New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
24 European store opening benefits. Amazon's large-scale offers are sent on a full screen, and you can earn money when you open a store
February 28, 2022
Contents:
1. Preferential entry policy for newbies
2. Floral logistics support, saving money and energy
3. Operational benefits, easy to draw out orders
4. Compliance support, worry-free sales
1. Preferential entry policy for newbies
2. Floral logistics support, saving money and energy
3. Operational benefits, easy to draw out orders
4. Compliance support, worry-free sales
Cross the border to Europe!
Mature site, high e-commerce penetration rate, strong purchasing power!
More great benefits on the Amazon Europe site:
One click to stay at multiple stations, only one monthly rent
New products are stored at low prices, official delivery saves money
Easy listing upload, advertising promotion discount
Strict compliance and control, safe and worry-free payment collection
New products are stored at low prices, official delivery saves money
Easy listing upload, advertising promotion discount
Strict compliance and control, safe and worry-free payment collection
Opening a store in Europe is full of benefits.
Here's a freshly baked one today
Amazon's official European store opening bonus package!
Here's a freshly baked one today
Amazon's official European store opening bonus package!
01
It is easy for novice sellers to enter and start a gold search journey
It is easy for novice sellers to enter and start a gold search journey
▼ 01 Sign up: 13 popular sites with one click and share a monthly rent!
Currently, Amazon's new registration experience has been launched, which is simpler and more convenient to operate, and the startup cost is lower!
■ Register popular sites with one click and operate with less effort
All new sellers only need to register once to quickly open Europe (UK, France, Germany, Italy, Spain, Netherlands, Sweden, Poland) /North America (US, Canada & Mexico) /Japan/Australia, with a total of 13 popular sites.
■ Only one monthly rent is required, so you can get money at a low cost
Sell on 13 sites at the same time and share a monthly rent for only $39.99!
Go experience 👉 Amazon's new registration experience
Go experience 👉 Amazon's new registration experience
▼ 02 Starter Pack: Lots of benefits, lots of rewards!
Amazon will soon launch the “New Seller Starter Pack”, which offers a variety of benefits to eligible sellers, including monthly rewards for new sellers who have completed the “Brand Registry”. Amazon will announce more details about the New Seller Starter Package in Q1 2022.
*Applicable sites: UK, France, Germany, Italy, Spain
02
Logistics, distribution, warehousing save time, money and energy
Logistics, distribution, warehousing save time, money and energy
▼ 01 New products are discounted when entering the warehouse: low cost, worry-free storage!
In order to help sellers solve the difficulties of entering the warehouse for new products, smoothly upgrade the product, and get started quickly, Amazon has launched various storage promotions to formulate preferential policies for different seller situations, fundamentally helping sellers reduce storage costs and increase profit margins.
■ 5% sales refund:
For a specified quantity of eligible new FBA parent ASINs, Amazon will provide a 5% sales refund within a specified period of time, directly deducting Fulfilment by Amazon (FBA) fees on a monthly basis.
Go learn 👉 5% sales refund when new products enter the warehouse
Go learn 👉 5% sales refund when new products enter the warehouse
■ Exemption from monthly storage fees:
For new ASINs that are eligible for this program, Amazon fulfillment centers will waive a specified amount of monthly storage fees for a specified period of time.
■ Exemption from inventory removal fees:
For new ASINs that are eligible for this program, Amazon fulfillment centers will waive a specified amount of inventory removal fees within 6 months of receiving the first item.
Exemption of the returns processing fees
For products that meet the requirements of the program, the first 20 items of each parent ASIN within 6 months of receiving the first item at the Amazon fulfillment center.
■ Cooperative Carrier Inbound Transportation Discounts:
Sellers newly registered for FBA can enjoy an Amazon Partnered Carrier inbound shipping fee reduction of approximately $100.
03 Amazon Logistics New Product Arrival Promotion Program
03 Amazon Logistics New Product Arrival Promotion Program
▼ 02 Amazon delivery: fancy benefits, lower costs!
Amazon accepts different delivery methods, and also has different benefit policies for different sites. In 2022, Amazon will go the extra mile and launch different promotions to help sellers reduce delivery costs and reduce the burden of logistics costs!
