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Amazon Europe sellers can now upload images showing product safety information in Seller Central!
July 7, 2023
Buyer safety is paramount to Amazon. To earn the trust of buyers, Amazon requires sellers to ensure that the products sold (including packaging) and offers and subsequent sales of these products comply with all applicable laws so that buyers can find a variety of safe, reliable, and compliant products on the Amazon Marketplace.
💡 Attention European sellers!
Recently, many sellers have successively received emails from Amazon entitled “Now you can upload images showing product safety information on Seller Central” (as shown above), so what exactly do sellers need to do?Don't panic, keep reading, and easily deal with compliance!
In February 2023, Amazon Seller Central added an option for the “Product Safety and Compliance” image variant. When selling products online, you must provide and display product safety labels, warnings, and signs on the product detail page. If we find that the item lacks the required labels, warnings, or markings, we may remove the item. This information should include six images showing all aspects of the packaging and labeling, warnings, and signs (as shown below). This “Product Safety and Compliance” image variation can also be used to upload product brochure images. If the seller is a reseller, they may need to contact the upstream vendor or manufacturer to provide these images.
✔ Images that meet the requirements
❌ Images that don't meet the requirements
Amazon will check the images to meet the requirements, and if any of your images are not compliant, the system will notify you to upload compliant images. Once your images have been processed and verified as compliant, they will be posted on the product detail page. This process can take several days.
For more information on image upload requirements, please click this link, log in to Amazon Seller Central, and refer to the “Image Issues” help page.
Method 1: Use “Upload Images” to add product safety images in bulk to existing products
💡 Step1
In your dashboard, go to “Contents” and select “Upload images”;
💡 Step2
In the upper left corner, select “Upload images in batches” to enter the image editing page;
💡 Step3
In the “Upload an image” box, add an image or zip file from your computer by dragging or clicking. If you add an image by clicking, select an image from your computer and click “Open”;
Note: You must name the image ASIN.VARIANT (example: B001234567 .PS01) before uploading. Once the documents are attached, the seller can click the “Submit Image” button. The relevant codes for “Product Safety and Compliance” are PS01, PS02, PS03, PS04, PS05, PS06. This operation will not overwrite parts of the images you have previously uploaded (PT01, PT02...).
Method 2: Use “Upload Images” to add product safety images one by one for existing products
💡 Step1
In your dashboard, go to “Contents” and select “Upload images”;
💡 Step2
Select “Picture Manager” in the upper left corner to enter the image editing page;
💡 Step3
Select the ASIN from the list on the left column;
Note: You must first create a listing in the catalog before an ASIN/product can be used in the column.
💡 Step4
Select the “Product Safety and Compliance” related codes PS01, PS02, PS03, PS04, PS05, PS06 from the drop-down menu below the camera icon, and click the camera icon to upload an image.
Note: Uploading product safety and compliance images (PS01, PS02...) does not leave you without a partial image (PT01, PT02...) upload window; you can click “Refresh” in the upper right corner of the image submission page.
If you have further questions about this, please follow this link to Amazon Seller Central and refer to the help pages
Mandatory measures for German tax name/address verification will take effect on March 1
According to the latest German VAT law compliance requirements, the company name and tax address you provide on Amazon Seller Platform must match the data stored by the German Federal Central Tax Office (BzST). As of March 1, 2023, if you do not complete the relevant compliance requirements within the specified time from when you first received the Amazon performance notification, your Amazon Germany site Selling privileges or Amazon Fulfilment Features (FBA ) will be limited.
Amazon recommends that you compare the VAT registration confirmation issued by the German tax authority with the tax information you provided on Amazon Seller Central as soon as possible to ensure that the “company name” and “tax address” information for both are consistent.
For more details, please click here for previous articles 👇
“@德国站卖家, check the company name or tax address before 3/1 to avoid account restrictions”
“@德国站卖家, check the company name or tax address before 3/1 to avoid account restrictions”
In addition to product safety and compliance, EU site sellers also need to be aware of compliance with EU energy efficiency labeling laws. According to the latest notice, all products that do not meet the requirements will be removed from Amazon Germany 30 days after receiving the notice and will not be allowed for sale. I would like to remind all sellers that EU energy label compliance needs to be done immediately!Here are answers to some frequently asked questions to help you better comply.
Q1: What is the EU Energy Efficiency Labelling Law?
The EU energy efficiency labelling regulations set out a framework of rules that apply across the EU member states for providing information relating to energy efficiency, consumption of energy, and other resources as part of a product label. The objective of these regulations is to enable customers to choose the most efficient products in order to reduce their energy consumption.
Q2: What impact does the EU energy efficiency labeling law have on EU sellers?
In Germany and throughout the European Union, suppliers of products subject to EU energy labeling regulations (including but not limited to washing machines, dryers, dishwashers, electronic displays, refrigerators, and lighting) are required to do the following: Sellers selling energy labeled products on the EU Amazon website are required to comply with these regulations and upload their energy labels and product information sheets on Amazon Seller Central.
Q3: Is there a compliance solution for EU energy efficiency labeling laws?
You can follow the following path to select relevant service providers to help you complete the EU energy label certification to meet the requirements of the EU Energy Efficiency Labeling Law:
💡 Step1
Go to the Amazon SPN Service Provider web applet.
💡 Step2
Click 'Compliance' > select 'EU Energy Efficiency Label'.
Q4: How do I upload images of energy labels and product information sheets on the Amazon Marketplace?
🔹 Bulk inventory upload (recommended);
🔹 Upload inventory files;
🔹 Edit ASINs one by one in Seller Central.
🔹 Upload inventory files;
🔹 Edit ASINs one by one in Seller Central.
For more operating instructions, please refer to previous news 👉 “Important! Amazon German sellers quickly upload energy efficiency information to avoid being removed from the shelves》
Q5: What if I have questions or appeal requests related to energy labels?
🔹 Click this link to log in to Amazon Seller Central and go to the help page to check for yourself
🔹 If the help page doesn't answer your question, you can also contact the Seller Support team with questions or complaints through the following channels
💡 Step1
Log in to Amazon Seller Central, click “Help” in the upper right corner, then scroll down to the bottom of the page and click “Need More Help?”；
💡 Step2
Select “I want to open a store”;
💡 Step3
In “Describe your problem”, fill in your appeal requirements or problems.
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