Contents:
1. How to find keywords during peak season
2. How to write peak season keywords
3. How to bury peak season keywords
4. Peak Season Image Optimization Guidelines

Take the three mature sites (US, Europe, and Japan) and three emerging sites (Australia, India, and Singapore) as examples. Promotion points similar to the July Prime Day peak sales season include summer, summer vacation, homecoming season, and ocean festival.

Sellers can quickly get hot words during the peak season through Amazon's official channels:

Refining high-frequency selling points through ad reports is also a great way to find the right keywords.

In addition to the above methods, seller friends can also summarize the concerns of overseas consumers and identify product keywords in the following places:
● Use search engines to find target sites, local search keyword websites, and check keyword rankings;
● Check the search bar/mall recommendations and related product advertisements through the target site's local retail website or offline retail store;
● Check the product selling points that buyers are concerned about through overseas evaluation blogs or videos of related products.

Japanese consumers who buy fascia guns may worry about whether the noise will be too loud during use and whether it will affect others.
Therefore, “low noise” needs to be refined separately at the Japanese station as an important selling point, and the location should be advanced.

Due to cultural differences, the decibel level of noise is not the core demand of European and American consumers for fascia guns.
Therefore, the selling point of “low noise” may not be prominent in European and American stations; on the contrary, they pay more attention to whether the amplitude is large enough, whether the angle can be adjusted, etc.

After sellers find keywords from inside and outside the site, they also need to insert the keywords in a language that matches the expression habits and word order of local consumers. At the same time, writing product selling points does not start from the seller's point of view, but rather needs to be considered from the consumer's point of view. The selling points that consumers care about are the selling points that really need to be written in. The following 5 points are for all sellers:

👉 Use simple and condensed terms, and don't pile up keywords;
👉 The sentences are clear and there are no grammatical errors;
👉 Use authentic, natural grammar (note that in some countries and regions, do not mix polite and simplified characters);
👉 You cannot mix two or more languages, such as Chinese, English, and Chinese and Japanese;
👉 Start from the consumer's point of view.

a. Title: Write the most important words that truly reflect the selling point of the product in the title, so that consumers can only click on it after seeing it on the search results page. Recommended format: brand name + core keywords + (characteristic word/function word/attribute word) + other (specification/audience/scene/compatibility, etc.).

b. Search keywords: Sellers can add more keywords to the ASIN's search terms field to describe the product; these keywords will not be seen by customers.

There is no concept of weight between the title, five-point description, and hidden keywords, and repetitive writing of individual keywords does not bring a higher chance of presentation.

a. Image keyword Required image description: This section will also not be displayed in the front desk, but will be used as a search item, increasing the chance that the ASIN will be searched.

b. The description in A+ is displayed along with the image in the A+ section of the front desk, which also increases the chance that the ASIN will be searched.

Adding seasonal peak season hot words to the introduction of product uses and usage scenarios can increase the popularity of products. At the same time, it is also important to note that keywords should accurately describe the product, and avoid exaggerating or lengthy descriptions of product features other than the main selling point.

Add summer hot words to an introduction to the materials and usage scenarios of picnic mats.
Material
Acrylic material is used on the surface, PVC material is used on the back, waterproof and heat preservation effect is very good. When used on wet ground such as forest, grassland and beach it can effectively insulate the ground from moisture and cool air.
Material: The surface is made of acrylic material, and the back is made of PVC material, which is very waterproof. It can effectively isolate moisture and cool air from the ground when used in forests, grasslands, beaches, etc.
Applicable scenario
This cushion has certain thickness, even if sitting for a long time, it is not easy to get tired. Is very suitable for picnics, flower viewing, mountain climbing and other outing activities. You can use it with your family.
Applicable scene: The mat has a certain thickness, so it's not easy to get tired even when sitting for a long time. Perfect for picnics, flower viewing, mountain climbing, hiking and other outings, you can use it with your family.

Use bright, attractive, confident and assertive European and American models, and Western-facing holes
Tends to show off the curvaceous beauty of the body through poses
The image saturation is higher than that of the Japanese station
Highlight popular elements of style and color

Use mostly elegant, gentle and graceful Asian models, facing east
The picture is soft in color and fresh in style
Don't use colors that are too saturated
It is recommended to give a full-body matching plan, but the accessories should also be relatively simple

The blue, green, and yellow colors all reflect the characteristics of summer. At the same time, elements such as ice cubes, snowflakes, and sunshine are used to fully reflect the characteristics of summer.

Note: Decorative elements are not essential; they don't have to appear in every image on the page, and furthermore, decorative elements should not be the main focus of the image (use 3-4 or 2 groups of decorative elements at most).

This template is the template where images take up the most space. It can combine usage scenarios and products well, and fully integrate products and peak season hot spots. At the same time, brand information can also be added to leave consumers with a very intuitive impression of the product and brand.

Use a tabular format to compare images and key features of different products. While highlighting product information, it eliminates the trouble of consumers looking for products to compare themselves, and can also drive traffic to other products in the store~

Expand the product's unique design, function, or display actual usage scenarios to help consumers imagine the situation after owning the product.