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Amazon's 2022 category trends are finally out!Did more than 3 billion netizens actually buy it?!
January 15, 2022
Contents:
1/ New selections are critical to the long-term development of sellers
2/ There are many category opportunities on Amazon
3/2022 Amazon's four major overseas consumer trends
4/2022 In-depth analysis of potential categories (with star selection guide)
1/ New selections are critical to the long-term development of sellers
2/ There are many category opportunities on Amazon
3/2022 Amazon's four major overseas consumer trends
4/2022 In-depth analysis of potential categories (with star selection guide)
The volume of online retail sales in 2025 is 5862.27 billion US dollars! Over 4.8 billion online consumers worldwide! Cross-border e-commerce is full of momentum!The scale of cross-border e-commerce in China has increased tenfold in 5 years! 1 Not long ago, Chinese brands also topped the Amazon New Product List in the top three! 2.
At this week's Amazon Global Selling Cross-border Summit, Amazon's global vice president Cindy also brought a new trend in category development on Amazon: new products are critical to the long-term development of sellers.
Product selection planning,
In particular, the continuous expansion and innovation of new product selections
Is the seller on Amazon
An essential ability to achieve healthy long-term development.
In particular, the continuous expansion and innovation of new product selections
Is the seller on Amazon
An essential ability to achieve healthy long-term development.
Specifically, more than 1/4 of the sales of third-party sellers on Amazon's US site in the third quarter of last year came from new products created in the past 12 months; more than 45% of sales came from new products created within the past 24 months .
Well then,
Are there many category opportunities on Amazon?
What are the new consumer trends on Amazon in 2022?
Which categories and star selections are more valuable for sellers to enter?
Today, Xiaobian will summarize these key points for you, please read them carefully!
Are there many category opportunities on Amazon?
What are the new consumer trends on Amazon in 2022?
Which categories and star selections are more valuable for sellers to enter?
Today, Xiaobian will summarize these key points for you, please read them carefully!
There are many category opportunities on Amazon
There are many popular products on Amazon!Amazon's three core sites - US, Europe (UK, France, Germany, Italy, Spain), and Japan, are rich in hot products and big business opportunities 3:
● Consumer electronics are popular all year round in all countries
● Fashion products have continued to be popular since 2020. In the US, it is one of the fastest growing categories in 2021; in Europe, it is also one of the categories that consumers buy the most online
● Many dark horses have also emerged in household goods, and products such as toys and family entertainment are popular
● Fashion products have continued to be popular since 2020. In the US, it is one of the fastest growing categories in 2021; in Europe, it is also one of the categories that consumers buy the most online
● Many dark horses have also emerged in household goods, and products such as toys and family entertainment are popular
Amazon's top four overseas consumer trends in 2022
#01 Pursue instant consumption , greatly influenced by social media 4
Not only does everyone love to watch live broadcasts; live streaming for all has become a phenomenon. Overseas consumers' shopping habits are greatly influenced by social platforms.
▼ Based on the live streaming trend for everyone to watch, 2022 hot products forecast:
KOL recommendations have an increasing influence on users' choices of consumer goods for daily use: consumer goods are in the FMCG category, and the customer unit price is relatively low. The recommendations of KOLs in short videos and other media can easily influence consumer conversion. Popular products such as makeup: eyeshadow and eyeliner; skin care: neck cream.
Live streaming by influencers stimulates consumption of pet categories, and there is a high demand for cat and dog supplies: Live streaming by influencers has also led to demand for cat, cat and dog supplies. Europe and the US have also always been in the pet consumer market, with popular products such as feeding products.
▼ For everyone to become an anchor, 2022 hot products forecast:
In the context of national live streaming, demand for photographic products has surged. Demand for electronic products, wireless devices, furniture, and home decor for live streaming is increasing, including backdrops, tables and chairs, home decorations, etc.; as well as beauty and skin care products to help look good on camera.
#02 Pursue the physical and mental health of individuals and families 5
The pandemic has made overseas consumers pay more attention to the physical and mental health of themselves and their families. Predictably, demand for health, sports and travel, social needs, and personal interests will remain strong in 2022.
▼ In response to health and personal care needs, 2022 hot products forecast:
Overseas consumers want to be able to do some basic personal care massages at home. For example, demand for Oriental massage products has increased among North American consumers, and popular products such as eye massagers, neck massagers, SPA massage tables, etc.; the number of searches for personal care and health products by Japanese consumers has soared in the past year, exceeding 700%.
▼ In response to indoor and outdoor activities and travel needs, 2022 hot sales forecast:
Demand for sports and fitness has increased, and popular products such as yoga clothes, cycling pants, sports underwear, etc.
