Seller Selection Guide: There is a shortage of energy in Europe. More than just an artifact to keep warm, these high-demand products on Amazon are worth paying attention to!
November 9, 2022
Contents:
1/ “Go both ways”: high market demand, strong advantages for Chinese sellers
2/ Explosive potential: Demand has risen significantly, and there is great potential
3/ Stable market: large categories, large total demand
4/ Join Amazon Enterprise Shopping to unlock 10 billion dollars in the blue ocean
1/ “Go both ways”: high market demand, strong advantages for Chinese sellers
2/ Explosive potential: Demand has risen significantly, and there is great potential
3/ Stable market: large categories, large total demand
4/ Join Amazon Enterprise Shopping to unlock 10 billion dollars in the blue ocean

Then seller friends might be worried: the higher the reservation fee I set, wouldn't I have to pay more?
In response to energy shortages, Europeans have started a hot buy-buy model. What other products do they need?


Many products related to alternative energy are popular. Both ordinary consumers and enterprises are paying attention to and actively purchasing such products!
As winter approaches, the pressure of Europe's energy shortage becomes even more prominent. Prices of natural gas and oil have skyrocketed. Not only are ordinary residents worried about how to control household expenses while having a peaceful warm winter, but companies of all sizes are also actively considering how to solve the drastic increase in production costs. In addition to the “electric blankets” that have been robbed like crazy before, what other products will become the “just what you need” for European consumers and companies to purchase?
On search engines, searches for alternative energy sources such as wind energy and solar energy, as well as related products, continue to rise. Take “solar panels” as an example. The number of searches in 2022 increased significantly compared to previous years. *

To this end, we have selected products with great potential on both the C-side and B-side of Amazon in the context of energy shortages based on various dimensions such as market volume, annual growth rate, and corporate procurement potential. We hope to bring readers new product selection ideas and new market opportunities.
01
“Go both ways” products:
Market demand is high, and Chinese sellers have a strong advantage
“Go both ways” products:
Market demand is high, and Chinese sellers have a strong advantage
01 Home Furnishing Materials/Industrial Products — Generators
Generators can be used in various usage scenarios such as train charging, camping power generation, commercial emergency power generation, and emergency power generation for enterprise production. Whether they are individuals, home users, or B-side farm or enterprise users, they are in high demand.

✍ Entry opportunity points
Due to the high cost of generators and a certain technical threshold, there is currently a large profit margin advantage. In particular, high-capacity products are less sold on Amazon, which is a direction for sellers to consider investing.
The March corporate construction season will usher in a large wave of corporate procurement demand, and the demand for camping power generation during the peak summer tourist season is also high. These are all hot seasons for generators, so it's worth paying attention!
📢 Consumer concerns
Fast charging, expandable capacity, high power, multi-port output, multiple input charging methods.
📌 Suggestions for sellers
1. Expand a variety of input methods, including solar energy, household electricity, car batteries, etc.;
2. Expand a variety of output methods to meet the charging needs of different devices;
3. The product can be equipped with LED lights, which can be used for emergency lighting;
4. Improve safety, built-in charging protection function, can be used in high and low temperature environments;
5. Demand for solar generators is on the rise;
6. High-capacity products have high costs, high profits, and fewer sellers enter the market, so competition is less intense. Sellers can focus on high-volume products that cost $2000 or more.
2. Expand a variety of output methods to meet the charging needs of different devices;
3. The product can be equipped with LED lights, which can be used for emergency lighting;
4. Improve safety, built-in charging protection function, can be used in high and low temperature environments;
5. Demand for solar generators is on the rise;
6. High-capacity products have high costs, high profits, and fewer sellers enter the market, so competition is less intense. Sellers can focus on high-volume products that cost $2000 or more.
💳 Price: $300-400, $500-700, $2000+
🔥 Best selling months: March, July-September
📍 Industrial belts: Shenzhen, Guangzhou, Dongguan, Changsha
🔥 Best selling months: March, July-September
📍 Industrial belts: Shenzhen, Guangzhou, Dongguan, Changsha
02 Industrial Products - Monocrystalline Solar Panels
The main application scenarios for individual consumers of solar panels are solar power generation on roofs, while commercial applications include commercial roofs, solar agriculture, street light supply, fences, mobile trucks, etc., and the applications are richer and more diverse.

