‼️ What should I do if I suddenly encounter the legendary “Second Trial”?6 tips to reduce the chances of an Amazon account being reviewed!

February 21, 2022 | The full text is 3,554 words and takes 11 minutes to read

Contents
01 What is the legendary “Second Trial”?
02 How to reduce the chance of experiencing an “account review”?
03 I have experienced an “account review”, what should I do?
04 IMPORTANT!Video verification added to “Account Review”!
05 What are the frequently asked questions about “Account Review”?

For many sellers, the “account review”, or the legendary “second review,” is a headache. Today, Xiaobian will tell you all about how to successfully clear the level if you fall into this hidden level.

01
What is the legendary “Second Trial”?

The account review triggered after completing Amazon registration is called a “second review” by many people across borders. This is a review process where Amazon may suspend some sellers' accounts and request more information to help buyers and sellers maintain a trustworthy marketplace. Sellers are required to submit clear and clear relevant information and documents in accordance with the requirements so that the review department can carry out an “account review”. However, this is not an inevitable procedure, and not every seller is required to conduct an account review!

02
How can I reduce the chance of experiencing an “account review”?

Keep that in mind!“Remediation after the fact” is not as good as “prevention and control in advance”!During the account registration process, you should pay special attention to the following 6 points:

● It is recommended to use a stable dedicated network environment, do not use VPN/VPS/Super Browser
● Make sure that the information submitted during registration and displayed in the back office is consistent with the company information you actually own. Never confuse the identity of the legal entity with the actual operator or actual office address
● Make sure your business contact information (email address and phone number) is up to date so Amazon can contact you if necessary
● Credit cards submitted in the back office for payment and settlement must be valid and can be debited normally. It is recommended to use a corporate credit card, and bank account information is always up to date
● When registering, please ensure that you can submit utility bills with the same address as the back-office address
● It is recommended that you keep the purchase invoice. If you encounter an audit or category application during the subsequent business period, you may be asked to provide the corresponding purchase invoice

03
I have experienced an “account review”, what should I do?

How do I know if my account has been reviewed?

If you receive a performance notification in Seller Central in the email below and the content is as shown in the screenshot, it is likely that your registration has experienced account suspension.

* Depending on the login site and default language settings, the subject and language of the email you receive will vary, but it will usually be sent from the email address mentioned above, and there is an “Appeal” button in the action column

邮箱地址一般是no-replies-appeals@amazon.com 或no-replies-appeals@amazon.xx “xx” in the email address is an abbreviation for the Amazon site, such as co.uk, co.jp, etc.

At this point, you can complete and pass the account review by following these 4 steps:

* Note: These account review guidelines apply to North America sites (including the US, Canada, and Mexico), Japan, Australia, UAE, and Singapore. The European site is slightly different; the relevant requirements are explained in particular below.

● 1. Learn why your account was suspended

1.1 View path: Seller Central -> Performance -> Performance Notifications

1.2 Read each performance notice carefully and find the notice with the “Appeal” button in the Actions column

1.3 Such notifications are generally sent via the following email addresses:

Email seller-performance@amazon.com (no-replies-appeals@amazon.com or, “xx” is an abbreviation for the Amazon site, such as co.uk, co.jp, etc.), but this may vary from site to site (for example, notifications for North American sites may be sent via PHP) no-replies-appeals@amazon.xx alliance@amazon.com

● 2. Prepare the corresponding materials in accordance with the requirements set out in the performance notice

2.1 Amazon only accepts utility bills within the last 90 days, only for plumbing or gas, electricity, water, or internet services

How do I know if my account has been reviewed?

● Only color photos or color scans of invoices in pdf, png, and gif formats are accepted; screenshots are not accepted
● The file must not cover up material damage, must be authentic and unmodified, and must never be PS or altered (including any annotations or annotations on the file)
● For individual sellers, the bill must show your full name and current address of operation or residence; for corporate sellers, the bill must show the full legal name of your company or the full name of the legal representative, which also needs to appear on your business license
● If it is really impossible to provide bills such as water, electricity, coal, etc. in the name of a legal entity or under the company's name, it is recommended that you provide the following documents as supporting evidence for review by the relevant departments:
1. A color photo/color scan of the account book: the situation where the legal representative and the person indicated on the bill are under the same account
2. Marriage license: When the legal representative and the person indicated on the bill is a husband and wife
3. VAT invoices for water, electricity, and coal: If you really can't provide a bill for your office address, it is recommended that you submit a VAT invoice for water, electricity, and coal at your office address in Seller Central
4. If your relevant supporting statement and VAT invoice are payable to the property at your office address, please provide a color scan of the rental contract you signed with the property using the name of the company on your business license (*Details are subject to reality)

2.2 If you are unsure of your address in Seller Central, you can check it through the following path: Seller Central -> Seller Account Information -> View the business address in Business Information

2.3 Additionally, you need to confirm that your international credit card is valid and deductible

2.4 European site appeal request update

Please ensure that the office address you entered during registration matches the address on your business license. At the same time, there is no need to submit any documentation to submit an account appeal.

As shown below, click “Reactivate your account”, check “I confirm I want to start the verification process” and submit to proceed with the appeal process!After you click “Submit”, Amazon's back office staff will conduct a second review of your data, after which you will receive a relevant reminder to confirm whether your appeal has passed.

邮箱地址一般是no-replies-appeals@amazon.com 或no-replies-appeals@amazon.xx “xx” in the email address is an abbreviation for the Amazon site, such as co.uk, co.jp, etc.

