Amazon commissions as low as 6%!Online quotation for large orders, greatly improving the chance of winning large orders
March 30, 2022
Contents:
1/ The company easily won big orders, and sales continued to soar!
2/ The “Custom Quote Tool” is now online!Focus on big orders to make better money!
3/ “Custom Quote Tool”: FAQ
1/ The company easily won big orders, and sales continued to soar!
2/ The “Custom Quote Tool” is now online!Focus on big orders to make better money!
3/ “Custom Quote Tool”: FAQ
Seller friends, do you know?
On Amazon, your products are viewed not only by individual consumers, but also by numerous business and institutional buyers!Amazon has a new type of commercial procurement model - Amazon Business Purchase!
Any product sold on Amazon is likely to be viewed and purchased by business buyers!The large number of purchases made by these companies and institutional buyers will not only greatly increase your sales volume, but also help the two parties establish long-term cooperative relationships in the future!
Any product sold on Amazon is likely to be viewed and purchased by business buyers!The large number of purchases made by these companies and institutional buyers will not only greatly increase your sales volume, but also help the two parties establish long-term cooperative relationships in the future!
The blue ocean of business purchases is huge. I'm sure sellers and friends have all heard it, so I wonder if you've noticed your own orders purchased from companies?
Just go to your Seller Central and click Data Reports - Business Reports - Download the “Sub-Product Business Report” to view your orders from “B2B”!


Some of these corporate purchases are also bulk purchases!

Before the 2021 back-to-school season, Amazon reached a number of batch purchase orders on various sites in the US, Europe, and Japan, including laptops, amplifiers, etc. One of the British schools, after completing the first computer order, repurchased two times in a row within a month, and the number of orders was also very impressive.
In 2021, Anke, which is well-known among individual consumers, sold a number of large spot tenders on Amazon's European, American, and Japanese sites, leading to a sharp increase in sales.
In 2021, Anke, which is well-known among individual consumers, sold a number of large spot tenders on Amazon's European, American, and Japanese sites, leading to a sharp increase in sales.
There are far more business opportunities for Amazon's bulk sales!In 2020, Amazon's bulk procurement helped sell a large number of high-quality products, and sales continued to soar!
When business buyers want to make large purchases on Amazon, they browse the products on Amazon's business front desk and make purchases. Sometimes there are situations where the target purchase price and purchase quantity cannot be met. For sellers, however, the seller only knows about the existence of this transaction when the order is finally placed.

Buyer Jack
Our company makes purchases on Amazon, but the quantity we want to buy is huge, and we need it urgently. Is there any way we can directly inquire with the seller?

Seller Tom
We only know the deal when we receive an order from the company. Is there any way to get involved as soon as possible to promote greater transaction volume?

In order to help buyers and sellers make better deals and increase transaction opportunities, Amazon Business has launched a new “Custom Quote Engine” (Custom Quote Engine)!

So what is the Amazon Custom Quote Engine (Custom Quote Engine)?How can sellers use this tool?Don't worry, Xiaobian will explain it to you slowly!
1 What is the “Custom Quote Tool”?
The Custom Quote Engine (Custom Quote Engine) is an automated online tool newly launched by Amazon Business Buy, which makes it easy for business buyers and Amazon sellers to make inquiries and offers for large orders directly online.
*Note: The number of items purchased in bulk is not less than 500 pieces, or the promotional value of the products is at least $1,000.
When a business buyer wants to purchase a large number of products, but the price or quantity of products on Amazon cannot meet their purchasing needs, the buyer can click the Buying in Bulk link (Buying in Bulk) on the right side of the product detail page to enter the “Custom Quotation Tool (CQE)” page to submit the purchase quantity and expected unit price Details such as the expected delivery date, and the expected response deadline.


Sellers will receive messages in Seller Central and can directly quote or decline requests online.
*Reminder: Ignoring buyer requests will not affect seller account performance.
With Amazon's Custom Quote Engine (Custom Quote Engine), buyers and sellers can inquire and quote online, increasing the possibility of closing an order.

