Starting at the end of 2021, people in Japan gradually increased their outdoor activities, and demand for outdoor categories, including sports and outdoor recreation, gradually picked up.

Japan has as many as 15 bank holidays2, and with international holidays such as Valentine’s Day and Christmas, there are nearly 30 holidays throughout the year. Even during the pandemic, 70% of consumers still celebrated holidays as they had before. Amazon Japan also follows this trend and launches 20+ holiday-related promotions throughout the year.

Real user reviews, KOLs, or recommendations from friends are important factors in consumers’ purchase decisions in the internet age. Japanese consumers especially value authentic user experiences reflected in feedback, so good product quality is the top priority.

76.4% of Japanese consumers use points to redeem products or e-money3, and sellers can increase the repeat purchase rate by making good use of this. Amazon Japan has a loyalty program. Learn more: Amazon Seller Points Program (Amazon Points).

Indoor air purifiers (for home and office)

Less than 59,000 yen

✔ Design: The exterior is mainly white, and some consumers prefer black; overall simple and modern
✔ Multiple modes: silent mode should be noise-free, and sleep mode should have a timer
✔Purification performance: it should have strong purification power, with features such as HEPA filters and UV light sterilization; it should also have strong suction to block dust and remove odors (such as cigarette smoke and cooking fumes) and ultrafine particles, including pollen, viruses, bacteria, mold, and allergens, to help prevent symptoms such as hay fever, allergies, asthma, sore throat, sneezing, and itchy skin
✔ Energy-saving and efficient: low operating power; compact and portable, yet covers a large purification area
✔ Cleaning: easy to maintain and clean, convenient to use, and simple to operate
✔ Safety: has a child lock, so even if it is left on while you are out, it will not create a risk of accidental operation for children or pets; certified by an authoritative international organization (SGS)
✔Smart features and visibility: use indicator lights to understand air quality, and the machine automatically switches between high and low modes based on air quality; know when the filter needs to be replaced; supports remote control and voice control; compatible with Alexa; view information and data in the app

Cameras, camcorders, selfie sticks, tripods, and handheld stabilizers

● Camera: 200,000-580,000 yen
● Selfie sticks and tripods: 39,000–46,000 Japanese Yen
● Handheld stabilizers: ¥39,000–¥63,000

● Camera/camcorder
✔Primarily black; lightweight, easy to carry, stable when handheld, waterproof, dustproof, and shockproof; beginner-friendly, easy to use, and a great gift
✔ Lens: Macro and wide-angle lenses; autofocus function to easily capture details of flowers, bugs, and birds; various filters, including cinematic filters
✔ Features: high resolution, vivid colors, and suitable for shooting Vlogs; includes loop recording, silent recording, time-lapse shooting, slow motion, continuous shooting, interval shooting, selfie settings, light balance, and more; lets you adjust ISO sensitivity, exposure, white balance, saturation, sharpness, and contrast; includes night shooting; includes WiFi; the mobile app can connect to the camera for operation and control, and lets you share photos and videos anytime, anywhere; smart touchscreen; can connect to a computer and be used as a webcam for livestreaming
✔ Battery: long-lasting power and long battery life; can be used while charging, and charging does not affect use

● Selfie stick: lightweight, compact and easy to carry, durable, made of aluminum alloy, foldable and retractable, with LED fill light, Bluetooth remote control, 360 degree rotation, suitable for monopods/tripods
● Handheld anti-shake: can be mounted on a tripod
● Tripod: lightweight, compact and portable, stable, durable, good load capacity, Bluetooth remote control, and no need for frequent charging

Outdoor tents, outdoor picnic mats, and outdoor tables and chairs

● outdoor tent: Japanese Yen 10,000–30,000
● Outdoor mat: ¥18,500–¥169,000
● Outdoor tables and chairs: 27,000–167,000 Japanese Yen

● Outdoor tents: Tents vary according to size and capacity; comfortable space, easy to assemble, portable, insect-proof, waterproof, UV resistant, breathable, strong and durable
● Outdoor placemats: mostly striped or plaid; lightweight and easy to carry, waterproof and moisture-resistant, resistant to dirt and stains, easy to maintain and can be wiped clean even when dirty, spacious enough for 3–6 people, made of comfortable fabric with a pleasant, premium feel, easy to fold, breathable and wear-resistant, and won’t tear even when pulled
● Outdoor tables and chairs: compact, lightweight, easy to store when not in use, easy to fold, easy to assemble and disassemble, good load-bearing capacity, stable, sturdy, and shock-resistant

