellers' needs~ to help sellers better deal with related compliance issues~

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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