Contents:
1. Excellent location, many opportunities for expansion!
2. The Middle East has many advantages and great e-commerce potential!
3. Rich in popular products, easy to earn sales!
4. More logistics support, saving time and energy!
5. Newbies come to open a store and lead the way!

The Middle East refers to parts of the region from the eastern part of the Mediterranean to the Persian Gulf coast, including about 23 countries and regions including Saudi Arabia and the United Arab Emirates, covering an area of more than 15 million square kilometers.

It can also be expanded to many countries in the Middle East!
That's right!Through the Amazon Logistics Export Program, sellers can expand their business to countries such as Oman, Bahrain, and Kuwait without having to deal with the complexity of international sales at no additional cost.

The population continues to grow
◾ UAE: The total population is expected to reach 106 million in 2024 1
◾ Saudi Arabia: The total population is expected to reach 425 million in 2040 2

Rejuvenation of the population
◾ UAE: 40.4% of the population is under 30 1
◾ Saudi Arabia: 46.3% of the population is under 30 2

Internet penetration rate is over 74%
More than 74% of people in the Middle East have access to the Internet, with 95.4% in the UAE using the Internet1, followed by Saudi Arabia, with a penetration rate of 88.1% 2

High e-commerce penetration rate
Saudi e-commerce penetration rate is as high as 90% 3, and the UAE also has a high 69% 4

The number of online consumers has soared
Data shows that in the past year, the Middle East ranked first in the world in terms of online consumer growth rate, reaching 5.2%, surpassing Latin America and Asia Pacific 5

E-commerce volume is growing rapidly
◾ In 2021, the volume of e-commerce in Saudi Arabia increased 19% year-on-year 3. The volume of e-commerce in the UAE increased 25% year-on-year in 2021, and Amazon's net sales in the UAE increased 35% year-on-year in 2020, ranking first 4
◾ The pandemic has boosted the growth of e-commerce in the Middle East. It is estimated that by the end of 2025, the volume of e-commerce in the Middle East will reach 50 billion US dollars, with a growth rate of up to 14% 6

Amazon is very popular in the Middle East and has occupied the top 1 e-commerce site in the Middle East all year round. 7 Amazon's sales volume on the UAE site in 2020 was US$162 million, ranking first in e-commerce sales in the UAE 4

Efficient customs clearance between the UAE and Saudi Arabia can ensure that different types of cross-border goods complete the customs clearance process quickly without adding additional costs, and enhance cross-border competitiveness

◾ UAE
The online shopping community in the UAE is dominated by young people aged 25-34 with financial means, accounting for 42% of the total number 3
◾ Saudi Arabia
Saudi online shopping groups are mainly young and middle-aged people, with 35 to 44 year olds accounting for 30% and 25-34 year olds accounting for 28% 3

◾ In the UAE, 36% of online shoppers have higher household income4
◾ Saudi Arabia, 34% of online shoppers have higher household incomes 3

The shopping groups in the UAE and Saudi Arabia were dominated by men, accounting for 69% 4 and 58% of the total population, respectively 3

Saudi Arabia and the UAE have similar consumer preferences. Clothing, shoes, and consumer electronics are the top three categories for online searches and online purchases in both countries.

For families who are confused about choosing products at the Middle East Station, here are the benefits!Targeting the four best-selling categories: consumer electronics, fashion, department stores, and daily consumption, the three dimensions: high growth rate, high conversion, and continuous popularity. The 2021-2022 Amazon Middle East Product Selection and Category Trend Guide has been released! Please keep it!

Potential models, high growth rate selection!
The sales growth rate and traffic share have increased significantly over the past specific period, and the “money” power is impressive!
Drainage model, high conversion selection!
Generally speaking, it is cost-effective, has high performance, and has a low price. Through these “potential stocks” high-conversion products, it attracts customers, and sales are rising steadily!
Evergreen model, continues to be a popular choice!
The focus is on the preferences and needs of Middle Eastern consumers. Higher customer unit prices enable sellers to obtain more profitable sales opportunities!

The same product is listed simultaneously on mature sites and new sites. Middle Eastern sites can generally sell at higher prices, while commissions and delivery costs are far lower than mature sites, greatly increasing profit margins!

[All marketplaces] FBA New Selection program
With FBA shipping, you can store your products in Amazon fulfillment centers, and Amazon will pick, pack, and ship them to your customers for same-day/next-day delivery and cash on delivery. Currently, you can enjoy the “Amazon Logistics New Product Storage Promotion Program” on Amazon Middle East. FBA sellers using the service will enjoy limited-time discounts such as storage fees and removal fees, so you can try and error new products at a low cost!

Third-party Carrier Service Project Pre-S
In order to solve the problems of high first-line logistics costs and high shipping standards in the Middle East, Amazon will launch a pre-S service project supported by a third-party logistics service provider at the Middle East Station. The project can effectively help sellers save logistics costs and improve warehousing efficiency, thereby increasing sales of popular products and new products.

Compared to the fierce competition of mature sites, the new site is a “virgin land” for marketing and promotion. Compared to mature sites, there is still room for increased traffic on the Middle East site, but this has also reduced marketing competition and greatly reduced costs.

Take the UAE site and Saudi site as an example. Compared to mature US sites, with the same price, commissions and delivery fees are lower, revenue is higher, and profits are higher.

*Exchange rate: 1 USD = 3.75 SAR = 3.67 AED

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