✍ Entry opportunity points
Monocrystalline solar panels have low procurement costs, low logistics costs, low entry barriers, and are very friendly to new sellers. Summer hot sale, worth watching!
📢 Consumer concerns
Slim, lightweight, high energy conversion rate, easy to install, easy to use in multiple scenarios, waterproof performance.
📌 Suggestions for sellers
1. Compatible with a variety of batteries, supporting various charging powers such as 5V/2.4A and 18V/3A;
2. The product design is thin and light, and has strong portability;
3. Improve charging speed and solar energy conversion rate;
4. Combining various enterprise application scenarios, such as pumping systems, signal systems, commercial roofs, solar agriculture, street lights, solar mobile trucks, fences, etc., sellers can provide more differentiated products;
5. Sellers can pay attention to the selection of products in the 300-400 US dollar price range;
6. Combined packages (solar panels+energy storage batteries) can be sold to increase profits.
2. The product design is thin and light, and has strong portability;
3. Improve charging speed and solar energy conversion rate;
4. Combining various enterprise application scenarios, such as pumping systems, signal systems, commercial roofs, solar agriculture, street lights, solar mobile trucks, fences, etc., sellers can provide more differentiated products;
5. Sellers can pay attention to the selection of products in the 300-400 US dollar price range;
6. Combined packages (solar panels+energy storage batteries) can be sold to increase profits.
💳 Price: $100-200, $300-400
🔥 Best selling months: June-August
📍 Industrial belts: Ningbo, Nanjing, Jiaxing, Wuxi, Hefei
🔥 Best selling months: June-August
📍 Industrial belts: Ningbo, Nanjing, Jiaxing, Wuxi, Hefei
03 Office Supplies - Solar Power Bank
A compact, lightweight, and portable solar power bank that is almost a must have on hand. Companies also often purchase office supplies or gifts for employees/customers. At the same time, it is easier to generate high repeat purchases and large orders for mobile office scenarios such as outdoor workers, corporate exhibitions, and offline events.

✍ Entry opportunity points
The power bank market is relatively mature, and the domestic supply chain and technology are more advantageous. Solar power banks have become a new trend in this popular product and a new opportunity for sellers to differentiate and innovate products.
📢 Consumer concerns
Large capacity, supports a variety of charging protocols, safety, and versatility.
📌 Suggestions for sellers
1. Large capacity, supports 4-8 phone charges;
2. Flexible charging method, supports fast charging and wireless charging;
3. Set up multiple safety protection mechanisms such as short circuit protection, overvoltage protection, overcurrent protection, overdischarge protection, and overtemperature protection;
4. Outdoor travel requires a power bank that is more durable and needs to be rainproof, dustproof, shockproof, splashproof, etc.;
5. Built-in LED lighting can be used as camping lights, emergency lights and rescue signals;
6. European holidays are long, so there will be a peak sales season before the holidays.
2. Flexible charging method, supports fast charging and wireless charging;
3. Set up multiple safety protection mechanisms such as short circuit protection, overvoltage protection, overcurrent protection, overdischarge protection, and overtemperature protection;
4. Outdoor travel requires a power bank that is more durable and needs to be rainproof, dustproof, shockproof, splashproof, etc.;
5. Built-in LED lighting can be used as camping lights, emergency lights and rescue signals;
6. European holidays are long, so there will be a peak sales season before the holidays.
💳 Price: $30-50
🔥 Best selling months: May-August
📍 Industrial belt: Shenzhen, Dongguan
🔥 Best selling months: May-August
📍 Industrial belt: Shenzhen, Dongguan
04 Medical Supplies/Home Improvement Building Materials - Electric Blanket
According to data from the General Administration of Customs, in July of this year, 27 EU countries imported 1.29 million electric blankets from China, an increase of 150% over the previous month. In addition to individual consumers, many nursing homes, health-care related companies, and institutions will also purchase a large number of electric blankets.

