Prime Day warehousing, inventory management and logistics benefits for Amazon's new site during peak season operation
April 20, 2022
Contents:
1. FBA peak season entry preparation and inventory management, 4 major suggestions
2. Amazon's new site logistics, 4 major solutions
*This article applies to new sites: Australia, Singapore, Middle East, and India
New site seller +1, Prime Day is coming, what are FBA's preparation suggestions?
The epidemic is repeated, and logistics costs are high again. Seek first-way logistics solutions for the new site!
days earlier!It's almost the peak season, but I find that there isn't enough inventory, and I'm worried about storage capacity restrictions. What should I do?
The logistics problems of the new site have all been received!Today, I'll give you FBA Logistics, pertinent advice+thoughtful benefits to help you rest assured and prepare for big promotions!
Reminder
01 How to prepare for FBA peak season warehousing & inventory management?
4 tips, prepare in advance, foolproof!
Recommendation 1
Prepare a stocking plan in advance to prevent untimely replenishment during peak season
As the number of orders increases during the peak season, sellers on the new site need to make adjustments in the quantity and cycle of shipping/replenishment, and prepare stocking plans in advance to prevent a sudden increase in demand and getting busy. Before making a big promotion, do the following:
Early entry schedule:
Make a schedule plan in advance, and negotiate and place orders with suppliers in advance to ensure the supply of goods.
Estimated quantity to be stocked:
Referring to sales during the peak season in previous years, consider the current market environment, estimate the sales volume during the peak season in the middle of this year, and determine the preparation volume.
Order shipping/replenishment plan:
Set the shipping/replenishment rhythm in advance. It is recommended to follow the “small amount and many times” delivery principle during peak season. During peak season, it is recommended to adjust the replenishment pace according to the actual situation.
Recommendation 2
Pay attention to changes in logistics timeliness and adjust the delivery pace in a timely manner
During the pandemic, logistics is facing problems such as price fluctuations, reduced capacity, and unguaranteed timeliness. In addition, storage times have increased during the peak season, adding more uncertainty. To this end, sellers are requested to pay more attention to the latest situation, choose cross-border logistics transportation methods flexibly, and plan delivery times reasonably.
The door-to-door transportation time estimate described below is an average transit time estimate based on the market since March 2022. The specific transit time may change due to changes in factors such as the epidemic and peak season conditions, and is for reference only.
You can reverse the latest shipping time based on the FBA warehousing cutoff time and shipping time estimates. It is recommended to arrange delivery early, and reserve 1-2 weeks or longer for an appropriate period of time to prevent the impact of uncertainties such as the epidemic, and the shortage of capacity resources that may occur due to logistics transportation during peak seasons.
Estimated time from door to door
destination country
Shipment method
Full container shipping ordinary ship
General shipping container ship
Air faction
Courier
Saud
35-40 days
40-45 days
15-20 days
NA
AE
25-30 days
30-35 days
7-12 days
NA
Australia
28-35 days
40-45 days
10-15 days
5-7 days
SG
12-17 days
13-17 days
10-12 days
4-6 days
IN
30-40 days
35-45 days
7-15 days
5-10 days
*Please consult your logistics carrier promptly for more detailed information.
New site tips
During the promotion period, the promotion period varies from site to site. Take the Middle East and Australia sites as an example. There are also quite a few local promotions that are close to Prime Day dates (such as the Middle East's May e-shopping festival and Australia's June year-end promotion). Please also check the entry deadline in a timely manner to avoid missing the peak sales season.
During the peak season, FBA sellers are advised to act early to prepare for entering the warehouse before they can be shipped smoothly during the promotion period. Please read below.
Before the FBA seller's big sale, do it 4 o'clock in advance!
☑ Arrange transportation in advance
You need to consult your carrier or freight forwarder in advance for the latest timelines and shipping rates. Based on the actual situation and changes in transportation time, plan delivery/replenishment plans in advance, and reserve more time for transportation.
☑ Advance reservation for entering the warehouse
Advance reservations are required for air and sea freight warehousing, so it is recommended that you choose a logistics company that is more familiar with the FBA warehousing process as much as possible. LTL cargo trucks and container trucks enter the warehouse, and it takes longer to wait in line for storage. For palletized shipments, the pallet number must be marked on each pallet so that the Amazon fulfillment center can receive the operation.
Use a faster shipping method
Use faster shipping methods: Express delivery methods (such as UPS, DHL Express, FedEx, Indian sellers can understand and select the appropriate SPN through their account manager) do not require a warehousing appointment, which can ensure that the seller's goods arrive quickly and in a timely manner, and avoid waiting for a long time and missing out on peak season sales.
*Please ensure that the tracking number for your shipment is updated in Seller Central after the shipment has been shipped. Proper operation of these steps will help the Amazon fulfillment center to obtain shipment transportation information in advance, adjust the shipping plan in a timely manner, and efficiently receive it into the warehouse.
