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1 SKU is sold directly to 16 European countries!Amazon's export program to Europe is online!
July 7, 2023
Table of Contents
01 Introduction to the European Station Export Program
02 Overview of the advantages of the European export plan
03 Conditions and methods for joining the European Export Program
*Note: The top 8 popular exporters in the European export program: Austria, Belgium, Switzerland, Denmark, Portugal, Ireland, Greece, and the Czech Republic
01 Introduction to the European Station Export Program
02 Overview of the advantages of the European export plan
03 Conditions and methods for joining the European Export Program
*Note: The top 8 popular exporters in the European export program: Austria, Belgium, Switzerland, Denmark, Portugal, Ireland, Greece, and the Czech Republic
As Prime Day approaches
To help sellers get more customers, get more exposure, and earn more!
To help sellers get more customers, get more exposure, and earn more!
The 2022 European Station Export Program has been launched!
Expanding the European business map
Promote global sales growth
🔥 Accelerate brand globalization 🔥
Promote global sales growth
🔥 Accelerate brand globalization 🔥
1 SKU, can be sold directly to 16 European countries*
Low cost, multi-country sales, more profit
Tap into more consumer demand and develop more business opportunities
Low cost, multi-country sales, more profit
Tap into more consumer demand and develop more business opportunities
*Amazon Europe will open more export countries one after another in the future!
01
What is the European Station Export Program?
What is the European Station Export Program?
Amazon has opened 8 European sites for Chinese sellers (UK, France, Germany, Italy, Spain, Netherlands, Sweden, and Poland). In order to help sellers quickly increase sales at low cost, Amazon launched the “European Export Program”. In addition to the existing 8 European countries, through the “European Export Program”, sellers can also sell products to 8 more European countries (Austria, Belgium, Switzerland, Denmark, Portugal, Ireland, Greece, Czech Republic) to help you efficiently expand your European business map and accelerate the global layout of your brand!
✓ Sell in one country, buy in many countries, get more consumers!
In addition to being sold within your original mature site, the products can also be sold and delivered to other European countries/regions at the same time, reaching more customer groups and greatly increasing exposure.
✓ Low cost, increase traffic, more exposure, increase sales!
Other than the site referral fee, you won't pay Amazon anything extra for this program!
*Regarding logistics costs: FBA sellers do not need to pay any additional fees; for self-delivery (MFN) sellers, logistics costs will vary due to distance, so please contact your agent.
✓ Easy to operate, one-click activation, sold to 8 more European countries!
You don't need to register again, you can start directly through European Seller Central!At the same time, the program supports self-delivery (MFN) and Amazon Logistics (FBA) to help sellers maximize the advantages of existing websites and reach more European countries!
02
Why join
Amazon export plan to Europe?
Why join
Amazon export plan to Europe?
Let's take a look at the booming e-commerce trend in Europe:
● High internet penetration
Internet penetration is above 85% in all regions of Europe (as of April 2022) 1
● Many experts in online shopping
Europe's online shopping population exceeds 500 million, which is equivalent to the combined population of the United States+Japan!2
● High e-commerce sales
European e-commerce sales are expected to reach $55.8 billion in 2024, surpassing the US!3
● Amazon logistics is convenient
Amazon Europe has 50+ 4 logistics operation centers
E-commerce in Europe is mature, and now the market is expanding, getting better, and making more money!
What are the advantages of the top 8 popular exporters, which can be the icing on the cake?
● High internet penetration
The internet penetration rate in all eight countries is over 75%, and Denmark is as high as 98% 5
● High e-commerce sales
E-commerce sales in Denmark can reach €21.45 billion per year 6
● High GDP per capita
The per capita GDP of 5 out of 8 countries is higher than the current 5 mature European sites 6
👇 Here's another table, talk about the data, and see it all clearly!👇
The e-commerce consumption performance of the eight popular export countries is impressive, and now is a good time to expand business opportunities in Europe!
03
Who can join?How can you join?
Here are the practical questions and answers!
Who can join?How can you join?
Here are the practical questions and answers!
❓ Q1: What are the special conditions and thresholds for joining the European Export Program?
Nothing!As long as you have an account on any of the European sites (UK, France, Germany, Italy, Spain, Netherlands), and the account status is normal, you can activate the export plan in Seller Central!
❓ Q2: Which European sites can join the European Station Export Program?
Currently open to 6 existing European sites!Export settings are now open at the following Amazon European sites: UK, Germany, France, Italy, Spain, and the Netherlands. Please click this link to go to Seller Central Settings!
🚩 Tips:
In order to efficiently increase sales in Europe and better sell products from one country in multiple countries, Amazon combined consumers' purchasing habits, language usage preferences, and geographical location of the exporting country to match the recommended export countries for each of these 6 sites. Take a look at the table below 👇
*Note: In order to achieve full sales coverage, it is highly recommended that you add logistics information from these countries to all 6 European sites.
❓ Q3: I want to join the European export program, how do I do it?
● Self-delivery (MFN) sellers
🔧 Easy to operate in 3 steps:
1. [Seller Central] - [Settings] - [Delivery Settings] - Click [Create New Delivery Template]
2. Under “International Delivery”, select transit times and shipping rates for standard and expedited delivery, create a new delivery template for the countries you want to participate in the export plan, and click “Save”
3. To assign SKUs to the newly created shipping template, click on this link to go to the Seller Central link to “Assign SKUs to Shipping Templates”
1. [Seller Central] - [Settings] - [Delivery Settings] - Click [Create New Delivery Template]
2. Under “International Delivery”, select transit times and shipping rates for standard and expedited delivery, create a new delivery template for the countries you want to participate in the export plan, and click “Save”
3. To assign SKUs to the newly created shipping template, click on this link to go to the Seller Central link to “Assign SKUs to Shipping Templates”
● Fulfilment by Amazon (FBA) sellers
Amazon Logistics (FBA) sellers enjoy exclusive benefits. Amazon Logistics will be responsible for delivering your orders to the destination and handling export matters including customer service and returns, thereby simplifying the process of selling your products overseas and greatly reducing your workload.
🔧 If you want to check whether this function has been enabled correctly, please follow the steps below:
1. [Seller Central] - [Settings] - [Amazon Logistics] - [Delivery Plan and Export Settings] - [Edit]
2. [Export Settings] - [Delivery Plan] - [Global] - “I agree to Amazon Logistics Export Terms and Conditions” and click [Update] to complete the settings
❓ Q4: After the opening of 8 exporting countries, how are logistics costs calculated?
Depending on the delivery method, the logistics cost will be different:
● FBA sellers at no additional cost. Amazon will be responsible for delivering your order to its destination and handling export matters, including customer service and returns.
● Self-delivery (MFN) sellers, and the self-delivery service should be completed by the seller themselves. Logistics routes and fees will vary depending on the distance of the route or product characteristics. You should inquire with your logistics service provider in detail.
● FBA sellers at no additional cost. Amazon will be responsible for delivering your order to its destination and handling export matters, including customer service and returns.
● Self-delivery (MFN) sellers, and the self-delivery service should be completed by the seller themselves. Logistics routes and fees will vary depending on the distance of the route or product characteristics. You should inquire with your logistics service provider in detail.
❓ Q5: If I sell goods to 8 countries, do I need to register for VAT additionally?
NOT NEEDED!There is no need for sellers to register an additional VAT number to join the European Export Program; sellers only need to follow the same VAT requirements at the 6 European sites (UK, Germany, France, Italy, Spain, and the Netherlands) of the Open Export Program.
👉 Click here for more VAT details
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