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Who said compliance in Europe is complicated?Open Amazon European multi-country mining opportunities in 3 simple steps!
October 8, 2022
As early as March 1 of this year, Amazon gave new sellers a great deal — the New Seller Starter Package. The discount was unprecedented, providing new sellers with up to 50,000 US dollars in real money! Recently, the return method and progress of various benefits have also received widespread attention from seller friends:
Is the compliance for entering a European site really that complicated?
Want to enter the European site but haven't registered a VAT number yet?
Too many compliance matters in Europe, difficult to operate?
Many European countries have vast markets and strong purchasing power, and have always been a treasure trove. But the seemingly complicated European compliance requirements dissuaded many seller friends. Other side!Today, Xiaobian specially prepared a time-saving, worry-free and money-saving plan to help everyone easily cope with European compliance. It only takes three steps to start selling big on European websites!
Worry-saving, time-saving and money-saving
The European Tax ID Registration Program is here!
The European Tax ID Registration Program is here!
Register for an Italian Tax ID now and get your VAT number in as little as a week! You can sell your products to Europe using the European Delivery Network (EFN) by uploading the tax ID for Italy as the destination country and storing it in Italy. Act now and get on the late-season shuttle!
Step 1 Register your tax number
By registering your tax ID using Amazon VAT Consolidation Services, you'll enjoy:
❶ UK+EU EORI number registration is free;
❷ Free sworn translation in Poland and Spain;
❸ If you start the service from October 1, 2022 to April 1, 2024, Beijing time, you can enjoy an additional 50% discount on UK and German reporting fees!
❶ UK+EU EORI number registration is free;
❷ Free sworn translation in Poland and Spain;
❸ If you start the service from October 1, 2022 to April 1, 2024, Beijing time, you can enjoy an additional 50% discount on UK and German reporting fees!
🔍 Click this link to log in to Amazon Seller Central and immediately subscribe to Amazon's VAT integration service
Step 2 Upload your VAT number
Upload a valid VAT number for Italy as the destination country to Seller Central and place the product in Italy.
*Note: You can apply for other countries' tax codes simultaneously.
🔍 Click this link to log in to Amazon Seller Central and complete VAT number upload
Step 3 Start the European Delivery Network (EFN) service
Start the European Delivery Network (EFN) service and start selling in the five European countries immediately!
🔍 You can activate the country where you want to enable the European Delivery Network (EFN) through the following path: Log in to Amazon Seller Central and click “Settings” > “Amazon Logistics” > “Cross-border Logistics Settings”
🔍 You can also click this link to log in to Amazon Seller Central and enable the European Fulfilment Network (EFN)
European site compliance
Other Notes
Other Notes
Have more questions about tax compliance?In addition to VAT, what are the requirements to start selling in Europe?Don't worry, I've attached the following Q&A with a novice seller to help you learn more about other European compliance matters!
Why do I have to apply for a VAT number?
Since the implementation of the withholding policy in July 2021, when you use Amazon Logistics (FBA) services or store products in overseas European warehouses, you will trigger VAT obligations (selling products to business buyers will also trigger obligations).
Simply put, meeting any of the following conditions will trigger a European VAT obligation:
❶ When you use Amazon FBA services;
❷ Store products in overseas warehouses in Europe;
❸ Selling products to business buyers.
Simply put, meeting any of the following conditions will trigger a European VAT obligation:
❶ When you use Amazon FBA services;
❷ Store products in overseas warehouses in Europe;
❸ Selling products to business buyers.
Why is it recommended to register an Italian tax number first?How long does it take to register for VAT in other countries?
You can refer to the chart below to obtain VAT and EORI registration application times for European countries.
*Note: The data are all based on average timelines provided by third party tax service providers as of June 2022 and do not represent Amazon's views. For the specific registration period, it is recommended that you consult your tax agent before registration and maintain communication with the tax agent during the registration process.
Other than VAT, are there any other policies to be aware of?
NO！Sellers on European sites also need to take care to meet European environmental compliance policies, i.e. Extended Producer Responsibility (EPR) requirements!
