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Amazon Operation Tools: Reviews are amazing; they boost sales!Amazon Vine Plan is 50% off for a limited time in October!
October 2, 2022
Contents:
1. Double Offer: New Seller Starter Pack+50% off for a limited time in the US!
2. 3 benefits of the Vine Plan
3. Everyone is using the Vine plan!
4. Tip Sharing: How to choose the most suitable ASIN to join the Vine Program?
5. FAQ Frequently Asked Questions
1. Double Offer: New Seller Starter Pack+50% off for a limited time in the US!
2. 3 benefits of the Vine Plan
3. Everyone is using the Vine plan!
4. Tip Sharing: How to choose the most suitable ASIN to join the Vine Program?
5. FAQ Frequently Asked Questions
The peak sales season is coming soon, is there any way to increase conversion at a lower cost?
I just launched a new product, how can I know the most real user feedback?
I read the competitor's review section. There are lots of high-quality reviews with rich graphics. How can I own them?
Comment management is an important step in improving the “ruthless” conversion!According to the data, 90% of buyers read product reviews before making a purchase, which is a critical step in their decision to buy or not!
Offer 1: Enjoy 50% off the US Vine Plan for a limited time in October!
As the peak season approaches, Amazon's US retail brand sellers will enjoy a one-month limited-time offer in October — from 0:00 on October 1, 2022 to 23:59 EST on October 31, 2022, all parent ASINs that sign up for the Vine plan can enjoy a $100 discount (that is, 50% off the original price of $200).
Once the seller receives the first Vine Program user review, the account back office will immediately enjoy a 50% discount when paying the fee. The number of participants in this promotion is the same as the maximum usage limit for Vine, that is, 60 parent ASINs can be registered to participate in the Vine program at the same time, and all eligible accounts can enjoy the discount immediately.
Offer 2: Novice brand sellers can get $200 off!
From March 1, 2022 to March 1, 2023, all new sellers who have completed brand registration on Amazon can receive a generous “New Seller Starter Package”, which includes $200 Vine Program benefits. After using Vine for the first time, eligible sellers will receive a $200 fee discount, which can be used for your first $200 Vine product charge (valid for one year).
Each novice brand seller can enjoy this offer once during the validity period, and the new seller starter pack can be used in combination with the 50% off discount on the US site!
☞ You can click the “New Seller Starter Pack” for more details.
Brand sellers can use the Amazon Vine Program to provide free trial products to consumers with experience and qualifications to write high-quality reviews to obtain real and reliable reviews to help more customers understand products and make choices. The data shows that through the Vine program, brand sellers can better establish awareness and help increase sales. Specifically, the Vine Program has the following three advantages:
Drive traffic and improve conversion
90% of buyers read product reviews and influence their purchasing decisions, and participating in the Vine Program can increase sales by an average of 19% *
Get trusted reviews fast
Generally, reviewers post Vine reviews within an average of 17 days after receiving the product.
Better optimize products
You can receive detailed product feedback at the beginning of the launch, so as to optimize the product and attract buyers more accurately.
*Data Source: Amazon Research 2021
Case 1: Well-known consumer electronics brand TCL
Ariel, head of e-commerce operations at the well-known consumer electronics brand TCL, is very knowledgeable about the use of Vine tools. At first, Ariel never tried the Vine program due to concerns about not receiving timely positive reviews. Until one time, when analyzing the business using the “Growth Opportunities” (Growth Opportunities) tool, she predicted that a tablet would have an opportunity to increase sales, and good user reviews would better help this product grow, so she added this product to the Vine program with an experimental attitude.
The feedback was very timely. Within a week, the sent product received the first five-star review, which included not only a detailed description of the product, but also some high-quality images. Sure enough, the high-quality reviews from users had an immediate effect on product sales, and this product also achieved impressive sales performance.
With this successful experiment, through ABA data analysis, Ariel also added several products such as TCL's headphones to the Vine program, which also received praise from many users. These reviews not only improved product ratings, but also allowed buyers to understand the product more intuitively, thus contributing to conversion.
Comment management is an important step in improving the “ruthless” conversion!According to the data, 90% of buyers read product reviews before making a purchase, which is a critical step in their decision to buy or not!
Ariel, head of e-commerce operations at TCL:
“Vine is a very useful tool. For 3C products, we needed a very detailed review. Vine Voice met most of our needs, and also provided product photos and videos, which greatly helped other customers learn more about our new products. Abbottt, Premiere Creative’s creative director.
Case 2: An underwear brand
Felicity is an e-commerce operation manager for an underwear brand that just entered Amazon's US site in early 2022. As a new seller, it faced the problem of no product reviews and low traffic conversion as soon as it went online. Sellers want organic traffic to get reviews and products, but they don't get good feedback. After trying many methods, Felicity decided to join the Vine program. She didn't expect her first ASIN to be picked up very quickly and received 20 great reviews.
By comparing data for four weeks before and after using Vine, the ASIN had single-digit number of views in the month before use, no products ordered. After using Vine, the number of views increased 85 times, the number of product orders increased 33 times, and the number of reviews was 21. Felicity felt Vine was very helpful to the business, and she planned to select several ASINs each month to participate in the Vine program. For new sellers with small teams and small budgets, Vine can help sellers start their business faster.
Case 3: A small kitchen appliance brand
James is a cross-border e-commerce business manager for a small kitchen appliance brand. This month, which focuses on electric cookware, marks the first anniversary of its entry into Amazon. Over the past year, the brand has been doing business in the US, Europe, and India. Since he had never used the Vine program, James initially had some concerns about the payout rate and feedback rate.