The urge to go out in the post-pandemic era is increasing day by day, and demand for camping products, including tents, camping tables and chairs, and sleeping bags, is becoming more and more obvious.
Due to health and environmental requirements, more and more consumers are choosing electric bicycles as a travel option.
▼ In response to social demand, 2022 hot sales forecast:
The pandemic has given consumers more time to spend time with their families and enjoy a small range of family activities. Demand for home entertainment products, patio party decorations, and other garden supplies has increased.
▼ In response to personal interests and needs, 2022 hot sales forecast:
Many consumers are passionate about customized and personalized products, and DIY is increasing, such as painting walls to change the mood or adding accessories to cars.
#03 Pursue sustainable and environmentally friendly production and consumption 6
Overseas consumers attach great importance to whether product manufacturers and brands have an environmental concept, and pay more attention to whether the manufacturer or brand uses recyclable materials. This is particularly evident in certain categories, such as children's clothing, mother and baby; at the same time, consumers themselves practice green homes and environmentally friendly travel.
▼ In response to the demand for green environmental protection on the production side, 2022 hot products forecast:
Clothing made from recycled and recyclable materials is popular with consumers. For example, women's underwear, loungewear, etc. must be healthy and environmentally friendly on the basis of comfort.
Products from environmentally friendly manufacturers will be preferred: the quality requirements for children's clothing, mother and child products are more stringent, and the demand for environmentally friendly materials is higher.
▼ In response to the demand for green homes and environmentally friendly travel, 2022 hot products forecast:
As the number of days with high temperatures around the world increases (global warming), demand for refrigeration equipment is also increasing. However, due to environmental considerations, consumers are increasingly choosing environmentally friendly products and fans. At the same time, strong environmental awareness in Europe and America is also driving the popularity of cycling pants.
#04 Pursue the individualization, intelligence and versatility of products 7
The rapid development of technology has boosted the diversity of products and the refined development of categories. Overseas consumers are also paying more attention to the personalization and intelligence of products and whether they can be used for multiple purposes.
▼ In response to individual needs, 2022 hot sales forecast:
Personalized products are exclusive at the time of purchase, so they can intuitively reflect consumer satisfaction. Personalization makes the consumer shopping experience easier and enhances brand loyalty. For example, customized blankets are very personalized, and jewelry with names is very memorable; in addition, personalized demand for straws, cups, and toothbrush holders has increased, and development can be considered in 2022.
▼ In response to intelligent demand, 2022 hot products forecast:
Artificial intelligence has the potential to enhance the online shopping experience, including voice search, AI/AR/VR technology application, shopping chatbots, etc .; at the same time, smart products make people's lives more convenient:
● In 2025, the US smart home market will exceed 45 billion US dollars, including smart homes, control and connectivity, security, lighting, energy management, home entertainment, and smart devices. As of February 2020, 24% of people have 2 smart speakers, and 29% have 3 or more;
● The scale of smart homes in Europe is expected to reach nearly 210 million units in 2025;
● Japanese consumers are inherently demanding products, shopping services, etc., and are more demanding in terms of individuality, intelligence, and versatility of products.
● The scale of smart homes in Europe is expected to reach nearly 210 million units in 2025;
● Japanese consumers are inherently demanding products, shopping services, etc., and are more demanding in terms of individuality, intelligence, and versatility of products.
▼ In response to the multi-functional demand of products, 2022 hot sales forecast:
Versatility meets consumer demand for products to be used in more scenarios; at the same time, the cost performance ratio is improved:
● Traditional categories are intelligent, such as pet feeders with cameras and infrared play functions.
● Products are used more widely. For example, pet furniture and household items also appear more in the garden scene.
● Products are used more widely. For example, pet furniture and household items also appear more in the garden scene.
Under these four major trends, the first three were more or less affected by the Black Swan Incident and rapidly erupted, while the last one came into being in line with the development needs of the times. That's right!As the world enters the Internet of Everything era, 5G tech, AI tech, Touchless, Smart Home... the demand for smarter things from overseas consumers is increasing day by day 8!
The smart home era has arrived, dear sellers,
It's time to hurry up the layout!
It's time to hurry up the layout!
2022 In-depth analysis of the smart home category
(with star selection guide)
(with star selection guide)
The estimated total value of global smart homes in 2025 will reach US$182.3 billion! Among them, the US site is 46.8 billion US dollars and the European station is 44.9 billion US dollars, with compound annual growth exceeding 2 digits 9! Nearly half of American households expect to use smart home devices. 10
#01 Smart Home Global Overview and Consumer Preferences 11
Currently, the most popular smart home categories in the world are: Control and Connectivity, Smart Lighting Comfort and Lighting, Smart Security, Home Entertainment, Energy Management, and Smart Appliance.