Tents, fishing gear and rods, soccer, and golf balls

● Tents: ¥10,000–¥30,000 (varies based on tent size and capacity)
● Fishing rods: 20,000–40,000 Japanese Yen
● soccer: 2,000–3,000 Japanese Yen
● Golf balls: ¥2,000–¥6,000

● Outdoor tent: comfortable space, easy to assemble, portable, insect-proof, waterproof, UV-resistant, breathable, strong and durable
● Fishing rods: with a hanging hole for easy storage; a comfortable, ergonomic handle; high-quality bearings; high-quality materials
● Soccer: mainly made of sewn artificial leather; mainly size 3 and 4 balls for youth; available in various colors
● Golf balls: varies by the number of balls per box; high-quality outer cover materials and construction

Dash cam, steering wheel cover

● vehicle on dash video: 10,000–20,000 Japanese Yen
● Steering wheel cover: 1,500-2,500 yen

● Dash cams: mainly mirror-style; front and rear cameras; LCD screens, high image quality, and strong night vision; GPS; 24-hour parking monitoring; warranty service
● Steering wheel cover: soft, sturdy material; a comfortable fit in the palm and a good grip; good breathability and slip resistance; easy to install; durable, safe, functional, and provides strong grip; coordinates well with other elements in the car interior

portable projectors, projector stands, cell phone stands

● Portable projector: Japanese Yen 20,000–35,000
● Projector stands: ¥6,000–¥10,000
● Cell phone mounts: 1,000–4,000 Japanese Yen

● Portable projector: Wi-Fi capabilities; strong compatibility; powerful zoom for large-screen projection; compact and portable; clear image quality; long service life; can connect to various peripheral devices such as computers, smartphones, DVD players, Amazon Fire TV, Chromecast, X-Box, PS3, and PS4; warranty service
● Projector stand: adjustable height; space-saving; lightweight design, sturdy structure, stable tray; easy installation and removal; suitable for many occasions
● Cell phone mounts: strong compatibility, attractive design, supports hands-free use, adjustable to multiple angles, and easy to assemble and use

portable power station

¥35,000–¥60,000 (varies by capacity)

✔ Large capacity
✔ Versatile uses
✔ Heat-resistant design when charging
✔ Includes MPPT and solar charging features
✔ Meets various global safety standards and quality tests, with high safety and reliability
✔ Warranty service

Children’s digital waterproof cameras, tablet computers, and electronic drawing boards

● Digital waterproof camera for kids: 47,000-1,310,000 yen
● tablet computers: 222,000–1,142,000 Japanese Yen
● electronic writing tablet: 20,400–126,000 Japanese Yen

● Children's digital waterproof camera: colorful, mainly in blue and pink; small and lightweight, with an easy-to-hold shoulder strap; easy to use, with one-button AF autofocus and one-touch shutter operation; includes features such as games, time-lapse shooting, filters, and split-screen; can connect to a computer for easy transfer of photos and videos; multilingual system languages meet different needs; front and rear dual lenses make selfies easier; comes with a TF memory card; made of environmentally friendly ABS material, non-toxic, high-quality in texture, and safe to use; the shock-resistant design makes it durable and prevents damage even from impacts and accidental drops; certified to RoHS, EN-71, and CE standards; suitable as a gift
● Tablet computers: good processor, fast speed; high-definition display with good color quality; great sound quality (such as Dolby Atmos speakers), suitable for watching videos, reading comics, and playing games; high-capacity battery, faster charging; compatible with Alexa
● Electronic drawing board: reusable; compatible with pressure sensitivity, with lighter strokes appearing thinner and heavier strokes appearing bolder; gentle on the eyes, so you don’t need to worry about eye strain during long periods of use; easy to use for both children and older adults; no power supply needed, so you can write anytime; the electronic notepad can be erased about 100,000 times, reducing paper costs; A5 size, convenient to carry with you; suitable for business meetings, negotiations, and outdoor activities, and can also be used as a family message board, memo pad, or children’s drawing book

Toys and Games, Baby Products

● Children’s toys: Japanese Yen 1,000–5,000
● Baby Products: 1,000–5,000 Japanese Yen

