Black Five Network 1 has always been the hottest selling event that sellers have been looking forward to. In 2021, Amazon delivered more than a billion packages to consumers around the world during the Black Five Network shopping season1, and Chinese sellers have a great track record on both the retail and commercial procurement side! This year's Black Five Network 1 is right around the corner. Are all sellers ready to sprint to welcome the year-end promotion?

The reporting window for Black Five Net-1 coupons and Prime exclusive discounts is still open. All sellers are advised to hurry up the reporting window and report as soon as possible to seize the last wave of peak traffic season in 2022!

🚩 New policy: Products must have a valid reference price (List Price or Was Price)
🚩 New policy: The Prime exclusive discount price for the Black Five Network promotion must be at least 10% lower than the reference price

⚠️ If you have already filled in the reference price for the product, but the Prime exclusive discount submission status in the back office shows “prohibited display” or “no reference price”, then the reference price you set for the product has not been verified by the Amazon system, and it is recommended that you set a coupon for the product

At the same time, FBA storage deadlines at various sites are arriving one after another. Please pay close attention to the carrier's logistics information so as not to miss the entry point and the number of ASINs participating in the promotion does not meet the minimum requirements for the promotion and is cancelled.

Speed mark the Black Five Network schedule for each Amazon site, and be fully prepared!

The coupon takes at least 6 hours to take effect, and it takes a few hours for the Prime Exclusive Discount to take effect after submission, so all sellers are requested to report it as soon as possible to avoid missing out on the big promotion!

Lowest price of the year: This refers to the lowest price so far this year, including various promotions.

Lowest price in the past 30 days:
● Deal promotion category: 20% off the minimum product price within 30 days before the event starts (excluding the price after the product has participated in a deal promotion or coupon discount)
● Prime Exclusive Discount: 20% off the current price (non-member price). The discounted price cannot be higher than the lowest product price in the 30 days before the launch (including all promotions and discounted prices)

Product A: Sold in the US. It usually sells for 100 US dollars. It usually costs 85 US dollars to participate in the regular flash sale, and at the 70 US dollar event price, I participated in the Prime Member Early Access Day Lightning Sale in October of this year (it is also the lowest transaction price for this product before Black Five Network 1 this year). May I ask, if this product was sold for 100 US dollars before Black Five Network 1, and the usual flash sale was 85 US dollars, then the price of product A's Black Five Net One Second Sale should be at least not higher than how much US dollars?

Answer: $70
Analysis:
The requirement for Black Five Network's One-Second Deal is “at least 20% off the lowest price in the past 30 days and the lowest price since this year.” The lowest price so far this year is the Prime Early Access Day flash sale of $70.
The minimum price for 30 days before the promotion starts is $100. Why not participate in the usual flash deal for $85?
Because the lowest price in the past 30 days does not include the price of the product after participating in a deal-type promotion or coupon discount. Then at least 20% off the lowest price of product A in the past 30 days is 100*0.8 = 80 US dollars.
In order to meet this year's lowest price requirement, the Black Five Network 1 flash sale price cannot be higher than 70 US dollars.

Product B: Sold in the US. It usually sells for 100 US dollars. It usually costs 85 US dollars to participate in the regular flash sale, and at 70 US dollars, I participate in this year's Prime Member Early Access Day Lightning Sale (this is also the lowest transaction price for this product before Black Five Network 1 this year). In November, the price of the product was adjusted to 85 US dollars for a few days in order to accumulate more sales and improve the ranking in the first 2 weeks of Black Five Network because they wanted to boost performance. So the price of product B's Black Five Net One Second Deal should at least not be higher than how many US dollars?

Answer: $68
Analysis:
According to the requirement of at least 20% off the lowest price in the past 30 days, the daily discount price for members should not be higher than $68 (base price of $85 *0.8). At the same time, the price is lower than this year's lowest price of 70 US dollars, so the Black Five Network 1 second sale price cannot be higher than 68 US dollars.

Kevin wants to apply for the members-only discount campaign. He wants to do it before Black Five Network starts until the end of Black Five Network. Considering that if you apply using the check box below, you can only apply for activities carried out during the Black Five Network 1 period. He decided not to apply the check box and directly fill in the range of activities he wants to do on the start/end date of the discount. Is this statement correct?

