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7 categories, 70 key products, what will Amazon sell in Singapore in 2022?It's all good to give you a circle!
April 3, 2022
Recently, I've seen a lot of seller friend circles
👇 I have quite a few questions about Singapore Station 👇
👇 I have quite a few questions about Singapore Station 👇
What is Singapore's e-commerce potential?
What kind of things do you sell in Singapore to make money?I don't know the local area at all.
Singapore is diverse, and its consumption behavior is difficult to understand~
Is the operating cost of Singapore Station high?Are there any preferential policies?
If you don't know how to operate it, is it too difficult?Beginners can't get started.
Is it easy to join Amazon?Will the procedures be cumbersome and cumbersome?
Today, Xiaobian will summarize these questions. You ask and answer them. After defeating them one by one, you will find that none of these are matters!
01
What is Singapore's e-commerce potential?
Great potential!
Singapore is the preferred gateway to Southeast Asia!
What is Singapore's e-commerce potential?
Great potential!
Singapore is the preferred gateway to Southeast Asia!
Small but beautiful, economically developed, and e-commerce potential
● Strong consumption capacity
GDP per capita is US$57,200, ranking 71st in the world; the economy is driven by foreign trade and is highly dependent on China, the US, Japan, Europe and neighboring countries.
● Prefer online shopping
The average e-commerce consumption per capita is 1222.4 US dollars, which is 126.4% higher than the world average. 2
● Strong online spending power
It is estimated that by 2025, e-commerce will reach 8 billion US dollars. 3
Singapore is a convenient gateway to Southeast Asia
● Good business environment
26 free trade agreements, the most extensive free trade agreement network in Asia.
● Quick and easy customs clearance
90% of physical goods can be cleared through customs within 8 minutes.
Customs efficiency
Time required for export
Time required to import
SG
2 hours
3 hours
Southeast Asia 4
63.1 hours
64.3 hours
It's worth mentioning!Amazon's Singapore site is currently Amazon's only site in Southeast Asia, and it is also a key channel for opening up Southeast Asia!
02
What do Singaporean sites sell to make money
The 2022 Singapore Station Official Selection Guide is here!
What do Singaporean sites sell to make money
The 2022 Singapore Station Official Selection Guide is here!
7 categories, 70 key selections!Come on, the class representative has drawn the key points for you!
CATEGORY 1
Electronics
2. Popular categories
- Product Focus Distribution Map -
What are the industry trends?
◾ The trend of working from home brought about by the pandemic has boosted the growth of electronic product categories.
◾ As more companies encourage hybrid work, demand for devices such as home office accessories, cable storage, and headsets may form a new trend. As far as headsets are concerned, the share of online revenue is expected to grow to 37% of total revenue by 2025. 5
◾ As more companies encourage hybrid work, demand for devices such as home office accessories, cable storage, and headsets may form a new trend. As far as headsets are concerned, the share of online revenue is expected to grow to 37% of total revenue by 2025. 5
Where are the product selection opportunities?
◾ In terms of sales, headsets and earphones dominate this category.
◾ High-growth products include power outlets and surge protectors.
◾ High-growth products include power outlets and surge protectors.
CATEGORY 2
Computer Accessories
2. Popular categories
- Product Focus Distribution Map -
What are the industry trends?
◾ In Singapore, computers and computer accessories are a steadily growing product category, and the popularity of computers, tablets, and laptops is very high.
◾ The share of online revenue from computer accessories is still growing, and is expected to increase from 19.7% in 2021 to 37% in 2025. 5
◾ The share of online revenue from computer accessories is still growing, and is expected to increase from 19.7% in 2021 to 37% in 2025. 5
Where are the product selection opportunities?
◾ High-volume products with relatively low average sales prices include USB hubs and laptop stands.
◾ High-growth, high-sales performance products are mainly memory cards.
◾ High-growth, high-sales performance products are mainly memory cards.
CATEGORY 3
Smart Life/Wireless Products
2. Popular categories
- Product Focus Distribution Map -
What are the industry trends?
Smart Living/Wireless products are expected to reach $361 million by 2026, and the adoption rate of such products will grow steadily over the next few years. 5
Where are the product selection opportunities?
◾ Smartwatches and sports bracelets dominate this category.