■ Approximately 50% off commission discount:
From now until March 31, 2023, Amazon will continue to offer referral fee promotions for clothing, footwear, and handbags sold through Amazon Logistics and Seller Self-Fulfillment Prime, reducing the referral fee from 15% (10% in Poland) to 7% for the portion of the total sales price over €45/£40/470 SEK/180 PLN.
*Referral fee thresholds will vary depending on the applicable digital services tax in the country of sale.
*Referral fee thresholds will vary depending on the applicable digital services tax in the country of sale.
Click this link to learn.
■ Official delivery, stable first-line logistics:
Based on issues such as uncertainty about international shipping timelines, missing logistics tracking information, and fear of customs clearance being blocked, Amazon has tips to help you quickly complete international logistics!Amazon Global Logistics Service (Amazon Global Logistics) provides sellers with efficient, stable, and convenient cross-border sea and air front-end logistics services.
Learn 👉 Detailed explanation of Amazon's cross-border logistics services
Learn 👉 Detailed explanation of Amazon's cross-border logistics services
🔊 Tips:
You can also choose a third-party first-haul logistics service provider to ship your products to overseas Amazon warehouses.
■ Exclusive European delivery, more economical:
In response to the logistics needs of many European countries, Amazon has a variety of solutions to help you expand your European site!Based on different delivery situations, Amazon Logistics helps sellers solve logistics pain points through European integrated services (Pan-EU), European distribution network (EFN), and multi-country inventory (MCI), and multi-country inventory (MCI), and easily achieve multi-country sales!
Big sale now!⏰
● Exemption from cross-border shipping fees: After signing up for this promotion, you can get the European Delivery Network (EFN) cross-border fee waiver until March 31, 2022, and only pay the local delivery fee in the destination country.
● Big discount on delivery fees: Starting March 31, 2022, Amazon will offer a one-year 20% shipping fee discount for the European delivery network between the European Union (Germany/France/Italy/Spain) and the United Kingdom.
Applicable sites: France, Germany, Italy, Spain
Go learn 👉 European delivery network restarts in March
● Big discount on delivery fees: Starting March 31, 2022, Amazon will offer a one-year 20% shipping fee discount for the European delivery network between the European Union (Germany/France/Italy/Spain) and the United Kingdom.
Applicable sites: France, Germany, Italy, Spain
Go learn 👉 European delivery network restarts in March
■ Amazon Partnered Carrier, 50% off:
Starting April 12, 2022, Amazon will offer a 50% discount on Amazon Partnered Carrier Program fees when sending shipments to German, French, Italian, and Spanish fulfillment centers for local delivery in the destination country. This promotional discount will automatically be applied to any locally shipped shipment in the destination country created between April 12, 2022 and April 12, 2023.
Click this link to learn.
■ German stations, 30% off delivery surcharges:
Amazon has reduced the per-item surcharge from £0.50 to £0.35 for sellers who ship from German fulfillment centers but are not participating in the Delivery Network Expansion (Central Europe Program). In light of the positive feedback received from sellers, Amazon will further reduce this surcharge from £0.35 to £0.25 starting March 31, 2022. The small and light goods plan surcharge will remain the same and will remain at £0.25.
Click this link to learn.
03
A large number of operating benefits to help you earn money in all aspects
A large number of operating benefits to help you earn money in all aspects
▼ 01 Multi-dimensional support for operation and promotion
For sellers who have just entered the European site, they often face practical operational problems such as listing pages entering their hometown customs, draining promotion, etc. For this reason, Amazon has launched various brand building tools to help sellers do a good job of promotion at low cost.
■ Don't worry about small language issues
● Professional translation, breaking the language barrier: For novice sellers, Amazon provides an official listing (product detail page) upload service (GSO). The official team will provide you with a one-stop “translation-creation-upload” listing service for free!
● One-click multi-country listing upload: For sellers who have already opened a store, Amazon's international product information BIL (Build International Listings Tool) can help you quickly sync product information and prices from your source site to multi-country sites with one click!You can also solve translation problems at the same time and efficiently expand your European business!
