This year, in order to help new sellers expand their business and get started quickly, Amazon launched the New Seller Starter Package. Sellers can get multiple discounts on inbound transportation fees, promotional tools, review management tools, and brand protection tools!Sellers who have completed brand registration will also receive a sales refund of up to 50,000 US dollars!

For new stores that are just starting out, a registered brand can not only provide consumers with confidence and help cold start, but also protect your ASIN from fake sales. And only after brand registration can you use tools such as brand analysis to help you identify your brand positioning and develop strategies! Also, brand building tools such as brand names and A+ pages can be used in the listing, which is more attractive to buyers and helps increase order rates!

In addition, brand registration is only possible if you have a pending trademark (Pending TM) or R mark. Trademark registration takes a long time, so it is recommended to apply for a trademark in advance to complete brand registration as soon as possible!

🔍 Preferential policies:
Sellers who complete brand registration within 6 months of launching the first purchasable ASIN can enjoy a 5% rebate on the turnover of the first year or the first $1 million brand product!

This year, in order to help new sellers expand their business and get started quickly, Amazon launched the New Seller Starter Package. Sellers can get multiple discounts on inbound transportation fees, promotional tools, review management tools, and brand protection tools!Sellers who have completed brand registration will also receive a sales refund of up to 50,000 US dollars!

Using Amazon Logistics (FBA), you can reach a large number of Prime members to help increase visibility and sales; at the same time, you can also enjoy next-day/two-day delivery services to improve the customer experience; and have round-the-clock professional customer service to solve after-sales problems; more importantly, you can also Improving the “buy button” win rate is the first step in draining your order flow.

🔍 Fulfilment by Amazon (FBA) warehousing notes:
● Check FBA product entry eligibility
● Match and improve product information
● Do a good job in product preprocessing
● Provide accurate information on the contents of the box
● Standardized shipments, safe transportation

🔍 Preferential policies:
Send the product to the Amazon fulfillment center within 1 year after launching the first purchasable ASIN. If you use Amazon Logistics (FBA), you can get up to $200 off the inbound shipping fee and automatically join the Amazon Logistics New Product Inbound Promotion Program!

Listing (Amazon product detail page) is the most intuitive and effective way for consumers to fully understand your products. A high-quality listing helps increase the visibility of your products, increase the click-through rate and conversion rate, and later automated advertising largely relies on the system's recognition of listings. Therefore, listing needs to be continuously improved and optimized!

🔍 Listing creation notes:
● Set accurate classification nodes to get more exposure
● Write an attention-grabbing headline that gets more clicks
● Seize consumers with appealing selling points and authentic expressions
● Using meaningful images is a key tool to help conversion

Using Amazon's search ads can help you increase the chances of your brand or product being exposed in front of target consumers, drive new products, stabilize the stock market and reach the incremental market through accurate marketing and delivery!

🔍 Amazon's top three search advertising tools:
● Product promotion (SP): Increase the exposure of individual products through advertisements displayed in shopping search results to help stimulate consumer purchase intentions and increase sales:
■ Increase product exposure
■ Increase product sales opportunities
■ High degree of correlation and accurate delivery

● Branding (SB): Help consumers discover and follow your brand by displaying ads that include your logo, custom titles, and products in shopping search results:
■ Has prominent advertising space
■ More products can be displayed at once
■ More freedom in customizing ad formats

● Display-based advertising (SD): Engage consumers on and off the Amazon website based on their interests through display ads that are easy to create and manage:
■ Diversification of marketing strategies
■ Automatic generation of advertising materials is more convenient
■ Abundant display channels

🔍 Preferential policies:
Once you have sent the product to the Amazon fulfillment center within 1 year of launching the first purchasable ASIN, we recommend that you simultaneously create an ad campaign with no expiration date for the Amazon Logistics ASIN to receive a $200 Amazon Sponsored Products advertising discount voucher!

Amazon coupons (Coupons) create discounts for individual products or groups of products, have low thresholds, and have exclusive traffic entry displays. They are a great choice for attracting traffic and saving costs, so they are ideal for new products or new sellers.

🔍 The four major advantages of Amazon Coupons (Coupons):
● Reach target customer groups efficiently and accurately: While increasing customer return rates, it can also target different customer groups, thereby enhancing the accuracy of coupon delivery.
● Increase the chance of products being discovered: Amazon automatically promotes coupons, and special promotion signs are set up in search results and on the coupon homepage.
● Easy to set up: By setting up coupons in the form of “direct amount reduction” or “percentage discount”, they can be valid for up to 3 months; coupons are charged according to the number of clicks, and the cost is controllable.
● Combined marketing: In line with the form of advertising and promotion, it is more helpful to increase product sales and brand awareness.

🔍 Preferential policies:
Sign up for an Amazon coupon within 1 year of launching the first ASIN that can be purchased to get a $50 discount on the Amazon coupon fee! Sellers are advised to post and get coupons in advance to prepare for later peak season promotions!

Once your sales volume and listing are optimized to a certain level and have enough reviews, then you will have a chance to qualify for the Amazon Deal promotion!Help you achieve impressive results in short-term sales volume and continuously improve your brand and store over the long term!

🔍 Amazon's top three deal tools:
🔹 Lightning Deal (LD for short): It is a limited-time, short-time high-traffic display event. It is usually displayed on the event page for a limited number of hours, and the original price is restored when the time is over. Lightning Deals help increase product visibility, not only help you capture large amounts of traffic in a short time, but also effectively reduce inventory backlogs!

🔹 7 Day Deal (7 Day Deal, 7DD for short): Items participating in the 7-day sale will be displayed on the promotion page for 7 days (may be reduced depending on circumstances). Creating a 7-day promotion not only helps increase sales, but also effectively reduces inventory backlog and increases warehouse utilization!

🔹 Deal of The Day (DOTD for short): It can be called the king of Amazon deals. It lasts 24 hours and always ranks at the top of today's deals, so it has the most traffic, making it ideal for powerful products. DOTD helps break through ranking bottlenecks, increase brand awareness, and create popular products.

This year, in order to help new sellers expand their business and get started quickly, Amazon launched the New Seller Starter Package. Sellers can get multiple discounts on inbound transportation fees, promotional tools, review management tools, and brand protection tools!Sellers who have completed brand registration will also receive a sales refund of up to 50,000 US dollars!

Once you have a small reputation and made a name for yourself, you need to start protecting your brand rights and interests, say goodbye to counterfeit intrusion and sales problems, so that consumers can buy with confidence and ensure more stable sales!

🔍 Brand protection tools:
● Report a violation Report a Violation: Brands can report suspected violations to Amazon, and the global investigation team handles them 7 x 24 hours a day.
● Self-service removal of Project Zero: The Project Zero Plan allows brands to self-remove counterfeit products without contacting Amazon to prevent counterfeiting in advance.
● Anti-counterfeiting and sales transparency program: Each product is provided with a unique tracking bar code to prevent counterfeiting, verify authenticity in advance, and guide buyers back to the market for more product information.

🔍 Preferential policies:
For new sellers: Complete brand registration within 6 months of launching the first purchasable ASIN to enjoy a $200 Amazon Review Manager discount and a $100 Amazon Brand Protection Tool discount!

For brands: The Transparency Program currently offers up to 20,000 free codes per ASIN for new ASINs that join the program!

🔍 Further reading: Transparency Program Overview