◾ High-growth products include phone cases and phone/watch accessories (chargers, replacement watch straps).
◾ High-growth products include phone cases and phone/watch accessories (chargers, replacement watch straps).
Successful sellers can easily say this:
Company: Shenzhen Beijiao Technology Co., Ltd.
Product: Breo — SG specializes in smart portable massagers
Product: Breo — SG specializes in smart portable massagers
Our product attributes and target characteristics determine that the Singapore site is one of the essential layout plans, and we have also achieved good results. First, research and select products, then use fewer products and multiple categories to promote, continuously review and analyze sales with development and operation managers during operation, and optimize matching products and tracks to create popular models to successfully build a brand.
CATEGORY 4
Beauty Items
2. Popular categories
- Product Focus Distribution Map -
What are the industry trends?
◾ The growing trend of beauty and cosmetic products is largely dependent on the gradual opening up of offices and social activities. By 2025, the share of online revenue is expected to reach 42.4%. 6
◾ Most shoppers in Singapore are high-end shoppers. Most people spend between SGD50 and SGD199 each time they shop for skincare products, and 60% spend between SGD50 and SGD199 on cosmetics. 6
◾ Most shoppers in Singapore are high-end shoppers. Most people spend between SGD50 and SGD199 each time they shop for skincare products, and 60% spend between SGD50 and SGD199 on cosmetics. 6
Where are the product selection opportunities?
◾ Shavers achieved breakthrough growth in 2021, and the growth of men's beauty and self-care products is a key trend.
◾ Products such as skin care products and hair care products continue to account for a large proportion, showing a steady growth trend.
◾ Products such as skin care products and hair care products continue to account for a large proportion, showing a steady growth trend.
CATEGORY 5
Household products
2. Popular categories
- Product Focus Distribution Map -
What are the industry trends?
◾ The smart lighting category is a rapidly growing sub-category. Revenue is expected to double compared to 2021 by 2025, with an annual growth rate (CAGR) of 19.08%.
◾ In the lighting segment, the online penetration rate of total revenue will increase from 21.5% in 2021 to 34.5% in 2025. 5
◾ In the lighting segment, the online penetration rate of total revenue will increase from 21.5% in 2021 to 34.5% in 2025. 5
Where are the product selection opportunities?
◾ The smart lighting category dominates the sales volume of household products in 2021.
◾ The fastest increase in sales volume of household products is car/vehicle signs.
◾ The fastest increase in sales volume of household products is car/vehicle signs.
CATEGORY 6
Kitchen
2. Popular categories
- Product Focus Distribution Map -
What are the industry trends?
◾ During the pandemic, kitchen products became more and more popular. 57% of Singaporeans made a big splash in the kitchen during the lockdown and quarantine period, while 58% chose to exercise at home. 5
◾ As more people start working from home, these hobbies will form a new regular buying model in 2022. 5
◾ As more people start working from home, these hobbies will form a new regular buying model in 2022. 5
Where are the product selection opportunities?
◾ Health product segments such as sports bottles, supplement shakers, and water purification replacement filters are more stable in terms of sales performance.
◾ There has been a breakthrough in fresh-keeping boxes, which may be due to fewer opportunities for people to eat out and a stronger need to optimize home space.
◾ There has been a breakthrough in fresh-keeping boxes, which may be due to fewer opportunities for people to eat out and a stronger need to optimize home space.
CATEGORY 7
Health & Personal Care
2. Popular categories
- Product Focus Distribution Map -
What are the industry trends?
◾ Personal hygiene and home care trends will continue in Singapore in 2022. Annual personal hygiene soared to the second most commonly purchased item during the pandemic. 7 This is likely to continue to drive high demand for masks, cleansers, vitamins and supplements, and health-measuring devices. 8
◾ As at-home wellness habits continue into the new year, aromatherapy machines and aromatherapy oil products are likely to continue to grow in 2022. 8
◾ As at-home wellness habits continue into the new year, aromatherapy machines and aromatherapy oil products are likely to continue to grow in 2022. 8
Where are the product selection opportunities?
◾ Starting in 2020, high-growth personal care product giants include vitamins, fabric masks, and toilet paper.
◾ The demand for herbal supplements, aromatherapy machines, scales, surgical masks, and disposable diapers is stable.