✍ Entry opportunity points
The threshold for electric blankets is low, the domestic industry is mature, and Chinese sellers are more competitive.
📢 Consumer concerns
The fabric is comfortable, saves energy and money, closes regularly, and is easy to clean.
📌 Suggestions for sellers
1. Design multiple heating modes and timing functions;
2. It can focus on energy saving and save electricity costs for consumers;
3. Different types of electric blankets can be designed, such as electric heating clothes, bed use, lower back care, etc.;
4. Easy to clean, machine washable;
5. For seasonal products, make inventory plans before the peak season arrives.
2. It can focus on energy saving and save electricity costs for consumers;
3. Different types of electric blankets can be designed, such as electric heating clothes, bed use, lower back care, etc.;
4. Easy to clean, machine washable;
5. For seasonal products, make inventory plans before the peak season arrives.
💳 Price: $20-50
🔥 Best selling months: October to January
📍 Industrial belt: Cixi, Dongguan, Hebei Xinle
🔥 Best selling months: October to January
📍 Industrial belt: Cixi, Dongguan, Hebei Xinle
02
Explosive potential type:
Demand is high, growth is fast, and there are few distributions of Chinese sellers
Explosive potential type:
Demand is high, growth is fast, and there are few distributions of Chinese sellers
These products are in high demand by individuals and businesses on Amazon and are increasing year by year, but fewer Chinese sellers are entering the market. Some overseas brands have already gained some popularity on the racetrack. The opportunity for Chinese sellers is to take advantage of product safety, product cost performance, etc., and improve product quality.
01 Home improvement materials - electric heaters
Central heating is pressured by rising prices and energy shortages, and “made in China” low-power small appliances are becoming a new choice for European consumers and businesses to heat their offices.

✍ Entry opportunity points
Domestic heater products are mature. Compared with European heater products that lack new ideas, the advantages of China's supply chain+industrial belt+technology+design+product iteration are all more obvious and prominent.
📢 Consumer concerns
Safety, energy efficiency, fast heating, switchable heating modes.
📌 Suggestions for sellers
1.1 200-2500W and other kinds of power, suitable for different user needs;
2. Large heat dissipation range, optional rotatable function to increase heating area;
3. Optional remote control, easy to adjust the temperature;
4. Safety: Shut down regularly, shut down when dumping;
5. Seasonal products, stock up before the peak winter sales season;
6. Enterprise buyers prefer high-power products of 2000W or more. They need a simple appearance, suitable for commercial scenarios such as offices.
2. Large heat dissipation range, optional rotatable function to increase heating area;
3. Optional remote control, easy to adjust the temperature;
4. Safety: Shut down regularly, shut down when dumping;
5. Seasonal products, stock up before the peak winter sales season;
6. Enterprise buyers prefer high-power products of 2000W or more. They need a simple appearance, suitable for commercial scenarios such as offices.
💳 Price: $100-150
🔥 Best selling months: October to January
📍 Industrial belt: Cixi, Dongguan, Jieyang
🔥 Best selling months: October to January
📍 Industrial belt: Cixi, Dongguan, Jieyang
02 Home improvement building materials - electric fireplace
The fireplace is a traditional heating device in Europe and America. In addition to ordinary fireplaces, electric fireplaces that are beautiful, convenient, and easy to install are also gradually being favored by modern consumers, and have also become a new choice for winter interior decoration and heating in scenes such as hotels, restaurants, and conference rooms.

