Countdown to 4 days!Amazon seller Black Five Network has a big promotion and final inspection, please act now!

November 15, 2022

Contents:
1. 360-degree comprehensive self-inspection checklist
2. Peak Season Sale FAQ

November 18 to December 1
2022's Finale Party
Are you ready?

This year's Black Five Network 1 has been scheduled
Amazon announces the big promotion dates for the top 18 websites, Black Five Network

At this final stage, Xiaobian reminds all sellers to do a good job of self-inspection. At the same time, this article also includes answers to frequently asked questions about peak season promotions to help sellers review, ensure that all aspects are smooth, and protect the explosion of orders.

● Promotion settings reminder

The reporting window for Black Five Net-1 coupons and Prime exclusive discounts is still open. All sellers are advised to hurry up the reporting window and report as soon as possible to seize the last wave of peak traffic season in 2022!

Attention sellers who are reporting Prime exclusive discounts!Starting in September 2022, products that claim Prime exclusive discount prices must comply with the following 2 new regulations:

🚩 New policy: Products must have a valid reference price (List Price or Was Price)
🚩 New policy: The Prime exclusive discount price for the Black Five Network promotion must be at least 10% lower than the reference price

⚠️ Please note: It takes at least 6 hours for the coupon to take effect, and it takes a few hours for the Prime Exclusive Discount to take effect after submission, so all sellers are requested to report it as soon as possible to avoid missing out on the big promotion!
⚠️ Please note: If you have filled in a reference price for the product, but the Prime Exclusive Discount Claim status in Seller Central shows “prohibited display” or “no reference price”, then the reference price you set for the product has not been verified by the Amazon system, and it is recommended that you set a coupon for the product

#冲刺黑五网一2022
360-degree comprehensive self-inspection checklist

Outlets increase exposure and strongly drain redundant inventory

The outlet will be displayed and promoted on the Amazon website during the Black Five Network 1 period. At that time, the outlet will get more additional buyer traffic!
Therefore, if you have overage and excess inventory to clean up, be sure to follow the limited-time outlet promotion recommendations in the Amazon Logistics Inventory Tool to see if this portion of your ASINs has been invited.
Amazon Outlet's limited-time promotion is a promotional channel for buyers to cut prices and dispose of overstocked products. It can help sellers increase sales, improve cash flow, optimize inventory levels, and reduce overall storage fees.
Click to find out more about the limited-time sale at the outlet 👉 Amazon Outlet sends you an invitation to monetize the backlog! SGT on March 31, 2022.

#冲刺黑五网一2022
Peak Season Sale FAQ

Fundamental questions

❓ Q1: Can new sellers that go online this year participate in the Black Five Network 1 promotion?

Of course you can. Black Five Network One's promotional activities are divided into different types, and the qualification requirements for products are also different. Sellers are advised to optimize the product selection structure in advance and make targeted plans for different levels of product selection. Now sellers can also report coupons and exclusive Prime discounts to get a certain amount of exposure during peak season traffic.

❓ Q2: Where is the new website's Black Five Network 1 application information obtained?

Currently, the seller platforms for Singapore, Australia, India, new European sites (Sweden, Poland, the Netherlands, Belgium), and the Middle East site (Saudi Arabia & UAE) have all opened Black Five Network 1 promotion reports. For more information, please contact the new site seller's account manager or check the official email.

*Middle East site (Saudi Arabia & UAE site): White Friday

❓ Q3: Can I participate in the promotion without a shopping cart?What if I lose my shopping cart before the deal starts?

Missing carts affect promotions. Sellers are advised to check the status of the promotion early and fix possible risks 24 hours before the promotion starts to ensure that the promotion runs smoothly. If an issue occurs, please contact your account manager or contact Seller Support as soon as possible.

Inventory issues

❓ Q1: Can non-FBA shipped products participate in the Black Five Network 1 promotion?

Yes. Prime exclusive discounts on mature sites only support FBA shipping, but coupons support FBA and non-FBA shipping. Coupons and Prime-only discounts are currently being claimed. Some promotion types on emerging sites support MFN shipping. Since each site's situation is different, please check recent emails or contact the corresponding site's account manager for details.

*For details on the other new website Black Five Network 1 promotions, please stay tuned to the official email in the future
*Mature sites: US stations, European stations (English, French, German, Italian, and Western), Japan; Emerging sites: Singapore, Australia, European expansion sites (Sweden, Poland, Netherlands), Middle East sites (Saudi Arabia & UAE stations), etc.

