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4/1-13 Amazon's top 9 European site promotion reporting has started!5-10 times sales sprint!
July 7, 2023
Contents:
01 Good news!The European Spring Sale is about to begin!
02 Spring Promotion Hot Category Guide
03 Spring Promotion Operation Guide
04 Notes for sellers
01 Good news!The European Spring Sale is about to begin!
02 Spring Promotion Hot Category Guide
03 Spring Promotion Operation Guide
04 Notes for sellers
⭐️ Great news!We have some good news! ⭐️
European sellers, please pay attention
First wave of big promotions at the beginning of the year
🔥 European Spring Sale 🔥 is here!
Please switch to working mode quickly
It was a good start in the Year of the Tiger!
First wave of big promotions at the beginning of the year
🔥 European Spring Sale 🔥 is here!
Please switch to working mode quickly
It was a good start in the Year of the Tiger!
The European Spring Sale will be launched simultaneously on April 1, 2022 on 9 European sites. The entire promotion will last for nearly two weeks and end on April 13, 2022. The nine major sites participating in the promotion are: Germany, the UK, France, Italy, Spain, Turkey, Sweden, the Netherlands, and Poland.
When you return from the holidays, please make quick arrangements to submit reports on various promotional tools to coincide with the big promotion. Check the picture below and report as soon as possible.
🔍 You can submit a promotion report according to the following path or click on the corresponding link 👇
Lightning Deal (LD) Path: Seller Central -> Ads -> Promotions -> Create a new offer
Coupons Path: Seller Central -> Ads -> Coupons
Prime Exclusive Discounts Path: Seller Central -> Ads -> Prime Exclusive Discounts -> Create a New Discount
Lightning Deal (LD) Path: Seller Central -> Ads -> Promotions -> Create a new offer
Coupons Path: Seller Central -> Ads -> Coupons
Prime Exclusive Discounts Path: Seller Central -> Ads -> Prime Exclusive Discounts -> Create a New Discount
⭐️ Spring Sale Product Selection Guide ⭐️
European consumers pay attention to quality of life. Spring is also a time when European holidays are in full swing. At this stage, the needs of European people are more diverse, and sellers can explore more product selection opportunities as a result. Whether they are seasonal sellers or forward-looking sellers who have begun to store water for the upcoming year's big sales, they have all begun to prepare early and actively report, and prepare to make a good start in the European Spring Sale.
“April will usher in the peak season for this category. Starting in April, our order volume can reach 5-10 times the off-season sales volume. Therefore, we have completed preparations for the 2022 spring promotion and plan to seize the business opportunities of this spring promotion. In addition to a few previous spring hits, we will also do promotional activities for 100+ new products this year to drive the exposure of new products and win the favor of the market. Abbottt, Premiere Creative’s creative director.
——Garden & Gardening category seller
“We actively report our campaign every spring. We have already planned promotional products for March and April of this year. In addition to the normal 7-day promotion (7DD) /flash sale (LD) reporting 2 weeks in advance, we will also apply for Top Deals (Top Deals) early. We mainly sell shell products, followed by sports products. In the past, January and February were low seasons, and sales volume was reduced starting in April every year.
The spring sale fully meets our marketing needs, and we will definitely actively report it. Abbottt, Premiere Creative’s creative director.
The spring sale fully meets our marketing needs, and we will definitely actively report it. Abbottt, Premiere Creative’s creative director.
——Electronic product category sellers
“We are looking forward to this spring sale. The new spring and summer products have already been released in December, just in time for the European spring sales campaign. We expect the spring promotion to boost sales at least twice as much as usual. At the same time, through activities, improving product rankings, listing exposure, and accumulating customer reviews, the process of promoting new products is accelerated, and a solid foundation is also laid for subsequent member day promotion. Abbottt, Premiere Creative’s creative director.
——Clothing, footwear category seller
In terms of product selection, in addition to garden gardening, clothing, footwear, electronic products, personal care and health, sports and outdoor, and festival-related products, which are all popular categories at this stage, promotional activities will also trigger an increase in sales of some promotion-sensitive products.