Across the world, the first smart home consumers usually start with is a small, less expensive item, and then try more expensive smart home products. For example, the combination of a smart light bulb and a smart speaker is the smart home entry product for most consumers. In the long run, smart homes will replace traditional homes.
Check out the trends in each country:
American station
● Smart homes are highly accepted as a new industry in the US. In 2020, the penetration rate of smart homes in the US ranked first in the world, reaching 36.6%, which is about twice that of China;
● The penetration rate of control connection products is high in English-speaking countries such as the US. The US is about 7 times that of Italy, and the prospects are great;
● The average spending of American households on smart homes is among the highest in the world. Among them, the investment in smart devices is the highest, reaching $665 per household per year.
● The penetration rate of control connection products is high in English-speaking countries such as the US. The US is about 7 times that of Italy, and the prospects are great;
● The average spending of American households on smart homes is among the highest in the world. Among them, the investment in smart devices is the highest, reaching $665 per household per year.
UK station
● The UK's Internet and smartphone penetration rate in 2020 both surpassed the US, ranking first in the world, reaching 91.4% and 90.5% respectively. The mature Internet environment made British consumers more willing to try smart homes;
● Smart devices are favored by British consumers, and the volume in the UK will reach 3.35 billion US dollars by 2025;
● The average UK household spent more than $663 on a smart home in 2020.
● Smart devices are favored by British consumers, and the volume in the UK will reach 3.35 billion US dollars by 2025;
● The average UK household spent more than $663 on a smart home in 2020.
German station
More than 20 million households in Germany will use smart lighting products in 2025; more than 15 million households will use home entertainment products, more than three times that of France;
The volume of smart devices in Germany will reach 3.25 billion US dollars in 2025, which has great potential.
The volume of smart devices in Germany will reach 3.25 billion US dollars in 2025, which has great potential.
Japan Marketplace
Smart devices will be used faster in Asia than in Western Europe and North America. Usually, the first smart device consumers buy is a small, less expensive item. After using it, people will be more willing to try more expensive smart home products.
#02 Smart Home Star Selection Guide
This time, we're bringing you a smart home star selection guide from four sites in the US, UK, Germany, and Japan!
Stars out of 5:
● The recommendation index takes into account multiple parameters, including the category's site capacity, growth rate, penetration rate of Chinese sellers, etc. The higher the star rating, the more recommended
● The competition index takes into account the penetration rate of Chinese sellers. The higher the star rating, the lower the level of competition, and the more recommended entry
● The heat index takes into account the increase in sales over a specific period of time in the past. The higher the star rating, the faster the growth rate
● The recommendation index takes into account multiple parameters, including the category's site capacity, growth rate, penetration rate of Chinese sellers, etc. The higher the star rating, the more recommended
● The competition index takes into account the penetration rate of Chinese sellers. The higher the star rating, the lower the level of competition, and the more recommended entry
● The heat index takes into account the increase in sales over a specific period of time in the past. The higher the star rating, the faster the growth rate
American station
UK station
German station
Japan Marketplace
#03 Overseas Hot Selling Keywords for Smart Homes
Master the keywords that consumers often search for when buying smart home products, and get tens of millions of global traffic every minute!
(The following are examples of keywords related to smart home selection in the US, UK, Germany, and Japan)
US: shower curtain, vacuum cleaner, shoe rack, tapestry, bathroom decor, weighted blanket, jewelry organizer, fan
UK: Halloween pillows, laundry basket, led lights, toilet brush, shower curtain, solar lights outdoor garden, kitchen bin
Germany: LED strip, duschvorhang, wäscheständer, wäschekorb, bettwäsche 135x200, deckenlampe, teppich, sodastream
Japan: swimming chair, bookshelf, seat chair, trash can, water bottle, TV stand, hangers, bath towels
UK: Halloween pillows, laundry basket, led lights, toilet brush, shower curtain, solar lights outdoor garden, kitchen bin
Germany: LED strip, duschvorhang, wäscheständer, wäschekorb, bettwäsche 135x200, deckenlampe, teppich, sodastream
Japan: swimming chair, bookshelf, seat chair, trash can, water bottle, TV stand, hangers, bath towels
#04 Smart Home Operation Tips 12
Combined with global consumer preferences, sellers can look out for these small details:
▼ Easy to use DIY installation design
Professional on-site installation services are time-consuming and expensive in most overseas countries. Therefore, installation difficulties are one of the major barriers for consumers to buy smart homes. To solve this problem, consumers are more willing to buy.
▼ Product function integration
Sellers are advised to integrate the functions of the product according to consumer habits to achieve multiple uses in one product. However, it is also important to note that using more than one thing does not mean trying to integrate too many redundant features.
▼ Intelligent ecosystem construction
Sellers are advised to design more convenient connectivity functions to form a smart home ecosystem between smart products.
