New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
The 2023 New Seller Starter Pack will take effect on March 1st!Up to $150,000 rebate for multiple sites
July 7, 2023
Table of Contents
1/ “2023 New Seller Starter Pack” released
2/ Unlock the “New Seller Starter Pack”
3/ “New Seller Starter Pack” usage review
4/ Analysis of common problems
1/ “2023 New Seller Starter Pack” released
2/ Unlock the “New Seller Starter Pack”
3/ “New Seller Starter Pack” usage review
4/ Analysis of common problems
Last year's New Seller Starter Pack (NSI) received a lot of attention from seller friends, and now the new 2023 edition is coming!
Based on data analysis, combined with the experience of successful sellers in the past, Amazon provides a series of starting suggestions for new sellers and provides corresponding rate discounts to reduce the risk and cost of taking these actions and help sellers achieve rapid sales growth.
● 01. Prizes at a glance
● 02. Effective time
March 1, 2023 (Pacific Time)
● 03. Applicable sites
● 04. Seller Eligibility
① You must register as a professional seller;
② The first ASIN available for purchase must be posted on or after March 1, 2023*.
New sellers who meet the above two conditions will automatically join the New Seller Starter Pack Program!
② The first ASIN available for purchase must be posted on or after March 1, 2023*.
New sellers who meet the above two conditions will automatically join the New Seller Starter Pack Program!
● 05. Package highlights
Clearance mission: Brand owners complete brand registration within 6 months of publishing the first ASIN available for purchase.
Mission growth: Unlock Amazon brand tools and protect brand rights.
Rewards for successfully completing the level
Reward 1:5% rebate on the turnover of brand products in the first year or the first 1 million US dollars, up to 50,000 US dollars for a single site, and up to 150,000 US dollars for multiple sites.
►New sellers will receive a monthly refund equal to 5% of the previous month's brand sales. After completing brand registration, brand owners or brand company insiders will receive a 5% refund of the first year or the first $1 million in brand sales (whichever comes first). The refund amount will deduct the next month's sales commission, and the credit will not expire.
►The benefits of the US site, Japan site, and European station (English/German/French/Italy/West) are independent of each other. If sellers enter or operate multiple sites, they can enjoy the full New Seller Starter Package benefits up to 3 times, and eligible brand owners can get up to 150,000 US dollars back! Note that the top five sites in the European section can only be enjoyed once.
● $200 Amazon Review Manager (Vine) discount
►Amazon Vine invites Amazon's most trusted reviewers to post their thoughts on new products to help other buyers make informed purchasing decisions.
►Sales partners participating in the program provide products to reviewers free of charge.
*To receive the $200 Amazon Review Management Tool Vine fee discount, sellers must sign up for the Vine program within 90 days of completing brand registration (or 90 days after launching the first purchasable ASIN, whichever is later). Offer expires if not used within 90 days.
Customs clearance task: Ship inventory to Amazon fulfillment centers within 90 days of posting the first purchasable ASIN (90 days based on the FBA shipment creation date).
Mission growth: Unlock Amazon Logistics (FBA) tools to get a one-stop solution for product selection, packaging, delivery, and after-sales service.
Rewards for successfully completing the level
Bonus 1: Up to $200 off inbound shipping.
►If the seller is signing up for the Fulfilment by Amazon (FBA) service for the first time, Amazon will offer the seller a discount of up to $200 on inbound shipping:
① If you ship from within the destination country to the Amazon logistics center, you can get a $100 discount on the inbound shipping fees of your Amazon partner carrier;
② If you ship directly from China to an Amazon logistics center, you can get a $200 discount for your Amazon fulfillment center delivery fee, but you need to use Amazon Cross-border Logistics Service (AGL) or SEND shipping to the warehouse
►Not only new Fulfilment by Amazon (FBA) ASINs are eligible for this reduction; the offer will apply to logistics expenses within the next year. Offers not used within a year will expire.
Reward 2: Automatically join the Amazon New Product Inventory Promotion Program to test new products with FBA at a low cost.
►The program will also continue to provide new product sales rebates to brand sellers: New product sales for eligible Amazon Logistics (FBA) new parent ASIN brands will receive monthly sales rebates (an average of 10% on the US site and the top 5 European sites; 5% on average in Japan)!
►All new parent ASINs can receive the above fee relief, and there is no limit on the quantity.
►Sellers can automatically join the program by creating their first FBA shipment within 90 days of launching the first purchasable ASIN.
🔎 Click this link to learn more about the Amazon Logistics New Product Entry Promotion Program
❤️ 5% of the New Seller Starter Package will be refunded for the first time, and you can only start an unlimited sales refund for new selected brands after use is complete.
❤️ 5% of the New Seller Starter Package will be refunded for the first time, and you can only start an unlimited sales refund for new selected brands after use is complete.
Level 1
Mission growth: Unlock product promotion tools to help increase customer traffic, conversion rate, and brand loyalty, and increase sales.