❓ Q2: What do non-FBA sellers need to pay attention to at this point in time?

Coupons from mature sites support FBA and MFN shipping. It is recommended that non-FBA sellers can gain exposure for their products by submitting coupons. Some promotion types on emerging sites support MFN shipping. Since each site's situation is different, please check recent emails or contact the corresponding site's account manager for details.

*Mature sites: US station, European station (English, French, German, Italian, West), Japan station; emerging sites: Singapore station, Australia station, Sweden station, Poland station, Netherlands station, Middle East site (Saudi Arabia & UAE station), etc.

❓ Q3: How should the BA entry deadline be interpreted?Can inventory be delivered after the cutoff date?

The FBA warehouse will not distinguish whether the goods are active inventory or general inventory. The warehousing deadline is set to take into account that compared to daily use, a large number of sellers will concentrate on preparing more inventory for Black Net 1. Centralized delivery may cause the warehouse to drastically slow down receive/listing speed, causing the Black Five Network 1 campaign to be missed. Sellers are advised to complete delivery before the storage deadline recommended by Amazon. Heiwuwang 1 products that enter the warehouse after that date can still be stored, but there is no guarantee that they will participate in the event in a timely manner.

❓ Q4: As of today, I have a batch of products that have participated in the promotion and are still in transit. Will this batch count as part of the promotional inventory?How is the active inventory of Black Five Network One calculated?

It won't. In-transit shipments don't count towards promotional inventory. Amazon requires a certain amount of inventory for ASINs participating in the Black Five Network Promotion. If before the storage deadline (check the FBA storage deadline for each site: Amazon announces the dates of the top 18 Black Five Networks promotion), the ASIN's storage quantity does not meet the minimum requirements for this promotion, and the campaign may be cancelled.

❓ Q5: How can I manage and optimize inventory space before the peak season arrives?

Before the peak season, sellers and friends should, on the one hand, pay attention to the inventory of their best-selling products to ensure continuous sales during the peak season. On the other hand, they also need to free up inventory space for these best-selling products to avoid high inventory costs. Prioritize the use of Amazon's regular promotion tools, including coupons, Prime exclusive discounts, flash sales, Amazon clearance promotions, etc., to increase product sales rates. For inventory that is not ideal for regular promotions or needs to be disposed of, give priority to the Amazon Logistics Bulk Clearance Program (FBA Liquidations), which can recover part of the cost of the product.

In short, it is recommended to continue to pay attention to inventory conditions, optimize inventory performance, and guarantee inventory space during peak season sales:

1. Check the number of weeks the best-selling products can maintain (WOC) to ensure that the best-selling products are in stock
2. Maximize inventory space and prepare in advance for products to enter the warehouse
3. Effectively increase product sales rate and accelerate inventory turnover during peak season
4. Focus on overage inventory, which can incur high storage fees, and reduce the cost of storage expenses
5. Use storage space management tools wisely (US sellers can use the Storage Limit Manager) to seek additional storage space

❓ Q6: I've heard that there is an updated peak season return extension policy for the peak season. What exactly is it?

The US site and Canada site have issued relevant policies: most products purchased between October 7, 2022 and December 31, 2022 can be returned until January 31, 2023.

Sellers can refer to the Seller Central Notice : “Returns Window Extended for 2022 Holidays (Returns Window Extended for 2022 Holidays)” or check the help page: About Our Returns Policies. Sellers on other sites should pay close attention to Amazon's official notices.

❓ Q7: Amazon's inventory has recently shrunk, do you have any relevant suggestions for sellers?

There are the following methods:
1. You can contact Seller Support or your account manager to request additional storage capacity, but this is not 100% successful;
2. You can close shipments you don't intend to ship and release shippable quantities;
3. You can remove excess overage inventory in stock to reduce usage;
4. You can also consider the two most recently launched products: Amazon Inbound Distribution Network (AWD) and Amazon Storage Limit Manager.

Issues related to promotion reports

❓ Q1: Does the lowest price in the past 30 days include the price of the promotion?

● Deal promotion category: 20% off the minimum product price within 30 days before the event starts (excluding the price after the product has participated in a deal promotion or coupon discount)
● Prime Exclusive Discount: 20% off the current price (non-member price). The discounted price cannot be higher than the lowest product price in the 30 days before the launch (including all promotions and discounted prices)

❓ Q2: From what point in time is the lowest price in the past 30 days calculated?

30 days prior to the start of the reported activity.

❓ Q3: Can the same ASIN be combined to launch promotions during the same time period?What are the rules for calculating discounts after stacking?

