Account Health Assurance (AHA) is a new benefit for professional sellers who consistently maintain a high Account Health Rating (AHR).

After joining the Account Health Assurance (AHA) program, if you run into an issue that could lead to account deactivation, an Account Health specialist will proactively contact you using the contact information you registered in Amazon Seller Central and walk you through the issue and how to resolve it step by step.

When Amazon contacts you, as long as you actively work with us to resolve the issue within 72 hours, Amazon will not deactivate your selling account, which helps you continue selling products. For sellers with good Account Health, participating in this assurance program means you can run your business with greater peace of mind.

Benefits of the Account Health Assurance (AHA) program are currently available to Professional sellers on the US and Canada marketplaces, and will be launched in other countries/regions in the future.

There is no fee to join the Account Health Assurance (AHA) program.

❶ The Account Health Rating (AHR) score has remained at 250 or higher for at least 6 months; if it drops below 250, the cumulative number of days below 250 must not exceed 10 days;
❷ Set a valid emergency contact number in the system.

As long as you meet the requirements to join the Account Health Assurance (AHA) program, you will receive a registration confirmation email from the official email address do_not_reply@amazon.com, and you can view your registration status on the “Account Health” page in Seller Central.

If you wish to continue participating in the Account Health Assurance (AHA) program, you must meet the following requirements:

Regardless of your eligibility status for the Account Health Assurance (AHA) program, if Amazon believes you have engaged in fraudulent, deceptive, illegal, or other harmful activity, we may immediately remove you from the Account Health Assurance (AHA) program and deactivate your seller account to protect buyers, other Amazon sellers, and the Amazon marketplace.

You can log in to Amazon Seller Central and click “Performance” > “Account Health” to determine whether you’re currently enrolled in Account Health Assurance (AHA) based on the “Account Health Assurance” prompt box in the upper-right corner of the “Account Health” page.

When you see the "Account Health Assurance" prompt box as shown below, with "Call Me Now" and "Monitor my performance," it means you have joined the Account Health Assurance (AHA) program. You can click “Monitor My Performance” to go to the “Account Health Assurance” page for details.

On the “Account Health Assurance” page, if a red exclamation mark appears, your account is currently at risk of losing eligibility for the Account Health Assurance (AHA) program. At this time, please take the following actions promptly:
● Resolve violations promptly, ensure that the Account Health Rating (AHR) reaches 250 points or higher, and maintain it for 6 months;
● Be sure to provide a valid emergency contact number.

When you see the “Account Health Assurance” prompt box as shown below, and “View eligibility requirements” appears, it means that you are not yet eligible to join the Account Health Assurance (AHA) program. You can click “View eligibility requirements” to go to the “Account Health Assurance” page and see why you do not currently meet the enrollment requirements. Then, take the appropriate steps so that you can qualify for the Account Health Assurance (AHA) program as soon as possible.

Even if you don't currently meet the requirements for the Account Health Assurance (AHA) program, you will still have a chance to join the program later . Amazon continuously reviews accounts and adds eligible sellers to the Account Health Assurance (AHA) program as quickly as possible. After you enroll in the program, Amazon will notify you through email and the Account Health page.

Setting up a valid emergency contact number in the system is a requirement for joining the Account Health Assurance (AHA) program.

You can set or update your emergency contact number through the following path:

Log in to Amazon Seller Central, click “Performance” > “Account Health,” and in the “Account Health Assurance” prompt box in the upper-right corner of the page, click “Monitor My Performance” or “View eligibility requirements”;

After you go to the “Account Health Assurance” page, click “Verify or Update Emergency Contact Number” to set it up.

Maintaining an Account Health Rating (AHR) above 250 for at least 6 months is a requirement to join the Account Health Assurance (AHA) program.

To help you better manage Account Health, Amazon has upgraded the Account Health Rating (AHR) feature to show the risk of a seller account being deactivated for not complying with certain Amazon selling policies. This metric will be displayed on the “Account Health” page in Amazon Seller Central.

The newly upgraded Account Health Rating (AHR) tool uses scores and colors to further improve sellers’ visibility into their account health and their insight into risk.

You can also use the image below to understand the comparison before and after this feature upgrade:

The Account Health Rating feature now includes an Account Health score from 0 to 1,000, using three colors—green, yellow, and red—to distinguish different account health conditions, so you can monitor your overall Account Health in real time and proactively avoid the risk of account deactivation due to various policy violations.

The Account Health rating feature now labels the severity of each violation, with 4 levels: severe, high, medium, and low, helping you identify the priority for handling violations and resolve first the violations that have the greatest negative impact on your Account Health.

