How to do cross-border e-commerce, find the registration link from Amazon's official account manager and get support

Amazon Registration Guide: To do cross-border e-commerce, how to find the registration link and get support from Amazon's official account manager

June 20, 2022

Contents:
1/ Before filling out: What information do you need to prepare
2/ In progress: How to fill in correctly and key reminders
3/ After filling in: Notes after filling out
4/ Frequently Asked Questions

Currently, Amazon has opened 17 overseas sites for Chinese sellers, including Amazon's North American site (US, Canada, Mexico), European site (UK, France, Germany, Italy, Spain, Netherlands, Sweden, Poland), Japan site, Australia Station, India Station, Singapore Station, UAE Station and Saudi Station connect you with over 300 million global consumers+over 5 million high-quality corporate institutional buyers.

Friends who want to do cross-border e-commerce through Amazon have noticed that there are 2 ways to set up a store on Amazon's overseas sites, and sellers can register in any form.

01 Go to the official Amazon Global Selling website to self-register

You can log on to the Amazon Global Selling website and go to the site to register.

02 Connect to the account manager and register through the registration link sent by the manager

If you do not have an account manager, you can sign up on Amazon Global Selling's official WeChat account. After correctly filling out the “Prospective Seller Information Registration Form”, the manager will contact you according to the contact information you left.

If you already have a manager, you can go directly to your Amazon Regional Development Manager or Amazon Account Manager to get a registration link to register.

💡 Please note:

■ Amazon's official registration link does not charge any fees, and the registration process will not vary depending on the registration channel.

■ Choose 1 of the registration methods. If you have already registered through the self-registration channel on the official website, the manager will not be able to contact you even if you fill out the “Prospective Seller Information Registration Form” again.

■ If you contact the official manager of Amazon Global Selling, please ensure that this person uses Amazon Business WeChat, the email address at the end of 并且使用@amazon.com. Amazon's official Global Selling Manager won't charge you anything, so don't be fooled.

■ Please carefully review the personal information processing consent form in the “Prospective Seller Information Registration Form”, confirm that you agree to the terms and conditions, and then click Submit Information.

To register through the account manager channel, you need to fill out the “Prospective Seller Information Registration Form”. This registration form is very important!In this article, Xiaobian will teach you how to correctly fill out the “Potential Seller Information Registration Form”.

Before filling out: What information do you need to prepare

① Company business license (The validity period of the business license must be more than 45 days before the expiration date of the business period. )
② Legal entity name (must match the business license)
③ Mobile phone number (phone number of the legal entity or person in charge of operation that can be contacted)
④ Email address
⑤ Images of target sites, main categories and related products you want to operate

*The registration information must be consistent with the registration information.

Filling in: How to fill in correctly and key reminders

🟧 Name, mobile phone, verification code

Name: Please fill in the name of the legal entity that matches the business license.

Mobile: Please fill in the phone number of the legal entity or person in charge of operation that you can definitely contact. If the phone is wrong or cannot be reached, the next link will not work.

Verification code: After registering your phone number, click the orange button below to obtain the verification code.

🟧 Seller ID, company name, upload business license

Please fill in your current status and whether you have opened a store.
● If your current status is “not selling on Amazon”, then you can select “No”.
● If you have already opened a store, you will also need to fill in the “Seller ID”. “Seller ID” means the seller symbol on your main site. The path is: You go to Amazon Seller Central - Settings - Account Information - View your Seller ID.

Company name: Please note that the company name consistent with the business license must be entered here.

Upload a business license: Please note that photo upload is limited to 5M here. Please ensure that the company registered on the business license is in a normal state of operation. You can check the National Enterprise Credit Information Publicity System (website: http://www.gsxt.gov.cn/index.html).

🟧 Target site, province and city, main business category

Target sites: Please select all the sites you want to operate. Choosing fewer or wrong ones will prevent us from properly connecting with you.

Province or city: Please select the province and prefecture-level city where the address on the business license is located. Please fill in the name of the prefecture-level city in Chinese.

Main categories: Please select your company's main categories and upload product images.

🟧 Company type, brand nature, annual sales

🚩 Please note:
Please read the above information carefully and confirm that it is correct before submitting. After submitting, please make sure that you are redirected to the page and then close it.

After filling in: Notes after filling in

① Complete the form, please wait patiently after clicking submit. The account manager will contact you via phone, WeChat, or email after reviewing your information.

② Please be sure to read the email (以@amazon.com) from the Amazon Global Selling Account Manager, which may request additional materials or send you a registration link. You can click on the registration link in the email to begin registration.

③ If you have not been contacted by the manager after 2 weeks of filling out the form, please scan the QR code to link to WeChat, the official assistant company, and join the “Amazon Official Entry Preparation Course” to get more guidance and support.

Frequently asked questions and answers

🔍 Q1: The registration form shows that this WeChat phone number is already linked. Do I need to register with a new mobile phone number?

A: If you have already submitted a set of data using your linked mobile phone number, please do not submit the data repeatedly to avoid overwriting the information you have submitted; for new data, you need to use a new mobile phone number to bind to WeChat and then register again. If you have never submitted your profile information, but it only shows that your WeChat phone number is linked, it may have been linked when registering for an offline or online event at Amazon Global Store. You can continue to fill out the registration form using your existing mobile phone number.

🔍 Q2: Do you fill in the company name in Chinese?

A: Please fill in the same name as your business license, usually in Chinese. If you are using an overseas company entity, please use the same language as on your business license.

🔍 Q3: Requirements for uploading a business license: Do I need color?Is a copy OK? Can I fill out this form just 45 days after my business license has been issued?

A: If you have a business license and it is valid for more than 45 days before the expiration date of the business period, you can submit it normally. Amazon does not require the start date of the business license. When uploading your business license, please submit a full color photo, which can be a copy.

🔍 Q4: If I have registered an Amazon customer account before, can I also register a seller account to open a store?

A: We recommend using separate email addresses for the seller account and the buyer account. To facilitate management and prevent misoperation.

🔍 Q5: After receiving the link, can I change my email address to register?

A: If you change your email registration after receiving the link, then you will be self-registered. Please be aware that there has been no manager support since the early registration period.

🔍 Q6: Can Europe, America, Japan, and Australia only choose one to enter?

A: No. You can enter Europe, America, Japan and Australia at the same time using one email with one set of information.

🔍 Q7: I previously registered for an account for the second review, but now that the company has been cancelled, can I re-apply for a seller account after re-registering the company?

A: Thanks for choosing Amazon, you can apply again after registering a new company, but at the same time, we also recommend that sellers prepare true and valid information to cooperate with the review.

🔍 Q8: If a company has sent a registration link, can I register another company?

A: Please select the corresponding company information to register with the corresponding registration link. If you need to replace it, please consult the manager.

🔍 Q9: What are the requirements for the company address during registration?

A: Please provide the registered address of your company's business license as required. Please ensure that the address is real and valid.

🔍 Q10: I don't have my own products, can I submit images of the products I want to sell?

A: You can apply for registration at the link stage, but please use your own images when actually selling later to avoid infringement.

🔍 Q11: Can I open an Amazon store if I don't have my own offline store?Can it be delivered on behalf of someone else?

A: Currently, there are no offline stores where you can enter Amazon. But make sure you have a complete supply chain. To prevent later outages, outages, etc.

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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