If you also have the above questions, then you must know the two magic features of the Business Opportunity Detector — “Customer Review Insight (Customer Review Insight)” and “Product Metrics (Product Metrics)”!Relying on Amazon's powerful language algorithm system, we've unearthed all the hidden “hot spots” in the comments section since then!

● Search or browse any market segment to learn “buyer review insights” from the perspective of the market segment

● Search or browse any market segment, and click on any product on the “Product” page to learn “product metrics” and “customer review insights” from the product ASIN dimension

Star reviews have always been a very important way for sellers to understand consumer feedback. However, sellers may often struggle with how to quickly, efficiently, and inexpensively understand and analyze customer reviews in batches.

What issues does Buyer Review Insights help sellers solve?Simply put, sellers can obtain quantitative and visual customer review information from the two dimensions of market segments and product ASINs through the “Buyer Review Insights” of the business opportunity detector, thereby refining opportunity points for product development or optimization without having to manually analyze massive customer reviews.

The “Review Summary” function analyzes the reviews left by consumers on the Amazon website in the past 6 months. It divides customer reviews into positive reviews and provides information such as “subject,” “#Mentions（提及次数）,” and “review summary” for both types of reviews.

Sellers can view review summaries for market segments or specific products to quickly obtain consumer feedback on product reviews, so as to launch more new products that consumers love more quickly and accurately, or improve existing product features.

Take the market segment “planner” (plan book) as an example. Among the positive reviews, 19.08% of the reviews mentioned “Price Price” and 13.82% mentioned “Correct Fit is the right size”, indicating that in the current “planner” market segment, general products have achieved these two points. Looking at the negative reviews, 20.15% of the reviews all mentioned “Durability Durability,” indicating that if this point is a product characteristic that sellers should pay attention to and improve.

If you analyze a “planner” product in detail, it is found that in the positive reviews of this product, the “price price” was mentioned 13 times in buyers' reviews, indicating that the product has a price advantage; negative reviews are relatively average and mentioned at different levels, so further analysis is possible.

The “Impact on Star Ratings” feature is used to help sellers understand and quantify the positive or negative impact of specific review keywords on star ratings. Sellers can use this feature to quickly determine the impact factor of a particular topic or keyword in a buyer's review on star reviews.

Currently, it provides the top 25% of the sales products for a given topic or keyword in the segment, all products in the segment, and the impact factor for a product's ASIN.

The “Product Metrics” page can help sellers learn more about a product or ASIN, such as product price and offer data for the past 90 days, average fees, product clicks and trends, trend dynamic line charts, and market segments where niche products appear. Sellers can use this information to develop or optimize product strategies.