New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
It's decided!2022 Amazon Prime Day will be held on July 12-13
June 16, 2022
Shanghai
June 16, 2022
June 16, 2022
Amazon Prime Day 2022 will be held globally from July 12th to 13th. The number of sites covered in this membership day reached 24, the highest number in history. Compared with last year, third-party sellers from around the world, including Chinese sellers, will provide consumers with products and great deals covering all categories through Amazon Prime Membership Day.
This year, the Swedish, Polish, and Egyptian sites participated in Amazon Prime Day for the first time. Among them, the Swedish and Polish sites were already open to Chinese sellers in 2020 and 2021, respectively. Other sites participating in the Member Day include Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the United Kingdom, the United States, India, Saudi Arabia, and the United Arab Emirates. Among them, Amazon Prime membership days for the India, Saudi Arabia, UAE, and Egypt sites will be held later this summer.
As the countdown to Amazon Prime Day begins, Chinese sellers are also getting ready early. “Multi-site layout”, “brand building”, and “product innovation” have become key words for many sellers.
Amazon will evaluate the seller's IPI score every quarter and adjust the seller's inventory for the next quarter based on the assessed IPI score.
Ecopu from Qingdao is an innovative company focused on water purification, and this year is the third time they have participated in Amazon Prime Day.
Qidong
General Manager of Ecopu
General Manager of Ecopu
“There are breakthroughs every year, and this year was no different. Unlike last year, we have set up multiple Amazon sites in the US, Canada, the UK, Germany, France, Italy, Spain, and Turkey this year, and have also expanded our sales market to Mexico and other countries using the Amazon Logistics remote delivery program. Abbottt, Premiere Creative’s creative director.
In terms of product selection, in addition to paying more attention to product quality, Ecopu also makes full use of various Amazon brand building tools.
“We have set up an exclusive event page at the Brand Store, run OTT and Fire Tablet multimedia advertisements through DSP ads, and cooperate with influencers to broadcast live product displays on Amazon Live, etc., to showcase the product's water purification concept in all aspects. ” Qi Dong said.
Hanwang Youji, headquartered in Shenzhen, also hopes that during this year's Amazon Prime membership day, it can make a big difference on Amazon's US, Europe, and Japan sites.
Li Yuanzhi
Han Wang Youji General Manager
Han Wang Youji General Manager
“I want to be number one on the Japanese site!This year, we will bring a variety of innovative products to participate in the Amazon Prime Membership Day event at 9 major sites around the world. This will be an important battle we will fight this year. Abbottt, Premiere Creative’s creative director.
Li Yuanzhi also said that in the future, the company will also focus on brand building on Amazon. According to information, Han Wang Youji is a comprehensive high-tech enterprise integrating R&D, production, and operation in the field of digital handwriting in China.
Bedsure is a cross-border e-commerce brand under Shang Bai Global focusing on home textiles. Their business slowly expanded from Amazon's US, Europe, and Japan sites to emerging Amazon sites such as India, Singapore, and the Middle East.
Zhu Xingjian
CEO of Shang Bai Global
CEO of Shang Bai Global
“We're not fighting a price war, but we need to have our bullets ready. We are happy to use opportunities such as Amazon Prime Day to provide users with benefits and offers. Furthermore, we want to tell a good brand story through advertising and combine it with major trends in brand building. Abbottt, Premiere Creative’s creative director.
On the other hand, compared to the previous Amazon Prime membership day, Amazon has also introduced some new features, which help consumers prepare for shopping in advance, while also helping increase sales opportunities for sellers. For example, through the subscription feature, Prime members can receive alerts for recent product searches and browsing offers, making the shopping experience easier than ever. In addition, Prime members can also add favorite products to their wishlist, shopping cart, or temporarily save them. Alexa can send reminders when offers go live, and even place orders on their behalf.
Currently, the number of paid members of Amazon Prime worldwide has exceeded 200 million. Their spending during the 2021 Amazon Prime Day event surpassed any previous one, and they purchased more than 250 million items.
Prime members' strong spending power also enabled third-party sellers around the world to set new sales records during Amazon Prime membership dates in 2021, and the growth rate even surpassed Amazon's own business. With the unique resources of Prime members, Amazon Prime Day has become a great opportunity for Chinese sellers to increase sales, build global brands, and expand global business.
With the announcement of the Amazon Prime Day date, it means that we have entered the final sprint phase of Amazon Prime Day. If you missed Amazon Prime Day Store Treasure (DOTD) or Lightning Deals (LD) reports before, we recommend that you report coupons and Prime exclusive discounts as soon as possible now, and don't miss out on Amazon Prime Day's huge traffic!
The following two promotion submission windows are still open!
