New sellers, take a look—Amazon has prepared a great Starter Pack just for you: Starter Pack!The program launched on Amazon US, UK, France, Germany, Italy, Spain, and Japan on 03/01/2022 (Pacific Time), providing new sellers with benefits worth more than $50,000!

So, what are the eligibility requirements to receive the New Seller Starter Pack?

Amazon US, Japan, UK, France, Germany, Italy, and Spain Marketplaces.

① Professional seller;
② The key to identifying new sellers: publish your first ASIN available for purchase on or after January 1, 2022.

If you meet the conditions above, you can complete the following three task tracks to receive the corresponding benefits.

Attention!As long as you have not sold any ASINs in any one of the three major regions—the US, Japan, and Europe—you can be considered a new seller in that region and receive the Starter Pack benefit once. A new seller can receive the full Starter Pack benefits up to 3 times, and eligible brand owners can get up to $150,000 back!(For details, see item 2 under “FAQ > New Seller Starter Pack eligibility” below)

Plenty of perks for beginner sellers to help new sellers try many Amazon products and guide their store’s growth!If new sellers successfully complete each task, they can get the corresponding reward~ So!Let’s go for it together!

This article is long, so we’re providing a comprehensive guide to the Starter Pack. It also includes 22 questions and 22 answers at the end, covering hot topics sellers care about, such as eligibility requirements, brand requirements, and how to redeem benefits, so be sure to bookmark it first!

To help beginner sellers better understand, we’ll present the benefits and eligibility requirements of the Starter Pack in the form of “tasks.” Successfully completing each task will earn you the corresponding reward~

🚩 Complete Amazon Brand Registry within 6 months after your first ASIN becomes available for purchase.
🚩 If you’re a branded seller*, or plan to build a brand, the New Seller Starter Pack will help you reduce the startup costs of your new brand!Sellers need to complete Amazon Brand Registry within 6 months after listing their first purchasable ASIN. This not only unlocks a range of brand-building and brand-protection tools exclusively for brand owners, but also earns the following task-completion rewards!

🚩For the first $1 million in sales of branded products, or the first year, whichever comes first, we offer a 5% rebate on sales, paid monthly, up to $50,000, which will be applied directly to next month’s referral fees!
🚩$200 Amazon Vine program discount. The Vine Program is an effective way to quickly obtain high-quality reviews in the early stages of a brand's product launch to help increase traffic and conversion rates; the discount amount can be used to pay for participating in the Vine project.
🚩$100 Transparency (Transparency Program) discount. Transparency (Transparency Program) can help brands block counterfeit listings, strengthen after-sales support and buyer engagement, identify supply chain defects, and protect sales and brand image; the discount can be used to offset program fees.

🚩Amazon Brand Registry process guide: if you’re a new seller who hasn’t started Amazon Brand Registry yet, do you want to know when to start preparing for Brand Registry?How can you complete Brand Registry within 6 months of launch?What are the brand registration qualifications and procedures?Don’t worry, “Amazon New Brand Launch Golden Timeline” has everything you need!

🚩Ship the product to an Amazon fulfillment center within 12 months after the first ASIN available for purchase goes live.
🚩 This task requires beginner sellers to use Fulfillment by Amazon (FBA) and send products to Amazon fulfillment centers within 12 months after listing their first ASIN available for purchase. Fulfillment by Amazon (FBA) means sellers send products in bulk to Amazon fulfillment centers, and Amazon helps sellers store inventory, pick, pack, and deliver orders, as well as provide services such as buyer support and returns, helping you save significant labor, material, and financial costs.

🚩Sellers can get discounted inbound shipping: $100 off Amazon Partnered Carrier program fees, or $200 off fulfillment center shipping fees.
🚩 Eligible sellers will automatically enroll in the FBA New Selection program, with five benefits that support the full operating cycle.

🚩New sellers create an ongoing campaign for Fulfillment by Amazon (FBA) ASINs.
🚩 Sponsored Products can help you promote the products you sell on Amazon, reach your target customers with precision, and increase product visibility!

🚩Sellers can receive a total of $200 in Amazon Sponsored Products promotional credits. When a seller sets up an Advertising campaign with no end date for a Fulfillment by Amazon (FBA) ASIN, they will receive the first $100 coupon; when the promotion period for the Fulfillment by Amazon (FBA) ASIN reaches 30 days, the seller will receive the second $100 coupon.

