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Amazon released a new version of the 2023 Listing Self-Test Guide. Below 80 points, check immediately
July 7, 2023
Table of Contents
1/2023 version of “Listing Completeness Rating Chart” debuted
2/ Detailed explanation of the Listing self-test table update
1/2023 version of “Listing Completeness Rating Chart” debuted
2/ Detailed explanation of the Listing self-test table update
You said, our products and advertisements are all about the same; why is there such a difference in sales?
That's of course because I've put a lot of effort into optimizing Listing. Look, the title is unclear, and the pictures don't look good, how can you keep users?
But I think my listing is already done very well; what's the problem?
Don't worry, I'll recommend you a 2023 version of the Amazon Listing self-test form to easily perform a comprehensive “physical examination” for Listing to help you accurately detect problems and quickly optimize your progress!
Facing a more motivated competitive environment, more demanding consumers, and a changing marketing environment, what new requirements should a high-quality listing page meet? The 2023 version of Amazon's “Listing Completeness Rating Chart” is here for the first time!Hurry up and compare your listings; aren't you an “excellent student” in the new school year!
Listing Self-Test Form Rating Criteria
80~100 points: ASIN has all core attributes
70-79 points: The ASIN lacks a core attribute and there is room for improvement
60-69 points: ASIN lacks 1-2 core attributes and has room for improvement
50-59 points: Lacks 3-4 core attributes and needs to be improved
1-49 points: Lacking 4-5 core attributes, exposure conversion will be seriously affected and needs to be improved urgently
0 points: An ASIN was created but has compliance issues, or is missing all elements, and is prohibited from being displayed in search and browsing interfaces
70-79 points: The ASIN lacks a core attribute and there is room for improvement
60-69 points: ASIN lacks 1-2 core attributes and has room for improvement
50-59 points: Lacks 3-4 core attributes and needs to be improved
1-49 points: Lacking 4-5 core attributes, exposure conversion will be seriously affected and needs to be improved urgently
0 points: An ASIN was created but has compliance issues, or is missing all elements, and is prohibited from being displayed in search and browsing interfaces
💡: Sellers are advised to use 80 points as a standard for self-diagnosis and basic optimization
What major upgrades have been achieved in the 2023 upgraded version of the Listing Self-Test Form?What new value do these metrics have for seller acquisition and conversion?How can sellers make good use of this form to improve the performance of their listing pages? Below, we'll answer them all for you!
Brand new upgrade!Listing self-test table update details
one
Add scoring metrics
Grasp the three new metrics to easily score high scores in Listing
1/ Improve the quality of the “title” of the listing
The length of the title should be between 10 and 200 characters
The title should begin with the brand name entered in the “Brand Name” field. If it is an unbranded product, this item cannot be divided
The title should begin with the brand name entered in the “Brand Name” field. If it is an unbranded product, this item cannot be divided
Brands can give consumers trust in products, and consumers often prefer to choose products with high brand awareness among similar products. Amazon has always encouraged sellers to build their own brands. Starting with the brand name in the product title allows consumers to see their brand at first sight and continuously strengthens the brand's awareness among the user community.
2/ Complete all optional attributes
Optional attributes refer to attributes recommended by the Listing upload page system to enrich product information. Thinking from the consumer's point of view, the attribute recommended by the system is the information that consumers most want to obtain when purchasing such products. Improve the performance of optional attributes to provide consumers with a more dimensional introduction to quickly understand products and make purchasing decisions. It also reduces possible future returns.
1) Why can filling in all optional attributes increase sales?
When you buy a jacket, apart from basic information such as color/size/material/price, what other information do you want to know or filter?For example: Do you have a belt?Are there any pockets?What is the sleeve length?(sleeveless, short sleeve, half sleeve, or long sleeve)?These are optional attributes.
When shopping on Amazon, this information usually appears in these two places:
First, on the far left side of the search results page, Amazon provides users with more granular search options. After filling in optional attributes, your products will be displayed on the selected search results page, bringing in more traffic.
Second, on the listing page, consumers can also see information related to the optional attributes, so they can have a deeper and more comprehensive understanding of your product.