2 Why choose the “Custom Quote Tool”?
Highlight 1. Online quotation, smoother process
Compared with traditional offline B2B, sellers using the “custom quotation tool” can directly inquire and quote online with corporate and institutional buyers, and have direct access to US companies and high-quality US procurement projects. There are no intermediaries, and the transaction speed is faster and the process is smoother!
Highlight 2 Effective commission reduction
For business orders placed through the Custom Quote Tool, Amazon's referral fee rate is a tiered rate. The higher the order amount, the lower the commission rate.

*The form is for self-delivery orders only. The commission rate for products up to 10,000 US dollars depends on the category.
For example:
Seller Little Z received a request for quotation after going through Amazon's Custom Quote Engine (Custom Quote Engine):
A company wants to buy coffee cups in bulk, with a budget of 250,000 US dollars. So how much sales commission does seller Little Z have to pay?
A company wants to buy coffee cups in bulk, with a budget of 250,000 US dollars. So how much sales commission does seller Little Z have to pay?
250,000 US dollars can be graded in one grade:
1 The first level is sales of 10,000 US dollars out of 250,000 US dollars, and a 15% commission, or 1,500 US dollars;
2 The second level is in the range of 10,000 to 50,000. The commission rate is 7%, and 2,800 US dollars must be paid;
3. The third level is between 50,000 and 100,000, with a commission rate of 6% and a payment of 3,000 US dollars;
4 The fourth level is the portion exceeding 100,000 US dollars. The commission rate is 5%, and 7500 US dollars must be paid;
The formula is: (10,000x 15%) + (40,000x 7%) + (50,000x 6%) + (150,000x 5%) = 14800 (USD)
As a result, there is a total referral fee of $14,800.
1 The first level is sales of 10,000 US dollars out of 250,000 US dollars, and a 15% commission, or 1,500 US dollars;
2 The second level is in the range of 10,000 to 50,000. The commission rate is 7%, and 2,800 US dollars must be paid;
3. The third level is between 50,000 and 100,000, with a commission rate of 6% and a payment of 3,000 US dollars;
4 The fourth level is the portion exceeding 100,000 US dollars. The commission rate is 5%, and 7500 US dollars must be paid;
The formula is: (10,000x 15%) + (40,000x 7%) + (50,000x 6%) + (150,000x 5%) = 14800 (USD)
As a result, there is a total referral fee of $14,800.
*After using the custom quote tool, not only did they receive a large order, but in the commission section, seller Little Z also saved $22,700!

Highlight 3. Focus on big orders to make better money
The newly launched “custom quotation tool” focuses on large commercial orders of more than 1W US dollars. Buyers and sellers directly communicate about the quantity and price of products, so inquiries initiated through bulk commercial procurement projects have more clear purchase intentions. The transaction rate is higher, and the nuggets are stronger!
Highlights 4 Professional teams connect buyers and sellers, and the chance of becoming a single order is higher
The Amazon corporate purchasing team has set up teams in overseas markets to directly meet buyers' needs, cooperate closely with the Chinese team, and follow up every inquiry to help Chinese sellers win large overseas sales orders and increase the transaction rate!
3 How do I use the Custom Quote Tool?
How to use the Custom Quote Tool:
Step 1: Inquire about received price inquiries - inquiry dashboard
Log in to Seller Central → “B2B” in the navigation bar → select “Manage Offers” on the left menu → select “Custom Offer” to view buyers, products requested, quantity of inquiries, expected delivery date, expected price, etc.

Step 2: Receive Buyer's Inquiry Request - Respond and Negotiate Prices Online

Or, get a customer inquiry request - ignore the seller inquiry and select a reason

Which sellers are eligible for the Custom Offer Tool?
Currently, the “Custom Quotation Tool” has been launched in the US!
☑️ Sellers first need to make sure they have launched Amazon Business. Go to Seller Central, click Settings - Account Information - Manage My Services, and confirm that you have checked the box to sign up for Amazon Business.
☑️ For sellers who have made corporate purchases, Amazon will automatically launch the tool on the seller platform that meets the requirements based on several aspects such as the seller's logistics performance, compliance status, sales performance, corporate buyers' views, and product star ratings. Eligible sellers can go to the “Custom Offer Tool” page on the Seller Central — Home navigation bar.