● Children’s toys: mainly educational toys, with building toys as the best sellers; plush toys, toy cars, and toy skateboards are also popular; high safety; good quality; rich colors
● Baby products: including diapers, baby clothes, swaddles, bibs, and more. Baby swaddles are the bestselling products; they should be made of skin-friendly cotton with strong absorbency and breathability; help babies maintain a stable sleeping position at night; and offer parent-friendly features

Beauty devices, massage devices

● beauty devices: ¥57,000–¥517,000
● Massage devices: 10,000–20,000 Japanese Yen

● Beauty devices: premium silver, streamlined, compact, waterproof, rust-resistant, comfortable to the touch, and also suitable for the eye area; multifunctional hot and cold settings, microcurrent, RF electromagnetic waves, and iontophoresis improve absorption; the more often it is used, the brighter, firmer, and more radiant the skin becomes; easy to use and suitable for daily care, with 3 intensity levels to choose from based on skin condition; suitable not only for personal use, but also as a gift (for mothers, daughters, and girlfriends), with a luxury gift box and a luxurious, elegant appearance
● Massager: high-capacity battery; pressure sensor, with adjustable vibration intensity and pressure; various attachment heads (such as cushion-shaped, gyroscope-shaped, U-shaped, ball-shaped, horizontal, and cone-shaped), for a secure fit; warranty service

Small family swimming pools

2,500-4,500 yen (price varies depending on pool size)

✔ Bottom cushioning for added safety and child protection
✔Wear-resistant, durable, non-toxic, and odorless
✔ Suitable for multiple occasions
✔ Warranty service

Summer mini fans, summer mini fridges

● Summer mini fans: ¥1,000–¥4,000
● Summer mini fridges: 20,000–40,000 Japanese Yen (car mini fridges are slightly more expensive than regular mini fridges, and prices vary by capacity)

● Small summer fan: USB charging, long battery life; compact and portable; low noise; adjustable airflow
● Small summer refrigerator: compact and energy-efficient, low-noise, supports refrigeration and freezing, easy to store neatly, warranty service, and environmentally friendly (for example, made with fluorine-free vinyl that meets environmental requirements)

massager

10,000-20,000 yen

✔Large-capacity battery
✔ Pressure sensor, with adjustable vibration intensity and pressure
✔ Various attachment heads (such as cushioned, gyroscopic, U-shaped, spherical, horizontal, and conical), with a secure fit
✔ Warranty service

Green plants

Japanese Yen 2,000–3,000

✔️ Mostly leafy potted plants
✔️ Highly ornamental and decorative.
✔️ Bottom-watering, easy to grow

waterproof cameras, action cameras

119,000-811,265 yen

✔ Front and rear lenses, ultra-wide-angle lenses, infrared night vision lights
✔ Can record 1296P and other ultra-high-definition videos
✔ High quality, with a 1050 mAh battery to ensure long recording
✔ Stylish, durable design, a luxurious feel, and a compact size
✔ Deep waterproof depth; waterproof and shockproof; suitable for underwater activities such as swimming, surfing, and winter sports, and also for marine and snow sports, as well as mounting on bicycles, motorcycles, cars, and in other harsh environments

Uchiwa fans, yukata accessories, etc.

● Uchiwa: 8,200–24,400 Japanese Yen
● Yukata accessories: 1,500-3,000 yen

● Uchiwa fans: traditional Japanese patterns; widely used for keeping cool, as decorations for the home, office, or tea room, and can also be given as birthday gifts
● Yukata accessories: mainly hairpins, hair ornaments, and earrings, as well as Japanese-style cloth handbags; richly colored and suitable for pairing with yukata when going out; many hair ornaments are decorated with dried flowers

vehicle on dash video, Unmanned Aerial Vehicle

● vehicle on dash video: 10,000–20,000 Japanese Yen
● drones: 55,000–2,218,000 Japanese Yen

● Dash cams: mainly rearview mirror models; front and rear cameras; LCD screen, high image quality, and strong night vision; built-in GPS; 24-hour parking monitoring; warranty service
● Drones: excellent HD camera image quality, lightweight for easy travel and carrying, powerful smart features, smooth and reliable real-time video transmission with dedicated WiFi, long battery life, strong anti-interference performance, excellent stability, beginner-friendly

Accessories such as cameras, lenses, tripods, etc.

