Take the camera “camera” as an example. If the function module “search terms” are arranged in descending order of search volume, you can obtain popular search terms in this market segment, and determine whether to include them as advertising keywords based on the annual and recent growth trends of search terms.

Another example is that by descending the search conversion rate in the image below, you can find potential keywords such as “indoor camera”. The overall search volume is moderate, but the recent increase is obvious, and the search conversion performance is excellent.

Taking the camera category as an example, we can locate a top product here, go to its product detail page, summarize the selling points in a concise and concise manner, and enhance the product highlights with an eye-catching and ultra-clear product functional scene map. At the same time, the product still doesn't use the new function Brand Story. This is an opportunity point we discovered through positioning and observation. By optimizing our own Brand Story, we can have more advantages in optimizing the Listing Page.

Take the camera “camera” as an example. After targeting the top 3 clicks on the product for a certain keyword, you can check the nearly 360 hits of the specific product in the “product” function module of that market segment, so it can be used as an auxiliary reference for the product's advertisement click target. Through the calculation of search conversion rate/search volume, the organic sales volume of a search term in the past 360 days is estimated, and this is used as a reference for the sales target for promotion.