▼ Voice control and natural language processing
The application of voice control in smart homes is very important, and natural language processing technology can promote more effective human-computer interaction13. Sellers can start with this aspect to enhance their products.
▼ Comprehensive protection of user data
Due to comprehensive networking and adaptation to user behavior, the protection of privacy and data information security has become more important. Especially on European, American, and Japanese sites, users' data traffic must be protected.
▼ Brand building is a plus
Brand awareness is one of the most important aspects of all marketing activities, and the same is true in the smart home industry. Sellers are advised to focus on brand building.
#05 Smart Home Compliance Requirements
Smart home products are usually charged. Please check the following national certifications for small household appliances and electrified products! Please scroll up and down to view each site's specific compliance requirements.
US station:
● FCC: Radio-related products, such as WIFI, Bluetooth, microwave and other equipment
● DOE: Small household appliances involve electrical appliances related products
● FDA: Food contact materials, such as microwave ovens, pots, bowls, etc. must meet FDA requirements
● ETL: Charged products involve ETL certification in the US. In addition, food grade requirements include the need to obtain NSF certification and ETL sanitation certification
Europe Marketplace
● CE certification: This certification is a requirement and standard of EU law for the safety of products freely circulating in the EU market. Different types of kitchen products can be CE marked only if it is confirmed that they meet the corresponding EU directives and applicable standards
● ROHS
● WEEE: Suitable for electronic and electrical products
● Regulation EC NO. 1935/2004: Food contact materials must comply
Japan Marketplace
● Japan's PSE product METI filing: PSE certification is a mandatory safety certification in Japan to prove that electrical and electronic products have passed the safety standards test of Japan's DENAN Law (DENAN Law) or international IEC standards; Japan's DENTORL Law (Electrical Devices and Material Control Law) stipulates that 498 types of products entering the Japanese market must pass PSE safety certification. Among them, 165 Class A products should obtain a diamond-shaped PSE mark, and 333 Class B products should obtain a round PSE mark; regulations require Japanese buyers to purchase You must register with Japan's METI within one month after purchasing the product, and be sure to mark the buyer's name or ID on the product so that future product sales processes can be supervised and managed
● Radio wave method: applicable to radio wave products
● Food Sanitation Law: Japan's Food Sanitation Law requires that products must not contain toxic and harmful substances that cause harm to humans, and sets corresponding inspection standards. Products can only be exported and sold to Japan if they have passed the inspection and inspection. Japan's Ministry of Health, Labor, and Welfare will also control it according to the corresponding standards
● FCC: Radio-related products, such as WIFI, Bluetooth, microwave and other equipment
● DOE: Small household appliances involve electrical appliances related products
● FDA: Food contact materials, such as microwave ovens, pots, bowls, etc. must meet FDA requirements
● ETL: Charged products involve ETL certification in the US. In addition, food grade requirements include the need to obtain NSF certification and ETL sanitation certification
Europe Marketplace
● CE certification: This certification is a requirement and standard of EU law for the safety of products freely circulating in the EU market. Different types of kitchen products can be CE marked only if it is confirmed that they meet the corresponding EU directives and applicable standards
● ROHS
● WEEE: Suitable for electronic and electrical products
● Regulation EC NO. 1935/2004: Food contact materials must comply
Japan Marketplace
● Japan's PSE product METI filing: PSE certification is a mandatory safety certification in Japan to prove that electrical and electronic products have passed the safety standards test of Japan's DENAN Law (DENAN Law) or international IEC standards; Japan's DENTORL Law (Electrical Devices and Material Control Law) stipulates that 498 types of products entering the Japanese market must pass PSE safety certification. Among them, 165 Class A products should obtain a diamond-shaped PSE mark, and 333 Class B products should obtain a round PSE mark; regulations require Japanese buyers to purchase You must register with Japan's METI within one month after purchasing the product, and be sure to mark the buyer's name or ID on the product so that future product sales processes can be supervised and managed
● Radio wave method: applicable to radio wave products
● Food Sanitation Law: Japan's Food Sanitation Law requires that products must not contain toxic and harmful substances that cause harm to humans, and sets corresponding inspection standards. Products can only be exported and sold to Japan if they have passed the inspection and inspection. Japan's Ministry of Health, Labor, and Welfare will also control it according to the corresponding standards
Before launching new products, sellers can use the Compliance Reference Tool to check whether the products they want to launch are high-risk products and the corresponding qualifications required to sell high-risk products on Amazon.
Please click on the following site to view related content:
American station
Five major European sites have recently been launched:
Four Europe marketplaces (France, Germany, Italy, Spain)
Four Europe marketplaces (France, Germany, Italy, Spain)
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Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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