Pay attention to these three types of sellers. Amazon Australia is calling you to make money!
October 29, 2022
If you're an old European and American newbie and don't know where to choose if you want to set up a new site?
If you're new to cross-border and want to test the waters with a low-cost startup project?
If you are a factory seller and want to do cross-border e-commerce but are worried that you don't understand how to operate?
Then this treasure site
You can't miss it
You can't miss it
Amazon Australia site
Expand the first stop of business in Europe and the US to help overall sales rise steadily

2022 Prime Day
The number of monthly unique visitors rose to number one in Australia for the first time
Sales reached a new high
During the event, lots of hot items came out!
The number of monthly unique visitors rose to number one in Australia for the first time
Sales reached a new high
During the event, lots of hot items came out!

Excited?So which sellers are suitable to try Amazon Australia?Look down!
01
A seller of old European and American shrimps
Australia, the first choice for European and American sellers to expand their business
A seller of old European and American shrimps
Australia, the first choice for European and American sellers to expand their business

Old European and American seller Joe
Mature sites have developed our strong supply chain and high-quality products!Can the advantages be reused to expand the global footprint?
Yes!Amazon Australia can do it, share European and American resources, save time, save money and earn more!Don't believe it?Here are 3 reasons!

Reason 1: E-commerce in Australia is developing rapidly, and the growth rate exceeds that of Europe and America:
● In 2021, Australians spent 40.4 billion dollars on online shopping. It is estimated that by 2024, the scale of e-commerce will increase by 15.5% per year, surpassing the growth rate of major e-commerce countries such as Europe and the United States1
● In July 2022, the Australian website achieved a breakthrough in website traffic and became the top Australian e-commerce website during Prime membership day; at the same time, the number of visits to the Australian website grew steadily and was welcomed by a stable Australian customer base aged 18-45 2
● In July 2022, the Australian website achieved a breakthrough in website traffic and became the top Australian e-commerce website during Prime membership day; at the same time, the number of visits to the Australian website grew steadily and was welcomed by a stable Australian customer base aged 18-45 2
Reason 2: Simultaneous product selection in Europe and America, easy to expand without effort
Similar preferences:
Due to the high cultural similarities between Australia and Europe, Australia can follow popular sales trends in Europe and America in terms of product selection. Popular products in Europe and America can be sold simultaneously to the Australian website, double carving with one arrow
Linguistic compatibility:
Australia is also an English-speaking country. It is easy to operate, and the language is barrier-free
ANTI-SEASON SALES:
The special geographical location has created anti-season hot sales characteristics in Australia, turning the off-season into a peak season, clearing seasonal products, and no pressure on inventory
One-click sync listing:
Use “Create International Product Information (BIL)” to complete free Listing/A+/ video migration in up to 4 hours, and synchronize global site reviews with one click to the Australian site
Due to the high cultural similarities between Australia and Europe, Australia can follow popular sales trends in Europe and America in terms of product selection. Popular products in Europe and America can be sold simultaneously to the Australian website, double carving with one arrow
Linguistic compatibility:
Australia is also an English-speaking country. It is easy to operate, and the language is barrier-free
ANTI-SEASON SALES:
The special geographical location has created anti-season hot sales characteristics in Australia, turning the off-season into a peak season, clearing seasonal products, and no pressure on inventory
One-click sync listing:
Use “Create International Product Information (BIL)” to complete free Listing/A+/ video migration in up to 4 hours, and synchronize global site reviews with one click to the Australian site
Reason 3: Export to New Zealand with one click and expand the map again:
Sign up to launch Amazon Australia with one click. Equipped with the “New Zealand Export Program”, you can sell goods to New Zealand at no additional cost, and reach 20% more people. Achieve one-place delivery and two-place profits, and increase overall sales
👉 New Zealand export program, earn double
Which products are suitable for expanding to Australia?
Check out the latest Australian bestseller list here!
Check out the latest Australian bestseller list here!
List of popular products in Australia
Popular categories in Australia include sweeping robots, Bluetooth projectors, baby monitors, fascia guns, driving recorders, baby monitors, bone conduction headphones, portable chargers, vacuum cleaners, dehumidifiers, sports equipment, pet supplies, etc. When selecting products, sellers are advised to pay more attention to products with great potential for development, and also consider the influence of the season. Seasonal models are also popular!




02
Cross-border small white seller
Australia station, low cost water test project
Cross-border small white seller
Australia station, low cost water test project

Jack the Cross Border
I want to try going overseas. I have zero experience, and I'm looking for a low-cost trial and error program. I still have a lot of support when I get started.
Understood!Amazon fully supports Australian sellers from opening a store, commissions, logistics to draining orders, and is also equipped with a new seller growth plan!