Answer: Wrong!！！
Analysis:
Please be sure to apply for the “Exclusive Member Discount” during the Black Five Network period by selecting the check box. Otherwise, you will lose benefits such as exposure and event logos that you may have received. If you want to start or end your event early, please also set the start/end time by selecting the start/end time (separate from Black Five Network 1).
⚠️ Please note that from September 2022, products that claim Prime exclusive discount prices must comply with the following 2 new regulations:
👉 New policy products must have a valid reference price (List Price or Was Price)
👉 The new policy reports that the exclusive discount price for members of the Black Five Network promotion must be at least 10% lower than the reference price
If you have already filled in a reference price for the product, but the Prime Exclusive Discount Claim status in Seller Central says “Display prohibited. “No reference price” means that the reference price you set for the product has not been verified by Amazon's system. It is recommended that you set up coupons for products.

Product C: It usually sells for 100 US dollars. In the first 2 weeks of Black Five Network 1, in order to accumulate more sales and improve the ranking, Kevin participated in the flash sale for 75 US dollars. May I ask, if this product was sold for 100 US dollars before Black Five Network 1, does the Black Five Net 1 Prime exclusive discount price need to be 20% off the 75 US dollars?

Answer: Not required.
Analysis:
The Prime exclusive discount only requires 20% off the current price, and does not require 20% off the previous 30-day price. However, the discount price of the Prime Exclusive Discount cannot be higher than the $75 flash sale price (which meets the 30-day minimum price requirement).

Product D: European sales. A successful 7-day promotion for Black Five has been reported. In the first 2 weeks of Black Five Network 1, in order to accumulate more sales and improve the ranking, they wanted to do a flash sale first. What's the impact of doing this?

Answer: It may affect the price and discount display of this Black 5 7-Day Promotion, which has already been successfully reported.
Analysis:
According to the new requirements issued by the European Union in May this year, the new effective reference price for all European sites (excluding the UK) is the lowest price in the past 31 days, including the promotional price. This reference price will be marked as the “recent lowest price (recent lowest price),” and running a promotion or offer in the early stages during the 31-day Black Friday event week may affect the price of your promotion and the discount displayed to customers.
For details, please read: EU's New Policy | 5 minutes to understand what the “recent lowest price” is!

Product E: Kevin is sorting out the situation of this product's application for the Black Five Network campaign. His idea is that the product can participate in the event every day. The following is Kevin's plan. Please help check if it's appropriate?The following example takes the US station as an example. Product E was approved to participate in the 11/21-11/27 7-day promotion, and Kevin also applied for a 11/28 coupon. Is this an appropriate practice?

Answer: Appropriate. It is generally recommended that deals and coupons be carried out separately to avoid the combination of discounts affecting profits when executed at the same time.

In order to improve the success rate of filing, please be sure to clearly understand the reporting requirements of each promotion tool.

Prime Exclusive Discounts are a type of discount promotion for Prime members and are widely used for FBA products that are eligible for Prime delivery. During the Black Five Online Big Sale, Prime Exclusive Discounts will have an additional campaign tab.

● Meet Prime delivery conditions nationwide
●At least 20% off the current price
●Equal to or lower than the lowest price in the past 30 days
● Professional sellers have a rating of at least 4 or no rating yet, and a product rating of at least 3.5 or no reviews
🚩 New policy: Products must have a reference price
🚩 New policy: The member-only discount price must be at least 10% lower than the reference price

🔍 Report path: Seller Central > Advertisement > Prime Exclusive Discounts > Create Discounts

Coupons are discounts for individual products or groups of products provided by Amazon to consumers. They are displayed on coupon pages, shopping results, product detail pages, etc., and can be used by consumers during the Amazon Black Five Network promotion period and during the warm-up period.

● At least 5% off the current price (some sites, such as Singapore, have different discount requirements, please refer to Seller Central notifications)
● Product reviews are compliant: the average star rating for products with 1-4 reviews is at least 2.5 stars, and those with 5 or more reviews are at least 3 stars
● Seller feedback rating of at least 3.5

●The coupon takes at least 6 hours to be valid, so please report it as soon as possible
●Coupon settings need to cover the Black Five Network 1 activity period
● Eligible sellers can start running coupons earlier than the event time to warm up the product

🔍 Set the path: Seller Central > Advertisement > Coupons > Create a new coupon. The coupon start date and end date must cover the Black Five Network promotion period