A red exclamation mark on policy compliance (as shown in the image below) indicates that one of your listed products (ASIN) has been flagged as a result of a violation. Since different policy violations require different handling methods, you must follow the “Next steps” instructions next to the flagged ASIN. Sellers are requested to pay attention to and promptly address unhealthy target values and violation warnings. Every ASIN-level violation must be addressed, and if an ASIN-level appeal is not passed or promptly addressed, the issue may be elevated to the account level, where your account is at risk of being suspended or suspended.

This indicates that your account is in a very unhealthy state, there may be multiple or serious violations, and there is a risk of being suspended. Be sure to promptly resolve all issues related to violations on the Account Status page.

If your account issue has escalated to an account level, a red warning will appear on your account status page. At this point, you must not only appeal the ASIN, but also file an account-level appeal. Account-level appeals must be submitted by clicking the appeal button on the banner on the account status page.

Using the search bar in the upper right corner of Seller Central, enter a keyword or policy name, click Search next to it, and a help page menu bar with relevant policies will appear on the right side of Seller Central. Or click “Program Policies” in the bottom left corner of the main page to be redirected to the Program Policies page, where sellers can find all of Amazon's policies.

If you need to submit an appeal, you need to sort out the root cause, solution, and preventive measures of the problem, write the details, and then click the appeal button under the next steps to submit it. At that time, please also submit the documents mentioned in the performance notice (different irregularities may have different document requirements, and follow-up actions are required according to the content in the performance notice).

Here, Xiaobian has summarized the information on targeted interpretations and appeal suggestions for different policy violations in previous tweets. You can also click on the corresponding text to view it:
● Infringement related issues 👈 ● Product authenticity and quality issues 👈
● Issues related to product review policy violations 👈 ● How to write an action plan POA to file a complaint 👈

Give an example:

If you encounter a copyright infringement as shown in the image above and decide to dispute it, click the button below to find a channel to submit your dispute and submit your information relating to the Digital Millennium Copyright Act (the Digital Millennium Copyright Act is limited to the US market).

The Account Health Support Team is a support team that helps sellers maintain account health indicators. It mainly assists sellers in resolving violations on the Account Health page or providing assistance after account suspension.

Account Health Specialists can help sellers resolve account status issues during an emergency and answer questions relating to the seller's “Account Status” page policies and performance metrics. In addition to resolving questions, the Account Status Support Team can also provide professional support in writing an action plan. Sellers can directly contact the Account Condition Officer themselves, use Amazon's official personnel to help identify non-compliance issues, and resolve them under their professional guidance. Currently, all Professional sellers can use “Contact Me Now” to contact the Account Status Support Team.

The current account status team supports 16 languages including Chinese (Mandarin)

Seller Central > Performance > Account Status > Contact Me Now

Also, in order to ensure the security of the seller's account information, the Account Status Support Department will need to perform a security certification with you.

Spell your seller login email address or 6-digit verification code (例如您的亚马逊登录邮箱为example@amazon.com, 该邮箱拼读即为example@amazon.com) in English letters. Please note that you need to spell out your full email address including @的部分. You can also request a reverse security verification if you are unable to confirm your professional identity, which is also promoted by Amazon to ensure the security of your account.

Before Amazon contacts you by phone, you will receive a performance notification with the title “URGENT: Your Amazon Seller Account is Under Review”, and you will receive a call from the Account Status Support Team within the next 24 hours, so be sure to keep your phone connected. Note that although Amazon provides Chinese support, phone numbers may also be from overseas or from different regions within the country.

Log in to Seller Central and click “Help” in the upper right corner;

At the bottom of the “Help” page, click “Get Support”;

Click “I want to open a store”;

describe your problem;

You can also directly click “or browse to find your problem in the menu” in the previous step and select the corresponding problem you want to solve in the menu.

Example: In the menu above, click “Your Account” > “Restore Your Account”, and the seller can contact the Seller Support team using email, phone, and chat.