“Haika faction” or “Kongga faction”
The “Haijia Delivery” or “Air Canada Delivery” delivery method means that final transportation within the destination country uses express delivery to the warehouse. Please let your contracted carrier promptly provide the tracking number of the last express delivery and upload it to the seller platform. At the same time, you can also choose an Amazon partner carrier to transport your shipment to the warehouse in the destination country.
Recommendation 3
Do a good job in inventory planning and management, and strive to improve IPI scores
For FBA sellers, in order to prevent storage restrictions and products cannot be stored, sellers should hurry up to raise their IPI score to avoid affecting your peak season storage due to storage space restrictions, or causing excessive storage fees.
*Please note that IPI scores for the second quarter have been announced via email or Seller Central one after another, so please check the relevant emails and information promptly.
Additionally, you can also refer to recommendations from the Inventory Performance Dashboard (Seller Central > Inventory Planning > Performance), such as improving sell-through rates, Amazon inventory with no active sales information, and improving inventory performance index scores.
New site tips
● How to plan inventory for peak season promotions when FBA restock quantities are limited:
Overall, priority can be given to securing as much inventory as possible for best-selling products, ASINs planning to participate in peak season promotions, and high-potential new ASINs, and a certain amount of inventory turnover for other ASINs.
Simply put, it's about prioritizing inventory planning for products that can generate high sales volume and high profits.
Different sites, more IPI improvement tips and details
Go learn 👉 Middle East Station, Singapore Station, Australia Station
Recommendation 4
Seize the peak season entry time+6 golden rules
During the big promotion period, although many new site sellers will pay more attention to mature sites, in fact 👉 the peak season of the new site is more attractive, and there are more chances of hot sales, so it is recommended that you select products and stock them at the same time, so don't miss out on the big promotions for emerging sites! In addition, if FBA sellers want their products to enter the warehouse smoothly, sellers must prepare before entering the warehouse to ensure that your products meet the entry rules and avoid the risk of “rejection”.
👉 The golden rules for entering FBA positions
02 Is the logistics cost of the new site high?Is the process tedious?
4 major logistics benefits to give you great promotion and worry-free!
If you want to solve many problems such as high cross-border logistics costs, difficult entry, high complexity, and low automation, we recommend that you pay attention to and understand a series of first-stage logistics solutions at the new site to help you improve logistics efficiency, make warehousing more stable and convenient, and avoid missing out on peak season sales!
01 The new site's first-line logistics consolidation plan, a boon for small and medium-sized packages!
In order to solve the problem of high shipping costs for small and medium-sized packages, Amazon launched the “New Site First Trip Consolidation Plan” Consolidated Shipping Plan (CSP) logistics preferential policy for sellers on Australian and Singaporean sites.
In this preferential logistics policy, not only are there no minimum requirements for transporting goods, but the shipping fee is also as low as RMB 8 per kg, thus greatly saving logistics costs.
Applicable sites: Australia Station, Singapore Station
*Note: The above related service content is provided by a third party service provider. Service provider resources will fluctuate according to market conditions. For details, please contact the service provider to obtain the latest information. The actual logistics service will be actually provided by a third-party service provider independent of Amazon, and Amazon does not make any promises or guarantees about the quality or scope of its services. If the third party service provider adjusts the relevant service content or information due to its own business reasons, please refer to the specific notice of the third party service provider. Amazon does not assume any responsibility due to the content update of the third party service provider.
02 New product entry discount plan, the first step in promoting new products during peak season!
Starting April 1, 2021, large items can also enjoy this discount plan!As with standard items, parent ASINs can enjoy the benefits of free storage for the first 30 items for the first 90 days and no storage transfer fees for the first 180 days. Also, the limit of 100 ASINs has been removed, and there is no limit on the number of ASINs. The saved storage fees can be used for peak season drainage and promotions to improve sales opportunities.
Applicable sites: Australia Station, Singapore Station, Middle East Station
👉 New product entry discount plan
03 Third-party logistics provider service project Pre-S, preferred in the Middle East!
This service offer includes: the air freight shipping standard is reduced to 5KG, sellers can apply for a free warehousing quota, and corresponding preferential logistics prices (please refer to the price list and price description for details, and provide the service provider with the promotion code PRES to obtain the discount).
Applicable site: Middle East Station
*Note: The above related service content is provided by a third party service provider. Service provider resources will fluctuate according to market conditions. For details, please contact the service provider to obtain the latest information. The actual logistics service will be actually provided by a third-party service provider independent of Amazon, and Amazon does not make any promises or guarantees about the quality or scope of its services. If the third party service provider adjusts the relevant service content or information due to its own business reasons, please refer to the specific notice of the third party service provider. Amazon does not assume any responsibility due to the content update of the third party service provider.
04 New sellers have launched a new subsidy program to promote new and further help!
If you operate FBA delivery immediately, you can enjoy a rebate of SGD 10 for each new product, up to a maximum of SGD 250. If your product is judged to be a super hot seller by Amazon Singapore, you also have the chance to get a cash back of SGD 15 for each new item, up to a maximum of SGD 500. Please contact your account manager for participation details.
Activity time: April 1 to June 30, 2022 (subject to warehouse entry time)
Applicable site: Singapore Station