Customs clearance task: The seller creates an advertising campaign using Amazon Sponsored Products within 90 days of posting the first ASIN available for purchase.
Rewards for successfully completing the level
$50 Amazon Sponsored Products advertising discount coupon.
►Within 90 days of posting the first ASIN available for purchase, sellers can receive a $50 advertising fee discount by creating an ad campaign for that ASIN (there is no requirement to create at the end of the campaign).
►You can get this offer regardless of whether you join Fulfilment by Amazon (FBA) or not.
Level 2
Task growth: Sellers post Amazon coupons within 90 days of posting the first ASIN available for purchase.
Clearance mission: Unlock Amazon coupons, and various promotions help attract more buyers and achieve conversion.
Rewards for successfully completing the level
$50 Amazon coupon fee discount.
►Sellers can use coupons to create promotions on Amazon, now use Amazon coupons to get a $50 Amazon coupon fee reduction.
►This fee discount can be used to charge the seller's first $50 Coupon product, and offers not used within a year will expire. You can get this offer regardless of whether you join Fulfilment by Amazon (FBA) or not.
🎉🎉🎉 Congratulations!Successfully unlocked the New Seller Starter Pack, and you are about to become a mature seller. Big sales around the world are just around the corner!
Bookmark the links below to keep an eye on the progress of your tasks and benefits!
💡 How to read the board?Take brand sales rebates as an example
When the seller has completed brand registration as required, the seller's dashboard will show the amount of eligible brand sales, the total amount of rebates received, the total amount of rebates that have been used to pay referral fees, and a list of ASINs eligible for sales rebates. As shown in the figure above, the displayed amounts are calculated according to the two time dimensions [Total] and [Monthly].
If the seller is eligible for the New Seller Starter Package but has not completed brand registration, they can complete brand registration by clicking the “Register” button at the bottom of the signboard to begin receiving a 5% refund on brand sales.
💡 What does the board currently include?
Amazon has added progress tracking features for most task lines to the New Seller Starter Pack dashboard, including:
① 5% refund of branded product turnover;
● $200 Amazon Review Manager (Vine) discount
③ Preferential inbound transportation fee for Amazon Logistics;
④ Amazon coupon fee discount.
① 5% refund of branded product turnover;
● $200 Amazon Review Manager (Vine) discount
③ Preferential inbound transportation fee for Amazon Logistics;
④ Amazon coupon fee discount.
❓ Q1: Can only brand owners get the benefits in the New Seller Starter Pack?
The benefits of the New Seller Starter Pack are for all new sellers who launch products in the US, Japan, UK, Germany, France, Italy, and Spain on or after March 1, 2023.
However, only brand owners can enjoy 5% back on brand sales, as well as discounts on Vine products.
However, only brand owners can enjoy 5% back on brand sales, as well as discounts on Vine products.
❓ Q2: Does the program apply to existing sellers?
Existing sellers who wish to set up a new business in the US or Japan, or sellers who have not yet set up a business on any of the UK, German, French, Italian, or Spanish sites can enjoy the benefits of the New Seller Starter Package. For example, a seller currently opening a store in the US will soon be able to open a store in Japan and meet other applicable conditions to enjoy the corresponding benefits.
❤️ Note: Sellers who have already set up a store on any of the above European sites are not eligible to participate in the New Seller Starter Package when opening a new business on other European sites. For example, an existing German seller cannot enjoy the benefits of the New Seller Starter Package by opening a store in France.
❓ Q3: If I publish my first ASIN for purchase before February 28, 2023, will I not be able to enjoy the New Seller Starter Pack?
❓ Q4: How is the 2023 pack different from last year?
👍 Missions are simpler!Sellers no longer need to complete FBA before they can use Product Promotions. All missions in 2023 are single-line missions, which can be carried out simultaneously and unlocked simultaneously. Complete to unlock the corresponding rewards;
👍 Mission time shortened!Assist new sellers to achieve the “Gold 90-Day Growth Plan” and quickly achieve better performance*.
👍 Mission time shortened!Assist new sellers to achieve the “Gold 90-Day Growth Plan” and quickly achieve better performance*.
*Gold 90 Day Growth Plan
A new account is called “90 days for new seller gold” within 90 days from when sellable inventory is listed. According to the data, new sellers who have launched and used Amazon series of tools (such as Amazon Logistics FBA, brand registration, Amazon advertising, coupons, etc.) have performed better in these 90 days:
✔️ The first order is placed 1 month faster than other sellers;
✔️ The annual sales volume of the store is about 10 times that of other sellers;
✔️ The store's second-year sales volume was about 15 times that of other sellers.
✔️ The first order is placed 1 month faster than other sellers;
✔️ The annual sales volume of the store is about 10 times that of other sellers;
✔️ The store's second-year sales volume was about 15 times that of other sellers.
Other hot information
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Getting Started: New Seller Guide
Global business opportunities