✍ Entry opportunity points
Currently, the distribution of electric fireplace brands on Amazon is scattered, so there are many opportunities to enter the market. Chinese sellers currently account for a relatively small share, but relying on the advantages of China's supply chain+industrial belt, Chinese sellers also have greater potential and opportunity points.
📢 Consumer concerns
Safety, overheating protection function, flexible temperature adjustment, energy saving.
📌 Suggestions for sellers
1. All-glass display panel, adjustable lighting effects, with thermostat and timing function, 1000-2000W, the product is easy to install and remove, and has a safety shut-off device with overheating protection;
2. This product is highly seasonal and needs to be prepared in advance;
3. Enterprise user needs: simple and beautiful design, can be used in commercial scenarios such as hotels, conference rooms, restaurants, etc.;
4. Enterprise users prefer high-end products above $1,100.
2. This product is highly seasonal and needs to be prepared in advance;
3. Enterprise user needs: simple and beautiful design, can be used in commercial scenarios such as hotels, conference rooms, restaurants, etc.;
4. Enterprise users prefer high-end products above $1,100.
💳 Price: $300-500, $1100-1,300, $1500-2000
🔥 Best selling months: October to February
📍 Industrial belt: Foshan, Dongguan
🔥 Best selling months: October to February
📍 Industrial belt: Foshan, Dongguan
03
Stable large market type:
Large categories, high total demand
Stable large market type:
Large categories, high total demand
The characteristics of these products are that they all belong to a large category. The overall market size is large, the total demand is also large, they are in a relatively mature and stable state, and there is still some room for entry.
01 Home Improvement Building Materials - Solar Lamps
Lamps and lighting products have always been a high-demand category on Amazon. Products such as street lights, wall lights, garden lights, and decorative lights on Amazon are increasingly showing solar lights, accounting for a significant proportion. At the same time, public areas in European countries, outdoor places such as meadows, squares, and parks have also switched to using solar lights that are more energy efficient and reduce safety hazards.

✍ Entry opportunity points
China has the advantage of manufacturing and a mature industry. It can provide enterprise users with multiple complete sales products in the price range of 100-150 US dollars in different scenarios.
📢 Consumer concerns
Green energy saving, different lighting modes, waterproof and durable, easy installation, after-sales service.
📌 Suggestions for sellers
1. Design products according to different application scenarios: courtyards, driveways, steps, decorative light strips, etc.;
2. Provide a variety of different lighting modes, including always-on mode/low-light sensing mode/intelligent safety mode, etc.;
3. IP65 waterproof rating is required, so there is no need to worry about water leakage and short circuit for outdoor use;
4. Combine with actual scenarios and emphasize durable performance;
5. The instructions are optimized, simple and clear, easy to install, and perfect after-sales service;
6. Corporate buyers prefer the price range of 100-150 US dollars. Usage scenarios include street lights, landscape lights, outdoor fence lights, etc., and can be sold in multiple sets.
2. Provide a variety of different lighting modes, including always-on mode/low-light sensing mode/intelligent safety mode, etc.;
3. IP65 waterproof rating is required, so there is no need to worry about water leakage and short circuit for outdoor use;
4. Combine with actual scenarios and emphasize durable performance;
5. The instructions are optimized, simple and clear, easy to install, and perfect after-sales service;
6. Corporate buyers prefer the price range of 100-150 US dollars. Usage scenarios include street lights, landscape lights, outdoor fence lights, etc., and can be sold in multiple sets.
💳 Price: $10-40, $100-150
🔥 Best selling months: November-December
📍 Industrial belts: Zhongshan, Ningbo, Yangzhou
🔥 Best selling months: November-December
📍 Industrial belts: Zhongshan, Ningbo, Yangzhou
In the face of this continuous rise in demand from European individual and business buyers on Amazon, sellers can combine their own advantages and preferences to consider the above product selection direction. On the other hand, they can also make full use of Amazon's corporate shopping function and connect with the B-side and C-side at the same time to obtain more business growth.
Open Amazon Business Purchase, one seller account, single inventory and operation, and seize bilateral traffic!
1. In addition to promotional activities and traffic tools commonly used on Amazon, sellers can also participate in exclusive promotional campaign topics for business buyers only to further increase B-side traffic.


2. Buy exclusive tools for enterprises to easily win big orders!Enterprise prices, batch discounts, and customized quotation tools to increase B-side exposure and sales conversion!For more information, click the link below
04
Amazon Business
Nugget 10 billion blue ocean
Amazon Business
Nugget 10 billion blue ocean
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