Reason 1: Global accounts are exempt from monthly fees
Global accounts share a monthly rent of 39.9 US dollars per month. For global account sellers who have already opened European and American sites, there is no additional monthly fee to open an Australian website.
Reason 2: Commissions are more favorable, lower than mature sites:
Commissions are generally less than 3% for mature sites
Note: For products with a total sales price of $20 or less, Amazon Australia reduces the referral fee percentage for the “Beauty,” “Baby,” “Health & Personal Care,” “Food,” and “Pets” categories, to 7% or 8%, and the savings are all full of profits!
Please click on the site below to go to Seller Central to find site commission prices
Reason 3: The logistics cost is affordable, the cost is saved, and the profit is greater:
● Low FBA delivery fees: Delivery costs are reduced by up to 16%, lower than Amazon's North America and Europe locations.
● New Site First Trip Consolidation Plan (CSP) *: There is no minimum requirement to transport products, and the freight is as low as RMB 11/kg, which greatly reduces logistics costs
● Low cost of testing new products (New Product Inbound Promotion Program): Sellers can get many preferential services such as free monthly storage, free inventory removal, and discounts on inbound transportation fees.
This plan helps FBA sellers to cover logistics and warehousing expenses for new products as low as 0 yuan, reduce the cost investment during early testing of new products, and easily expand more sales opportunities!
● New Site First Trip Consolidation Plan (CSP) *: There is no minimum requirement to transport products, and the freight is as low as RMB 11/kg, which greatly reduces logistics costs
● Low cost of testing new products (New Product Inbound Promotion Program): Sellers can get many preferential services such as free monthly storage, free inventory removal, and discounts on inbound transportation fees.
This plan helps FBA sellers to cover logistics and warehousing expenses for new products as low as 0 yuan, reduce the cost investment during early testing of new products, and easily expand more sales opportunities!

Overall, the costs of Australian sites are generally low, and much less than mature sites. Please read the diagram and then calculate the costs.
Detailed cost comparison between Australian and mature stations

As can be seen in the picture, the cost of the Australian site is far lower than that of mature sites
*Total costs = commission+shipping and storage fees+Amazon advertising
5-year ROI comparison between Australian and mature sellers

For example, a well-known brand seller said their overall ROI for 5 years in Australia will be about 17% higher than that of mature sites
03
Factory-type overseas seller
Australian station, operation support in one step
Factory-type overseas seller
Australian station, operation support in one step

Factory seller Mike
I have my own factory and want to switch to e-commerce, but I have no experience in operation and promotion. Is it appropriate to enter the Australian website?
No problem!Amazon provides supporting programs such as logistics and operation services to protect your transformation in all aspects!

Reason 1: One-on-one guidance from an account manager throughout the year:
Sellers who sign up and go online now will continue to receive account manager services until the end of 2023. After completing the registration review, you can go online for sale at any time, and order early in the morning!One-on-one coaching includes, but is not limited to:
●Product selection guide
●Marketing and advertising guidance
●Account operation guide
●Delivery and inventory guidance
●Product selection guide
●Marketing and advertising guidance
●Account operation guide
●Delivery and inventory guidance
Reason 2: Amazon is helping new sellers, what are you still worried about!?
The Rising Star Seller Growth Plan. As a new seller, you have different confusion at different stages. The new seller community provides one-stop support from registration to exit!
●New live streaming course, covering all stages of registration/ordering/peak season
●Peers share, sellers exchange operational skills and tips
●Official managers/class representatives take turns to answer questions every day
●Gold medal lecturer, the teaching profession is easy to understand
● “Star sellers” meet face to face and systematically analyze the growth experience of Xiaobai to Big Seller
●New live streaming course, covering all stages of registration/ordering/peak season
●Peers share, sellers exchange operational skills and tips
●Official managers/class representatives take turns to answer questions every day
●Gold medal lecturer, the teaching profession is easy to understand
● “Star sellers” meet face to face and systematically analyze the growth experience of Xiaobai to Big Seller
Reason 3: Multiple marketing techniques, high exposure to drive sales, and get orders out:
● Coupons: A drainage artifact that has a relatively low set-up threshold and is suitable for beginners
●Prime Exclusive Discounts: Exclusive discounts for Prime members. They last a long time, have low discount requirements, and are usually widely used as daily discounts
●Top Promotion (Top Deal, upgraded DOTD), Lightning Deal (LD), 7-day promotion (7DD): Through promotions, sellers can not only impact sales volume and open up the market in a short period of time, but also accumulate customer traffic and increase brand awareness over a long period of time.
● Advertising expert 1-on-1 optimization service: Free to help sellers develop strategies for single or multiple advertising products, including product promotion, brand promotion, brand flagship stores, etc., to answer questions and provide customized optimization suggestions for account performance.
●Prime Exclusive Discounts: Exclusive discounts for Prime members. They last a long time, have low discount requirements, and are usually widely used as daily discounts
●Top Promotion (Top Deal, upgraded DOTD), Lightning Deal (LD), 7-day promotion (7DD): Through promotions, sellers can not only impact sales volume and open up the market in a short period of time, but also accumulate customer traffic and increase brand awareness over a long period of time.
● Advertising expert 1-on-1 optimization service: Free to help sellers develop strategies for single or multiple advertising products, including product promotion, brand promotion, brand flagship stores, etc., to answer questions and provide customized optimization suggestions for account performance.
Reason 4: Mature industrial service clusters, strong service provider network:
Dozens of service providers cover the Australian business and provide 360° support covering logistics, advertising optimization, taxation, compliance, third-party payment collection, training, etc.
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Hot news
Getting Started: New Seller Guide
Global business opportunities