2) Where can I fill in these optional attributes?(Take women's clothing as an example)
Single upload
Bulk upload (“product information refinement” in custom inventory templates)
Taking a dress as an example, you can fill in the following attributes in “Product Enrichment” (Product Enrichment):
If you are unable to select or enter the correct address due to an error prompt, you must make changes in Company and Contact Information. Once done, go back to tax settings and select your registered business address in the pop-up window;
You can copy the following link to your browser, log in to Amazon Seller Central, and change your address in “Company and Contact Information”:
https://sellercentral-europe.amazon.com/sw/SSR/BusinessKYCInfo/spaDashboard/
https://sellercentral-europe.amazon.com/sw/SSR/BusinessKYCInfo/spaDashboard/
4 Confirm your changes by sending an email to de-vat-number-appeals@amazon.com (English is recommended) and include a screenshot of the completed revisions.
💡 Please note:
This is required to confirm that you have taken the appropriate action.
This is required to confirm that you have taken the appropriate action.
Amazon will verify your new details within 2-3 business days of receiving your email.
Please note that updating your company and contact information from the identity page may trigger the account verification process, which may require further documentation.
Please note that updating your company and contact information from the identity page may trigger the account verification process, which may require further documentation.
You can copy the following link to your browser and log in to Amazon Seller Central for more details on keeping your account details up to date:
https://sellercentral-europe.amazon.com/gp/help/GFG9NLA9MAAPTPWK
https://sellercentral-europe.amazon.com/gp/help/GFG9NLA9MAAPTPWK
3/ Improve image quality and compliance
The list of basic requirements is below. For specific requirements for more segmented categories, please search the “Style Guide” in Seller Central.
● The main image must use a pure white background (RGB color values are 255, 255, 255)
● The main image must be a professional photograph of the actual product (must not be a graphic, illustration, or physical model)
● Display the product itself from a single front angle. Unsold accessories or logos/watermarks/color blocks/text, etc. must not be displayed. The product should occupy more than 85% of the main image
● The longest side of the image should not be less than 1,600 pixels; meeting this minimum size requirement can be scaled on the website. The longest side of the image must not exceed 10,000 pixels
● Amazon accepts JPEG, TIFF, or GIF file formats, but JPEG is preferred (.gif animations are not supported)
● The main image of the shoe should use a single shoe facing the left at a 45 degree angle
● Main images of women's and men's clothing should use model photos
● All images of children and baby clothes should be taken flat (no models)
● The main image must be a professional photograph of the actual product (must not be a graphic, illustration, or physical model)
● Display the product itself from a single front angle. Unsold accessories or logos/watermarks/color blocks/text, etc. must not be displayed. The product should occupy more than 85% of the main image
● The longest side of the image should not be less than 1,600 pixels; meeting this minimum size requirement can be scaled on the website. The longest side of the image must not exceed 10,000 pixels
● Amazon accepts JPEG, TIFF, or GIF file formats, but JPEG is preferred (.gif animations are not supported)
● The main image of the shoe should use a single shoe facing the left at a 45 degree angle
● Main images of women's and men's clothing should use model photos
● All images of children and baby clothes should be taken flat (no models)
two
Adjustments to existing indicators
Content and score optimization, evaluation results are more scientific
● In terms of “images”, change “at least 3 images” to “include at least 4 images” on the listing page
● In terms of “conversion”, “at least 4 product key descriptions” is changed to “3 or more product key descriptions” on the listing page
● Since the total number of scoring indicators has increased, the corresponding scores for each scoring index have also been adjusted
● In terms of “conversion”, “at least 4 product key descriptions” is changed to “3 or more product key descriptions” on the listing page
● Since the total number of scoring indicators has increased, the corresponding scores for each scoring index have also been adjusted
Comparing the old and new versions of the Listing Self-Test Form, it can be seen that in 2023, overseas sellers should focus more on the user experience, starting with aspects such as title content and quality, image shooting and presentation, and supplementing and improving optional attributes, make up for the “shortcomings” they have overlooked in the past, provide consumers with more information and content they want when making shopping decisions, and increase click-through rates and The conversion rate takes sales to a new level!
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