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‼Listings removed in violation of regulations, don't cry!A Must-See for Every Amazon Seller: Product Detail Page Violations and Appeals Guide
July 7, 2023
Contents:
1/ The components of a product detail page
2/ Product detail page policies
3/ Common product detail page violations
4/ How do sellers appeal and report
1/ The components of a product detail page
2/ Product detail page policies
3/ Common product detail page violations
4/ How do sellers appeal and report
Thank you to all our sellers for always choosing Amazon!As we begin the new year, challenges related to the COVID-19 pandemic remain, and fuel prices and inflationary pressures have brought more challenges. Despite these challenges, Amazon sellers have risen to the challenge, persevered, demonstrated great adaptability, and worked with Amazon to provide excellent service to buyers.
To better serve sellers, Amazon continues to invest heavily in people, technology, transportation, and infrastructure, continue to innovate, and strive to improve efficiency and optimize cost management to provide you and your buyers with high-value, high-quality services.
What are the elements of a product detail page?
What are common product detail page violations?
How can I appeal a product detail page violation?
Don't be in a hurry!Xiaobian is here to answer your questions!This article will mainly help sellers understand the components of detail pages, the latest policies, and identify violations and appeal actions.
The Amazon product detail page shows all the individual information about the product, which includes eight major elements: browse nodes, keywords, images, title, product highlights, product description, A+ page, and brand name.
Special reminder: If there is an issue with any element on the detail page, it could put your product or account status at risk!
Note
Of the eight major elements of a product detail page, the “variation” element is the most common one that sellers are having issues with. Variation (Variation), also known as a parent/child relationship, is a group of products related to each other based on attributes such as size, color, and taste.
Good variation relationship listings allow buyers to compare and choose products based on different attributes such as size, color, or other characteristics from the available options on a single product detail page.
🔸 You can log in to Amazon Seller Central and directly enter “variation relationships” in the search box to view details.
ASIN Creation Permissions
🔸 If you are not authorized to use a brand, you cannot create a new ASIN for that brand;
🔸 If you have obtained brand authorization and the products you want to sell do not currently have any ASINs created, you can apply for approval to create a new ASIN.
🔸 If you have obtained brand authorization and the products you want to sell do not currently have any ASINs created, you can apply for approval to create a new ASIN.
ASIN creation restrictions
🔸 Amazon may limit the number of ASINs you can create until your ASIN has no sales history. As your ASIN sales increase, the number of ASINs you can create will also increase;
🔸 If you have an existing sales history and have created a large number of new ASINs at the same time, Amazon may also temporarily restrict you from creating more new ASINs.
🔸 If you have an existing sales history and have created a large number of new ASINs at the same time, Amazon may also temporarily restrict you from creating more new ASINs.
Common violation 1: Creating duplicate pages for products that already have detail pages
No way!Creating duplicate pages for products that already have detail pages may result in the seller's ASIN creation or selling privileges being suspended or permanently revoked.
🔸 Reminder: In addition to product detail page violations, sellers should also pay attention to whether the selected products are suspected of infringement.
Common violation 2: Illegal use of variants
No way!Sellers cannot add child variations that are not part of the parent variation. All child variants must match the model of the parent variant, and the information on the detail page must also apply to all child variants.
Common violation 3: Listing products in the wrong category
No way!Sellers need to ensure that their products are listed in the correct category at all times. It's important to note that Amazon regularly adjusts the categories of products listed, so sellers are obligated to ensure that the products listed are in the correct category.
Common Violations 4: Incorrect content on detail pages or Amazon policies don't allow it
No way!Sellers must fill in all information on the detail page truthfully, including but not limited to manufacturer and brand information; any misleading information may result in a violation.
Common violation 5: Misuse of keywords on product detail pages
No way!All information on the detail page must be consistent with the product; it is illegal to blindly pursue product visibility while ignoring whether the words used are actually related to the product.
Common Offense 6: Digital Download Misuse
No way!Sellers are not permitted to ship via email, Amazon messaging system, web link, or any other electronic form of software activation code, registration link, license key, or serial number. Sellers may only sell the full retail version of the software sold in physical form on the Amazon Marketplace.
Common violation 7: Product detail pages have been changed to show other products
No way!Sellers should create separate product detail pages for new products.
Seller Central Appeals
Product detail page violations are usually flagged and displayed in a “Policy Violation Warning” under “Policy Compliance.”
Admit the violation
If the seller admits a violation, the main appeal methods fall into the following three categories. Please follow the actual appeal methods shown on the seller's appeal page.
NO.1
Next to the offending ASIN, click the “Appeal” button, check the option to acknowledge the violation, and submit.
NO.2
Next to the offending ASIN, click the “Appeal” button and submit the action plan. The action plan contains three main points:
① The root cause of the violation. This requires the seller to objectively describe in detail what caused the violation.
② The solution taken after the problem occurred. This requires a detailed description of what immediate remedy the seller is taking in response to the current violation.
③ Precautions. This should correspond to the root cause one by one. As described in the root cause, what precautions you and your team will take in the future to prevent this type of problem from happening again.
② The solution taken after the problem occurred. This requires a detailed description of what immediate remedy the seller is taking in response to the current violation.
③ Precautions. This should correspond to the root cause one by one. As described in the root cause, what precautions you and your team will take in the future to prevent this type of problem from happening again.
NO.3
If the next step of the violation prompts you to re-list, then you need to follow the prompts.
🔸 Note: This usually applies to violations where the information on the detail page is incorrect or duplicate detail pages.
Violations are not acknowledged
NO.1
If the seller's flagged violation is a re-created ASIN, they will need to provide proof that the ASIN was not re-created.
NO.2
Proof that the seller's account complies with the ASIN creation.
NO.3
Submit examples or evidence that the seller's account complies with Amazon's selling policies and the Seller Code of Conduct.
🔸 PLEASE NOTE!The specific appeal requirements of the appeal channel described above are subject to the content required to be submitted on the performance notification and account appeal page.
How to report a violation
The main complaint channels for listing policy violations are through Seller Central or the product detail page at the customer front desk. These complaint channels ensure that sellers are fully supervised to ensure that the product detail page complies with Amazon's listing policy requirements.
Sellers are responsible for ensuring the accuracy and compliance of all listing information. If other sellers are found to have non-compliant detail pages, they can also report violations through the following channels.
Seller Central reporting method
Step 1
Click “Performance” > “Account Status” and under the “Account Status” heading, click “Report Misuse of Amazon Policies”.
Step 2
After clicking “Report Abuse of Amazon Policies”, select the appropriate violation category. The detailed violation categories shown below may be distributed between “the product detail page violates Amazon policies or misleads the customer” or “the product detail page has been changed to show another product”;
After selecting the offending category, please fill in the ASIN or product URL involved, as well as the specific issue found to be in violation, and then click “Submit”.
Product detail page front desk reporting channel
Step 1
Find the “Report Incorrect Product Information” channel on the product detail page, as shown in the image below:
Step 2
After clicking “Report Incorrect Product Information”, you will see the “Report a Problem” window. Please fill in the details of the problem and comments in the window, and finally click “Submit”
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