Sellers can apply for multiple promotions during the Amazon Black Five Network Open Report Open Report phase, but after the campaign application results and schedule are determined, sellers are advised to consider various factors such as time schedule and product profit for some screening. It is recommended to use only one promotion tool for the same ASIN at the same time to avoid excessive discounts due to the combination of discounts and affecting profits.

Expansion question: Can the same ASIN launch promotions in the same time period?What are the rules for calculating discounts after stacking?

If your product is very profitable and you want to participate in multiple promotions for the same product at the same time, you can refer to the following image to understand the different types of promotion superposition rules.

⚠️ Please note: Since the actual situation of each product is different, please refer to the actual resulting price after being reported on each site for the actual price results after the actual superposition.

❓ Q4: How do I know if I have successfully applied for Zhendian Treasure, Lightning Deals, and 7-Day Promotions?

The results of Zhendian Zhibao's report have been notified to the relevant sellers through the account manager or email. Sellers who have applied for the Lightning Deal or 7-day Promotion can check the specific schedule in the near future through the Lightning Deal interface in Seller Central.

❓ Q5: Black Five Network 1 is about to start, but I don't have any deal recommendations this year. Is there any way to participate in Black Five Network 1?Where can I check the specific reporting standards?

You can go to Seller Central to submit a coupon or/and Prime exclusive discount to participate in the Black Five Network 1 campaign (the coupon can be valid up to 6 hours after the coupon is set).

❓ Q6: Do coupons and Prime exclusive discounts have to follow the start/end dates of Black Five Network One?

Applying for a “coupon” for the Black Five Network One period does not have to exactly follow the start/end date of Black Five Network 1. As long as this date covers the entire “Black Friday” and “Online Shopping Monday” campaign cycle, we recommend that you start the coupon campaign early to warm up your products in advance to perform better during the campaign period.

Please be sure to apply for the “Prime Exclusive Discount” during the Black Five Network Report Period by selecting the check box. Otherwise, you will lose benefits such as exposure and event logos that you may have received. If you want to start or end your event early, please also set the start/end time by selecting the start/end time (separate from Black Five Network 1).

❓ Q7: Can product variations be changed for products that have applied for promotion?

Impossible. For promotions that include variations, avoid creating or assigning new child ASINs within that variation series. This will cause Amazon to re-validate the existing promotion for the new child ASIN, causing the promotion to be suspended or cancelled.

❓ Q8: What actions may prevent me from participating in the Black Five Network 1 promotion?

1. The promotional price does not meet the campaign requirements
2. Inventory quantity does not meet the minimum quantity requirement for the activity
3. Product main image does not meet Amazon requirements
4. To provide the best customer experience, products may be required to display a reference price in order to participate in a promotion
5. Other acts that violate Amazon's policies will cause you to be unable to participate properly in the Black Five Network 1 promotion

❓ Q9: How early is it necessary to cancel a deal without an impact?

If the deal is scheduled by the system for a time that does not meet your business requirements, be sure to cancel the Lightning Deal 25 hours before the Lightning Deal starts (the sooner the better).

❓ Q10: There is a promotion recommendation in Seller Central, and it shows that it was successfully created. But what happened when I clicked in and it showed an error?

There may be a variety of reasons; please check Seller Central for what the promotion status means and what actions need to be taken.

❓ Q11: Does the Prime exclusive discount display have a logo?

There will be displays, but the display format for different sites and promotion types is different, and the final presentation format of the event shall prevail.

❓ Q12: Can the seller adjust the price after reporting the activity?

Prices can be adjusted, but the requirement is not higher than the maximum campaign price recommended by the system; otherwise, the operation of the campaign will be affected.

❓ Q13: Can I change the price while the Lightning Sale/7-Day Sale is in progress?

Please do not adjust the active price of the item while the Lightning Sale/7-Day Sale is in “Ongoing” status. Unauthorized price adjustments may cause system problems and prevent the Lightning Sale/7-Day Promotion from continuing, causing consumers who have previously purchased this product to have a poor experience, leading to customer complaints, etc.

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

Hot news

Unrivaled!The official Amazon Selection Group is open for a limited time!Inventory of hot products is waiting for you!

Major Announcement!Amazon will hold a big Prime membership sale in October!

Automatic integration port (API) is online!Easily use all channels of Amazon inventory delivery

Shipped without brand logo!Amazon's unbranded box feature has been updated to help sell big!

Is there a new logo on the Amazon front desk page again?Brand customization promotion is now live!