● One-click multi-country listing upload: For sellers who have already opened a store, Amazon's international product information BIL (Build International Listings Tool) can help you quickly sync product information and prices from your source site to multi-country sites with one click!You can also solve translation problems at the same time and efficiently expand your European business!
■ Advertisement offers
In order to reduce sellers' investment in advertising, Amazon has introduced various vouchers and subsidies for European sellers, effectively reducing sellers' promotion costs!
● Advertising vouchers: If you are a first-time Amazon Fulfilment (FBA) seller, you can get a chance to receive Sponsored Products advertising vouchers after signing up.
*Applicable sites: UK, France, Germany, Italy, Spain
● Limited time allowance: Until March 31, 2022 (global standard time), for selected sellers who are eligible to run promotional ads, if you have not yet started registering for advertising campaigns, you can get a limited-time promotional click allowance to offset search advertising costs. The Dutch site is 25 euros, the Swedish site is 400 kroner (about 38 euros), and Poland is 200 zloty (about 44 euros).
*Applicable sites: Netherlands, Sweden, Poland
*Applicable sites: UK, France, Germany, Italy, Spain
● Limited time allowance: Until March 31, 2022 (global standard time), for selected sellers who are eligible to run promotional ads, if you have not yet started registering for advertising campaigns, you can get a limited-time promotional click allowance to offset search advertising costs. The Dutch site is 25 euros, the Swedish site is 400 kroner (about 38 euros), and Poland is 200 zloty (about 44 euros).
*Applicable sites: Netherlands, Sweden, Poland
Click this link to learn.
▼ 02 One-stop European VAT service, save time, effort and worry!
■ One-click registration+declaration+tax payment
VAT is a type of tax levied on consumer expenses. When using Amazon fulfillment centers or overseas warehouses in the UK and EU countries to sell products to 8 European countries, you need to register for VAT. Amazon's VAT integration service can help sellers carry out one-stop European VAT registration+declaration+tax payment services. It also provides live chat customer service in Chinese, saving time, effort and worry!
Go learn 👉 The official interpretation of VAT in Europe
Go learn 👉 The official interpretation of VAT in Europe
🔊 Tips:
On Amazon UK: The UK Taxation Authority (HMRC) may ask you for more information during the registration process. It is recommended that you prepare relevant supplementary materials simultaneously when applying for a VAT number, so that you (or your tax agent) can promptly provide supplementary materials after receiving the request from the UK tax authorities to speed up the issuance of the UK VAT number.
■ VAT limited-time discount for new sellers
From now until March 31, new sellers staying in Europe will enjoy:
● Free tax registration: Free registration in the UK+any country in the EU VAT+EORI
● Tax return benefits: Free half-year filing service fee for the UK and selected EU countries+waiver of half-year tax representative fees (if applicable)
Go experience 👉 Amazon VAT Consolidation Service
● Free tax registration: Free registration in the UK+any country in the EU VAT+EORI
● Tax return benefits: Free half-year filing service fee for the UK and selected EU countries+waiver of half-year tax representative fees (if applicable)
Go experience 👉 Amazon VAT Consolidation Service
▼ 03 C-end+B-side multi-channel sales, unlimited business opportunities!
Amazon has a dual C-side and B-side sales channel. For sellers, they only need to open an Amazon account to have C-end+B-side dual customer traffic and more accounts!
■ Individual consumption, large groups
The per capita e-commerce consumption in Europe reached 900 US dollars, which is equivalent to nearly double the amount spent on online shopping per capita in China, and continues to rise. At the same time, Amazon is the preferred shopping platform for consumers in 5 European countries, and at the same time, the average number of visits to sites in the 5 European countries is ranked first in Europe.
■ The company has a large procurement volume and a wide range of categories
Many high-quality corporate and institutional buyers will make commercial purchases through “Amazon Business Purchase” - a B2B transaction program on Amazon. Customers are spread across education, healthcare, government and various business institutions. More than half of the British FTSE 100 Index companies and well-known German companies such as Audi and Siemens are all Amazon corporate buyers.
