European Amazon Logistics Limited Time Shipping Fee Subsidy Promotion for New Sellers Entering Warehouse

Up to 180 Euro First Haul Logistics (FBA) subsidy, 6 month tax return of 0 yuan!How many surprises does Amazon Europe have?

April 5, 2022

Table of Contents
01/ Introduction to the European Amazon Logistics (FBA) first-trip shipping fee limited-time subsidy discount
02/ First Trip Freight Subsidy Claim Guide
03/ VAT compliance considerations and promotions on Amazon Europe
Seller FAQ

At the beginning of April, good news continued on Amazon Europe! Following the launch of the New Seller Starter Package and the Amazon Logistics New Product Entry Promotion Program, Amazon Logistics Europe also launched a limited-time subsidy promotion for new sellers on the first trip to the warehouse! Eligible sellers can receive an entry fee allowance of up to around €180!

In addition, there is good news on VAT in Europe. Amazon's VAT integration service offer has been extended to provide multiple preferential benefits! Let's follow Xiaobian to learn more!

01 Your Amazon Logistics Europe (FBA)
Introduction to the first-trip freight limited-time subsidy discount

In order to help you better expand your business in Europe and sell products to the UK and EU countries, Amazon is offering you this limited-time offer to help cover part of your first-haul logistics warehousing costs.

● If you send at least 100 products (units here) to an Amazon fulfillment center within the UK and sell the product using FBA on Amazon UK during this promotion period, you will receive a £80 subsidy.

● If you send at least 100 products (in this case, units) to any Amazon fulfillment center in Germany, France, Italy, or Spain during the validity period of this promotion, and sell the product using FBA on the corresponding Amazon site, you will receive a subsidy of €90.

● If you have never used Amazon Logistics on any of Amazon's European sites (UK, Germany, France, Italy, Spain), you have the opportunity to receive two allowances, that is, if you send at least 100 products (in this case, units) each during this promotion period to Amazon fulfillment centers in the UK, and any Amazon fulfillment center in the European Union (Germany, France, Italy, Spain), and sell the product using FBA in the UK, Germany, France, Italy, and Spain, will receive £80 plus €90, for a total of approximately 185 euros*.

*Based on the closing price of the People's Bank of China on April 1, or other applicable exchange rates

Pay attention!!

This offer is for professional sellers who sell using FBA for the first time in Europe, and sellers are required to send the product to a European Amazon fulfillment center and sell the product through FBA by December 31, 2022 (Beijing time).

Conditions for participation in the event:

➤ You have an active Amazon European Professional Seller selling account with an active account status.
➤ If you have not listed products shipped through Amazon Logistics (FBA) on Amazon UK, eligible logistics you send to Amazon's UK fulfillment centers will be eligible for activity allowances.
➤ If you have not listed products shipped via Amazon Logistics (FBA) on any of the following Amazon EU sites (Germany, France, Italy, Spain), the eligible logistics you send to the Amazon EU site fulfillment center will be eligible for activity subsidies.

To receive promotional fee benefits, you must meet:

✓ Meet the above conditions for participation in the event.
✓ Before you list purchasable products through Fulfilment by Amazon (FBA), you must register to participate in this promotion and receive confirmation.
✓ You can choose how many ASINs to list through Amazon Logistics. To receive a fee allowance for this activity, you need to send at least 100 products (units) to Amazon's fulfillment center on Amazon's UK or EU sites.
✓ Purchasable products listed through Fulfilment by Amazon (FBA) must be effective before December 31, 2022 (Beijing time).

Amazon Europe marketplace
First Trip Freight Subsidy Claim Guide

So how can new Chinese sellers receive the limited-time subsidy mentioned above for inbound and outbound shipping costs?Next, Xiaobian will teach you how to register to receive this first-trip shipping allowance!

▼ Step 1: Log in to Amazon Seller Central Europe and visit the event page

You can open it on your computer by clicking on the 👉 link

▼ Step 2: Click the “Sign Up for Offer” button to join this promotion

Register to participate in this promotion by clicking on the registration button on the event page above. By signing up for the “European Amazon Logistics (FBA) Limited Time Offer” promotion, you agree to the terms and conditions of this promotion.
Registering for this promotion does not mean that you are eligible for the promotion; Amazon will notify you of your eligibility and successful registration within up to five business days.

▼ Step 3: Send at least 100 products to Amazon fulfillment centers in Europe

Once you have confirmed your successful registration for the campaign, you can prepare your products, create shipments in Seller Central, and send them to Amazon fulfillment centers in Europe. Amazon will refund the campaign fee subsidy to your seller account within 30 days of successfully receiving your product at an Amazon fulfillment center in Europe and listing the product using Fulfilment by Amazon (FBA).

Tips!

You need to use a third-party logistics carrier to send products to Amazon fulfillment centers in Europe to receive the relevant subsidy benefits. If you don't have a suitable third-party logistics carrier, Amazon has compiled a list of common logistics carriers from China to Europe for your reference (this list does not constitute Amazon's recommendation for any third-party logistics carrier; please consult your legal, tax, or other advisors when hiring a third-party logistics carrier)

🔍 Click the 👉 link to open

03 VAT compliance on Amazon Europe
Precautions and promotions

If you send and store the product locally in Europe, you will incur corresponding VAT obligations, so you will need to provide the VAT number for the destination country. If you have not registered a European VAT number, I would like to remind you to register promptly and submit your VAT number in Seller Central on the appropriate Amazon European site. The length of time required for registration varies from country to country, so be sure to ensure that you have completed the corresponding procedures in accordance with local VAT compliance requirements before entering the warehouse. Amazon's official website (https://gs.amazon.cn/vat.html）整理了注册要求供您参考，具体注册要求请咨询您的税务服务商.