Extended Producer Responsibility (EPR) is an environmental policy in EU countries and regions that requires producers to be responsible for the entire life cycle of products they launch on the market, from the beginning of product design to the end of the product life cycle (including waste collection and treatment). Under EPR regulations, the liable entities must mitigate the environmental impacts of their products throughout the entire product life cycle.
If you are unable to prove to Amazon that you meet the requirements of the EPR, Amazon will take the following actions:
DE
● Packaging: Includes primary packaging (that is, product packaging) and secondary packaging (that is, delivery packaging). Amazon will collect and verify your German Packaging Law EPR Registration Number (LUCID) for all products starting July 1, 2022.
● Electrical and electronic equipment (EEE): For all products classified as electrical and electronic equipment as of January 1, 2023, Amazon will collect and verify your registration number (WEEE-Reg. -Nr.de).
France
● If you sell EPR eligible products to customers with a delivery address in France through Amazon.fr and do not provide Amazon with a valid EPR registration number corresponding to these EPR eligible products, Amazon will by default pay the corresponding EPR environmental payment to the competent producer responsibility organization on your behalf and collect the corresponding amount from you.
Extended Producer Responsibility (EPR) is an environmental policy in EU countries and regions that requires producers to be responsible for the entire life cycle of products they launch on the market, from the beginning of product design to the end of the product life cycle (including waste collection and treatment). Under EPR regulations, the liable entities must mitigate the environmental impacts of their products throughout the entire product life cycle.
If you are unable to prove to Amazon that you meet the requirements of the EPR, Amazon will take the following actions:
DE
● Packaging: Includes primary packaging (that is, product packaging) and secondary packaging (that is, delivery packaging). Amazon will collect and verify your German Packaging Law EPR Registration Number (LUCID) for all products starting July 1, 2022.
● Electrical and electronic equipment (EEE): For all products classified as electrical and electronic equipment as of January 1, 2023, Amazon will collect and verify your registration number (WEEE-Reg. -Nr.de).
France
● If you sell EPR eligible products to customers with a delivery address in France through Amazon.fr and do not provide Amazon with a valid EPR registration number corresponding to these EPR eligible products, Amazon will by default pay the corresponding EPR environmental payment to the competent producer responsibility organization on your behalf and collect the corresponding amount from you.
🔍 You can select an EPR service provider through the “Amazon Service Provider Network”
🔍 Once registered, please upload your registration number to the EPR compliance portal and wait patiently for Amazon to verify
🔍 Once registered, please upload your registration number to the EPR compliance portal and wait patiently for Amazon to verify
I want to sell heating supplies to Europe. What documents are required to comply with Amazon policies and European government regulations?
We recommend using the free Amazon Compliance Artifact “Compliance Reference”!
You can use this feature to check the compliance requirements and solutions for the types of products sold on Amazon Europe that are strictly controlled by local regulations, such as baby/child products (strollers, children's toys, etc.), electrical products (adapters, mobile power banks, etc.), and radio products (radio transceivers, smart plug products). Whether your products or supply chain are at home or abroad, whether you are a brand or manufacturer, you can find the right service provider for relevant inquiries.
Through the “Compliance Reference” tool, you can directly check requirements related to Amazon product compliance, dangerous goods compliance, export trade compliance, import trade compliance, etc. in target markets. It is recommended that during the product selection and preparation stage, you can understand product compliance requirements, required compliance certification documents, and obtain compliance service provider information to avoid the risk of takedown in advance.
Through the “Compliance Reference” tool, you can directly check requirements related to Amazon product compliance, dangerous goods compliance, export trade compliance, import trade compliance, etc. in target markets. It is recommended that during the product selection and preparation stage, you can understand product compliance requirements, required compliance certification documents, and obtain compliance service provider information to avoid the risk of takedown in advance.
🔍 You can follow the path in the image below, log in to Amazon Seller Central, click “Inventory” in the menu bar, go to the “Add a Product” page, and use the “Compliance Reference” function:
🔍 You can also click this link to log in to Amazon Seller Central and use the “Compliance Reference” feature
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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