► Seasonal products
Garden Decorations, Garden Furniture, Outdoor Plants, Sprinklers, Insect Repellents
Treadmills, sports bracelets, sports bottles, cycling products, outdoor goods
Skin care, essential oil aromatherapy, toiletries, massage equipment, fascia guns
Treadmills, sports bracelets, sports bottles, cycling products, outdoor goods
Skin care, essential oil aromatherapy, toiletries, massage equipment, fascia guns
► Festival-related products
Party decorations, baking molds, home entertainment products, gift bags, flower decorations
► Promotion of popular products
Small kitchen appliances, tablets, sweepers, printing supplies, mobile phone products
Creating a holiday is by no means a Chinese patent, and European people are no less superior in terms of celebrating the holidays
⭐️ Spring Promotion Operation Guide ⭐️
Xiaobian will answer the five promotion tools one by one about how to submit reports, what are the reporting requirements, what mechanisms can be used by sellers to quickly file reports, and how to know the status of reports.
//Top Deal (Top Deal)
A type of price discount promotion. Will run continuously on the Amazon promotion page for 24 hours or up to the entire event period, or until inventory is sold out
Displayed at the top of the event page; the product page has the TOP DEAL logo
Can target a single product or multiple products in one category
Displayed at the top of the event page; the product page has the TOP DEAL logo
Can target a single product or multiple products in one category
Discount requirements
The current website price has been reduced by 25% (i.e. 25% off), or the current price has been reduced by more than €60/£60, at least 4 star reviews and 5 reviews
Inventory level recommendations
Inventory is best available for at least 4 weeks during the promotion
How to file a report
● To submit a top promotion, sellers need to submit a regular Lightning Deal according to the promotion criteria
● If the seller chooses to run a top promotion in the Lightning Deal, Amazon will confirm with the seller at least 7 days before the promotion's run date and provide when the promotion will run
● For promotions selected to run the top promotion, Amazon will re-create the top promotion in the system close to the run date (the original Lightning Deal status will change to “Canceled”)
● If the seller chooses to run a top promotion in the Lightning Deal, Amazon will confirm with the seller at least 7 days before the promotion's run date and provide when the promotion will run
● For promotions selected to run the top promotion, Amazon will re-create the top promotion in the system close to the run date (the original Lightning Deal status will change to “Canceled”)
Deadline to submit
March 11, 2022
//Lightning Deal
A limited-time promotion that is displayed on the Amazon promotions page for a few hours, and the maximum number of offers can be set
Each Lightning Deal can only include one product (but can include different styles, sizes, and colors of that product)
Each Lightning Deal can only include one product (but can include different styles, sizes, and colors of that product)
Discount requirements
Good brand and sales history. At least a 15% reduction in the current website price (i.e. 15% off), or the current price reduction of more than €50/£50 must meet the lowest selling price in the past 28 days, at least a 3-star review and 5 comments or no comments
Inventory level recommendations
Inventory is best available for at least 2 weeks during the promotion
How to file a report
● Go to the Seller Central promotions page (Ads -> Lightning Deals) to create a Lightning Deal
● Sellers will see a list of recommended ASINs (recommended lists are updated weekly, so sellers can check this page regularly)
● Please check and select the date corresponding to the event according to each site's event calendar and set the Lightning Deal
● Sellers will see a list of recommended ASINs (recommended lists are updated weekly, so sellers can check this page regularly)
● Please check and select the date corresponding to the event according to each site's event calendar and set the Lightning Deal
Deadline to submit
Ends one week before the event starts
Fee standards
Each Lightning Deal will charge a basic fee of £25 (this is a one-time fixed fee and will be invoiced separately after the promotion ends)
//7-day sale (7-day deal)
A price discount promotion displayed on the Amazon promotions page. The promotion page will continue to run for 7 days during the event, and the display can run for up to the entire event period
This form of promotion can be used to attract traffic across product categories and increase the visibility of one or more brands