🚩Register for Amazon coupons and publish them within 12 months after the first ASIN available for purchase goes live.
🚩 Sellers enroll in Amazon Coupons (Coupons) and publish them within 12 months after listing their first ASIN available for purchase. Amazon Coupons are a common promotional tool for all sellers, and they have a relatively low setup threshold, helping you efficiently and accurately reach your target customers and increase the chances of your products being discovered.

🚩Sellers can get a $50 discount on Amazon coupon fees.

Congratulations to all our new sellers for completing all the tasks and successfully earning all the rewards in the “Starter Pack for New Sellers”!

Since New Seller Starter Pack launched, it has received a lot of attention from sellers. Through channels such as the WeChat back office, live streaming platforms, seller surveys, and others, we received many questions that sellers care deeply about.

Today, we’ve compiled some frequently asked questions from sellers and are providing authoritative answers all at once!

❓ Q1: I listed an ASIN on the US Marketplace in 2021, but it didn’t arrive and start selling until 2022. Am I considered a new seller?

First you need to be a professional seller!
The key to identifying new sellers: if your first purchasable ASIN was listed on or after January 1, 2022, how is the date it became “available for purchase” determined?For example, although a seller listed their first FBA ASIN in 2021, the product was not received into inventory and made available for sale until February 1, 2022, so February 1, 2022, is the date when the first ASIN available for purchase was listed, which also meets the definition of a new seller.

❓ Q2: If I open the US, Japan, and Europe Marketplaces now, how many times can I receive the benefits?

The marketplaces where you can publish new ASINs are limited to these: US, Japan, UK, Germany, France, Italy, and Spain.
Attention!The US Marketplace, Japan Marketplace, and the five European Marketplaces are independent of one another. As long as you have not sold ASINs in any of the US, JP, or EU regions, you can be considered a new seller in that region and enjoy the benefits of one Starter Pack for new sellers. A new seller can receive the full Starter Pack for new sellers up to 3 times, and eligible brand owners can get up to $150,000 in rebates!

❓ Q3: Can only brand owners/FBA sellers get benefits in the Starter Pack?

The 3 tracks in the New Seller Starter Pack are independent of each other. If you meet the requirements for all 3 tracks, you can get triple benefits:
▲Eligible brand owners can receive a rebate of 5% of brand sales (up to $50,000), as well as discounts on the Vine and Transparency programs;
▲Sellers who join FBA can receive up to $200 in Fulfillment by Amazon inbound cost discounts, and they may also qualify for a $200 Sponsored Products advertising voucher by creating an ad campaign;
▲Sellers who meet the conditions and use coupons can enjoy a $50 discount on the coupon fee.
But!Only kids make choices—adults, of course, want it all!Sellers can qualify to claim the benefits by completing all three tasks at the same time: enrolling in Brand Registry, joining FBA, and using coupons.

❓ Q4: I completed Brand Registry in 2021, but I didn’t launch my first ASIN until 2022. Am I eligible?

The completion date for Amazon Brand Registry can be earlier than the date when the store lists its first ASIN available for purchase, but it must be no later than 6 months after the first ASIN available for purchase goes live.

❓ Q5: Does my brand need to be brand new?If the Brand Registry was completed in 2021 and authorized to other Marketplaces in 2022, is that okay?

Requirements for newness of the brand: your brand must not have sold products on Amazon in the specific region (US Marketplace/top 5 European Marketplaces/Japan Marketplace) before January 1, 2022 to qualify for rewards in the corresponding region.

❓ Q6: One brand sold through multiple accounts: I have multiple accounts that started selling products of the same brand this year. Can each account get the discount?

A brand can use the offer only once in one selling account in one region (US Marketplace/top 5 European Marketplaces/Japan Marketplace), based on the first selling account that qualifies.
For example, if seller A first met the promotion eligibility requirements on the Amazon US Marketplace and then authorized the brand to sellers B and C, sellers B and C’s seller accounts can no longer receive the promotion.

❓ Q7: Selling multiple brands from one account: If I sell multiple brands through my seller account, can I get multiple 5% rewards for multiple brands?

Yes, as long as the seller is confirmed as the brand owner of these brands and sells products from these brands through their seller account, the seller can earn a 5% bonus for these brands.
After eligibility is confirmed, brand sales can receive this rebate for 1 year. If, during that year, the total eligible brand sales across multiple brands reaches $1 million, the rebate will end, which means you can receive up to $50,000 in rebates.

