Amazon Promotion Tool: Coupon recommendation function launched!Big data tells you which products are suitable for reporting coupons

Amazon Promotion Tool: Coupon recommendation function launched!Big data tells you which products are suitable for submitting coupons

July 7, 2023

Thank you to all our sellers for always choosing Amazon!As we begin the new year, challenges related to the COVID-19 pandemic remain, and fuel prices and inflationary pressures have brought more challenges. Despite these challenges, Amazon sellers have risen to the challenge, persevered, demonstrated great adaptability, and worked with Amazon to provide excellent service to buyers.

To better serve sellers, Amazon continues to invest heavily in people, technology, transportation, and infrastructure, continue to innovate, and strive to improve efficiency and optimize cost management to provide you and your buyers with high-value, high-quality services.

Amazon Coupons (Coupons) have always been a popular promotional tool for sellers due to their many features, such as a low usage threshold, a manageable budget, and suitable for everyday and big promotions. However, sellers are often a bit confused about the use of coupons.

Seller Alice

I have hundreds of ASINs, which ones are suitable for applying for coupons?

Seller Bob

Seller Carol

I'm just starting out on Amazon, what ASINs should I invest my limited promotional budget on?

My account manager sometimes asks me to submit coupons for some products, but I don't know what logic these recommendations are based on, or how timely the data is.

Seller David

Major update

Starting January 16, 2023, sellers will be able to view a list of recommended products for Amazon Coupons on Seller Central. This product recommendation list is updated weekly in the back office by Amazon based on historical data, forecasted based on customer needs and purchasing tendencies. These product recommendations hope to provide sellers with a reference for submitting coupons to help increase sales. Sellers can select a single item from the recommended list or select multiple products at the same time to apply for a coupon campaign.

This recommendation is not mandatory. Sellers can select some or all of the products from the recommended list according to business needs, and can still set coupons for unrecommended products. The setting method is consistent with the original method. This feature currently covers Amazon's US, Canada, UK, Germany, France, Italy, Spain, and Japan sites.

How to view & set
What products are recommended to use coupons?

You can log in to Amazon Seller Central, click “Ads” > “Coupons”, go to the coupons dashboard, and follow the steps below to view the products Amazon recommends that you use coupons.

Step 1

Click the “Create New Coupon” button in the upper right corner;

Step 2

Under the “Recommended Products” tab, you can view the recommended products for which coupons are set. You can check the products you want to set coupons for on this page and click the “Continue” button in the upper right corner;

Step 3

Fill in the instructions on the page (date, discount, budget, event name, customer group, etc.) and click “Continue”;

Step 4

After verifying that the information is correct, click “Submit”.

*Note: The above screenshots are all from the European Seller Central interface. The actual operation is based on the actual display on each site.

Check out what sellers who have used it say

Seller Perry

This new feature is easy to use and very intuitive!The entire operation process was very smooth!

I love being able to see all the information in one place, which is so straightforward.

Seller John

Frequently Asked Questions Q&A

Q1: What are Amazon coupons?

Amazon coupons can create discounts for individual products or groups of products, and are clearly marked to show the amount (or percentage) of savings on both product detail pages and search results pages. The display effect is shown in the following image on the Amazon Marketplace:

Q2: I haven't seen any recommendations. Why is this happening?

Probably because there are no recommendations this week, I recommend checking back next week.

Q3: Are there different eligibility requirements for coupon recommendations and regular coupons?

Coupon recommendations and regular coupons have the same eligibility requirements.

You can click this link to log in to Amazon Seller Central for more information on voucher eligibility

Q4: Why is Amazon showing the same products every week?

Amazon sends recommendations based on the buyer's historical purchase history. If you see the same recommendations every week, this data may indicate that these Amazon Product Identifiers (ASINs) are more likely to be purchased.

Q5: What kind of sellers and scenarios are coupons suitable for use?

Amazon Coupons (Coupons) is a popular promotional tool for sellers. It uses a low threshold, a manageable budget, and is suitable for daily operations and promotion periods (such as Prime Membership Day, Black Five Network 1, etc.) to get more exposure, accurately reach customers, and increase conversion and sales. It is suitable for but not limited to the following scenarios:
● Beginning sellers, beginners in promotional tools
● New product launch period
● Long-term daily use
● For products that have not received a deal recommendation and/or that the results of participating in the deal are not ideal
● Play a combo punch with other promotional tools during the peak season

Q6: How can I check the results of using coupons?

You can check the performance of your coupons in the Amazon Seller Central “Dashboard”.

You can log in to Amazon Seller Central and click “Ads” > “Coupons” to view information about the coupons you have created, including the start and end times of the coupons, budget settings and expenses, discounts, the number of buyers have received and redeemed, and the amount of sales generated by each coupon setting.

More info

1. Coupon submission path

You can click on the site link below to log in to Amazon Seller Central and submit a coupon 👇

🚩 US station, Canada station , Europe Station, Japan Station

2. In-depth reading of coupon operation tips

👉 “It's over, it's over, Barbie Q ~ Setting up a wrong promotion caused a 0 yuan sale, and I lost my blood!Amazon promotion tools must be used correctly!》

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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