It's decided!2022 Amazon Prime Day is in July!Taking multiple measures to help sellers break new records
April 29, 2022
Today, Amazon announced that the 2022 Amazon Prime Day will be held in July this year, and the event will cover more than Amazon around the world 20 sites.
Amazon's global third party sellers, including Chinese sellers, will send great deals covering all types of products to Amazon's more than 200 million Prime members worldwide.

1. Warehousing and logistics aspects
Amazon provides sellers with a variety of choices. From full shipping and shipping consolidation, to fast shipping, commercial air flights and charter flights, and official Z-Parcel packages, various solutions meet the needs of different sellers. At the same time, in line with the huge demand from sellers to replenish goods at the port of destination during the peak season, Amazon also recently launched STAR service (transportation to Amazon FBA satellite warehouse) and STS service (transportation to the seller's designated overseas warehouse) to reduce the impact of supply chain instability on sellers and control transportation costs.
2 Brand-building aspects
Amazon launched a full range of product search performance reports and search term performance reports on the US website in April. Brand sellers can use multi-dimensional data insights to effectively formulate peak season strategies. In addition, Amazon has also introduced a self-service application process using brand tools, and introduced benefits such as a new seller gift package worth 50,000 US dollars, a brand drainage reward program with an average refund of 10%, and 20,000 Transparency Transparency Program free codes.
3 Compliance aspects
Amazon will expedite the review of complaints, enhance monitoring of misuse of Amazon policies, and systematic protection of products promoted during the Prime membership period to ensure the security of seller accounts during Prime membership days.
4 Operational aspects
Amazon is also launching “Sprint!” on channels familiar to Chinese sellers, such as official WeChat, website, email, live streaming, and official classrooms The “Prime Day 2022” themed campaign provides sellers with useful tips for several months during the Prime membership day preparation phase. The content covers promotion reporting, drainage, conversion, logistics, account health, brand, and advertising Wait for topics that Chinese sellers are concerned about.
Cindy Tai
Amazon Global Vice President
Executive President of Amazon Global Selling Asia Pacific
Executive President of Amazon Global Selling Asia Pacific
“Third-party sellers around the world continue to set new sales records on Prime Day, which is encouraging. It also makes this annual event a great opportunity for sellers to build international brands and expand their global business. Abbottt, Premiere Creative’s creative director.
“This year, Amazon provided comprehensive, localized support to Chinese sellers in their early preparations. Coupled with the enthusiasm and investment of Chinese sellers in new products, new products, brand building, and digital operations, I believe this year's Prime Membership Day will be even more exciting. Abbottt, Premiere Creative’s creative director.
“This year, Amazon provided comprehensive, localized support to Chinese sellers in their early preparations. Coupled with the enthusiasm and investment of Chinese sellers in new products, new products, brand building, and digital operations, I believe this year's Prime Membership Day will be even more exciting. Abbottt, Premiere Creative’s creative director.
Since 2015, the number of sites covered by Prime Day has continued to increase, and the performance of third-party sellers has also reached new highs. During the 2021 Prime membership day, the sales performance of Amazon's global third-party sellers reached a new high, and the increase surpassed that of Amazon's own business.
During the event, Amazon Prime members purchased more than 250 million products worldwide, including high-quality products from third-party sellers around the world. The best-selling categories include tools, beauty, nutrition and health, baby, electronics, clothing, and home lifestyle.
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