❓ Q8: For brand owners, which sales are eligible for the 5% rebate?How is the start of the 1-year eligibility period defined?

▲First, your seller account must be confirmed by Amazon as the brand owner of the products sold. Once eligibility has been determined, sales generated by this brand in your seller account are eligible for this reward for 12 months;
▲If the eligible brand sales reach a cumulative total of $1 million within these 12 months, the incentive will end, which means you can receive up to $50,000 in incentives.
▲This 12-month eligibility period begins when you list your first purchasable ASIN, or when you enroll in the “Amazon Brand Registry” program and are recognized by Amazon US as the brand owner, whichever is later.
▲Although this benefit cannot be combined with other benefits offered by Amazon (including 5% of brand sales from the FBA New Selection program), we will always provide you with the benefit that is more favorable to you.

❓ Q9: I completed Amazon Brand Registry with a TM mark (Pending Trademark). Can I enjoy this benefit?

Yes
▲What we consistently emphasize for benefit eligibility is “completing Amazon Brand Registry”. Both TM and R trademarks can be used to complete Amazon Brand Registry, regardless of trademark status. Therefore, if you do not yet have a trademark, we recommend that you apply for one as soon as possible!After you receive the trademark application receipt (that is, the TM mark), you can complete Amazon Brand Registry .
▲After the brand owner completes Amazon Brand Registry with a TM trademark, they will be granted access to use the Amazon Vine program;
▲After the TM mark becomes an R mark (the brand does not need to register for Brand Registry again), you can get permission to use the Transparency program. The $100 Transparency program discount included in the benefit is not valid starting from when Brand Registry is completed. It is valid for 1 year starting after joining the Transparency program.
▲Only brand owners who have completed Amazon Brand Registry or their internal personnel are eligible for benefits. For an explanation of “brand owner or their internal staff,” please see the next question!

❓ Q10: What does “brand owner or their internal personnel” mean?Where can I check whether I qualify?Can I apply?

Brand owners or their insiders: Brand owners better understand, that is, the owner of this brand/trademark. Internal personnel generally refers to employees of the company that owns the brand.

① Amazon US sellers: log in to Seller Central and go to the “Brand Benefits Eligibility” page.
Click this link to view.

In the “Identified as Brand Owner” column, if “Yes” is displayed, it means you are the brand owner. If “No” is displayed and you believe you are indeed part of the brand, you can click “Identify as Brand Owner” and follow the instructions to apply.

② Sellers on other Amazon sites:
The Brand Promotion Eligibility page is currently available only to sellers in the US Marketplace. For sellers in other Marketplaces, if you have access to tools that only brand owners can use, such as Amazon Brand Analytics (Seller Central → Brands → Amazon Brand Analytics) and Vine (Seller Central → Advertising → Vine), you are generally the brand owner or part of their internal team.

① You already have a seller account and have not started Amazon Brand Registry:
Please make sure that when you register your brand with Amazon Brand Registry, you sign in to the Brand Registry portal using the username and password for your seller account. This way, during the registration process, you’ll have the chance to select the corresponding seller account. See the image below:

② Amazon Brand Registry is complete: two methods:
· As mentioned above, apply through the “Brand Promotion Eligibility” page;
· Contact Seller Support to request access to a brand-building tool (for example, Amazon Brand Analytics or Vine).

Recently, we’ve also received many messages from new sellers, and even from people who haven’t opened a store. There’s still some confusion about when to open a store, apply for a trademark, and enroll in Brand Registry.

❓ Q1: We’re just getting started selling on Amazon. Can we register our store first and then apply for a trademark?

Yes, but if you want to start enjoying the benefits in the Starter Pack for beginner sellers and start using brand-owner-exclusive tools earlier, we recommend that you apply for a trademark even before you start registering your store.
About 1 month after you submit the trademark application (timing varies slightly by the trademark office in each country/region), you can receive the trademark filing receipt (that is, the TM mark). Then, once your store is registered, you can immediately start Amazon Brand Registry with the TM mark. Register your trademark early, get the benefits early!

❓ Q2: I don’t have a brand yet. Can I list products first and then complete Brand Registry after my brand is approved?