As a result, he selected 2 products with good sales performance and 3 high-potential products for testing, and found that the acceptance rate and response rate were better than expected — based on each ASIN receiving the first review, the data comparison between the two weeks before and after the first review for each ASIN using the Vine Program showed that the sales volume of the 5 products increased by 37%-222% (average 149%), and the conversion improvement effect was remarkable!
Make comprehensive use of the “ABA Brand Analysis” tool and the “Growth Opportunities (Growth Opportunities)” tool to objectively evaluate the competitiveness of ASINs and make good product choices for the Vine Program:
Sellers can use the search frequency ranking in the Keyword Search Terms Report (Search Terms) to assess the market demand for new products, or focus on the new products displayed in the ABA Catalog Performance Dashboard (ABA Catalog Performance Dashboard) with high hits but insufficient conversion, and select promising new products to join Vine.
In the Growth Opportunity Tool, the system will directly prompt the seller to “sign up for the Amazon Vine Program” based on data analysis to give sellers more reference.
※ Reminder: Sellers are advised to plan ahead, select suitable products to join the Vine program, and reserve logistics and time for users to use and write reviews in order to welcome the peak sales season.
Q1
Who can use the Vine Plan?
① You must be an Amazon brand registered seller on Amazon's US, UK, France, Germany, Italy, Spain, and Japan sites.
② The products that meet the requirements must be:
• Product detail page reviews are less than 30
• In “Brand New Unused Product (New)” condition
• The item is Fulfilled by Amazon (FBA) and has FBA inventory available
• Non-adult products/digital software or apps
• Products with titles, images, and descriptions
• Products that were listed at the time of registration, not products to be listed
② The products that meet the requirements must be:
• Product detail page reviews are less than 30
• In “Brand New Unused Product (New)” condition
• The item is Fulfilled by Amazon (FBA) and has FBA inventory available
• Non-adult products/digital software or apps
• Products with titles, images, and descriptions
• Products that were listed at the time of registration, not products to be listed
Q2
How do I activate the Vine plan?
Operation steps:
① Go to the Vine page through Seller Central > Ads.
② Enter the ASINs you want to register in the search box, select and set the quantity (up to 30 per ASIN), and submit.
③ Follow the progress and check the dashboard to see if the ASIN has been picked up and the review has been posted.
① Go to the Vine page through Seller Central > Ads.
② Enter the ASINs you want to register in the search box, select and set the quantity (up to 30 per ASIN), and submit.
③ Follow the progress and check the dashboard to see if the ASIN has been picked up and the review has been posted.
Q3
How does the Vine plan cost?When will I be charged?
A registration fee of $200 is charged for each registered parent ASIN, and the registration fee is shown upon registration. Amazon will charge each registered product once 7 days from the date the product's first Vine review is posted.
Q4
What happens if the product doesn't get any reviews?
If you don't receive reviews or post your first Vine review for more than 90 days from the date your product was made available to Vine Voices, Amazon will not charge you for the Vine plan.
Q5
Can I get a refund if I don't like the rating or review?
No. Amazon encourages users to provide real feedback on positive or negative products and services as described in the Community Guidelines. Once charged, Amazon cannot refund Vine fees.
☞ You can copy the following link and open it in your browser to view the Community Guidelines:
https://www.amazon.com/gp/help/customer/display.html?nodeId=201929730
☞ You can copy the following link and open it in your browser to view the Community Guidelines:
https://www.amazon.com/gp/help/customer/display.html?nodeId=201929730
Q6
If I register the same ASIN on multiple Amazon stores, will I be billed multiple times?
Yes, registration fees will be charged per country/region.
Q7
How can I check the Vine registration fee I was charged?
You can use the Fee Explainer in the Payments Report to find out how much Vine registration was charged to your account.
① Select Payments under Reports in Seller Central.
② Select the transaction view on the payments dashboard.
③ Click the amount mentioned in the “Total” column.
④ Click any clickable amount under Amazon Fees.
① Select Payments under Reports in Seller Central.
② Select the transaction view on the payments dashboard.
③ Click the amount mentioned in the “Total” column.
④ Click any clickable amount under Amazon Fees.
Q8
Will my fees be taxed?
This fee may be subject to tax depending on the applicable tax rules in the country where you sell and the country, state, province, and region where you do business. If your charges are taxable, you'll see applicable taxes on the transaction details page.
Q9
Can I re-register ASINs submitted before October 1, 2022 to take advantage of the promotion?
Because each parent ASIN can only participate in the Vine Program once. Therefore, if the number of claims you have previously signed up for the Vine Program is 0, you can cancel your registration and resubmit during the promotion period to enjoy the offer. If the number of claims for the program is greater than 0 before the promotion starts, you will not be able to re-register the ASIN. This promotion is only for ASINs that have joined the program during the event.
Q10
I'm a seller on the US site, and I haven't used the $200 Vine plan discount in my “New Seller Starter Pack”. Can I register 2 parent ASINs for free to participate in the promotion?
Yes, eligible sellers can enjoy the two promotions together. After using Vine for the first time, eligible sellers will receive a $200 fee discount, which can be used to charge your first $200 Vine product (valid for 1 year). When you participate in the Vine program during the October US Eastern Time campaign period, the corresponding fee will be reduced when paying the fee. Equivalent to October, you can use the Vine plan for 2 parent ASINs for free to invite users to try out products and write quality reviews. Each Vine plan can set up up to 30 products to claim, that is, you can get up to 60 reviews.
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