Additionally, you can register and file VAT with Amazon VAT Consolidation Services. Amazon's VAT Integration Service is Amazon's official VAT compliance solution. It allows you to use Amazon's partner third-party tax service providers in up to 7 countries (UK, Germany, France, Italy, Spain, Poland, and the Czech Republic) to help you register and file European VAT, and you can also enjoy multiple preferential benefits.

Official advantage - making European tax compliance easier!

● One-stop smart reporting: Achieve one-stop completion of tax registration, filing and payment, and unify the reporting cycle for multiple countries
● Exclusive for subscribers: Live Amazon chat customer service support, more timely resolution of registration issues
● Choose from well-known tax agents: Taxation, Tembon, Avask, J&P, Avalara, Deloitte, same price
● Choose from 7 European countries: Flexible monthly subscription adjustments (UK, Germany, France, Italy, Spain, Poland and Czech Republic)

Join now to enjoy multiple benefits!

● UK+EU EORI number free registration*, free sworn translation in Poland and Spain
● Tax registration fee: 50 EUR/country (one-time), the filing fee can be as low as 33 EUR/month (charged monthly, depending on the country you choose)
● Buy 5 get 2 free: If you declare VAT in 7 countries, you only need to pay the corresponding filing fees for 5 countries

Seller feedback extended and increased!

[Limited time offer: For sellers new to the European site in 2022 only]

🎁 How to start benefits: (You need to complete the following two steps)

➤ You can select the EU country you are applying for a VAT number by clicking the button below (UK default selection):

Apply now

➤ If the page does not automatically redirect to Seller Central, you can use the link below to start Amazon's VAT integration service

🔍 You can click the 👉 link to open

If you choose to participate in this event, you accept the terms of the promotion and you must upload the required documents within 60 days of registration (that is, the day you click on the link above).

Learn more and get started today:

🔍 You can click the 👉 link to open

More billing information:

🔍 You can click the 👉 link to open

*EORI services are provided by your tax service provider. Your tax service provider will also determine which country in the European Union is appropriate for you to apply for an EU EORI number.

Frequently asked questions

🔍 Q1: If my first shipment to an Amazon fulfillment center costs less than £80 (or €90), does the remaining subsidy amount apply to future inbound shipments?

A: No. However, if you store more than 100 items during the promotion period, you will still receive a fee allowance of £80 or €90, even if the logistics costs are less than £80 or €90. You can use the remaining fees to use other Amazon services, such as advertising.

🔍 Q2: If I have used Amazon Logistics on Amazon UK and at least one Amazon EU site (Germany, France, Italy, Spain), can I enjoy this offer?

A: No.
To receive subsidies on Amazon UK, you need to meet products not sold through Amazon Logistics on Amazon UK before signing up for this campaign.
To receive subsidies on Amazon's EU site (Germany, France, Italy, Spain), you must meet products that are not sold through Amazon Logistics on the Amazon EU site (Germany, France, Italy, Spain) before registering for this campaign.

🔍 Q3: If I have only used Amazon Logistics on Amazon UK or Amazon's EU site (Germany, France, Italy, Spain), can I enjoy this offer?

A: Yes.
If you already use Amazon Logistics on Amazon UK, you can send no less than 100 products to Amazon fulfillment centers in the European Union (Germany, France, Italy, Spain) and sell them using Amazon Logistics during the validity period of this promotion.
If you already use Amazon Logistics on the Amazon EU site (Germany, France, Italy, Spain), you can send no less than 100 products to Amazon fulfillment centers in the UK and sell them using Amazon Logistics during the validity period of this promotion.

🔍 Q4: If I haven't used Amazon Logistics at any of Amazon's European sites (UK, Germany, France, Italy, Spain), can I enjoy the subsidy twice?

A: Yes.
If you have not used Amazon Logistics on any of the Amazon European sites (UK, Germany, France, Italy, Spain) when signing up for this promotion, you can separately send no less than 100 products to an Amazon fulfillment center in the UK and at least one Amazon fulfillment center within the EU (Germany, France, Italy, Spain) during the validity period of this promotion, and sell this product using Amazon Logistics to enjoy it twice Subsidies.

🔍 Q5: Do I need to register for a European Value Added Tax (VAT) tax ID, and does Amazon support this?

A: Storing products in a European country will subject your business to corresponding VAT obligations, and you may also need to comply with other reporting requirements such as internal statistics. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.
You can visit the Amazon Seller Central help page for more European VAT related information: https://sellercentral-europe.amazon.com/gp/help/202098500. Please consult your tax service provider for specific tax requirements. You can refer to Amazon's VAT integration services and related promotions mentioned above. Please consult your tax service provider for specific tax requirements.

🔍 Q6: Where can I find the cost allowances issued?

Amazon will credit the fee to your seller account. You can check it in the date range report in Amazon Seller Central. To generate a date range report, follow these steps:
➤ From the Reports menu, select Payments.
➤ Select a date range report.
➤ In the “Generate Date Range Report” pop-up box, do the following:
● Select report type: transaction
● Select the scope of the report: month or custom, and specified date information
● Click to generate
➤ View the report in the list on the Date Range Reports page.
➤ Download and open the file in Excel.
➤ The fee adjustment will be found in the “Other” column, and its “Type” field is described as “Adjustment.”

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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