That works too!However, when sellers add products and create Listing, they’ll find they need to enter the brand name. If the product truly has no brand name, you can directly select “This product has no brand name”;
If you have a brand name but haven’t applied for a trademark or enrolled in Amazon Brand Registry yet, you can still submit a selling application for the brand name. However, we still recommend that sellers apply for trademarks and complete Brand Registry as soon as possible. Remember: you need to complete Brand Registry within 6 months of listing your first sellable product to be eligible for the benefits in the Starter Pack.

❓ Q3: I have a trademark registered in China. Can I directly enroll in Amazon Brand Registry?

No, my friend.
Amazon Brand Registry only accepts trademarks issued by government trademark offices in the following countries/regions: the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, the Netherlands, Saudi Arabia, the United Kingdom, Egypt, Sweden, Poland, the European Union, and the United Arab Emirates.
A trademark you register in China is protected by China’s trademark law, but not by trademark laws overseas. Doesn’t that make sense? We recommend that sellers apply for overseas trademarks as soon as possible!

❓ Q4: Where can I apply for a trademark?Can Amazon help me apply for it?How are fees charged?

For trademark applications, you can look for relevant law firms or service providers, or click this link to view relevant law firms in Amazon IP Accelerator.
After you get a trademark, enroll in Amazon Brand Registry. Amazon does not charge a fee.

❓ Q1: I completed the task. How do I claim the benefits?

After sellers complete the applicable tasks, the corresponding benefits will be automatically credited or issued at the specified time. Different benefits are issued in different ways, for example, sales rebates for the current month will be directly deducted from referral fees in the following month, while discounts and coupons for Vine products can be used to offset program fees (redeemable after April 15, 2022).
Some examples are provided below; please go to Seller Central for more details.

❓ Q2: Do I need to complete all tasks to receive benefits?

No. Eligible new sellers can receive corresponding benefits when they complete specified tasks.
For example, eligible brand owners can enjoy sales rebates, Vine, and Transparency program benefits, and they do not have to be an FBA seller.

❓ Q3: How do I claim my 5% brand sales rebate?

Sales rebates will be paid monthly, and the amount equals 5% of eligible brand sales from the previous month.
It will appear on your payment statement as a credit against this month's referral fee. This credit won't expire.

❓ Q4: How do I redeem my Amazon Vine product offer?

Eligible sellers will receive a $200 credit after enrolling in the Amazon Vine program. These credits will be applied to the first $200 fee charged under the Amazon Vine program (and will expire after 1 year if unused). The offer will be officially redeemed after April 15, 2022.

❓ Q5: How do I redeem Transparency product offers?

After you enroll in the Transparency program, you will receive a $100 credit. These credits will be applied to the first $100 fee charged when registering an ASIN in the program (if unused, they will expire after one year). Fees are charged on a per-item basis.

❓ Q6: How do I redeem my Fulfillment by Amazon inbound placement fee discount?

▲Domestic inbound discount: New sellers using the Partnered Carrier program (PCP) will have their first $100 in shipping fees waived.
The discount will be applied to as many Amazon Partnered Carrier Program shipments as possible until the full $100 credit is used, and the unused portion will expire one year after you create your first Amazon Partnered Carrier Program shipment. This discount does not apply to sellers who have already received the international inbound discount below.

▲International inbound discount: If a new seller uses Amazon Global Logistics Service to send inventory to an Amazon fulfillment center, they will receive a $200 credit.
This credit will be used to offset future fulfillment fees after the seller sends their first inventory, and any unused portion will expire one year from the date your first shipment using Amazon Global Logistics Service arrives at an Amazon fulfillment center. This discount does not apply to sellers who have already received the domestic inbound discount described above.

❓ Q7: How do I redeem my Amazon Sponsored Products ad voucher?

If you're just starting out with Fulfillment by Amazon, Amazon will provide you with up to $200 in Sponsored Products promotional clicks. When you register an FBA ASIN and launch a campaign with no end date, you'll receive your first $100.
When you promote an FBA ASIN for 30 days, you'll receive a second $100. Any unused promotional clicks will expire 30 days after they are issued. You can view your promotional clicks in Campaign Manager.

❓ Q8: How do I redeem Amazon coupon offers?

Eligible sellers will receive a $50 credit when they sign up for an Amazon coupon. These credits will offset the initial $50 fee charged when you create a coupon (if unused, they will expire after one year). The offer will be issued after 04/15/2022.