☑️ The “Custom Quote Tool” is currently available on Amazon US! Sellers on other sites don't worry; the “custom quotation tool” will continue to expand to more sites such as Japan and Europe in the future.
About the offer
When you counter an offer through the Custom Quote Engine (Custom Quote Engine), please confirm that your price is the final door-to-door price (door-to-door price). The price should include the price of the product and any other costs that may be incurred.
About delivery
In order to guarantee the consumer experience, business orders placed through the Custom Quote Engine (Custom Quote Engine) are completed by seller self-delivery (MFN).
If sellers want to fulfill orders using Fulfilment by Amazon (FBA), they can use the Multi Channel Fulfilment (Multi Channel Fulfilment) feature.
If sellers want to fulfill orders using Fulfilment by Amazon (FBA), they can use the Multi Channel Fulfilment (Multi Channel Fulfilment) feature.
*Note that Multi-Channel Fulfilment orders will incur additional delivery charges.

🔍 Q1: What should I do if my custom quote request exceeds the existing 999 shopping cart limit?
A: You must create new case-packed ASINs one by one. You can either offer a single unit case-pack for the total requested quantity, or offer multiple units of a case-pack which add up to the total requested quantity.
For example:
If the customer wants to buy 1500 small parts, you can create a factory package with 30 items so that the customer can buy 50 boxes, or create a factory package with 1500 items.
🔍 Q2: Which shipping template do you use for custom offers?
A: You must create additional shipping templates that include free shipping options. Do not enable the 2-day shipping option for buyers on the shipping template for custom quote requests.
🔍 Q3: How do I update my email address to receive notifications?
A: You can update your email address via the “Change email preferences” link in the upper right corner of the “Requests for products you sell” tab. The “Change email preferences” link takes you to the notifications page, where you can edit email settings for “Manage offers” email notifications.
🔍 Q4: Why am I seeing duplicate customer requests on the “Manage Offers” page?
A: If you have multiple SKUs for the same ASIN, you may see multiple requests from the same buyer.
🔍 Q5: Will my existing quantity discounts apply to buyers who send me new requests?
A: Applicable. Your current discount applies to all Amazon Business buyers. However, if you want to better meet customer requests, you can update your discounts through the Manage Offers page.
🔍 Q6: Will my account performance be affected if I refuse to pay back?
A: No, if for any reason you are unable to return the buyer's inquiry, please ignore the request (ignore the request) and select the specific reason. This choice won't affect the performance of your account.
🔍 Q7: Once I have this tool, will I definitely receive bulk commercial procurement orders?
A: This tool does not guarantee that large commercial orders can be completed, but this is a necessary prerequisite for large commercial inquiries.
🔍 Q8: Will buyers resell my products?
A: Currently, this feature is open to customers using high-quality terminals that meet the requirements.
Join Amazon Enterprise Shopping and tap into the 10 billion blue ocean
If you open an Amazon account and become an Amazon seller, you can have both B-side and C-side traffic and get double business opportunities!
If you're already an Amazon Global Seller
You can log in to Seller Central, follow the three steps below, or search the “Amazon Business Buyer Marketplace” through the help page to unlock the Amazon Business Shopping feature for free on your own!



Quality manufacturers and brands will have the opportunity to receive extra support!
▲ Provide 3 years of continuous account support
▲ Priority matchmaking between large bidding orders and enterprise purchase traffic resources
▲ Prioritize the use of the new features and tools of Amazon Business
▲ Priority matchmaking between large bidding orders and enterprise purchase traffic resources
▲ Prioritize the use of the new features and tools of Amazon Business
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Hot news
Getting Started: New Seller Guide
Global business opportunities