● Camera and lens: 200,000-580,000 yen
● Tripod: 39,000-63,000 yen

● Cameras and lenses
✔Appearance: mainly black; lightweight, easy to carry, stable when handheld, waterproof, dustproof, and shockproof; beginner-friendly, easy to use, and great for gifting
✔ Lens: Macro and wide-angle lenses; autofocus function to easily capture details of flowers, bugs, and birds; various filters, including cinematic filters
✔ Features: high resolution, vivid colors, suitable for shooting Vlogs; includes loop recording, silent recording, time-lapse shooting, slow motion, continuous shooting, interval shooting, selfie settings, light balance, and other features; adjustable ISO sensitivity, exposure, white balance, saturation, sharpness, and contrast; includes night shooting; includes WiFi; the mobile app can connect to the camera for operation and control, and you can share photos and videos anytime, anywhere; smart touchscreen; can connect to a computer and be used as a webcam for livestreaming
✔ Battery: long-lasting power and battery life; can be used while charging, and charging does not affect use
● Tripod: lightweight, compact and portable, highly stable, durable, good load-bearing capacity, Bluetooth remote control, no need for frequent charging

Outdoor tents, barbecues/cookware, and other outdoor cooking tools

● Outdoor tents: ¥10,000–¥30,000
● Grills/cookware: 17,000–480,000 Japanese Yen

● Outdoor tents: Tents vary according to size and capacity; comfortable space, easy to assemble, portable, insect-proof, waterproof, UV resistant, breathable, strong and durable
● Grills/cookware: compact, lightweight, and space-saving; suitable for a variety of cooking methods, including steaming, pan-frying, and stewing; treated to resist rust; the grill allows you to adjust airflow to control temperature; and the pot handles are made of materials that do not transfer heat easily to help prevent burns

massager

¥10,000–¥20,000

✔Large-capacity battery
✔ Pressure sensor, adjustable vibration intensity and pressure
✔ Various attachment heads (such as cushion-shaped, gyro-shaped, U-shaped, ball-shaped, horizontal, and cone-shaped), with a secure fit
✔ Warranty service

Disaster emergency kits, portable power stations

● Emergency preparedness kit: ¥5,000–¥20,000 (varies depending on the number of items in the kit)
● Portable power supplies: 35,000-60,000 Japanese Yen (varies depending on capacity)

● Disaster emergency kits: should be high quality and fully functional, generally including flashlights and lanterns, rain ponchos, sandals, aluminum pads, aluminum foil blankets, air pillows, water tanks, paper plates, plastic cups, tableware, towels, toothbrushes, cotton swabs, masks, tissue paper, portable toilets, polyethylene bags, rubber gloves, compression bags, cloth tape, 2WAY screwdrivers, knives, medicine boxes, storage bags, writing utensil sets, magnifying glasses, waterproof smartphone bags, disposable underwear, etc.
● Energy storage power supply: large capacity; versatile uses; heat-resistant design during charging; MPPT function, solar charging function, etc.; high safety and reliability, meeting various global safety standards and quality tests; warranty service

vehicle on dash video, motorcycle helmets

● vehicle on dash video: 10,000–20,000 Japanese Yen
● Motorcycle helmets: ¥34,000–¥85,000

● vehicle on dash video: mainly mirror-type; front and rear cameras; LCD screen, high image quality, and strong night vision; GPS functionality; 24-hour parking monitoring; warranty service
● Motorcycle helmets: mainly black; compatible with engine displacement; cost-effective; easy to put on, take off, and adjust; visor with a hard coating and UV protection; breathable

Charging cables, power banks, charging plugs, PC/mobile phone related products

● charging cables: ¥500–¥2,000
● Portable power supplies: 2,000–5,000 Japanese Yen
● Charger plug: ¥5,500–¥31,400
● PC/mobile phone-related products: 1,000–2,000 Japanese Yen (mainly phone cases)

● Charging cables: mostly 2 m and 3 m USB cell phone charging cables; fast charging; nylon-braided cables; durable; can support charging multiple devices at the same time; compatible with models with different connector types
● Power bank: high capacity; fast charging; compact and lightweight; multiple ports, supports charging multiple devices at the same time
● Charging plug: fast charging; durable, scratch-resistant design; suitable for travel, foldable, compatible with voltages worldwide; designed in accordance with Japan’s Electrical Appliance and Material Safety Law
● PC/mobile phone-related products: with magnets; shock-absorbing, highly impact-resistant, and good quality; mainly transparent phone cases, and leather folio-style designs also sell well