This form of promotion can be used to attract traffic across product categories and increase the visibility of one or more brands
Discount requirements
Good brand and sales history. At least a 15% reduction in the current website price (i.e. 15% off) or a reduction of more than €40/£40 from the current price must meet the lowest selling price in the past 28 days, at least a 3-star review and 5 comments or no comments
Inventory level recommendations
Inventory is best available for at least 2 weeks during the promotion
How to file a report
● Go to the Seller Central promotions page (Ads -> Lightning Deals) to create a 7-day promotion
● Sellers will see a list of recommended ASINs (recommended lists are updated weekly, so sellers can check this page regularly)
● Please check and select the date corresponding to the event according to each site's event calendar and set a 7-day promotion
● Sellers will see a list of recommended ASINs (recommended lists are updated weekly, so sellers can check this page regularly)
● Please check and select the date corresponding to the event according to each site's event calendar and set a 7-day promotion
Deadline to submit
Ends one week before the event starts
Fee standards
There will be a basic fee of £50 for each 7-day promotion (this is a one-time fixed fee and will be invoiced separately after the promotion ends)
//Coupons/Vouchers (Coupons/Vouchers)
Displayed on the product detail page and Amazon coupon page, customers only need to click on the coupon to add it to the shopping cart, and the discount is automatically calculated during checkout
Coupons are limited by the budget, so they are an effective tool for managing your budget
Recommended operation for 1-3 months
Coupons are limited by the budget, so they are an effective tool for managing your budget
Recommended operation for 1-3 months
Discount requirements
The current website price was reduced by 5% (i.e. 15% off)
Inventory level recommendations
Inventory is best available for at least 2 weeks during the promotion
How to file a report
● Go to the Seller Central promotions page (Ads -> Coupons) to create a new coupon
● Add products to coupons and set discount percentages or markdown amounts
● Sellers can target specific customer groups for coupons (e.g. Amazon students, Amazon families)
● Amazon recommends creating coupons for the whole year. Coupons will continue to be improved throughout the year, so that products can be eligible for other promotions in the next promotion
● Add products to coupons and set discount percentages or markdown amounts
● Sellers can target specific customer groups for coupons (e.g. Amazon students, Amazon families)
● Amazon recommends creating coupons for the whole year. Coupons will continue to be improved throughout the year, so that products can be eligible for other promotions in the next promotion
//Prime Exclusive Discount (Prime Exlcusive Discount)
Prime Exclusive Discounts are a price discount that is widely used on all FBA products eligible for Prime shipping, and is limited to Prime members
Discount requirements
The current website price is reduced by 10% (or 10% off), and cannot be higher than the non-member price
Open site
Please note: Prime exclusive discounts only apply to US, Canada, Mexico, UK, Germany, France, Italy, Spain, UAE, Australia, India, and Japan
How to file a report
● Go to Seller Central promotions page (Ads -> Prime Exclusive Discounts)
● Create discounts
● Enter discount details (including name, date of operation) to add products to the Prime Exclusive Discount
● Create discounts
● Enter discount details (including name, date of operation) to add products to the Prime Exclusive Discount
To help sellers select the best promotions during the event, Seller Central will display Amazon's Lightning Deals and 7-Day Promotion recommendations.
◎ Promotion recommendations
To help sellers select the best promotions during the event, Seller Central will display Amazon's Lightning Deals and 7-Day Promotion recommendations.
These recommendations are generated based on the information below and are updated weekly:
● Product sales history
● Product reviews and ratings
● Seasonality of products
● Products with high sales potential
🔍 View path: Seller Central -> Ads -> Lightning Deals
These recommendations are generated based on the information below and are updated weekly:
● Product sales history
● Product reviews and ratings
● Seasonality of products
● Products with high sales potential
🔍 View path: Seller Central -> Ads -> Lightning Deals
Can I sit back and relax after filing a report?
Of course not!Sellers are advised to keep an eye on the promotion status after submitting the report and adjust the promotion plan in a timely manner according to the different status.