◾ The demand for herbal supplements, aromatherapy machines, scales, surgical masks, and disposable diapers is stable.
Important sales policies for product selection
International sellers are required to ensure that all electrical products are safe in Singapore, including meeting Singapore's voltage requirements (220 volts). Amazon reserves the right to remove products that may be unsafe to use in Singapore.
Sellers in countries using FBA are required to comply with Singapore import compliance requirements when shipping products to Singapore. For more information, please follow this link to the Singapore Customs website.
03
Singaporean culture is diverse, how do you understand consumer behavior?
There's a way!Amazon has data and insight!
Singaporean culture is diverse, how do you understand consumer behavior?
There's a way!Amazon has data and insight!
Sellers can develop marketing strategies for different customer profiles. Singaporean buyers can be broadly divided into 5 categories 9:
① Like cost-effective products (29%)
They are the largest online shopping group in Singapore, and they like to get satisfactory products at the best discounts and the lowest prices.
Seller countermeasures: give good discounts and preferential prices
◾ There is a big promotion in Singapore every month. Please participate more, and use Amazon's official marketing tools such as deals, coupons, and advertising. (More info, lock the Operations Manager's calendar of events!)
◾ Tip: Using the shopback cashback platform can greatly improve the exposure of cost-effective products. Cooperate with off-site drainage to achieve better results!
◾ Tip: Using the shopback cashback platform can greatly improve the exposure of cost-effective products. Cooperate with off-site drainage to achieve better results!
② Like to shop around and find the best one (29%)
Price, quality, and authenticity are the three elements for this type of seller to place an order.
Seller Response: Detailed Product Information, Comprehensive Positive Customer Reviews, Good Discounts
◾ Detailed product detail pages and customer reviews give these buyers more confidence.
◾ The same product was launched in the US and Singapore at the same time. The Singapore station can share the star rating of this product in the US, which helps Singaporean sellers to speed up the cold launch of new products and get started quickly!
◾ The same product was launched in the US and Singapore at the same time. The Singapore station can share the star rating of this product in the US, which helps Singaporean sellers to speed up the cold launch of new products and get started quickly!
③ Pursue high quality products (17%)
They are less sensitive to price and are more concerned with authenticity, quality, and variety of products.
Seller measures: provide high-quality products and establish high brand trust with customers
◾ If you are a brand owner, you can empower your brand to go overseas through Amazon Brand Registry and the New International Brand Hall!
◾ The Amazon Singapore IP Accelerator Program provides sellers with a trustworthy intellectual property law firm. At the same time, if you have a pending trademark (PTM), you can now apply for Amazon Brand Registration and use brand building tools and reporting infringement tools in advance!
◾ The Amazon Singapore IP Accelerator Program provides sellers with a trustworthy intellectual property law firm. At the same time, if you have a pending trademark (PTM), you can now apply for Amazon Brand Registration and use brand building tools and reporting infringement tools in advance!
④ Enjoy the shopping experience (14%)
They focus not on the price of the product, but on the shopping process, such as a wide range of products and VIP shopping experiences.
Seller countermeasures: rich variety; reward mechanism
◾ Enrich your brand's flagship store with images and videos, and highlight customer needs and best-selling products.
◾ Use different advertising slots for promotion to increase product and brand exposure.
◾ Use different advertising slots for promotion to increase product and brand exposure.
⑤ Low-budget consumers (11%)
Strong discounts and promotions are more appealing to them.
Seller countermeasures: fancy promotions; strong discounts
◾ Participate in more promotions in Singapore (such as paydays, monthly hot sales events, etc.) to ensure more exposure.
◾ Offer free delivery services to attract buyers. (Free next-day delivery for products eligible for Amazon Prime. )
◾ Offer free delivery services to attract buyers. (Free next-day delivery for products eligible for Amazon Prime. )
Learn about the 5 categories of Singaporean consumer portraits, carry out refined operations based on the characteristics of your own products, find breakthroughs in business opportunities, and the next big seller is you!
04
Is the operating cost of Singapore Station high?Are there any preferential policies?
Arrangements must be in place for everyone!
Is the operating cost of Singapore Station high?Are there any preferential policies?
Arrangements must be in place for everyone!