We recommend that sellers check the policy compliance section on the “Account Health” page every day and resolve point deduction issues by following the instructions in the performance notifications they receive. You can click the “Appeal” button and follow the prompts to submit an appeal/dispute or contact the complainant to withdraw the complaint. If a violation does exist, be sure to review the relevant policies, identify the root cause of the violation, and take preventive measures to ensure that the same issue does not happen again.

Step1
After you receive a violation notice, please do not rush to delete your violating products.

Step2
Please investigate your compliance issues yourself before referring to the performance notification.

Step3
Please go to the Performance Notifications you received and decide what action to take next.

Step4
If you have any concerns, you can use the “Call Me Now” button on the “Account Health” page to contact an Account Health Support specialist.

Step5
After talking with an Account Health support specialist, you can take further action to correct the violation.

Step6
Take action that matches the violation. For details, refer to the Performance Notifications you received or the advice from the Account Health specialist.

🔺Note: If the violation is not resolved or the appeal is not successful, the violation will remain on the “Account Health” page for 180 days. During this period, all of these violations may put your account at risk of deactivation!

You need to write a Plan of Action within 72 hours explaining why you had repeated violations to avoid Account deactivation. You need to appeal through the “Reactivate Your Account” button at the top of the “Account Health” page<2>, and then appeal through the “Appeal” button to the right of the corresponding violation.

You need to appeal all violations on the “Account Health” page in order, starting with “Severe,” based on the severity of your account health rating for the violation, to earn back your points.

You need to appeal violations marked as “severe” to avoid account deactivation.

You can also earn additional Account Health rating points by increasing your order delivery volume. Sellers can get a 4-point increase by successfully delivering 200 orders within 180 days.

❶ Do not let violations build up, and resolve all violation warnings promptly.
❷ Monitor the “Account Health” page in real time.
❸ Monitor any Performance Notifications you receive in real time.
❹ If you have any violations and are not sure how to handle them, you can proactively contact Account Health Support.

If you're a Professional seller but don't meet the eligibility requirements for Account Health Assurance (AHA), you can still contact the Account Health Support team at any time through the “Call Me Now” button on the Account Health page to get help with Account Health issues. An Account Health support specialist will provide targeted appeal recommendations based on your account violations to help you resolve the violations.

❶ Regularly log in to Seller Central and check your Account Health page to monitor account performance.
❷ Join the Account Health Assurance (AHA) program to protect your account health and avoid account deactivation.
❸ When your Account Health Rating score is close to 200 points, be sure to stay alert.
❹ When you receive multiple violation alerts, you can refer to the severity of the violations and prioritize serious issues.
❺ You can get Amazon’s professional support with one click through the “Call Me Now” feature.

If you can’t see the numeric score for your Account Health rating, you don’t meet the enrollment requirements for the Account Health Assurance (AHA) program.

❓Q2: If there’s an emergency and you call me but I miss the call, what should I do?

In the event of an emergency, Amazon needs to contact you within 72 hours. Not only will you receive a phone call, but you'll also receive an email with instructions on how to get in touch with Amazon. If you can't answer the phone when Amazon first calls you, Amazon will continue to call you. You can also use the “Call Me Now” button on the Account Health page to call the Amazon team directly.

❓Q3: What happens if my Account Health Rating (AHR) score falls below 250 after I enroll in the program, but there are no policy violations on the Account Health page?

Your account health rating score will increase based on the number of orders you have successfully shipped in the past 180 days and the number of policy violations you have resolved, and will decrease according to the number of policy violations you have caused. After you enroll in the Account Health Assurance (AHA) program, if your business is seasonal or you ship a small number of orders, your Account Health Rating may also drop below 250 even if you have not committed any violations.
If, after you enroll in the program, your Account Health rating is below 250, but there are no policy violations on your Account Health page, your enrollment status in the program will not change. However, once you have any policy violation, you need to file an appeal and resolve the issue within 10 days, or you will lose your enrollment in Account Health Assurance (AHA).

❓Q4: If I don’t want to continue selling products that violate policy, do I still need to file an appeal?

Yes Even if you don’t want to keep selling it, Amazon still recommends that you appeal or dispute the product. Because any violation warning left on the account health page will deduct points from your account health rating and could put your account at risk of being suspended.

In the following situations, violations will be removed from your “Account Health” page:
❶ You have successfully appealed or disputed the violation, and it has been approved;
❷ The relevant Rights Owner withdraws the intellectual property complaint.

Yes, once you successfully resolve the serious violation that caused points to be deducted, your score will be updated accordingly within 24–48 hours, and your account will return to its previous state.