Amazon's four official training programs help you go overseas steadily and sell well globally!
December 28, 2021 | The full text is 1,135 words and takes about 4 minutes
If you want to learn operations quickly:
Whether it's basic operations or advanced operation skills, you can learn through official Amazon training! Next, let's take a look at the details of Amazon's official training with Xiaobian!

Amazon's official training has a rich and diverse “4 x 4” training system, covering all stages of sellers' business development. The one-stop training service leads Chinese sellers to comprehensively improve their operational skills and ride the waves in a cross-border blue ocean.



► Official WeChat
Specially customized for Chinese sellers. First-hand updates on new regulations, key information is not missed.

The number of fans exceeds one million

Read by tens of millions
► Official livestream
Amazon's four official training programs help you go overseas steadily and sell well globally!

Nearly one million views per year

Amazon managers joined to answer questions, and the satisfaction rate was as high as 98%
► Seller University
Amazon Global Program, systematic online self-study, improving operational knowledge anytime, anywhere.

Hundreds of courses have been launched

More than 2 million Chinese sellers learned online in 2021
► Official lecture hall (paid)
Specially designed for Chinese sellers, gold medal instructors lead practical exercises and closely maintain the student community.

Includes 3 major modes: offline classes, online live streaming, and seller training camps

Hands-on quality teaching and in-depth communication with sellers
Direct access to 4 major training programs:
Click the button to go directly
Amazon official livestream
Click this link to sign up for the latest free live course
Click this link to sign up for the latest free live course
Amazon Seller University
Follow the path for more course details
Follow the path for more course details
Log in to Seller Central
> Navigation bar “Performance”
Seller University
> Navigation bar “Performance”
Seller University
Amazon Official Lecture Hall
Click this link to learn more about premium paid courses
Click this link to learn more about premium paid courses

In order to create high-quality content that is both professional and practical for sellers, Amazon's professional course development team has carefully refined the official course. Starting with sellers' operational difficulties and priorities, Amazon has set up the following 4 core course modules to help sellers obtain more effective training support.
► Operational practices
Cover popular topics such as product selection, logistics and warehousing, traffic and conversion, and quickly master Amazon operation skills
► Policy compliance
Cover product, tax, and operational compliance to lay the foundation for long-term healthy management
► Brand building
Help sellers operate brands, seize overseas traffic, and enable long-term development
► Executive exchanges
Specially designed for business executives, including advanced topics such as talent development and industrial layout

Amazon will provide Chinese sellers with more comprehensive, in-depth, and detailed training content to help you go overseas steadily and sell globally!
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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Getting Started: New Seller Guide
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