Sellers, get excited!It's time to start preparing for Amazon Prime Day again. The latest information on promotion reports will soon be available on Seller Central. You can also check recent official emails from Amazon or consult your account manager as soon as possible Get important information and reporting guidelines for Amazon Prime Day.

➋ Check out Amazon.com's email at 邮箱中近期来自后缀为@amazon.com or @sell .amazon.com

➌ Seller Central Promotion Report Page

🔍 Path: Seller Central > Advertising > Lightning Deals > Create New Promotion
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🏆 In 2021, the total purchases and savings of Amazon Prime members surpassed previous Amazon Prime membership daily records, and Prime members purchased more than 250 million products worldwide.

🏆 During the 2021 campaign, the sales performance of third-party sellers, mainly small and medium-sized enterprises, grew even more than Amazon's own business, making it the Amazon Prime membership day with the best sales performance of third-party sellers so far.

Every year, Amazon Prime Day prepares for several months. Planning ahead and arranging the priorities and to-do items for each stage of preparation can ensure that the pace is on track and the team's goals and direction.

Amazon has not officially announced the date of 2022 Amazon Prime Membership Day. Please follow Amazon's official channels (WeChat account, email, etc.) for the latest notifications. Amazon will provide the latest information as soon as possible.

Of course you can. Amazon Prime Day promotions are divided into different types, and the eligibility requirements for products vary. Sellers are advised to optimize the product selection structure in advance and make targeted plans for different levels of product selection.
For new products scheduled to participate in this year's Amazon Prime Day, it is recommended to create and review ASINs at least three months in advance so that they can be listed as soon as possible. Even if you don't qualify for a deal recommendation, it is recommended to submit coupons and exclusive Prime discounts as soon as possible, optimize your rankings, and try to get a certain amount of exposure in peak season traffic.

Currently, Amazon Prime Day promotion information on Amazon's emerging site will be coming soon. If you would like more information, we recommend that sellers on the emerging site contact their account manager or check the official email.

Deal promotions on mature sites (including Town Store Treasures and Lightning Deals) and Prime exclusive discount coupons only support FBA delivery, and coupons support FBA and SFP shipping. Emerging sites Since each site's situation is different, please check recent emails or consult the corresponding site's account manager for details.

The FBA warehouse will not distinguish whether the item is active inventory on Amazon Prime Day or general inventory. Setting a cutoff date takes into account that compared to a daily basis, a large number of sellers will concentrate on preparing more inventory for Amazon Prime Day. Centralized delivery may cause the warehouse to drastically slow down receive/listing speed, causing the Amazon Prime Day event to be missed.
Sellers are advised to complete delivery before the storage deadline recommended by Amazon. Amazon Prime Day products that arrive later than that date can still be stored, but there is no guarantee that they will participate in the event in a timely manner.

Prioritize the use of Amazon's regular promotional tools, including coupons, Prime exclusive discounts, flash sales, Amazon Outlet promotions, etc., to increase product sales rates.
For inventory that is not ideal for regular promotions or needs to be disposed of, give preference to the Amazon Logistics Bulk Clearance Program (FBA Liquidations), which can recoup part of the cost of the product.
For Amazon Logistics (FBA) sellers, in order to prevent storage restrictions and products unable to be stored, sellers should hurry up to improve their IPI score to avoid storage space restrictions affecting your peak season storage or causing excessive storage fees.
You can also refer to recommendations from the Inventory Performance Dashboard (🔍 path: Seller Central > Inventory Planning > Performance), such as improving sell-through rates, reducing excess inventory, or fixing Amazon inventory with no active sales information to improve inventory performance index scores.

Whether it's a regular or peak season promotion, deal promotion recommendations are automatically recommended by the system based on the ASIN's performance. Sellers can check if their ASIN has been recommended in Seller Central (🔍 path: Seller Central > Advertising > Lightning Deals > Create New Promotion).
Deal recommendations are updated every week. If you haven't seen any Deal recommendations yet, don't worry. We recommend checking back regularly every week. Once you see Deal recommendations, you can report them all.

Sellers can apply for multiple promotions during the Amazon Prime Day promotion and submission period, but after the campaign application results and schedule are determined, sellers are advised to consider various factors such as time schedule and product profit for some screening.
It is recommended to use only one promotion tool for the same ASIN at the same time to avoid excessive discounts due to the combination of discounts and affecting profits.

