Amazon Operating Strategy: Amazon Launches New Seller Central Interface: Build Your Brand!Unlock 24 tools!

July 7, 2023

✨ Big release!✨
Amazon launched a major launch in December 2022 under the “Brand” section of Seller Central Seller Central — a new seller interface: Build Your Brand (Build Your Brand, BYB for short).

This page covers the entire field of brand growth and protection. It provides all brand sellers with the latest information and solutions that have completed Brand Registry (Brand Registry) from the four major brand dimensions. It helps sellers achieve business growth and brand building in all aspects.

With BYB, brand sellers don't have to worry about missing out on the latest brand tool updates in the future!Even novice operators can use it to quickly master various tools and gameplay, get started quickly, and easily solve brand operation problems!

Operation plan: four major modules, accurate recommendations

Through the following four modules, Amazon has systematically summarized all tool products exclusively used by Amazon brand sellers, providing sellers with accurate tool product recommendations, so that brand sellers can clearly use many tools at a glance, and flexibly grasp and apply them:

1. Build Brand Loyalty (Build Brand Loyalty):

Help sellers establish lasting emotional links with millions of users; help sellers use more innovative forms and touchpoints such as videos, posts, live broadcasts, etc., to comprehensively display the brand, and at the same time increase users' repeat purchases, obtain more repeat customers, and enhance the buyer's life cycle through tools such as buyer interaction and buyer reviews.

🌟 Recommended tools:
Brand flagship store (Store), Amazon Posts (Posts), Amazon Live (Amazon Live), Customer Engagement (MYCE), Customer Reviews (Customer Reviews), Video Shopping (Inspire), Subscribe & Save (Subscribe & Save).

2. Grow Your Brand (Grow Your Brand):

Use advertising and promotion forms and interactive gameplay tools to display sellers' products to create an immersive shopping experience for buyers; help sellers enhance brand awareness and influence within and outside of Amazon, better acquire new users, and reach more highly motivated and high-converting buyers.

🌟 Recommended tools:
A+ Page (A+), Vine Plan (Amazon Vine), Virtual Bundle (Virtual Bundle), Brand Flagship Store (Store), Sponsored Display (SD)), Sponsored Brands (SB), Sponsored Products (SP for short).

3. Help develop strategies (Inform Your Strategy):

Provide data insights (including customer purchasing behavior, competitive analysis and search optimization) to help sellers make smart decisions and optimize product portfolios and marketing strategies to reduce costs and increase efficiency.

🌟 Recommended tools:
Brand Analytics (ABA), Manage Your Experiments (MYE), Amazon Attribution (AA), Brand Referral Bonus (BRB), Brand Referral Bonus (BRB), Amazon Basics).

4. Protect Your Brand (Protect Your Brand):

Use Amazon's full suite of brand protection tools to defend sellers' intellectual property rights and help increase consumer trust in the brand. On the one hand, Amazon provides brands with automatic protection and actively removes suspected infringing or inaccurate content; on the other hand, brands can use different tools to detect, report, and organize infringement in advance.

🌟 Recommended tools:
Brand Registry (Brand Registry), Report a Violation (Report a Violation), Transparency Program (Transparency), IP Accelerator (IP Accelerator), Project Zero, Amazon Counterfeit Crimes Unit (CCU) for short).

Product Matrix: 24 commonly used tools, get in one stop

Through the menu bar “Brand - Build Your Brand” to enter the exclusive Build Your Brand page for brand sellers, even brand operators can get the 24 most commonly used operating tools of brand sellers summarized in the “All Brand Plan” area in one stop, and can also understand the central role of each tool at a glance to help operators learn on their own, thus achieving flexible and effective use of brand tools.

The latest information: clear at a glance, easy to access

You can easily obtain the latest information related to brand sellers in the “Brand Announcements” section: in addition to the English version of the news, there are also news and developments for Chinese sellers, more relevant, more time-sensitive, and more focused brand content to help brand sellers obtain relevant policy updates and newly released operational training in a timely and accurate manner.

In summary, the “Build Your Brand” page covers details of solutions and tools required for data analysis, marketing promotion, operation optimization, brand protection, etc., and summarizes product trends that sellers are concerned about to help the brand operation team obtain a treasure chest of tools in one stop to achieve new brand growth in 2023!

❓ Who can see the “Build Your Brand” page?

All sellers can access the new “Build Your Brand” page in the top left corner of the Seller Central homepage or under the “Brand” menu in the bottom menu bar.

💡 Only sellers who have completed brand registration and become “Brand Owner” can fully view all the contents of this page and understand the brand seller's rights in one stop.
Brand Registry Link

❓ Which specific sites can I use, and what is the page path?

Sellers can log in to the back office and go to “Build Your Brand” in the upper left corner of the homepage or under the “Brand” menu in the bottom menu bar. They can also access it through the following URL.

🔗 Click on the following link to check it out:
North America Marketplace
https://sellercentral.amazon.com/build-your-brand
Europe Marketplace
https://sellercentral-europe.amazon.com/build-your-brand
India Marketplace
https://sellercentral.amazon.in/build-your-brand
📍 Australian station:
https://sellercentral.amazn.com.au/build-your-brand

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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