▼ 04 Free account manager service, safe operation for a whole year!
Sellers who go online now and before October 1 will receive account manager services until the end of 2022!After completing the registration review, you can go online for sale at any time, go online in the morning, and place orders early!
▼ 05 Amazon global payment collection, transparent and secure in one step!
As a cross-border businessman, you must not only know how to make money, but also know how to collect money safely!Amazon Global Receipts (ACCS) supports direct use of domestic bank accounts to accept global payments in RMB to ensure a stable funding chain!
04
Intimate compliance support, open a store with peace of mind to cancel sales
Intimate compliance support, open a store with peace of mind to cancel sales
Good compliance, regardless of site, is the foundation and stepping stone for success. At the European site, overall compliance is divided into European VAT compliance and product compliance.
▼ 01 VAT integration service to help you easily achieve tax compliance
European VAT is a type of tax levied on consumer expenses. In the process of opening a store in Europe, when using Amazon fulfillment centers or overseas warehouses in the UK and EU countries to sell products to 8 European countries, it is necessary to register for VAT.
Amazon's VAT integration service helps sellers deal with tax issues calmly and save more time to focus on European mining!
▼ 02 Product compliance can be checked with one click
Product compliance means that sold products need to comply with local product regulations and laws and regulations to understand prohibited and restricted product policies, dangerous goods transportation and storage, product safety and compliance, and trade compliance policies.
Use Amazon's “Compliance Reference” function to search compliance requirements and solutions for high-risk product types sold on Amazon, such as children's toys, hair dryers, lamps, power banks, etc. with one click, saving time and risk!
Go learn 👉 Amazon compliance reference
Use Amazon's “Compliance Reference” function to search compliance requirements and solutions for high-risk product types sold on Amazon, such as children's toys, hair dryers, lamps, power banks, etc. with one click, saving time and risk!
Go learn 👉 Amazon compliance reference
🔊 Tips:
1. If you plan to sell CE related products in Europe, please pay attention to product compliance as soon as possible!
Learn 👉 EU Product Safety Regulations and Amazon Principal (ARP) Services
2. Starting in 2022, Amazon sellers in Germany and France will be required to ensure Extended Producer Responsibility (EPR) compliance!
Go learn 👉 Extended Producer Responsibility (EPR) requirements
Learn 👉 EU Product Safety Regulations and Amazon Principal (ARP) Services
2. Starting in 2022, Amazon sellers in Germany and France will be required to ensure Extended Producer Responsibility (EPR) compliance!
Go learn 👉 Extended Producer Responsibility (EPR) requirements
The European site “money” scene is limitless!
Amazon Europe Selling Benefits Will Help All Sellers
Make a big difference in Europe and launch a new Chinese brand!
Click the button below to open a store in Europe now!
*IMPORTANT* Fill in the notes:
1. In the name column, please fill in the name of the legal entity consistent with the business license;
2. If you have already opened an account on one of the main sites in Europe, America, Japan, and Australia: 1) If you want to continue expanding to an unopened site in Europe, America, Japan, and Australia, please apply by providing the same email address as your original account in the form (one of the European, American, Japanese, and Australian accounts); 2) If you plan to expand to other sites, please provide a new and different email address from other sites in the form.
3. New sellers, please provide a real email address and check the email. Email is our main way to contact you;
4. Please ensure that the company registered on the business license is in existence. You can check the National Enterprise Credit Information Publicity System; 5. Please do not fill out this form again
1. In the name column, please fill in the name of the legal entity consistent with the business license;
2. If you have already opened an account on one of the main sites in Europe, America, Japan, and Australia: 1) If you want to continue expanding to an unopened site in Europe, America, Japan, and Australia, please apply by providing the same email address as your original account in the form (one of the European, American, Japanese, and Australian accounts); 2) If you plan to expand to other sites, please provide a new and different email address from other sites in the form.
3. New sellers, please provide a real email address and check the email. Email is our main way to contact you;
4. Please ensure that the company registered on the business license is in existence. You can check the National Enterprise Credit Information Publicity System; 5. Please do not fill out this form again
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