After Amazon officially announces the 2022 Amazon Prime Membership Day date, go to Seller Central to set up coupons based on the date.

No. For promotions that include variations, avoid creating or assigning new child ASINs within that variation series. This will cause Amazon to re-validate the existing promotion for the new child ASIN, causing the promotion to be suspended or cancelled.

① The promotional price does not meet the campaign requirements
② The inventory quantity does not meet the minimum quantity requirements for the activity
③ Product main image does not meet Amazon requirements
④ To provide the best customer experience, products may be required to display a reference price in order to participate in promotions
⑤ Other acts that violate Amazon's policies will cause you to be unable to participate properly in the Amazon Prime Day promotion

Please do not adjust the active price of the product when the Super Deal is “in progress”. Unauthorized price adjustments may cause system problems that prevent the flash sale from continuing, and cause consumers who have previously purchased this product to have a poor experience, leading to customer complaints, etc.

It spans several months, covering multiple dimensions such as product selection, promotion, logistics and warehousing, brand building, etc., and carefully plans every stage of preparation for sellers. The amount of money is extremely high!

🚩 Confirm product selection, complete preparation, select appropriate logistics methods and arrange timely delivery according to the peak season logistics situation as soon as possible
🚩 Do a good job of pre-processing such as product packing/labeling, provide accurate box content information, and fill in the carrier name and tracking information for FBA shipments in a timely manner
🚩 Choose a safe and reliable carrier to ensure safe transportation and avoid delays or rejections in warehousing due to improper carrier operation
🚩 Check storage capacity and product entry eligibility, and plan the quantity of inbound products reasonably. Continuously optimize inventory performance to guarantee inventory space during peak season sales

🚩 Follow Amazon's official channel notifications, submit promotional reports on Seller Central, and be able to report all!

🚩 Start Amazon Brand Registry as soon as possible to increase traffic and sales with exclusive tools for brand merchants
🚩 Focus on omni-channel price management plans during peak season

🚩 Follow Amazon's official channel notifications, submit promotional reports on Seller Central, and be able to report all!
🚩 Optimize product detail pages, use advertising and promotion tools to prepare early traffic reserves for focused peak season products, and accumulate product reviews and ratings
🚩 Maintain sales and price stability: do a good job of protecting new products and explosions promoted during the peak season

🚩 Use the Transparency Transparency Program's anti-counterfeit tracking feature to avoid possible sales volume and price fluctuations
🚩 Check the risk of brand infringement yourself and understand the appeal process in case of infringement

🚩 Pay attention to the carrier's logistics information to ensure that all major Amazon sites complete warehousing before the FBA warehousing deadline
🚩 Sellers who have not shipped at this time give priority to faster logistics methods such as air freight and choose reliable carriers
🚩 Continuously optimize inventory performance, pay attention to inventory policies and IPI assessments, and guarantee inventory space for peak season sales
🚩 Self-shipping sellers pay close attention to delivery performance to ensure sales rights during peak season; set timelines to ensure the speed of self-shipping delivery during peak season. Reasonably increase customer service configuration to ensure effective responses to buyer inquiries during peak season and increase transaction rates and repurchase rates

🚩 Continuously optimize product detail pages, use tools such as advertising, promotion tools, and off-site traffic to prepare early traffic reserves for focused peak season products, and accumulate product reviews and ratings
🚩 Follow the promotional recommendations on Seller Central, and the flash sale can be fully reported!
🚩 Check the email address promptly to see if the reported promotion is at risk of being cancelled, and check for adjustments in a timely manner

🚩 Continuously optimize the brand's flagship store and A+ page, accumulate fans, and increase conversion rates

🚩 Pay attention to the carrier's logistics information to ensure that all major Amazon sites complete warehousing before the FBA warehousing deadline
🚩 Self-shipping sellers pay close attention to their delivery performance to ensure sales rights during peak season

🚩 Sellers of a certain size recommend previewing promotions within the company, clarifying the responsibilities and processes of each team, and avoiding chaos due to major promotions
🚩 Check the email address promptly to see if the reported promotion is at risk of being cancelled, and check for adjustments in a timely manner
🚩 Check account health, promotions, product detail pages, and ad health

🚩 Make full use of Amazon brand tools for off-site traffic, enhance brand fan interaction, and send promotional emails to brand fans