Report Status
Status meaning
Approved
（Approved）
（Approved）
The promotion will run on the start date, Amazon has reviewed the promotion, and no further action is required on your part. If the promotion start date has passed, the promotion is likely already live and running on the Amazon page.
Awaiting approval
（Pending Approval）
（Pending Approval）
The promotion is pending approval by Amazon. This process usually takes 7 days, but may take longer. If your promotion is still pending approval 72 hours before it starts, please contact Amazon through Seller Central.
Needs Attention
（Needs Your Attention）
（Needs Your Attention）
The promotion requires your review. Go to the promotion detail page and download the form for the wrong product. Amazon usually increases instructions on what steps need to be taken. You may need to remove the product, modify the amount, or make other changes. Make changes as soon as possible, and your promotion will be reviewed again by the business team, which may take up to 7 days.
Cancelled
（Canceled）
（Canceled）
Promotions will not run on Amazon pages. This promotion request has been cancelled by a user of your seller account or the Amazon team. Please create a new promotion if needed; once the promotion starts, it cannot be cancelled.
Now that the promotion has been submitted and everything is ready, what else can sellers do to improve their chances of capturing big traffic and conversions?
✔️ Optimize A+ pages
An A+ page with good quality, excellent presentation, and rich graphics can help improve the user's browsing experience and thus play a role in driving conversion. It is recommended that sellers can evaluate, improve, and optimize your A+ page before the big promotion.
⚠️ Attention!Only brand sellers can upload images and videos on A+ pages!！！
⚠️ Attention!Only brand sellers can upload images and videos on A+ pages!！！
✔️ Appropriate use of advertising tools
During the promotion period, a large amount of traffic poured into the Amazon Marketplace. Sellers are advised to use advertising tools (such as product promotion ads) appropriately to capture new and old traffic according to their own actual situation, thereby boosting sales growth.
⚠️ Sponsored Products (Sponsored Products) is a self-service paid advertising tool. Sellers can go to Seller Central -> Ads -> click “Start”. Once registration is approved, sellers can use the tool to create paid ads.
⚠️ Sponsored Products (Sponsored Products) is a self-service paid advertising tool. Sellers can go to Seller Central -> Ads -> click “Start”. Once registration is approved, sellers can use the tool to create paid ads.
⭐️ Seller notes ⭐️
1. Amazon reserves the right to reschedule or cancel the promotion at any time before it starts running. If the seller's promotion is not approved within 7 days, Amazon will cancel the promotion
2. If the seller's Lightning Deal does not meet Amazon's internal standards, Amazon will notify the seller 14 days to 24 hours before the Lightning Deal starts. <编辑>Sellers can edit and resubmit the Lightning Deal by selecting it on the promotion detail page
3. If the seller does not submit in accordance with Amazon standards, the seller's Lightning Deal will not work. Sellers may be notified 24 hours before the promotion starts, so be sure to check your email to make sure the Lightning Deal works properly
4. Amazon does not guarantee that customers will place promotional orders
5. Amazon does not guarantee that the promotion will run on the selected day/time
6. Amazon has the final say on whether or not to run a promotion
2. If the seller's Lightning Deal does not meet Amazon's internal standards, Amazon will notify the seller 14 days to 24 hours before the Lightning Deal starts. <编辑>Sellers can edit and resubmit the Lightning Deal by selecting it on the promotion detail page
3. If the seller does not submit in accordance with Amazon standards, the seller's Lightning Deal will not work. Sellers may be notified 24 hours before the promotion starts, so be sure to check your email to make sure the Lightning Deal works properly
4. Amazon does not guarantee that customers will place promotional orders
5. Amazon does not guarantee that the promotion will run on the selected day/time
6. Amazon has the final say on whether or not to run a promotion
A good start is half the battle!European sellers, the European economy is quietly recovering, and European consumers' wallets are also jumping. I hope everyone can seize the first-year event traffic at this top track and set off a whole year's boom!
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