• Coupons
It is recommended to report by July 11, 2022 (local time)
• Exclusive Prime discounts
The filing deadline shall prevail as shown in the back office
What is a coupon?
Coupons are discounts on individual products or groups of products offered to consumers on the day of the Amazon Prime Day event and during the Amazon Prime Day warm-up period. Coupons will be displayed on coupon pages, shopping results, product detail pages, and some other locations. Coupons that perform well will have the opportunity to receive additional exposure during the Amazon Prime Day warm-up period and Amazon Prime Day on the coupon campaign page and coupon homepage.
✍ Reporting requirements
● At least 5% off the current price
● Product reviews are compliant: the average star rating for products with 1-4 reviews is at least 2.5 stars, and those with 5 or more reviews are at least 3 stars
● Seller feedback rating of at least 3.5 (4 for Japan)
● Product reviews are compliant: the average star rating for products with 1-4 reviews is at least 2.5 stars, and those with 5 or more reviews are at least 3 stars
● Seller feedback rating of at least 3.5 (4 for Japan)
Note
Since this is an Amazon Members' Day event, we recommend that you target customers for coupons as Amazon Prime members, prioritize products that are eligible for Prime delivery, and provide competitive discounts to give your products a chance to get better exposure and be more attractive to consumers.
✍ Suggestions
● Claim the coupon as soon as possible (valid as soon as 6 hours)
● Coupon settings must cover the Prime Day event period
● Eligible sellers can start running coupons earlier than the event time to warm up products in advance
● Coupon settings must cover the Prime Day event period
● Eligible sellers can start running coupons earlier than the event time to warm up products in advance
How to set up coupons
🔍 Path: Seller Central > Advertising > Coupons > Create a new coupon. The coupon start date and end date must cover the Amazon Prime Day event period.
You can click the link to the corresponding site below.
What are Prime Exclusive Discounts?
Prime exclusive discounts are widely used on FBA products that are eligible for Prime delivery, and are a type of discount promotion for Prime members. During Amazon Prime membership days, Prime Exclusive Discounts will have an additional active tab.
✍ Reporting requirements
● FBA products that meet the requirements for nationwide delivery
● At least 20% off the current price, and the lowest price in the past 30 days
● Professional sellers have a rating of at least 4 or no ratings yet
● The product rating is at least 3.5 or there are no reviews
● At least 20% off the current price, and the lowest price in the past 30 days
● Professional sellers have a rating of at least 4 or no ratings yet
● The product rating is at least 3.5 or there are no reviews
How do I claim the Prime Exclusive Discount?
🔍 Path: Seller Central > Advertising > Prime Exclusive Discounts > Create a discount, click the box — “Is this an Amazon Prime Day discount?Abbottt, Premiere Creative’s creative director.
You can click the link to the corresponding site below.
Frequently asked questions
❓ What is the deadline for claiming coupons and Prime exclusive discounts?
A: We recommend that sellers file reports as soon as possible to prepare more fully.
Recommended voucher submission deadline (local time): July 11, 2022 (effective as soon as 6 hours after submission)
Claim deadline for Prime Exclusive Discounts (local time): Subject to display in the back office.
If your FBA product hasn't arrived yet, we recommend that you apply first. If it arrives in time, you can participate in the event normally. If the item does not arrive in time, you can also cancel the requested event.
If you're a seller on the new site, feel free to check your email or communicate with your account manager for specific deadlines.
Recommended voucher submission deadline (local time): July 11, 2022 (effective as soon as 6 hours after submission)
Claim deadline for Prime Exclusive Discounts (local time): Subject to display in the back office.
If your FBA product hasn't arrived yet, we recommend that you apply first. If it arrives in time, you can participate in the event normally. If the item does not arrive in time, you can also cancel the requested event.
If you're a seller on the new site, feel free to check your email or communicate with your account manager for specific deadlines.
❓ Do coupons/Prime exclusive discounts get special traffic exposure during Amazon Prime Day?
A: During the Member Day event, coupons and Prime exclusive discounts will have an event logo. When consumers search for a product, they can clearly see that the product is being promoted on the search results page, thereby increasing consumers' desire to buy (please note that the event logo and display will vary from site to site)
❓ Prime Targeted Coupons vs. What's the difference between Prime Exclusive Discounts?
❓ In addition to the three major sites in Europe, America, and Japan, which other sites can use coupons and Prime exclusive discounts?
A: If you're a seller on an up-and-coming site, check the image below to see if coupons and Prime exclusive discounts apply.
Please also keep an eye on your email, check the official email from Amazon, or consult your account manager to learn about the requirements and deadlines for submitting coupons and exclusive Prime discounts for each new site.
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