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Amazon Operations Tools: Premium A+ pages are here!How can I unlock the artifact that boosts sales by 20% for free for a limited time?
August 22, 2022
Seller A
If you want to further improve the conversion rate, is there any way?
Seller B
A rich and eye-catching detail page can greatly increase the conversion rate!
Seller A
What tools can I use to open a detail page?
@所有人, Advanced A+ Page functionality is now open to third-party brand sellers!Help you increase your sales by up to 20% *, come and learn!
What are premium A+ pages?
Now, more powerful advanced A+ features are here!It comes with a new advanced module that provides brand sellers with a second-to-none product detail page builder. Through a series of unique content modules, such as video modules, interactive hotspot modules, carousel modules, and advanced comparison charts, brand sellers can deliver richer product information and tell brand stories. Premium A+ pages can increase sales by up to 20% * compared to basic A+ pages.
Advanced A+ page module added
✔ Video module: Three modules are used to present videos about the product or brand: a full video module, a video module with text, and a video module with a rotating image.
✔ Navigation carousel: There are four modules that allow buyers to scroll through different images or product details, and can be used in combination with comparison tables and videos.
✔ Hot images: Add descriptive text to different areas of the image. There are two types of modules, and you can add up to 6 hotspots to each image.
✔ Q&A module: Answer up to 5 questions about the product in the form of an interactive menu drop-down list.
You can scan the QR code below
View the full template description for Premium A+ pages
View the full template description for Premium A+ pages
Who Can Use Premium A+ Pages?
You need to meet the following conditions:
✔ Seller Requirements: Sellers who have completed brand registration
✔ Sites include: US, Mexico, Canada, Brazil, Japan, Australia, Singapore, UK, Germany, France, Italy, Spain, Egypt, India, Netherlands, Poland, Sweden, UAE, Saudi Arabia, Turkey
✔ Other conditions:
1. All ASINs under your brand have published a “Brand Story” feature module. You can confirm that this requirement is met by visiting the A+ Page Manager to see if a “Brand Story” has been created and published. You can also check it in the “From the Brand” section on the product detail page.
2. Your brand has approved at least 15 A+ page content items in the past 12 months. You can confirm that this condition is met by visiting the A+ Page Manager and checking the submitted project status and date of last modification. This condition ensures that you have complied with Amazon's guidelines.
2. Your brand has approved at least 15 A+ page content items in the past 12 months. You can confirm that this condition is met by visiting the A+ Page Manager and checking the submitted project status and date of last modification. This condition ensures that you have complied with Amazon's guidelines.
How do I get started with Premium A+ pages?
① In Seller Central, go to the “Ads” menu and click “A+ Pages”
② Start creating an A+ page: You can search for an ASIN or product title, or click “Start creating an A+ Product Description”
③ Select “Create Advanced A+”
④ Add modules: select one or more modules to create your own style
⑤ Associated ASINs: Newly created A+ content can be associated with one or more ASINs.
⑥ Submit changes: Once the changes are submitted, your A+ content will go through the review process and can be published once approved. You can edit content anytime in the A+ Page Manager.
☞ You can also click this link to start building an advanced A+ page
Frequently asked questions
❓ Q1: How do premium A+ pages work with basic A+ pages?
A: The Advanced A+ Pages module is accessible via the A+ Page Manager. With advanced A+ page permissions, you can access both basic and advanced modules, but each product detail page must use either all of the advanced modules or all of the basic modules. If you're already using basic A+ pages, there's no need to remove the basic module. Simply create a Premium A+ page and add the appropriate ASIN, and once published, the Premium module will cover the basic module content. Advanced A+ pages, like basic A+ pages, can add material directly to the module.
❓ Q2: How soon can I get permission after meeting the conditions?
A: Brand owners' eligibility to use premium A+ pages will be assessed once a month. If you're eligible, you'll be granted permission, and you'll see a banner notification in the A+ Page Manager with a link to create an advanced A+ page. If the above two conditions are met, it will automatically take effect; you do not need to contact Amazon separately to apply.
* Data source:
Amazon has conducted research to measure the performance of products with and without A+ pages. The results of these studies found that, on average, there is a 20% sales lift for Premium. The performance of an A+ page on a product detail page may vary due to a number of factors, including the quality of the product description, item price, and product category. This A+ page study is based on internal Amazon research and is not a guarantee of future sales.
Amazon has conducted research to measure the performance of products with and without A+ pages. The results of these studies found that, on average, there is a 20% sales lift for Premium. The performance of an A+ page on a product detail page may vary due to a number of factors, including the quality of the product description, item price, and product category. This A+ page study is based on internal Amazon research and is not a guarantee of future sales.
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