① Free monthly rent!Free monthly rent!Free monthly rent!Until December 31, 2022!
② Lower commissions than mature sites
Lower commissions than mature sites: sell the same product at the same price in Singapore and mature sites. Due to Singapore's low commissions and delivery fees, you can reap a higher profit amount when selling in Singapore!
category
Category commission @亚马逊新加坡站
Category commission @亚马逊北美站
Baby Products
8% or 10%
8% or 15%
Beauty
8% or 10%
8% or 15%
mobile phone equipment
6%
8%
electronic accessories
6%-10%
8%
consumer electronics
8% or 10%
8% or 15%
Home
10%
15%
Kitchen
10%
15%
Toys and games
8%
15%
video game console
6%
8%
Everything Else
10%
15%
-Different categories of Singapore commissions vs. North American site commissions-
③ More preferential subsidies for logistics and distribution
2022 New Seller FBA New Product Subsidy Program
If you operate FBA delivery immediately, you can enjoy a rebate of SGD 10 for each new product, up to a maximum of SGD 250. If your product is judged to be a super hot seller by Amazon Singapore, there is also a chance to get a cash back of SGD 15 for each new product, up to a maximum of SGD 500. Please contact your account manager for participation details.
Activity time: April 1 to June 30, 2022 (subject to warehouse entry time)
Activity time: April 1 to June 30, 2022 (subject to warehouse entry time)
FBA New Selection program
Parent ASINs can enjoy free storage fees for the first 30 items for the first 90 days, and no transfer fees for the first 180 days. Also, the limit of 100 ASINs has been removed, and there is no limit on the number of ASINs. Please contact the Amazon Business Development Manager for details.
④ There are many advertising and marketing offers
If you create a product promotion advertising campaign, you can get a SGD 65 advertising credit!Please contact the Amazon Business Development Manager for details.
05
Newbies can't get started and don't know how to operate. What should I do?
Don't worry, someone who has arrived will bring it!
Newbies can't get started and don't know how to operate. What should I do?
Don't worry, someone who has arrived will bring it!
Rising Star Seller Growth Plan
In order to help novice sellers quickly enter the Singapore website to open and sell goods, Amazon launched the Rising Star Seller Growth Plan to diversify new seller community activities to help grow. From 0-1 to help Xiaobai successfully place orders and earn sales!
◾ 35% increase in registration completion rate: Results show that when sellers enter the community and go through professional guidance, the registration completion rate can be increased by 35%.
◾ Order 13.2 days early: Sellers who have joined the group can place orders 13.2 days earlier than sellers who have not joined the group.
◾ Order 13.2 days early: Sellers who have joined the group can place orders 13.2 days earlier than sellers who have not joined the group.
Full 1-on-1 account manager support
Now you can enjoy 1-on-1 support from the account manager, providing guidance on all aspects from product selection, marketing and advertising, delivery and inventory, and account operation!
The Singapore Station operating calendar is ready!Take full control of the peak traffic throughout the year!
Amazon Singapore Marketplace 2022 Event Calendar
Quarter
Events
Page
one
season
degrees
one
season
degrees
1.5-2.15
Chinese New Year
Chinese New Year
1.24-2.11
Valentine's Day
Valentine's Day
3.3 Promotions
3.4-3.17
Quarterly Clearance Sale
Quarterly Clearance Sale
Page
two
season
degrees
two
season
degrees
4.4 Promotions
5.5 Promotions
Eid al-Fitr Sale/Mother's Day Sale
Eid al-Fitr Sale/Mother's Day Sale
Deals 6.6
Prime Day
*Subject to Amazon's official notice
*Subject to Amazon's official notice
Page
three
season
degrees
three
season
degrees
Prime Day
*Subject to Amazon's official notice
*Subject to Amazon's official notice
7.7 Promotions
Deals 8.8
Singapore National Day
Singapore National Day
3.4-3.17
Quarterly Clearance Sale
Quarterly Clearance Sale
Page
fours
season
degrees
fours
season
degrees
10.10 Promotions
October Deepavali, Halloween store
11.11 Promotions
Deals 12.12
Holiday gift guide
Quarterly Clearance Sale
Quarterly Clearance Sale
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Hot news
Getting Started: New Seller Guide
Global business opportunities