● 3. There are the following two ways to file an appeal

3.1 Appeal Path 1: Seller Central -> Performance -> Account Health -> Reactivate Your Account

Submit the materials as shown in the image below, and check the three options below to ensure that the information you submitted is true and valid

3.2 Appeal Path 2: Seller Central -> Performance Notifications -> Appeals -> Wrong Deactivation -> Add Documents to Submit Appeals

● 4. Waiting for a response to the appeal

4.1 After you have submitted your appeal information, you will generally receive the first email response within two business days, and Amazon will send the response to the Seller Central performance notification

● If you do not receive a response in more than five business days, you can re-submit the information you have previously submitted in the same location in Seller Central
● If documents are submitted repeatedly within less than five business days, or if your appeal is sent from another channel to Amazon, Amazon may identify your repeated appeal as spam and delay your response

4.2 If you receive a performance notice asking you to resubmit an updated document, please carefully read the reasons for refusal and re-appeal

4.3 If you receive a performance notice asking you to resubmit an updated document, please carefully read the reasons for refusal and re-appeal. We recommend that you submit a new copy of the information, such as:

● Bills for water, gas/gas, electricity, or internet services for the past 3 consecutive months
● or other supporting documentation to help Amazon confirm that your current office or residence address matches the one you provided in Seller Central

Please avoid:
1. Repeat submission of documents until Amazon has had sufficient time to review your appeal
2. Submitted documents are incomplete, difficult to read, tampered with, marked or screenshot
3. Submit an expired or invalid type of file

04
IMPORTANT ‼️ Video verification added to “Account Review” New

After your account has been deactivated, you may also experience video verification. If you go to Seller Central and receive a performance notification like the one below, then video verification is required.

Please click the link in the email to schedule a video interview within 7 days of submitting the review appeal information; otherwise, you will not be eligible to sell products on the Amazon Marketplace.

● 1. Select Account Marketplace

Pay attention!Whichever site you sign up for, be sure to choose a US account; otherwise, you may not be able to perform video verification.

● 2. Select to schedule a video call

● 3. Select date and time

● 4. Double check the time of your appointment

Check your appointment time again, read the relevant instructions carefully, prepare the required documents, check the confirmation box, and click Next

Data requirements:
● Original ID card and original business license
Equipment requirements:
● Stable and reliable internet connection
● A personal computer or laptop with a front-facing webcam, microphone, speaker, and recommended browser (Chrome/Firefox/QQ/Sougou). Using the superbrowser may cause video verification to fail.

Congratulations, you've completed your video call verification appointment.
At that time, please bring the required materials to attend on time.

● 1. Join a video call

1.1 You can confirm the video call by clicking “Join Video Call” at the scheduled time.

1.2 When joining a video call, please allow the use of the camera and microphone, and the system will automatically detect the compatibility of your device.

● 2. Follow the instructions to complete the steps

During the video call, please follow the instructions of an Amazon customer specialist to complete the required steps.

● 3. Waiting for verification results

3.1 After successfully completing the video verification, you will see the following interface. Please wait patiently for the review results.

3.2 After you have submitted your complaint information and completed the video verification, you will generally receive the first email response within 2 working days.

If you do not receive a response for more than 5 business days, you can re-submit your previously submitted materials in the same location in the back office.

When you receive the performance notification shown below, you have been reviewed and your selling privileges have been reinstated.

3.3 During the video verification process, if you miss your original appointment and do not attend, you will see a corresponding reminder in your Seller Central interface. Please make a new appointment and be on time

05
What are some frequently asked questions about “Account Review”?

❓ Q1: I don't have utility bills under my name, or my new office doesn't have any bills, what should I do?

Please provide detailed proof to help Amazon understand the relationship between you and the person on your utility bill. For example, the following materials can be provided as supporting evidence for review by relevant departments:
● A color photo/color scan of the account book: the situation where the legal representative and the person indicated on the bill are under the same account
● Marriage certificate: When the legal representative and the person indicated on the bill is a husband and wife
● VAT invoice for water, electricity and coal: If you really can't provide a bill with the seller's portal address, but you can submit a bill for water, electricity, and coal in addition to the VAT invoice containing the seller's portal address
● If your relevant supporting statement and VAT invoice are payable to the property at your office address, please provide a color scan of the rental contract you signed with the property using the company name on your business license (*Details are subject to reality)

❓ Q2: When can I get a response from Amazon?

Amazon makes every effort to review the information you submit as quickly as possible. Please be sure to repeat your appeal while you wait.

❓ Q3: Do I need to submit a business license?Is a credit card statement required?

If the response you received clearly requires that you provide this information, please do so; if not specifically requested, none of these documents are required.

❓ Q4: Is an account review necessary?Will I be reviewed again after the review is approved?

Whether or not an account review will take place depends on the materials you have submitted. Once the review is approved, Amazon may also decide whether to review it again based on the performance of your operation.

❓ Q5: What should I do when experiencing video verification and account review at the same time?

You must complete and pass two verifications to reinstate your selling privileges. Please keep an eye on the video verification notice while submitting your appeal materials. When you complete both verifications, Amazon will send a performance notification letting you know if your selling privileges have been restored.

❓ Q6: If the problem is still not solved after following the instructions, how can I get help?

In day-to-day operations, if you're still unclear about reviewing your Amazon account, or if your account is restricted and you need help, you can ask your account manager directly for seller friends who already have account managers. If you don't have an account manager, you can resolve account issues in two ways:
1) Log in to the Account Status Seller Forums for answers
2) Account appeal help

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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