The design details of Amazon's world's first comprehensive seller training center have been revealed!
June 13, 2022
Contents:
1/ Modern and vintage “mix and match”
2/ Excellent training “texture”
3/ Casual communication “two things go together”
4/ Implement low-carbon environmental protection and create a green environment
5/ “Adding bricks and tiles” to Chinese brands
According to the latest customs data, the scale of China's cross-border e-commerce has increased nearly tenfold in 5 years! More and more high-quality Chinese brands are joining the trend of domestic goods going overseas, promoting the upgrading of “Made in China” to “Chinese brands”.
Amazon has seen the success of many Chinese brands, as well as the challenges faced by the cross-border e-commerce industry. For example, the entire industry is in urgent need of professionals!
Four years ago, Amazon launched the official training program “Amazon Seller Education”, which continues to enrich learning courses and continuously optimize the seller learning experience to help sellers master knowledge and skills related to export cross-border e-commerce. Over the past four years, we have designed and developed more than 200 courses specifically for Chinese sellers, and more than 3.3 million people have participated in the relevant courses.

In September of last year , we comprehensively upgraded seller education and training, and announced that Amazon's first comprehensive seller training center in Asia was officially launched and settled in Hangzhou. It is committed to providing one-stop, world-class training services for sellers in the Asia-Pacific region, promoting the cultivation and reserve of cross-border e-commerce professionals in the Asia-Pacific region, and promoting the sustainable development of the export cross-border e-commerce industry.
Over the past six months, while continuing to carry out training programs, we are intensively promoting the improvement and upgrading of the training center's hardware facilities, and it is expected to be officially unveiled by the end of the year. The upgraded training center will integrate design, functionality, interactivity, environmental protection, and humanistic care to create an ultra-modern space and interactive community for overseas brands to learn, experience, and communicate! Today, let's take everyone on a “cloud tour” trip!
1.0 Modern and vintage “mix”
The training center uses a modern, simple and bright style, and is full of ingenious design, perfectly incorporating classical culture and modern elements into the detailed design. A hallway, a wall, and a conference room “conceal mysteries” everywhere in design.
Walking into the training center, a sense of spacious and bright space and a unique atmosphere of classical Chinese culture appeared at the same time. Amazon's leadership principles are evident in the design of movable type printing, which is ingenious.
In the tea space, Hangzhou's landscape culture leaps into the wall, reflecting the strong character of the city.
The wall design of the collaborative space uses tile elements unique to southern cities, showing the cultural colors of Hangzhou.
Walking through the hallway, you can also see rich and diverse cross-border e-commerce knowledge and stories of China's successful big sales. You can instantly blend into a strong learning atmosphere and gain inspiration and thought at the same time.
2.0 Excellent training “texture”
The most important thing about a training center is of course the “training” function. Amazon wants to use top configurations from hardware equipment to infrastructure to create an excellent training and learning experience for students.
The training center uses the industry's top soundproofing materials and is committed to providing an immersive, uninterrupted learning experience. Equipped with multiple studios equipped with professional live streaming systems, live broadcasts are used to create a zero-distance interactive experience.
The oversized training classroom, which can accommodate 150 people, can be flexibly remodeled using partitions, regardless of whether it is a large class or salon.
In order for everyone to learn comfortably, the training center can be described as caring and equipped with ergonomic seats, mobile TV carts, high-definition projection, multi-wheel seats, small computer tables, and luggage storage space... so that everyone can let go of their worries and fully immerse themselves in their studies.
3.0 Casual communication “two things go together”
In addition to studying, the training center also created a space for students to communicate and interact, so as to combine work and rest. Students can collide ideas, exchange interesting topics, make new friends, and chat about the industry and the future in different spaces such as tea drinking areas and relaxation areas.
Students can not only sit back and relax for a moment; they can also enjoy a cup of mellow coffee in the tea drinking area to recharge their tired bodies by looking out at the beautiful scenery from the window.
4.0 Implement low-carbon environmental protection and create a green environment
Adhering to the principle of sustainable development, the training center fully considers energy saving and emission reduction in building design, reduces energy consumption in floor lighting and water supply systems, and makes more use of natural light sources.
At the same time, every brick, every tile, and every plant is green and environmentally friendly. In the procurement of raw materials, Amazon strictly selects manufacturers certified under the “ISO 14001 International Environmental Management Standard System”, which is widely recognized internationally, and uses recycled materials and renewable materials as much as possible to properly store construction materials during construction to avoid the evaporation of harmful gases and the generation of solid dust.
5.0 “Adding Bricks and Tiles” to Upgrading Chinese Brands
Since the launch of the Amazon Seller Education Program, it has continued to provide learning opportunities and resources for Chinese sellers. Currently, a complete “4x4 training system” has been formed to cover the learning needs of sellers throughout the life cycle in a more real-time, efficient, and interactive online and offline format.
Four major training programs
Seller encyclopedia
Official live broadcast
Training Academy
Official WeChat
Four major course modules
Operation practice
Policy compliance
brand building
Executive Exchanges
*Note: Seller Encyclopedia (formerly Seller University)
Over the past four years, we have deepened our local service, and related courses have also received enthusiastic participation from sellers:
#1
More than 200 courses have been developed specifically for Chinese sellers
#2
More than 3.3 million people attended seller education courses, and student satisfaction was over 91%
#3
Launch differentiated course topics tailored to the characteristics of sellers at different stages of development:
● The top 3 most popular courses for new sellers are: Amazon Site Introduction, Logistics and Inventory Management, and Product Details Page
● The top 3 courses most popular with veteran sellers are: Amazon advertising, traffic and conversion, logistics and inventory management
● Enthusiasm for learning content related to brand building is growing, and the number of learners in 2021 increased more than fivefold compared to 2020
#4
We have received active participation from sellers from different cities across the country:
● Top 3 favorite cities to study: Shenzhen, Guangzhou, Hangzhou
In the second half of this year, Amazon Seller Education plans to develop about 120 new courses, focusing on topics that sellers are concerned about, such as brand building and compliance operations, and providing sellers with a full-link learning experience from pre-class previews, in-class exercises and question-and-answer sessions to after-school seminars.
At the same time, the training center will also launch more innovative and diverse training activities:
01
Operating medical treatment stations:
Official diagnosis and treatment experts composed of Amazon account managers help sellers diagnose operational issues, provide improvement plans and practical suggestions on product selection techniques, advertising optimization, compliance policies, etc., and effectively resolve sellers' pain points. The event is expected to be held once a month from June to October.
02
A big name in the industry said:
Amazon invited successful sellers to share industry insights, gain insight into the trend of brands going overseas, and meet with sellers to discuss business transformation ideas to help raise high-dimensional awareness. The event is expected to be held once a month from June to October.
03
Official Lecture Hall Special Training Camp:
The official lecture hall training camp will launch basic, advanced and special courses at the end of the year, comprehensively covering core topics such as product selection, logistics, advertising, and branding, to solve the pain points and needs of sellers at different stages of operation in one stop through intensive training.